Tip of the week 71 - Re-engagement emails to win back your lost subscribers
In a world that's running behind many things, it is quite challenging to get your contacts' attention to read your emails. And, when someone is doing so, it is your mere responsibility as an email marketer to deliver value. While a lot of your recipients may engage with your emails, there still are a few that leave your emails unopened for months and stay dormant. Yes, we are talking about the inactive contacts. You need not fret over this but at the same time not taking any steps about your inactive
Number of contacts in list decreased and display error
There is a phenomenon that the numbers in the "Total contacts" and "List growth" graphs in the Zoho campaign list overview are different. The target list is set up with CRM and daily scheduled sync. The number of contacts in the list was drastically reduced (2550 → 711) on August 31st. There was no error in the synchronization history or operation log.
Zoho Campaigns - Group E-mails not imported from Zoho CRM
Hi there, from another forum post I see that this has come up already: I have synced a list from my CRM account to Campaigns but all emails that start with "info", or "mail" or such did not get imported as they are labeled as group emails. They are in fact not email-addresses belonging to groups, but individuals whose email addresses just happen to be like that. But I need them to sync to Campaigns I also see from other forum posts that this is an option you can enable though, correct? Please do
problem in Campaign Preview
Hi, Something strange with the preview panel of a cloned campaign, it doesn't display the correct data. In the preview panel, the displayed content is a part of a previous campaign and a part of the new campaign. If I update the campaign content, close the campaign and open it again the content was updated. But If I want to preview the campaign and if I send a test campaign the content is wrong.bIf I create a model from that campaign, the model seems not be right created. I obtain a :-( Very Strange!
Auto Responder Email Not sending test
As the title states, I have a new autoresponder that is to go out next Monday. I have the content made, and when I go to edit it is it proper. However when I try to send a test to make sure it works it shows the old template that tI used. I have tried clearing my cache but it's still happening. Does anyone have any fixes?
Webinar Recap 1- The key to email marketing: Subject line, content, or design?
Quite often in email marketing you must have come across situations where you looked for answers. That is when you remembered about that webinar video you had watched but forgot to save. We are happy to be bringing to our community of email marketers this webinar recap series. It is a small step to help you find all the email marketing answers that you have been looking for. We are starting off with a topic that will talk about the importance of design in email marketing. See how the success of
Reused a campaign made by another user, approved to send, however it doesn't actually send
Hello, I have been approved to send a campaign, so I clicked send NOW...it shows that it was sent. I cannot locate the campaign now to see the reports, and have changed all of the filters to ALL users all campaigns. Where did it go/not go?
Is there way to export zoho Campaigns "All Contacts" and their associated lists
I know you can go in to each individual contact and see the list they are associated with but how can you see this in a report or export?
Bug with Zoho campaigns?
I was working on a campaign, using a very simple basic template. Initially, I started noticing huge lags when trying to upload images, which can take up to 2 minutes to get uploaded. Then today at one point it went go through the whole loading screen after having selected the picture I wanted to upload, but then when the loading screen was over no picture was there. I tried it again a couple of times and it kept doing the same. So I saved and refreshed the page. Nothing. Then I went back to the home,
Image in email not showing on mobile but does show on desktop.
Hi Zoho, I've created a campaign that has an image just under the first paragraph. When I send this campaign, the pictures shows on the desktop but doesn't show on mobile. I've also compressed the image so it's under 1mb and that still doesn't make it show. How do I make sure they always show on mobile? Please see images attached for reference. This is two different mail providers. One gmail and the other zoho mail. Regards Colin
How mail can land in main inox not in spam ?
Hi All, Can anyone suggest what are the requisites to have the mails land in main inbox and not in promotion or spam? Giving a list of things people suggesting but what is the actual requirements ? 1.No Images 2.No colour text 3.No Links in mail 4.A name to be there in the sending id rather than a company name? Is all are required or some of them ? Or any thing else is required ?
Zoho Campaigns: Tracking Replies
Hello, We recently sent an email campaign and had a few replies, however, we are not able to locate the replies in our email folders-including spam/junk. Where would the replies be sent to ? Thanks
Marketer's Space - Unsubscribe callback URL
Hi, In the previous post, we discussed setting list opt-in notifications. Today we'll talk about a similar notification feature available in Zoho Campaigns. Callback URL can notify you about all unsubscribes to the configured URL. Unlike notification settings, which sends email notifications, this feature sends the data directly to the configured URL. Let's take a look at the below scenario for a better understanding: Zylker Ltd. uses two different marketing channels—email and telephone. It
zoho campaign template background color
In your documentation it shows a background button. I don't see it on mine. Is there anyway to change the background color?
