Kaizen 225 - Making Query-based Custom Related Lists Actionable with Lookups and Links

Kaizen 225 - Making Query-based Custom Related Lists Actionable with Lookups and Links


Hello everyone!
Welcome back to another post in the Kaizen series!

This week, we will discuss an exciting enhancement in Queries in Zoho CRM.

In Kaizen #190, we discussed how Queries bridge gaps where native related lists fall short and power custom related lists to present relevant and contextual information right alongside the CRM records. With Queries in related lists, you can dynamically fetch data from other modules, external services, or custom integrations, at runtime!

To take it up a notch, you can now use Queries and make custom related lists actionable with lookups and links!
This is super helpful when a record needs context across multiple related modules and the user experience must still remain intuitive and navigable.

This Kaizen explains a practical use case built using a Module-type Query, and explains how the serializer’s lookup and href support turns a static list into an actionable workspace.

Use case

Fetch Deals related to a Contact that are actively in negotiation or proposal stages, with account context preserved.

Business problem

Zoho CRM’s native related lists already provide a strong baseline experience.
For example, in the Deals related list on a Contact record, both Deal Name and Account Name are rendered as clickable lookups, but they show all related records, apply minimal filtering, and offer limited control over actions and presentation.

However, with Queries, you can precisely control which records appear, decide how navigation should work, introduce contextual actions alongside native navigation.
So, here's the requirement we will try to solve today.
From a Contact record, I want to see
  1. Only active Deals whose Stage is Proposal/Price Quote or Review/Negotiation.
  2. With Deal navigation preserved
  3. With intentional account-level actions, not just navigation

In short, I want the query to show me the Deals in these stages that this Contact is currently involved with and let me quickly research the associated Account externally.

Why a Module-type query?

This scenario requires
  1. Filtering Deals by Stage
  2. Selecting a focused set of fields
  3. Embedding the result as a related list on Contacts

Query configuration

Follow the steps in the help document to create a module-type query.
The following image offers a glimpse of the query.

Serializer - where the difference happens

The serializer is not used to recreate native behavior, but to redefine intent of displaying the Deal as an explicit lookup and the Account as a contextual action.
Here is the serializer code used in this example.
return result.map(record => ({
...record,
Deal_Name: {
id: record.id,
name: record.Deal_Name,
module: "Deals"
},
"Account_Name.Account_Name": {
id: record.id,
name: record["Account_Name.Account_Name"],
module: "Accounts"
},
Link: {
label: "Search Account on Google",
}
}));

Follow the steps in this Kaizen post to create a custom related list and associate it with a query.

The output


You can see that the related list Deals in Proposal and Negotiation has clickable Deal and Account lookups, and a link to search by the Account Name on Google, while the default Deals related list includes all Deals associated with this contact.

This approach is especially useful when you need filtered or curated views, introduce non-CRM actions, reduce click depth, and want the UI to guide user behavior subtly without peeling them away from the interface they are used to.

The design rule is to
  1. Use lookups when the destination is inside CRM
  2. Use href when the action is external or exploratory. Eg: open external systems, launch contextual research, pass params to external tools, etc.

Summary

By combining module-type queries for precise data selection, serializer lookups for native navigation, and serializer links for contextual actions, you can create related lists that are purpose-built, not generic.

That distinction is what makes Queries and serializers a powerful extension point in Zoho CRM.


We hope you found this post useful. Let us know your thoughts in comments or at support@zohocrm.com.
See you next week!

Cheers!

===============================================================================



    • Sticky Posts

    • Kaizen #198: Using Client Script for Custom Validation in Blueprint

      Nearing 200th Kaizen Post – 1 More to the Big Two-Oh-Oh! Do you have any questions, suggestions, or topics you would like us to cover in future posts? Your insights and suggestions help us shape future content and make this series better for everyone.

    • Kaizen #226: Using ZRC in Client Script

      Hello everyone! Welcome to another week of Kaizen. In today's post, lets see what is ZRC (Zoho Request Client) and how we can use ZRC methods in Client Script to get inputs from a Salesperson and update the Lead status with a single button click. In this

    • Kaizen #222 - Client Script Support for Notes Related List

      Hello everyone! Welcome to another week of Kaizen. The final Kaizen post of the year 2025 is here! With the new Client Script support for the Notes Related List, you can validate, enrich, and manage notes across modules. In this post, we’ll explore how

    • Kaizen #217 - Actions APIs : Tasks

      Welcome to another week of Kaizen! In last week's post we discussed Email Notifications APIs which act as the link between your Workflow automations and you. We have discussed how Zylker Cloud Services uses Email Notifications API in their custom dashboard.

