Meta Restricts WhatsApp Marketing to U.S. numbers; Zoho Desk Limits Bulk & Mass Actions for Marketing Templates

Meta has always limited WhatsApp marketing messages based on user engagement with previously sent templates. Businesses may have repeatedly seen the error message “USER_MARKETING_TEMPLATE_LIMIT” when messages failed to deliver.  Learn more about the restriction from meta

Zoho Desk does not allow marketing templates to be sent in bulk or through mass actions, as this could lead to compliance violations and legal risks for both customers and BSPs.

Hello, everyone!

Starting April 1, 2025, Meta will pause all WhatsApp marketing messages sent to U.S. phone numbers (+1 country code). If you try to send a marketing message to a U.S. number, it will fail and show an error.

This change affects businesses that use WhatsApp to send promotional messages, discounts, or sales offers to customers in the U.S.

However, you can still send important messages like:

• Order confirmations
• Payment receipts
  
• Shipping updates
  
• One-time passwords (OTPs)
  
• Customer service replies within 24 hours
  

What's changing on April 1, 2025?

• No WhatsApp marketing messages can be sent to U.S. numbers. This affects any message classified as marketing under WhatsApp’s template system, including promotional offers, discounts, and outbound sales messages.
• Non-marketing messages (such as receipts, OTPs, and support replies) are still allowed.
  
• Businesses outside the U.S. can continue sending marketing messages to non-U.S. customers.
  
• U.S.-based businesses can still send marketing messages to non-U.S. numbers.
  

How this affects your business

If You Use a U.S.-registered WhatsApp Business Number  

• You can send marketing, utility, and authentication template messages to international (non-U.S.) customers.
  
• You cannot send marketing messages to U.S. numbers.
  
• Customer-initiated conversations are still allowed worldwide.
  

Billing and payment impact

• Prepaid credits: If you prepaid for WhatsApp marketing messages, those credits cannot be used for U.S. numbers.
  
• Refund credits: If you have purchased credits for sending marketing templates, refunds for those credits can be issued.
  
• No charges for failed messages: If your marketing message fails due to this restriction, you will not be billed.
  
• Queued messages: If a message was scheduled before April 1 but fails after that date, refund policies may vary.
  
• Marketing conversations in the U.S.: No longer billable under WhatsApp’s conversation-based pricing.
  

How this affects Zoho Desk users

If you use Zoho Desk to manage WhatsApp conversations, this change will impact:

Inbox  

• Marketing messages sent to U.S. numbers will not be delivered.
  
• Agents will see failed message notifications if they try sending marketing templates to U.S. customers.
  

 

Automation and workflows  

• Any ticket-based automation that sends WhatsApp marketing messages should be updated to exclude U.S. recipients.
  

What Zoho Desk users need to do next

To comply with this new rule and avoid message failures, Zoho Desk users should:

• Update inbox workflows to remove WhatsApp marketing for U.S. numbers.
  
• Revise automation rules to prevent failed message attempts.
  
• Train agents on these changes so they do not send marketing messages to U.S. customers. 
  

For help, contact support@zohodesk.com 

Adjusting your business workflows

• U.S. numbers will automatically be excluded from WhatsApp marketing messages.
  
• WhatsApp delivery rates will drop for U.S. numbers.
  

Can I still create WhatsApp marketing templates?

Yes, but you cannot use them for U.S. recipients.

What you need to know about creating templates  

• Templates will remain approved in Meta’s system.
  
• Exclude U.S. numbers when sending marketing messages.
  
• Templates can still be used for non-U.S. customers.
  

Restrictions on Bulk and Mass Actions for Marketing Templates in Zoho Desk

• Users are not permitted to send marketing templates in bulk or through mass actions in Zoho Desk, as this may lead to compliance and legal risks for both the customers and the Business Service Provider (BSP). These restrictions are applicable across all Zoho data centers (DCs).
  

Frequently asked questions (FAQ)

What happens to existing WhatsApp marketing templates?  

Pre-approved templates remain in Meta’s system. They can still be used for non-U.S. recipients but will not be deliverable to U.S. numbers.

Will businesses be charged for failed messages?  

No, businesses will not be billed for failed WhatsApp marketing messages. If a message was queued before April 1, 2025, refund policies may vary.

Can businesses still send WhatsApp messages to U.S. customers?  

Yes, non-marketing messages such as order confirmations, receipts, and OTPs are still allowed.

How can businesses continue engaging U.S. customers?  