Centering images
I center images in my emails in Zoho Campaigns. Then, when I click "preview" the image is moved to the side (typically left). How can I get the image to stay centered?
Email Deliverability Tip #15: Run a holiday campaign
In the previous post, we learned techniques to craft a win-back campaign. Today we'll be focusing on best practices to run a holiday campaign. The holiday season is the most important season for a marketer. To get the best out of it, you must proactively plan your holiday campaigns and time them to perfection. Let's learn about the best practices to run a successful holiday campaign. Clean your mailing lists, authenticate your sender domain, and warm it up to achieve better email delivery. Send
Options to customize unsubscribe page
Hi, I'm trying to customize our unsubscription page and am finding it limited. Can you tell me if any of the following options are possible? Or if not possible now, could they be added in the future? 1. Add a company logo to top of unsubscribe template page 2. Have all recipients (both implied and opted in) get simply the choice to "opt out of all emails" option rather than having both an "unsubscribe to this list" button and an additional "opt out of all emails" link. (we mainly just have one list
Email Deliverability Tip #14: Craft a win-back campaign
In the previous post, we learned techniques to fine-tune your sending practices. Today we'll be focusing on best practices to craft a win-back campaign. Sometimes, contacts in your mailing list might become inactive due to various reasons. The presence of inactive contacts will seriously affect your mailing list in negative ways. The only way to bring inactive contacts back to an active state is by sending a win-back campaign. Here are few best practices to craft an effective win-back campaign:
How to stop automation workflow creating an infinite loop?
Hi, I have created a field in my Zoho CRM with different campaign status's. Then in the Zoho Campaign application I am syncing the users to my 'Master List' with profile fields. I have then created an automation workflow rule to check the 'Master List' and add the users to Marketing List A if that field is in the user profile. I have then created a campaign for this list and at the end of the campaign I want to remove the users from this list and add them to Marketing List B. The options to remove
Email Deliverability Tip #13: Fine-tune your sending practices
In the previous post, we learned techniques to warm up a new sender domain. Today we'll be focusing on best practices to fine-tune your sending practices. The performance of an email campaign is equally dependent on the email content and your sending practices, which means as marketers we must regularly analyze these and correct them to improve things. Here are a few best practices that you need to follow to improve your sending practices: Send a welcome message series after a contact signs up.
Edit sync criteria
How do I do this? I may have made a mistake and need to edit
Move CRM Campaign Email Template
I have two email templates in Zoho CRM Campaigns that I want to transfer without having to recreate into Zoho Campaigns. How can I do this?
Email Deliverability Tip #4: Crafting email content
In the previous post, we learned about crafting the preheader. Today we'll be learning about the best practices for crafting the email content. As marketers, we know that our contacts will never prefer receiving generic emails that are irrelevant to their needs and interests. The content we offer will determine the success of our campaign and help us build a strong customer base. Let's look at some best practices for crafting email content. Include your company logo and address as header and
Dynamic Content Limit
Hello, Anyone knows if there is a limit (for each email) for dynamic content? Best regards.
Email Deliverability Tip #12: Warm-up a new sender domain
In the previous post, we learned techniques to improve open and click rates. Today we'll be focusing on best practices to warm-up a new sender domain. When you decide to use a new sender domain to send emails, you should ensure that you warm-up the sender domain before sending your regular email volume. If you send a huge volume of email without warming up the sender domain, you will face delivery issues. Here are some best practices to warm-up your sender domain: Ensure that you use a business
Email Deliverability Tip#11: Improve open and click rates
In the last post, we learned techniques to improve email engagement. Today we'll be focusing on practices to improve open and click rates. Your email open rate is the metric of emails opened compared to how many were delivered, while the click rate is a metric that tells you how many delivered emails registered at least one click. Open rate and click rates are key factors to measure email engagement and conversion. Healthy open and click rates indicate that your contacts regularly engage with
Not able to save sender address (same as account email) in campaign
Hi, today we tried to send our first campaign but are not able to do so. In the sender address, we are unable to save our own account email address as a sender. Further, when we tried to go to the "manage senders" page to verify the domain/address (which btw is the same as the account), we got the message "Duplicate address found". Can someone please help?
Email Deliverability Tip #10: Improve email engagement
In yesterday's post, we learned techniques to avoid complaints. Today we'll be focusing on practices to improve email engagement. We all know that email engagement is the cornerstone of email marketing. Mailbox providers have started considering email engagement as the primary factor in making major inbox decisions. It's time we align our marketing strategies accordingly to achieve better inbox placement. Here are few best practices to improve email engagement: Craft emails with an attractive template,
What is the primary difference between autoresponder and workflow use?
