Social media simplified with Zoho Social: Why should brands have a Threads profile?

Social media simplified with Zoho Social: Why should brands have a Threads profile?



Just over a year ago, Instagram launched Threads, the all new social media app primarily focusing on sharing text online. It was welcomed by people worldwide with more than 10 million users in just seven hours, and it currently has over 175 million active users. It lets you share posts up to 500 characters and can include photos, videos, audio, topic tags, or even polls.
 
Unlike platforms like Instagram or Facebook, where the photo or the video takes center stage, Threads offers the best space to initiate a conversation with your audience. What starts with a simple thought, a question, or an idea can pave the way for your audience to chime in with their opinions as replies, forming a thread of engagement.



The main advantage of establishing a Threads profile for your brand is that you don't have to start from scratch. Because Instagram created Threads, you can easily sign up and import all your information, such as your profile picture, bio, and verification—along with your entire audience—from Instagram.

How can brands use Threads?

It's already challenging and exhausting for social media managers and marketers to keep track of what's trending and come up with engaging content, all while building a strong audience base. Brands have to be available across all channels such as Facebook, LinkedIn, X, TikTok, YouTube, and Threads, along with so many other channels that are out there. Every channel should have a distinct content strategy to ensure the audience is engaged and doesn't drop off. You need to identify the type of content that resonates with your audience across the social media channels.
 
Threads offers a perfect space for brands to strike up a conversation with the audience, ask questions, or share regular updates about the products or services that you offer. A simple thought can prove to be an excellent start for a Thread of interactions, which can further enhance your brand's reach and reputation.



There's also a high chance for brands to engage with each other via witty banter that the audience might enjoy.




Threads also allows you to share a carousel of photos and videos to add visual appeal for your audience. You can also create polls or share audio along with your Thread post. With the liberty to publish posts up to 500 characters in a single Thread, it gives brands, or even influencers, the opportunity to share personal thoughts or stories, which helps them personally connect with the audience.

Apart from initiating the conversation, it's also important to take part in interactions that are relevant to your brand and the products/services that you offer, which can help enhance your brand's awareness among a whole new audience. 



Since your Threads account is linked with Instagram, it's also easy for you to share your posts or Threads on Instagram as Stories or add them to your Feed. 



The fediverse advantage

Threads announced the beta of integration into the fediverse back in March 2024, and now it's already available for users across more than 100 countries.

The fediverse is a decentralized social network of interconnected servers that allows users to communicate with each other. This means that your Threads profile can be followed by users across various other services in the fediverse like Mastodon, PixelFed, and a lot more, and engage with your content. You'll be able to view all the likes and other interactions with your post across the fediverse. This decentralized approach gives you more control to manage your content and followers and to reach a wider audience.   


Publishing on Threads from Zoho Social

You can now start publishing or scheduling posts on Threads directly from Zoho Social. Share text, photos, and videos on your Threads profile and other social media platforms in one go. This makes it easy for social media marketers to manage their content strategy, visualize Threads in the calendar, and ensure the audience is engaged across all social media networks. 



You can also view in-depth analytics about the performance of your posts on Threads. 

To learn all about connecting Threads in Zoho Social, read our Threads help document. 


    • Recent Topics

    • Custom CSS for Zoho CRM Team Bookings embeded widget

      Hello, we are adding Zoho CRM Team Bookings (crm.zoho.com) in our public website. We know that we can change Theme Color, Font Color and Background Color: Zoho CRM Booking Styling But is it possible to change other CSS attributes e.g. Font Family, like

    • Metadata API Access to Functions

      I think it would be incredibly helpful to have api access to every function's code. Our team primarily uses deluge functions to update fields across modules according to business logic. I would like to create a visual dependancy model for our CRM, but

    • Strange behavior in CRM Number Field – Characters allowed but not "e"?

      Hi everyone, Has anyone faced this strange issue in Zoho CRM? In a Number field, it is possible to type some characters, but the character "e" cannot be entered. This was really surprising to me. Normally, a number field should restrict all characters

    • Best Way to Manage Approvals Within Blueprint Stages?

      Hi, I am working on a requirement involving Blueprint and approval logic in Zoho CRM and would appreciate some guidance. I understand that approval processes do not trigger when a record is currently within a blueprint, which makes it challenging to implement

    • Marketing Tip #25: Grow your social presence with a simple posting routine

      Consistency is one of the biggest growth drivers on social media. Regular content keeps your store visible and helps customers remember you. Even 3–4 posts a week can build momentum over time. The easiest way to stay consistent is to stop trying to create

    • How to add "All Open AND Overdue" back to the Home Page Task Component?

