Marketer's Space - Holiday season email marketing tips you should know – Zoho Campaigns

Marketer's Space - Holiday season email marketing tips you should know – Zoho Campaigns



Hello Marketers!

Welcome back to another post in Marketer's Space!

'Tis the season—that time of the year everyone eagerly anticipates. While most look forward to relaxing, marketers will be super-busy from late November to early January. Mistakes can happen in email marketing, unbeknownst to you; let's see how you can avoid them.

Warm up during the cold season 

Since you'll be sending lots of campaigns, make sure you're warming up your sender domain. You might've been sending only 1,000 campaigns per day before, but you can't just send 10,000 campaigns per day during the season without proper warm-up. Slowly increase the number of campaigns you send on a daily basis to build up your domain reputation. Instead of sending 25,000 campaigns in a day, split it equally over a few days. Otherwise:
  • Your domain could hit spam traps.
  • Your domain could face email throttling.
  • Your emails could get blocked temporarily by email clients like Gmail, Yahoo, and Outlook.
It's also not advisable to use a brand-new sender domain, as it won't have built any reputation among email clients; it'll be a cold domain that needs to be warmed up.

Domain authentication  

If you haven't authenticated your domain yet in Zoho Campaigns, you must do it before you send any campaign. Publish Zoho Campaigns' SPF, DKIM, and DMARC records in your domain provider's DNS for domain authentication. Without an authenticated domain, your well-crafted campaigns will land in spam or get rejected, as Gmail and Yahoo are tightening security for their users by not allowing emails from unauthenticated sender domains through.
Once you've authenticated your domain in Zoho Campagins, you'll see the green tick marks for SPF and DKIM.
 
If you've already authenticated your domain, you can verify if SPF, DKIM, and DMARC are all configured properly. If you need to reconfigure them, do so immediately in your domain provider.

Holiday hygiene

Do a deep check on your lists in Zoho Campaigns. Find inactive contacts and those to whom you haven't sent any campaigns and remove them so you don't end up sending them campaigns—because there's a chance they can suddenly open your campaigns and unsubscribe or mark you as spam, thereby impacting your email deliverability. 

You can access the inactive contacts using the pre-built filters available in Zoho Campaigns.
Use external list cleaning services to find invalid contacts. Don't purchase mailing lists and import them to Zoho Campaigns. Also, remove any unused segments so you don't accidentally send campaigns to those contacts.

Verify your opt-in 

Ensure the option to unsubscribe is placed in a clear and visible place so they can quickly opt out of your campaigns if they aren't interested.

Go to Settings -> Manage Opt-in to enable double opt-in.

Always adhere to the CAN-SPAM act. You can always send test campaigns from Zoho Campaigns to validate whether:
  • Opt-in and unsubscribe links work properly.
  • Content is rendered properly for different devices and email clients.
  • Images and URLs work correctly.

Be vigilant 

Constantly monitor metrics related to your campaigns using our Reports module so you can understand how your campaigns are performing with your audience. You can track clicks, opens, bounces, unsubscribes, and other key performance indicators. Realign your sending patterns based on that data. You can also use Google Postmaster Tool to monitor analytics specifically for Gmail recipients. Also, don't forget to check if your domain has been blacklisted during this busy period using tools like MxToolbox or Spamhaus.

Keep your designs ready 

Because you'll be sending holiday-themed campaigns, it's better to plan in advance the types of designs you're going to use for Thanksgiving, Black Friday, Cyber Monday, Christmas, and New Year.

Zoho Campaigns offers a wide range of pre-designed email templates that you can use immediately. If you need to customize them, you can use our built-in drag-and-drop template editor. Browse our Holidays, Seasons, and Deals & Offers templates to get started or get ideas. Check out this Marketer's Space post for a quick overview of themed templates. 



Holiday marketing doesn't have to be chaotic. With proper warm-up, clean lists, solid authentication, and ready-to-go designs, you can run successful campaigns without stress.
Happy marketing, and happy holidays!

Regards,
Sai Prashanth
User Education
Zoho Campaigns


    • Recent Topics

    • switching from POP3 to IMAPI do I need to change settings in Web email?

      hi so I am using Outlook with My Zoho mail, also have Verizon email /AOL. they no longer support POP3 and said imapi is much better, so I want to switch my ZoHo to imapai. I googled and it said i need to change it in my account....i looked at my account

    • What functionality is new in the Z025 Spaces UI dashboard compared to the previous Zoho One dashboard?