I've read the information about automation and I'm trying to understand what the a difference between autoresponder and workflow is...they seem to both get the same job done. If I use autoresponder do I ALSO use workflows for the same campaigns? I would be planning to do an autoresponder based on Sign Up, with 3 messages total.
info@addresses
I want to sync info@ addresses, since many of our customers fill in those addresses when we call them. How can 'block group' function be ignored when syncing contacts from our CRM to CAMPAIGNS?
Email Deliverability Tip #6: Avoid getting marked as spam
In the previous post, we learned about the importance of domain authentication. Today we'll be learning best practices to avoid getting marked as spam. Ever wondered why your emails are marked as spam even though you stuck to your regular sending practices? Your emails could be marked as spam for reasons including offering irrelevant content, employing poor sending practices, or experiencing technical issues in the receiving server. While crafting your email content and sending your emails, you
Dynamic Content
I would like some help with using dynamic content please, how to fill in the 'if' and 'else' fields etc... Also, does the dynamic content work in test emails? Any help would be very much appreciated!
Email Deliverability Tip #9: Avoid complaints
In the previous post, we learned techniques to avoid unsubscribes. Today we'll be focusing on practices to avoid receiving complaints. Your contacts submit a complaint when you send email without their consent, when you bombard their inbox with your emails, or when they keep receiving irrelevant content. You can avoid complaints by following these practices: Get the consent of your contacts before sending them emails. Ensure that you're not flooding your contact's inboxes with emails. Provide the
Email Deliverability Tip #8: Avoid unsubscribes
In the last post, we learned techniques to avoid email bounce. Today we'll be learning the best practices to avoid unsubscribes. Your contacts will unsubscribe either if they are not offered relevant content or if they are irked by your sending practices. You can implement the following strategies to keep your contacts engaged and reduce unsubscribes: Offer content that is relevant to your contact's needs and interests. Maintain a consistent email volume and email frequency. Don't bombard recipients
Creating a CRM task from a Campaigns recipient report
Hi, For a set of targeted newsletter, we want our sales to be able to contact who click on links in the newsletter. There is a report available to download in the Report tab, under Recipient Activities. So today, our Marketing is downling the CSV file, and copy paste each recipient and clicked link into the CRM as new task... I like to automate the process to push to the crm (where our sales are working) each recipient and the list of clicked link, as a CRM task. I can't find a way to do this. -
Email Deliverability Tip #5: Authenticate your sender domain
In yesterday's post, we learned about crafting the email content. Today we'll be learning about best practices when implementing domain authentication. Domain authentication is the process of implementing validation mechanisms that protect mail boxes from malicious attacks. These validation mechanisms verify an email right from its point of origin and ensure that the email message is not tampered with. Implementing these authentication mechanisms not only safeguards your emails, but also earns
Email Deliverability Tip #7: Avoid bounce
In the last post, we learned techniques to avoid spam. Today we'll be learning best practices to avoid email bounce. Bounce occurs when sent emails cannot be delivered. This will happen when you have invalid email addresses in your mailing list and when the receiving server considers your email content or your sending practice to be suspicious. Here are few best practices you can follow to avoid email bounces: Use the double opt-in technique to prevent the entry of invalid email addresses into
LinkedIn Campaigns in Zoho
Hello, I've integrated LinkedIn with Zoho Campaigns. I see that I can create a post on LinkedIn from Zoho. But how I can see already existing LinkedIn campaigns? I have a LinkedIn ad campaign, which I would like to see in Zoho (results etc.). Is it possible? Regards, PJ
Email Deliverability Tip #2: Make a great first impression with your subject line
In yesterday's post, we learned about techniques to grow and maintain a mailing list. Today we'll learn about how your subject line can make an impact on conversions. The subject line is one of the few things a recipient notices before opening an email. A good, compelling subject line is the gateway to achieving better open and click rates. Here are few best practices you can follow while crafting a subject line: Don't use misleading subject lines. Keep them short and crisp. Avoid spam trigger
Connecting Woocommerce with Zoho Campaigns
I am trying to sync my woocommerce store with Zoho Campaigns. I have the zoho campaigns plugin installed, I have connected my account to the plugin. However, when I select Ecommerce option in the plugin and then connect store, It gets the option to approve the store access, once I click approve I get the error "accessed denied" on the tab with the error in the browser window "Error: Missing parameter return_url". I am unsure what or where to set a return URL. Please help.
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