      Hi everyone, I’m looking for a way to restore the Tasks component dropdown list on the Zoho CRM Home Page. Since the recent update to the Task area in my Home Page Classic View, the dropdown options (e.g., My Next 7 Days + Overdue) are too restrictive

    • Duplicate Leads Concerns with Round Robin and Lead Approval Process

      It is great to have the Duplicate Lead Approval Process,  there are a few issues with the process that I would greatly appreciate taken consideration in enhancing. It appears that A Lead comes in Lead owner assigned by the Round Robin Check for Duplicate, If the lead is a Duplicate the Lead owner gets an email of a duplicate needs approval email assign to the approval process      This causes problems, The duplicate approval process is done by a different level person, they do not get the email notification

    • Dashboard target enhancements

      Often individuals in IT are creating dashboards for their sales team. The ability to create a single dashboard that can be used by multiple people is key. A components for a dashboard have the ability to filter by logged in user which is great. However

    • How to update "Lead Status" to more than 100 records

      Hello Zoho CRM, How do I update "Lead Status" to more than 100 records at once? To give you a background, these leads were uploaded or Imported at once but the lead status record was incorrectly chosen. So since there was a way to quickly add records in the system no matter how many they are, we are also wondering if there is a quicker way to update these records to the correct "Lead Status". I hope our concern makes sense and that there will be a fix for it. All the best, Jonathan

    • Finding rhythm through poetry

      Poetry has long been a powerful form of expression, discovery, and reflection. For many, it is a way to pen down their thoughts and experiences. The "poetic license" allows writers to shape their words with rhythm and flow. This year, on World Poetry

    • Bring your own credentials (BYOC) for connections in Zoho Creator

      Hello everyone, We're excited to announce an important step forward in how integrations and authentications work in Zoho Creator. Zoho Creator is a versatile platform for integrations, enabling you to connect with thousands of third-party services using

    • CRM x WorkDrive: File storage for new CRM signups is now powered by WorkDrive

      Availability Editions: All DCs: All Release plan: Released for new signups in all DCs. It will be enabled for existing users in a phased manner in the upcoming months. Help documentation: Documents in Zoho CRM Manage folders in Documents tab Manage files

    • Project Management Bulletin: March, 2026

      We are passionate about equipping our users with efficient solutions that help them run their businesses successfully. Our collective efforts over the past 2 years have culminated in the launch of Sprints 3.0— built with reliable features, impactful integrations,

    • Composite items inside of composite items; bill of materials needed

      Hi Zoho and Everyone, I am evaluating whether Zoho Inventory will work for my small business. I grow and harvest herbs and spices but also get from wholesalers. I use all these items to make herbal teas, but also sell them as individual items on my Shopify store and Etsy. I discovered the composite item bundling and am wondering if I could get some assistance since there is no bill of materials: Our herbal company's best selling tea is a sleepytime tea. Sleepytime Tea can be purchased in three weights

    • Automation Series: Sync Task Status with Zoho Desk Tickets

      In Zoho Projects, you can automatically close and reopen an associated Zoho Desk ticket when the status of a task is changed. This syncs the current state of the task with the support ticket without manual updates. For instance, a support team handling

    • Auto-Generate Line Numbers in Item Table Using HTML & CSS Counters (Zoho Books & Zoho Inventory Custom Templates)

      <div> <style> /* Start counter from 0 inside tbody */ tbody#lineitem { counter-reset: rowNumber; } /* Increment counter for each row */ tbody#lineitem tr { counter-increment: rowNumber; } /* Show counter value in first column */ tbody#lineitem tr td:first-child::before

    • Does zoho inventory need Enterprise or Premium subsrciption to make Widgets.

      We have Zoho One Enterprise and yet we can't create widgets on inventory.

