Marketer's Space: Plan smarter with Zoho Campaigns' Calendar

Marketer's Space: Plan smarter with Zoho Campaigns' Calendar

Hello Marketers,
Welcome to another post! Today, we'll talk about a discreet yet significant feature that's neatly tucked inside Zoho Campaigns: the calendar. It might look like an optional but somewhat unnecessary feature that you can use occasionally, but once you understand how it works, you'll realize its potential in organizing your email marketing activities. Let's dive in and see how.
Calendar

Why Zoho Campaigns' calendar matters in email marketing 

Email marketing isn't just about compelling content, beautiful templates, and hitting the send button. You need to plan your timelines, work on your designs, determine the right intervals between emails, and so on. This is where the Calendar becomes a key component. Whether you send newsletters weekly, product updates monthly, or promotional messages based on business needs, the Calendar keeps everything neatly organized.
Using Zoho Campaigns' calendar allows you to:
  1. See all your scheduled and completed campaigns at a glance.
  2. Maintain appropriate gaps between campaigns.
  3. Prepare content, visuals, segments, and CTAs ahead of time.
  4. Track campaign dates and compare performance later.
  5. Identify periods of high or low activity.
  6. Understand which send frequencies work and which don't  .

Key features in the calendar 

Let's walk through the major features that make Zoho Campaigns' calendar useful for daily, weekly, and monthly planning.

Monthly and yearly overview of campaigns

The calendar gives you a clear monthly and yearly overview of all email activities. You can instantly see:
  1. Scheduled campaigns
  2. Campaigns in progress
  3. Sent campaigns
  4. Campaigns created by specific users
This view helps you understand how your emails are distributed across time. You can avoid crowding too many campaigns together, which might lead to more unsubscribes. It also helps you identify gaps where you may want to add more engagement or nurturing emails.
For instance, if a brand sends newsletters weekly but notices a two-week gap due to internal delays, the calendar makes it easier to catch and correct that inconsistency.

Built-in list of country-specific holidays

The calendar also notes country-specific holidays, helping you plan campaigns that align with important dates relevant to recipients from different regions. This is especially useful for businesses that operate across multiple countries. For example, if your audience is spread across India, the UAE, and the US, you can set filters to view holidays specific to those regions and schedule emails accordingly.

Add private events

Not all important dates are associated with public holidays; some dates matter specifically to a brand. That's why the calendar enables you to add custom events, such as:
  1. Product launch dates
  2. Store anniversaries
  3. Webinar or event reminders
These private events let you map your emails in a way that aligns with your business needs.

Mark important dates and set reminders

Zoho Campaigns lets you set reminders up to 15 days in advance in the calendar. This is especially useful because it helps you stay ahead by prompting you to:
  1. Prepare content.
  2. Get visuals designed.
  3. Segment contacts.
  4. Complete internal reviews.
  5. Set up workflows.
For example, if you send a monthly newsletter on the first day of every month, you can set a reminder on the 20th of the previous month to begin drafting content.

Share marked dates with teammates

The calendar lets you collaborate with your teammates by sharing dates and reminders with them. Whether you work with content writers, designers, product owners, or reviewers, everyone stays on track without needing to dig through multiple emails or documents. This provides clarity, ensures smoother execution, and eliminates confusion about deadlines or sending schedules.

Stay organized with the Zoho Campaigns calendar: A use case 

Let's use an example to understand how the calendar can help you plan your email marketing efforts.
Adam is a content marketer at Zylker Tech, a SaaS company. He needs to send:
  1. A weekly newsletter every Thursday
  2. A monthly product update on the first of each month
  3. Occasional promotional emails for webinars, events, and product releases
Until now, he's been tracking his schedule in spreadsheets and emails, which often leads to confusion—especially when last-minute campaigns need to be added. Sometimes, a promotional email goes out too close to a newsletter. Or the monthly update gets delayed because the team forgot to prepare images in advance.
Once he starts using Zoho Campaigns' calendar features, Adam can start planning in a more structured way—like so:
  1. He blocks every Thursday for the weekly newsletter.
  2. He marks the first day of every month for the product update.
  3. He adds reminders two weeks in advance to prepare content.
  4. He shares all marked dates with his team.
Calendar in Zoho Campaigns
Now, his designer, reviewer, and product managers can all see these important dates. The team stays aligned without long email threads or constant follow-ups. When a new webinar is announced, Adam simply adds it to the calendar and checks whether the schedule looks too crowded. If needed, he adjusts dates to maintain balance.
These simple steps keep his campaigns consistent, avoids clashes, and ensures everyone works toward the same timeline. Over time, he also uses the calendar to look back at what was sent, when it was sent, and how each campaign performed. This exercise helps him refine his brand's email sending strategies.