Encourage customer-initiated chats using Click-to-WhatsApp Ads. Use WhatsApp for transactional updates rather than promotions.

Will Meta lift this restriction in the future?  

Meta has not provided a timeline for when WhatsApp marketing may resume in the U.S. Businesses should continue monitoring Meta’s announcements for any policy changes.

Unexpected billing charges for WhatsApp marketing messages to U.S. numbers  

The message may have queued before April 1, 2025, and processed later.

Can I use Zoho Desk to send bulk or mass marketing or promotional messages via WhatsApp?

Zoho Desk supports both utility and marketing templates for WhatsApp in real-time conversations through the IM inbox. However, bulk and mass actions for marketing templates are not supported in Zoho Desk. For running campaigns or promotional activities at scale, we strongly recommend using Zoho Marketing Automation to ensure compliance with WhatsApp's policies.

Best,

Prabin

• Topic Participants

• Raj R

  

• Sticky Posts

• Zoho Desk Partners with Microsoft's M365 Copilot for seamless customer service experiences

  Hello Zoho Desk users, We are happy to announce that Zoho Desk has partnered with Microsoft's M365 to empower customer service teams with enhanced capabilities and seamless experiences for agents. Microsoft announced their partnership during their keynote

• WhatsApp pricing changes: Pay per message starting July 1, 2025

  Starting July 1, 2025, WhatsApp is shifting from conversation-based pricing to per-message billing. That means every business-initiated message you send will count. Not just the first one in a 24-hour window. Pricing updates on the WhatsApp Business Platform

• Live Webinar - Work smarter with Zoho Desk and Zoho Workplace integration

  Hello customers! Zoho Desk and Zoho Workplace are coming together for a webinar on 14th May, 2024. Zoho Workplace is a suite of productivity apps for email, chat, docs, calls, and more at one single place. Zoho Desk is closely integrated with a few tools

• Apple iOS 17 and iPadOS 17 updates for Zoho Desk users

  Hello Zoho Desk users! Apple recently announced the release of iOS 17 and iPad OS 17. These latest OS updates will help you stay productive and efficient, through interactive and seamless user experiences. Zoho Desk has incorporated the updates to help

• Zoho Desk Cheat Sheet For The Year-End

  Check out these Zoho Desk best practices to end this year on a high and have a great one ahead! #1 Set Business (Holiday) Hours - If you have limited working hours, please make sure you restrict your business hours or set them as holidays for the coming days. Let your customers know when you will, and won't, be available. #2 Update the Annual Holiday List - Check the holidays for the new year and update the holiday schedule. Usually, holidays from the current year will be carried over for the next

• Recent Topics

• Rich text Merge field - Not using font specified in HTML

  I have a rich text merge field in a writer template which is creating a table. I have chosen to use this method instead of a repeat region because I need to specify specific cell background colours which change every time the document is created. The

• Can't change form's original name in URL

  Hi all, I have been duplicating + editing forms for jobs regarding the same department to maintain formatting + styling. The issue I've not run into is because I've duplicated it from an existing form, the URL doesn't seem to want to update with the new

• ヒートマップ詳細設定について

  はじめまして マーケティング担当の浅田です。 PageSenceのヒートマップ設定について質問です。 単一ページ毎の設定は上手くできるのですが 詳細設定にて、トップページのURLを含ませ全体のヒートマップを計測できないか試したところ お知らせ：データを受信していません。と表示されてしまいます。 トップページURLで始まるページの条件も試しております。 全頁を反映させたいと思い、詳細設定を上手く設定できたらと考えております。 どなたか詳しい方がいらっしゃいましたら、教えて頂けませんでしょうか 宜

• Automatic category assignment

  Hi, I’d like to ask if there is a way to automatically assign an expense category based on the recognized Merchant. What would be the simplest way to set up automatic category assignment? Alternatively, is there an option to first choose the category

• Experience with Zoho Vertical Studio

  I'm considering Zoho Vertical and would love to hear from some devs who've been using it. The Zoho ecosystem is pretty solid, so I assume the experience has been pretty good, but sometimes Zoho has its quirks. Overall, has your experience been positive?

• LinkedIn Chrome Extension

  Hello - I believe it is a known issue that the LinkedIn extension Resume Extractor has stopped working and they are working on potential fixes. Wondering how others users are finding this issue and if there are any better workarounds for this issue? It

• Advance PDF creation from CRM data

  I'm trying to create a PDF export of data in the CRM. My problem is I want a pretty complicated format for the data. I'm trying to export multiple modules worth of data, with nested one-to-many relationships between the modules. Along with that, I want

• Where does this report come from in the Zoho One ecosystems?