      My company is interested in creating a revamped dashboard this coming year, and are trying to weigh different platform options. The new Spaces UI is said to be a more "feature-rich" dashboard experience than the previous. Could a developer please explain

    • Collections Management: #5 Convenience on Offer, using Self-Checkout

      "Is this the right page? Oh, now, it wants my address again. Why am I being redirected?" These were the exact thoughts running through Karan's mind as he tried to subscribe to an application he genuinely liked. He clicked "Buy Now", expecting a quick

    • Tip #50- A Closer Look at the Unattended Access Dashboard- 'Insider Insights'

      Having complete visibility and quick access to everything you need certainly makes managing multiple remote devices a lot easier, and that is precisely what the Unattended Access Dashboard in Zoho Assist is designed to offer. Once you go to the Unattended

    • How to update custom multi-user field in Zoho Projects?

      I'm trying to update custom multi-user fields in Zoho Projects via a Deluge function in CRM. The code I have so far is below. It works for updating standard project fields and single-line custom fields, but it does not work to update multi-user fields.

    • Tip of the Week #75– Manage your social media messages from a single shared inbox.

      Are you tired of jumping between apps or browser tabs to reply to your business's Facebook and Instagram DMs? Handling customer messages on social media might seem simple, but switching between multiple platforms can easily lead to lost messages, duplicate

    • Zoho Map integration tasks have changed - you need to "Locate all instances of Zoho Map integration tasks in your Deluge scripts by searching for the v1 marker... before 16 January 2026"

      The Zoho Map deluge integration task has been changed (as at 21 October 2025) to provide a more structured, JSON-like response. This change affects all three Zoho Map integration tasks (Geocode, Reverse Geocode, and Distance Between). More details can

    • Using files from Zoho CRM in Gemini/ChatGPT/Claude

      Hi all, I’ve got subscriptions to Gemini and a few other AI tools which I use for tasks like data enrichment, email composition, etc. In our workflow, we often receive various documents from clients — such as process workflows, BRDs/requirement documents

    • Zoho Analytics & Zoho Creator - Modified Time value

      I'm trying to use the Zoho Creator system field 'modified time' in Zoho Analytics, but it's consistently showing 12 hours 'out' In Zoho Creator In Zoho Analytics Is this a constant difference that I just need to correct with a timezone change - or is

    • Zoho CRM - Option to create Follow-Up Task

      When completing a Zoho CRM Task, it would be very helpful if there was an option to "Complete and Create Follow-Up Task" in the pop-up which appears. It could clone the task you are closing and then show it on the screen in edit mode, all the user would

    • Portal For Different Apps

      I found some older threads on this but didn't see anything very recent. I'm new to Zoho One so forgive me if my terminology is off a bit. I was hoping set up a single point of entry into Zoho One. So, many of the apps could be found in one single place

    • Calls undetected

      Zoho Voice records indicate my last call ended at 6:00 PM. All incoming and outgoing calls occurred between 6:00 PM and 7:00 PM.

    • Unable to Select Authenticated Domain as Sender

      We’ve already authenticated our domain, but it’s still not appearing in the sender list when we try to run a campaign. Could you please check what might be causing this issue?

    • Zoho Projects - Show Task List as dropdown field on Task records

      Hi Project's Team, I noticed today that there is no field on a task record related to the task list it belongs to. A dropdown would be helpful for quickly moving tasks between lists while in a task. I know that you can go to "Other Actions" and choose

    • My followed tickets extension is not working under the All departments view

      Hi. I've installed the My followed tickets extension. However, when I try to open the extension under the all departments view, I get the following message: 'Sorry, this extension is not supported in the All Departments view.' How can I solve this p

    • Ticket Time Entry to Timesheet

      The title just about sums it up. I have searched here and not found anything relevant, but If I overlooked, then please set me straight.  We have staff that do nothing but close tickets in desk all day long. These tickets represent their timesheet. Is there a way to have this information sync or for a tech to go into their timesheet themselves and sync it with their tickets of the same timeframe?? We waste a ton of time doing timesheets and the old "Clock in/Clock out" isnt detailed enough for us!!

    • Calls undetected.

      The call is not showing on the call log.

    • Calls undetected

      Zoho is not reading calls made.