Wrapping it up 

Zoho Campaigns' calendar helps bring structure and clarity to your email planning. By mapping out campaigns, reminders, and important dates, you can work more efficiently and stay consistent throughout the year. It also helps teams stay aligned and ensures that no key task or deadline is missed. With regular use, the calendar can serve as an essential tool for organizing, tracking, and improving your overall email-marketing strategy.
 
Regards,
Aiswarya Jayaprakash
User Education
Zoho Campaigns Team

    • Recent Topics

    • Enhancements to Bigin's forms

      Greetings, I hope all of you are doing well. We're happy to announce a few recent enhancements we've made to Bigin's forms. We'll go over each one in detail. Merge field support in auto-filled forms The auto-fill option in Bigin's forms lets you predefine

    • Table dimensions

      I try changing the dimensions of the table on my computer but it doesn't change. Do I have to be a premium member or does it only work on the app?

    • Direct link to Record Summary

      Hi everyone, In one of my reports, I have built a Record Summary template to display the details of one record. I would like to be able to link directly to this Record Summary once I submit a new record, without having to go to the list of records first and click on View. Is there a possibility to do so ?  Should I use the URL by passing some parameters ? Thank you very much for your help ! Guillaume

    • Amendment effective date

      Hi everyone, I noticed that the amendment effective date mentionned in my amendment is not right. Indeed, when a contract is amended several times, it states the previous amendment and their effective date. However, the effective date stated is always

    • Show both Vendor and Customers in contact statement

      Dear Sir, some companies like us working with companies as Vendor and Customers too !!! it mean we send invoice and also receive bill from them , so we need our all amount in one place , but in contact statement , is separate it as Vendor and Customer, 

    • STOCK history in zohosheets

      is it possible to get historical stock value using stock function in zoho sheets? i could not see from and to period in the helper document.

    • Auto sync Photo storage

      Hello I am new to Zoho Workdrive and was wondering if the is a way of automatically syncing photos on my Android phone to my workdrive as want to move away from Google? Thanks

    • Agent password reset

      Hi Zoho support, I would like to ask if there is a way the admin can reset a password of an agent? Regards

    • Can receive but not send messages in Zoho Mail

      Hello! I was able to configure my email client successfully in that I can receive messages just fine. However, when I send messages out, they seem to go out fine (I don't receive any errors or anything), but the recipient does NOT receive those messages.

    • Mail is sent twice!

      Been using Zoho for a while now. Installed Zoho for someone else and some weird things are happening. Mails are being sent twice. He is using Thunderbird as an email client. I already read about email being duplicated in the sent folder. But in my case

    • Can't login IMAP suddenly

      Since this evening I'm getting the error: You are yet to enable IMAP for your account. Please contact your administrator... IMAP always been enabled in my account and was workign fine for the past 7 years. Already tried turning IMAP off and on again.

    • Sending of username did not succeed: Mail server pop.zoho.com responded: User already specified

      I am having issues receiving emails from Zoho in Thunderbird. I am getting the above error. The first error tells me Authentication failed, and prompts me to enter in my password. Then I get the above error. I can receive emails when I log in online to

    • Bug tracking

      Hi, does anyone know how to track errors during picking or packing? This way I can keep track and see how to improve and prevent errors in this area.

    • Migration of corporate mail environment from Yandex 360 to Zoho mail

      I have to migrate a corporate mail environment with an existing domain from Yandex 360 to Zoho mail. It is vital to migrate all users with all the data. I have read the article on this topic using MacMister Email Backup Software just now and have some

    • I'm unable to send mail pthrough Zoho SMTP programmatically

      This has been working for years, but today it's been offline all day long. I see nothing anywhere on your site about this. I'm not the only one experiencing this. Downdetector has a spike of reports today

    • Can no longer send email via Django site

      This was working fine as of 11/7/25. Now I am unable to send user verification emails from a Django site on a AWS lightsail sever. When a user attempts to register the following error occurs. I have also attempted to send a test email via the shell and

    • unable to send email but able to receive email

      my email address is info@securityforceservices.ca

    • Login to server failing

      When trying to retrieve my mail, I am getting this error message -- Login to server pop.zoho.com with username (my email address) failed. It gives me the option to retry, enter password, or cancel. Then I get this message -- Sending of username did not

    • Configuration failed: 200 response not received for POST request.

      Hello, I am trying to set up a webhook to connect with an Salesforce but I receive the following error from Zoho: Configuration failed: 200 response not received for POST request I have tried testing it on webhook.site as well and receive the same error

    • Zoho Migration Assistant not working

      Hello, I am trying to use you Migration assistant to migrate emails from Rediff to Zoho. I am stuck in the first step. After downloading the migration tool, I copied the link to verify user credentials, however, after pasting the link in the browser,

    • Contacts Missing — PeopleSync/Zoho Mail

      English: In our company we use ManageEngine Mobile Device Manager (MDM), Free edition, to manage corporate mobile devices. Our usage policy does not allow personal Google accounts on these devices; therefore, Google account sync is blocked through MDM.