    • Kaizen #216 - Actions APIs : Email Notifications

      Welcome to another week of Kaizen! For the last three weeks, we have been discussing Zylker's workflows. We successfully updated a dormant workflow, built a new one from the ground up and more. But our work is not finished—these automated processes are

    • Recent Topics

    • Notes Not Saving

      Hello,  My notes are continuously not saving.  I make sure to save them, I know the process to save them.  It is not operator error.  I go back into a Leads profile a while later and do not see the previous notes that I have made.  I then have to go back and do unnecessary research that would have been in the notes in the first place.  Not a good experience and it is frustrating.  Slows me down and makes me do unnecessary work.  Please resolve.   As a quick heads up, deleting cookies is not a fix

    • Prefill form with CRM/Campaigns

      I created a form in zForms and created prefill fields. I added this to the CRM and selected the fields so when sending from the CRM, the form works great. However, I want to use the same form in Campaigns and I want it to pull the data from CRM (which

    • Triggering a campaign automation from a Form

      I used Forms to create a lead form that is accessed by a button on my website. The field information flows into the CRM. However, I am trying to figure out how to use Campaign automations to start a workflow (series of campaign emails) that is triggered

    • Employee Appraisal Applicability - Why is Date of Joining Hard-Coded?

      In the new (to me, at least) Performance Appraisal Cycle wizard, it's possible to set criteria to determine for whom the appraisal process should apply. This makes sense on its face. However, one MUST use the Date of Joining criterion as a filter. Why

    • Formula fields

      Zoho People now supports formula fields. This post illustrates it. Formula fields are fields whose value is calculated instead of being entered by the user. Using this, number, decimal and date manipulations can be done. The value of this field could be numeric or date depending on the output of the formula. In date manipulations, the result will be given in milliseconds, which you can format as per you need. The operators we support are +, - , *, /. Formula fields get recalculated automatically

    • Zobot operator information

      I am working on a zobot that calls a plug to send data to our API. I want the response data from that API to be shown only to the operator and not the customer. I have tried writing this data out to the visitorCity field but nothing gets updated on the

    • Copy paste from word document deletes random spaces

      Hello Dear Zoho Team, When copying from a word document into Notebook, often I face a problem of the program deleting random spaces between words, the document become terribly faulty, eventhough it is perfect in its original source document (and without

    • You are not a part of any org. So Campaigns permission(s) will not be granted.

      I have an issue while calling the access token by my email "kessam@axisapp.com" please give me suggestions for resolving this problem!

    • Is it possible to use module field filters via URL parameters?

      It would be really convenient if I could quickly link to a filter. For reference, this is the filter functionality I'm referring to: https://help.zoho.com/portal/en/kb/crm/customize-crm-account/advanced-filters/articles/advanced-filters For example: My

    • Transitioning FESCO Bill Project to Zoho Sheets and Integration Options

      Hello Zoho Support, I'm considering transitioning my FESCO bill project from Google Sheets to Zoho Sheets and wanted to know if there are integration options to seamlessly migrate our existing work. You can view our platform here, any guidance would be

    • Credit card

      Coming from another software, is it possible here to typically have credit card payment off, but independently per customer, click a box (possibly on the invoice when I go to to send) allowing that 1 allowed customer credit card payment, NOT ALL of my

    • Lightbox Pop-up form

      I would like to embed my form using the lightbox pop up. I don't want it to load automatically. I want it to load when some clicks the button. I can see this option, however when I use the "show pop-up launch button" on the website, the button automatically

    • Lightbox Pop-up form

      I would like to embed my form using the lightbox pop up. I don't want it to load automatically. I want it to load when some clicks the button. I can see this option, however when I use the "show pop-up launch button" on the website, the button automatically

    • Connecting Portals from different Zoho apps

      Hi, I note that Zoho has functionality for customer portals for several of the Zoho apps, like CRM, Projects, Desk etc. Is there any way to connect these portals?  It would be great if we could give our customers access to a portal in which they could

    • Customer Management: #5 Never Let the Customer Slip

      When Rahul started Knight's Watch Consulting, his focus was simple: deliver good work and keep clients happy. He offered one-time consulting projects, monthly advisory retainers and usage-based support for growing clients. Business was steady, and customers

    • Deluge date time issue

      The deluge function info zoho.currentdate.toString("MMM/YYYY") returns Dec 2026 instead of 2025

    • Zoho Projects Android and iOS app update: Mobile device permission based on user profiles

      Hello everyone! We have brought in support for mobile device permissions based on the user profiles which are configured in organization level. Administrators can now configure the permissions on the web app(projects.zoho.com) by following the steps mentioned

    • treatment for rehires

            Hello,  we are aware of the fact that Zoho People at the moment does not has a provision for rejoining exited employees. But is there any quick fix or hack to this? It will be appreciated a lot. 

    • Zoho Projects Android and iOS app update: Timesheet module is now renamed as 'Time Logs', delete option has been renamed to 'Trash'.