  Is this directly from MA, Analytics or ??? ???

• Sub-Form Padding in CSV Export

  Hi, When you use the Sub-Form, and for example you have a Date Field on the Main Page, then Option 1 and Option 2 fields on the Subform, when you export this to CSV the Date column will only have the Date in 1 row, the first row, it would be nice to pad

• More Formula Functions

  Hi, I would ike for example to be able to have a Date Field and Formula Fields, and then in the Formula Fields I would like to grab just the Month of the above Date Field or the Week Number of the above Date Field. So more "Functions" than the current

• File upload size limits

  I am designing a contact form in Zoho Creator with File upload facility. I am not sure where and how to set the following properties for the same: Allowed File Types Maximum Size of the Attachment Number of Attachments

• Composite Services and Account Tracking

  I am looking to garner support/request the ability to make composite services. A quick search in the forums brings up multiple requests for this feature. I fail to see why an item is mandatory while services are optional. I also would like to see the

• All operation codes getting Not applied in WO-TT22J1025WOR0471, SR-TT22J1025PRE0423,FOR VIN-W1K6G2AB2SL005130.

  Dear Support Team, Please refer attached screenshot. All operation codes getting not applied in work order. Request you to please check and update ASAP.

• Customer Grouping

  Hi, how can I group multiple customers into single group. So that I can have idea of accounts receivables of all the customers in single group. Like if there are multiple subsidiaries of same company we have having a business with, and want to view the

• Bank Receipt Catagorization

  Hi, how can I match a bank deposit to multiple customer's invoices ? For e.g. A single person paid to us on behalf of different five customers. I need to keep the separated invoices for each customer

• "Performed changes in the query is not allowed due to following reason" when adding columns or reordering data

  I'm trying to make changes to a query but every time i try to save it i get this error message.  I'm not touching the data it's flagging.  All I've tried to do is reorder a couple of fields and add a new one.  Why won't it let me do this?  It's a core

• Exclude Segment from Campaign Recipients

  I've created two Segments in order to separate Non-Marketing Contacts from Marketing Contacts. I'd like to send an Eblast to all Marketing contacts in my lists, but when I go to select Recipients, I have two options: 1. To Choose Lists to Send to; 2.

• Reschedule Multiple/Mass Calls at Once

  When we go into a Call record, we have the option to "Reschedule Call." How can we select multiple Calls at once from the Activities tab and Reschedule them? The big use case for us: We have many leads that our reps are supposed to call on a daily basis.

• Option to Empty Entire Mailbox or Folder in Zoho Mail

  Hello Zoho Mail Team, How are you? We would like to request an enhancement to Zoho Mail that would allow administrators and users to quickly clear out entire folders or mailboxes, including shared mailboxes. Current Limitation: At present, Zoho Mail only

• I want to Make the due date of the project appears automatically

  hello everyone I want to know if the zoho projects app can add automatically the END DATE of the project I added the duration, start after dates of each tasks in the project template & the starting date of the project itself and the end date of it doesn't

• Drag 'n' Drop Fields to a Sub-Form and "Move Field To" Option

  Hi, I would like to be able to move fields from the Main Page to a Sub-Form or from a Sub-Form to either the Main Page or another Sub-Form. Today if you change the design you have to delete and recreate every field, not just move them. Would be nice to

• Get Zoho Mail API working (including DRE Connector, Oauth Token, ZUID, ZOID & ACCOUNT_ID)

  Disclaimer: I’m not a professional coder! Do you need to use Zoho Mail API? Me too. It lets you do all sorts of things — like reading the complete header of an email, or forwarding an email with its attachments — which is what I wanted to do. But setting

• Kaizen #129 : Client Script Support for Blueprints

  Hello everyone! Welcome to another week of Kaizen. Today, let us discuss about how you can use Client Script during a Blueprint transtion to meet your requirements. This Kaizen post will provide solution for the post - Need non-mandatory fields in blueprint

• Deluge Tips & Tricks: Mastering dates and times

  Hello everyone! We're bringing back our Deluge Tips & Tricks series, where we show you how to make the most of Deluge for achieving a wide range of use cases. Working with dates and times is a fundamental part of almost any business application. Whether

• Adding a Button in a Form in Zoho Creator App

  Hi I want to know how can I add a Button in Zoho Creator form. I have options that I select from a multiselect options and I want the button to add those selected options in a Subform. I do not want to add on a Page Builder I want it inside a specific

• Feature Enhancement Request – Text Formatting Options in Item Description (Zoho Books/Quotes Module)

  Dear Zoho Development Team, Greetings from Radiant360 Integrated Technical Services LLC. We would like to bring to your attention a functional limitation we've encountered within the Item Table / Quote Description section of Zoho Books (and Zoho CRM Quotes).