    • Best way to integrate Zoho with mobile app for managing customer requests with real-time notifications?

      Hello, I'm building a solution for a travel company where customers submit requests through a website, and the sales team manages these requests through a mobile app. The Requirement: Customers fill a form on the website (name, email, number of children,

    • Kaizen #57 - Mass Update API in Zoho CRM

      Hello everyone! Welcome back to yet another post in the Kaizen series. This week, we will discuss the Mass Update API in Zoho CRM. In this post, we will cover the following: 1. Introduction 2. Mass Update Records API  3. Schedule Update and Get Status

    • Getting Attachments in Zoho Desk via API

      Is there a way to get attachments into Zoho Desk via an API?      We have a process by which a zoho survey gets sent to the user as a link in a notification.    The survey has several upload fields where they can upload pdf documents.    I've created

    • Pincode based Product Restriction

      we have different types of products. 1) Very bulky items like plywood. 2) Too delicate items like glass These type of products we want to sell to local customers. Other products we want to supply all over India. There should be an option to restrict products

    • Related Lists filter

      I have Contacts showing in our Accounts module. I customized the Contacts module with an Employment Status field, with the following picklist options: "Primary Contact", "Secondary Contact", "Active Staff(not a main contact)", and "No longer employed".

    • Standalone custom function not generating logs

      Why dont't standalone custom functions generate logs when the're called from another function? I have some functions (workflow, buttons and blueprint) that have common parts, so I put that part in a standalone function which is called from the others.

    • Add "Reset MFA" Option for Zoho Creator Client Portal Users

      Hello Zoho Creator Team, We hope you are doing well. We would like to request an important enhancement related to Multi-Factor Authentication (MFA) for client portal users in Zoho Creator. Currently, Creator allows us to enforce MFA for portal users,

    • Urgent Security Feature Request – Add MFA to Zoho Projects Client Portal Hello Zoho Projects Team,

      Hello Zoho Projects Team, We hope you are doing well. We would like to submit an urgent security enhancement request regarding the Zoho Projects Client Portal. At this time, as far as we are aware, there is no Multi-Factor Authentication (MFA) available

    • Creator HTML page refresh

      Hi, I have added around 5 different html snippets in single creator page. I understand, I can refresh the entire page from page script using Navigational URLs https://help.zoho.com/portal/en/kb/creator/developer-guide/others/url-patterns/articles/navigational-urls

    • Zoho Desk - Custom Module Related List Columns on Tickets

      I have a custom module in Zoho Desk called Asana Tasks, each task has a lookup to a Ticket. On the Ticket I want to see the columns of the Asana Tasks in the related list . Is there a way to do this? Right now it just has the name of the record and I

    • What is your opinion of the new UI?

      Hi Everyone, I would like to see what everyone thinks of the new Zoho One Dashboard. I don't get it, but perhaps I'm missing something. What are your thoughts?

    • What are the OAuth scopes needed to access the Zoho MCP server?

      I think I'm authenticating with the MCP server endpoint successfully using a bearer token but I can't successfully initialize an MCP session. I'm using the official MCP Python sdk (https://github.com/modelcontextprotocol/python-sdk). I get as far as here

    • "Temporary Error" in Zoho CRM Data Source sync

      I edited my setup for the Zoho CRM to Zoho Analytics Data Source Import configuration to add some new fields. After I saved the changes, I clicked the (Sync Now) link. After a few minutes I got a Sync failure error. The only reason given is "A temporary

    • Account blocked for IMAP use

      Hello, My email client (Evolution) can't sync mail anymore. It gives the error: "Your account is temporarily blocked for IMAP use. This may happen if you exceed the maximum number of simultaneous IMAP connections allowed. Kindly try again after some time."

    • Is SMTP included in the free plan?

      My client has a Zoho Mail Free 14 day trial that ends tomorrow. She has set up a domain email address with SMTP on a third party app and is wondering if it will continue working once her plan downgrades to the free forever plan. Thanks

    • Zoho mail issue.

      I have verified my domain ohhoexpress.online by adding necessary TXT and MX records. But when I am sending email to any external email id, it is showing as zohomail.com. Also while I am sending mail to internal mail id, it is saying user not found whereas

    • My email is blocked from sending

      I get this message when I try to send any message .. > Unable to send message, Reason 554 5.1.8 Email Outgoing Blocked We have urgent emails to send and the issue continues to persist from yesterday. Please help us with this issue as soon as possibl

    • [WEBINAR] Smooth year-end closure with Zoho Books (KENYA)

      Hello there, This webinar is for all Kenyan businesses looking to wrap up their financial year smoothly! Join our free session to learn how Zoho Books can simplify your year-end process. What to expect from this webinar: - All the latest updates in Zoho

    • cannot recieve or send emails

      we are not recieving or cannot send emails.Shows sysytem error

    • Next Page