    • Missing information data Zoho inventory

      there some missing data in Zoho inventory connection. pick list stock counts bin location we have requested it via mail and the support team doesn’t gove feedback. has anyone achieve to get these info or to ask other ya les

    • Calendar Events Issues

      Not able to view scheduled events on my calendar

    • Extensions 101 webinar series: Build, integrate, and monetize with extensions

      Attention developers! Are you ready to take your extension development skills to the next level? We're excited to bring back the Extensions 101 webinar series with an expanded lineup of Zoho products and an introduction to more platform features. Last

    • Where are recordings stored?

      I have hosted a couple of test meeting, used the "record" button to start and stop the recording but I am unable to find where are those recordings saved?  Can anybody help? Thanks

    • Zoho Desk's integration with Microsoft PowerBI delivers advanced analytics insights

      Hello everyone, Gaining advanced insights through reports and dashboards is one of the critical requirements of every business. In addition to key metrics tracked in Zoho Desk, such as agent performance, SLA adherence, and ticket lifecycle, businesses

    • IMAP error message in Zoho mail

      I cannot send emails today. Everything fine for years until today. Get a message: "You are yet to enable IMAP for your account. Please contact your administrator". Does anyone know how to correct this?

    • IMAP stopped working today

      Hello! I've been a paid customer for more than 10 years, IMAP was always working fine. But today this is the error I've got on my iPhone: I've tried toggling the IMAP for my account (Mail -> Settings -> Mail accounts) off and on again, but that did not

    • Are custom portals accessible on the Zoho learn smartphone app?

      In other words, can users external to my organisation, once signed up, use the app in the same way as internal users? Thanks

    • Conditional Layouts On Multi Select Field

      How we can use Conditional Layouts On Multi Select Field field? Please help.

    • Multiple columns in a form

      I am evaluating Zoho Creator. However, I am seeing almost no layout control on a form.  Just a basic 1 or 2 column format that is then imposed on the entire form.  That's not going to work for many, many real world cases. We need multiple columns per line, and we need each line/section to occupy a single column or be able to span the columns.   Someone please tell me that I'm missing something and the capability is actually there.  

    • Global search

      Hi! I think it would be great to have a global search that would give you results from all records of a database, no only for a single field of a single form as we have now. Thanks!

    • Any insights about API/v2? Having problem for a while.

      I don't know why it is throwing a 404 error, my report name is correct. Has someone had this issue and how you fix it?

    • Edit QR code with redirect to form

      Guten morgen, wir haben ein Formular Reklamation_erstellen. Dort soll ein QR Code erstellt werden, der im Lieferschein angezeigt wird. Beim Scannen auf dem soll das jeweilige Formular zum BEARBEITEN geöffnet werden. Leider bekomme ich es nur so hin, dass

    • Getting all the ingredients together for baking an app

      Good day everyone. After reading a lot of the help docs and watching videos, I now started on my app. To prevent hours and hours wasted on going down the wrong track, I would like some clarification on the following. But first some background: I have

    • Help Needed with Configuring ZC Microservice

      I'm attempting to create a simple microservice, but am running into problems with scope and auth. Using Custom API Builder, here's my setup: 1. Method: GET 2. Auth: OAuth2 3. User Scope: All users 4. Response: Standard 5. Function: A function that returns

    • Creator Simplified #10: Predefine Form Field Values and Make Them Read-Only for Users

      Hey Creators, Ready for this week's tip in the Creator Simplified series? Today, we will explore how to have read only fields in a form. Use Case: Assume a scenario where the default value for a Department field needs to be English Literature, but you

    • Zoho Mail : Email Outgoing Blocked

      I suddenly received the following message yesterday. I cannot send any mail. Please resolve as soon as possible, I cannot work without sending email. Dear User, We regret to inform you that your email outgoing has been blocked and you will not be able

    • Creator and Tables

      Good day. I am trying to create my first application. I have imported my data into Tables and am creating my app in Creator. I do not see my tables and cannot see how to write forms data to a table. Even the Workflow just uses the form. In one of the

    • customer Name and address details

      i created one application there is no customer details in that . how to add customer details and

    • Recalculate every row in the subform

      Hello, Can anyone help me with a script, please? I have an issue. Sometimes it happens, that in a multi row subform one of the rows show an incorrect row total value. Not really understand how it can happen, if I have a 20 row subform, 19 rows show correct

    • Creating Repeat Forms that remove redundancies

      I wanted to understand if you can make multi-layer forms that reduce the need for users to input information in again and again. We want a form that our suppliers fill out per ingredient they sell, and the end result should have the Ingredient (Section

    • What is the difference between the free plan and the mail lite plan?

      What is the difference between the free plan and the mail lite plan? How many emails can I send per day?

    • Next Page