      Hello everyone! We have now renamed the Timesheet module as Time Logs and the delete option as 'Trash' on the Zoho Projects Android and iOS app. Time Logs Android: Time Logs iOS: Trash option Android: Trash option iOS: Please update the app to the latest

    • Zoho Mail app update: Manage profile picture, Chinese (Traditional) language support

      Hello everyone! In the latest version (v3.1.9) of the Zoho Mail app update, we have brought in support to manage profile picture. You can now set/ modify the profile picture within the app. To add a new profile picture, please follow the below steps:

    • Reminders for Article Approval

      Is there a way to send reminders for approvers to review articles and approve/deny them? I'm not seeing that option anywhere.

    • Add Full-Screen Viewing for Quartz Recordings in the Client Interface

      Hi Zoho Team, We would like to request an enhancement to the Zoho Quartz client interface when viewing submitted recordings. Current Limitation: When viewing a Quartz recording from the client (user) interface, there is currently no option to switch the

    • 2025 Recap: A Year to Remember | Zoho Inventory

    • Important Update : Pipedrive deprecated fields no longer supported in Zoho Analytics

      Dear Pipedrive users, We would like to inform you about a recent update related to your Pipedrive integration with Zoho Analytics. The Pipedrive team has deprecated certain fields from their application. You can find more details in the official Pipedrive

    • Product Updates in Zoho Workplace applications | November 2025

      Hello Workplace Community, Let’s take a look at the new features and enhancements that went live across all Workplace applications this November. Zoho Mail Format comments easily using Slash Commands With Slash commands, you can easily format text, insert

    • Right-Click Pipeline to Open in New Tab

      Please add the ability to right-click on a pipeline to open it in a new tab

    • Adjusting Physical Inventory

      Not getting very far with support on this one, they say they are going to fix it but nothings happened since November. Please give this a thumbs up if you would like to see this feature or comment if you have some insight. Use Case: Inventory set to be

    • sync views to sheet

      Im looking to sync my views aka reports in analytics to zoho sheets, when data is updated in analytics it also should be updated in sheets, till now zoho sheets only offer raw data connection and it is not enough as these reports are difficult to re-do

    • How to update the Status in a custom module?

      Hi, I have a custom module "cm_payment_registry" in Billing, I am trying to change the status which is "Draft" with: array = {"custom_status":"Approved"}; zoho.billing.update("cm_payment_registry",organization.get("organization_id"), XXXXXXXXXXXXXX, array,"connectionname");

    • Replace Zoho Invoice with QuickBooks

      We are implementing Zoho FSM for a cleaning business in the US with 50+ field workers. This business has been using Quickbooks for accounting for decades and will not migrate to Zoho Books. A major issue in the integration is the US sales tax calculation.

    • 2025 Highlights: A Year of Steady Progress and Significant Developments

      As we come to the end of 2025, let's take a moment to reflect on the significant progress and developments we've made to improve your travel and expense management. In the Spotlight Introducing Online Booking (US edition only - Early access) Enable online

    • Function #42: Show the actual rate of items on invoices

      Hello everyone, and welcome back to our series! In Zoho Books, you have the ability to create Price Lists, wherein you can mark up and mark down the item rates by a specific percentage or set custom rates. Generally, when you apply a price list to an

    • Ability to Set Text Direction for Individual Cells in Zoho Sheet

      Dear Zoho Sheet Team, We hope you are doing well. We would like to request an enhancement in Zoho Sheet that allows users to set the text direction (right-to-left or left-to-right) for individual cells, similar to what is available in Google Sheets. Use

    • Warehouse fast processing

      Hey guys, would anyone be interested in something like the attached image ? If there's any interest I'd be willing to develop it further for others to use, it's much faster than using Zohos native solutions, it can part pack, pack in full, part ship,

    • Can I create a CODE 128 custom field for my items in Zoho Inventory and then use it for generating Sales Orders?

      Can anyone helps me, I don't want to use the SKU code for scanning my products.  ​Because all my products have a CODE-128 label attached.

    • Start/Stop Timmer in Chrome Extension

      The chrome extension is great and allows you to do allot however one of the most common things employees working on projects need to do is track their time. Having an easy start/stop timer to track time would be great.

    • Invalid collection string

      I haven't changed anything in one of my functions. I'm trying to run it manually and suddenly "Invalid collection string" appears. My code has 6 lines and the error says that the error is on 7th line. Why? What does this error mean? Nothing has been changed

    • Zoho Directory 2025: New Features | Security Enhancements | Enriched UI

      Hello everyone, Greetings from the Zoho Directory team! 2025 has been a highly successful year for Zoho Directory. We are delighted to introduce a fresh set of features, an enriched UI, and major product enhancements. These updates aim to deliver a smoother

    • zoho people 5 report

      How do I customize my report in Zoho People Report? I understand that I can get the results of multi-table queries through SQL join statements, but I don't know the relationship between each table. I tried to create a report using Attendance User Report

    • Leave Report Emailed Weekly

      I am wondering if someone knows how to have a report generated either weekly or monthly or both for department heads and ownership of upcoming employee leave. For instance, it would be nice to get an emailed report on Friday for the upcoming week of who

    • Next Page