• Internal Exception for Creator function

  I have been running a script successfully for several days using the scheduler in my application. Now today it suddenly creates and Internal Exception error. Nothing has changed about the script. The data is still retrievable from the web service it is using. Why would this suddenly be happening for no apparent reason? Also noticed that my usage logs are not up to date. Is something changing behind the scenes?

• How to Set Up a Custom Domain and Customize Homepage

  Hello, I am experimenting with Zoho Creator to build applications for my own use case and have encountered a couple of issues: 1. Custom Domain Access: Is it possible to access my Zoho Creator application through a domain that I own? If so, how does the

• Announcing new features in Trident for Mac (1.26.0)

  Hello everyone! Trident for macOS (v1.26.0) is here with new updates to securely manage your passwords, locally save your emails, and protect against emails with suspicious URLs. Let's take a quick look at them. Manage passwords with Zoho Vault eWidget.

• Default Value on a Number

  Hi, I would be nice to also be able to set the Default Value for a Number Field, not just the Initial Value shown, so if not on the screen so not enetred it can have a value of 0 for example. Thanks Dan

• Having trouble fetching contents of Zoho Connect Feeds using the API, requesting alternative API documentation.

  I'm trying to retrieve feed/post data from Zoho Connect using the API but facing challenges with the current documentation. What I've tried: OAuth authentication is working correctly (getting 200 OK responses) Tested multiple endpoints: /pulse/nativeapi/v2/feeds,

• Tip#45: Custom Tags and Cluster Tags

  Tagging your work items helps categorize and label work items within your Zoho Sprints workspace. Now, this feature is expanded across multiple modules, along with the introduction of cluster tags that offer an advanced tagging mechanism. Manage Tags

• Extensions 101 webinar series: Build, integrate, and monetize with extensions

  Attention developers! Are you ready to take your extension development skills to the next level? We're excited to bring back the Extensions 101 webinar series with an expanded lineup of Zoho products and an introduction to more platform features. Last

• When using "locations" in zoho books, can you keep the two locations totally separate from each other?

  I am looking to add a location but I don't want to intermingle the banking or other accounts. I want that to be like two separate independent branches that use different banking accounts, accounts payable, and accounts receivable. The people who are in

• [Free Webinar] User Management in Zoho Creator - Creator Tech Connect

  Hello Everyone! We welcome you all to the upcoming free webinar on the Creator Tech Connect Series. The Creator Tech Connect series is a free monthly webinar that runs for around 45 minutes. It comprises technical sessions in which we delve deep into

• A couple of minor enhancements to Workflows

  Last updated on September 17, 2024: These enhancements were initially available for early access, and we've now enabled them for all users. We are elated to announce a couple of enhancements to custom functions in our Workflows! Say hello to: "Source"

• Business Continuity - Disaster Recovery

  I know about the Zoho CRM backup .zip files, however, this doesn't include any of the infrastructure with like custom fields or custom modules. I am curious on what everyone has in place for a true backup or what your plan is if your Zoho instance were

• Free webinar alert on October 16 - Less Complexity, More Security: Workplace + Directory

  Hello Zoho Workplace Community! Security and productivity shouldn't be at odds—and with Zoho, they're not. Discover how Zoho Workplace + Directory delivers seamless collaboration with enterprise-grade security, all in one integrated ecosystem. Join our

• Narrative 11: Are your customers happy?

  Behind the scenes of a successful ticketing system: BTS Series Narrative 11: Are your customers happy? Happiness isn't just something you experience; it's something you remember. Hear your customers' voices by enabling customer happiness ratings in Zoho

• Don't understand INVALID_REQUEST_METHOD when I try to post up an attachment

  When I make the POST request (using python requests.post() for files): https://www.zohoapis.com/crm/v8/Calls/***************01/Attachments I get this response: r:{ "code": "INVALID_REQUEST_METHOD", "details": {}, "message": "The http request method type

• Next Page