    • Introducing Radio Buttons and Numeric Range Sliders in Zoho CRM

      Release update: Currently out for CN, JP, AU and CA DCs (Free and standard editions). For other DCs, this will be released by mid-March. Hello everyone, We are pleased to share with you that Zoho CRM's Layout Editor now includes two new field formats—

    • New UI for Writer - Disappointed

      I've been enjoying Zoho Writer as a new user for about 6 months, and I really like it. One of my favorite things about it is the menu bar, which you can hide or leave out while still seeing most of your page because it is off to the left. I think this

    • Zoho CAMPAIGNS working hours

      Hi I use Campaigns Automation workflows to automate follow-ups to my Leads. I discovered this weekend that emails are being sent out on Sundays. How do I limit my Campaigns outgoing emails to business working hours? This is very important! Thanks, D

    • Depositing funds to account

      Hello, I have been using Quickbooks for many years but am considering moving to Zoho Books so I am currently running through various workflows and am working on the Invoicing aspect. In QB, the process is to create an invoice, receive payment and then

    • Create Receipt of a Donation (not a sale)

      We are a non-profit organization that receives general donations. How do I create a receipt of payment for the donor and categorize the payment as a Gift? I tried the method of creating an invoice; however that automatically created a "Sales" transaction

    • Function #2: Create a Deal in Zoho CRM when an Estimate is created in Zoho Books

      For those who use Zoho CRM integrated with Zoho Books, here's a nifty function that helps you optimize your sales process by adding a Deal in Zoho CRM whenever an estimate is created in Zoho Books. Custom Function: To create the custom function, go to

    • New Custom View -Sorting the Custom fields

      While creating a New Custom View in invoice , Customers, Bills ,expense etc , the sorting of custom fields are not available , a query function "order by / sort by  " may also be included in  Define new criteria module  which will be more beneficial to

    • Grouping Undeposited Funds to Move to other accounts

      In the bank option it would be nice to check what transactions in undeposited funds I want to move to other accounts. Then while checking this it can accumulate totals and created whats essentially a deposit slip. Once the transaction is moved it should

    • Sync your CRM Tasks with Zoho Projects

      Zoho Projects integration with Zoho CRM helps you manage your tasks more efficiently. You can create all project related activities right inside your CRM using this integration. Create new portal or associate an existing portal, add projects to the portal,

    • Zoho CRM strips whitespace in text fields

      When editing field text with multiple spaces: CRM - both UI and API trim / compress the whitespace to a single space when saving: Is this known / expected / documented behaviour?

    • WorkDrive API returning empty response even after placing file in Team Folder

      Hi everyone, I am trying to fetch a file from Zoho WorkDrive using a Deluge standalone function in Zoho People. The API call executes successfully using a configured connection, but the response is coming back empty. I have verified the following: The

    • Custom Button makes scroll bar go down in report

      I have a report with a Custom button called Completed. A colleague mentionned to me that when he pressed this custom button it scrolled down the page which is annoying since he want to stay at the same space on the repoort. There is no reload linked to

    • Quickbooks Integrations Stopped Working

      All of our Quickbooks integrations have stopped working. I am checking in to see if: a) this is a known issue b) if anyone else is having this issue. As usual, Zoho support is unavailable.

    • sync two zoho crm

      Hello everyone. Is it possible to sync 2 zoho crm? what would be the easiest way? I am thinking of Flow. I have a Custom Module that I would like to share with my client. We both use zoho crm. Regards.

    • CRM x WorkDrive: We're rolling out the WorkDrive-powered file storage experience for existing users

      Release plan: Gradual rollout to customers without file storage add-ons, in this order: 1. Standalone CRM 2. CRM Plus and Zoho One DCs: All | Editions: All Available now for: - Standalone CRM accounts in Free and Standard editions without file storage

    • Incorrect Functioning of Time Logs API (Version 3)

      We need to fetch the list of time logs for each task for our company internal usage. We are trying to achieve it by using the next endpoint: https://projects.zoho.com/api-docs#bulk-time-logs#get-all-project-time-logs Firstly, in the documentation the

    • Zoho CRM Queries Now Support Databases and Cloud Data Sources

      Hello everyone! We're thrilled to announce a major enhancement to the Queries feature in Zoho CRM! Queries now support a broader range of external data sources, allowing you to fetch live data and combine it with CRM records, all using a unified query

    • Salesforceに添付ファイルを格納したい

      お世話になっております。 Salesforceに添付ファイルを格納したく、カスタムオブジェクトに連携し、 「ファイルのアップロード」項目を設けました。 実際、エラーもなく送信出来たのですが、実際生成されたカスタムオブジェクトのレコードを見ると、どこにも添付ファイルがありません。仕様として、この添付ファイルはSalesforceのどこに格納されるのでしょうか？ 今回作りたいフォームは、複数の書類を添付するため、Zohoformのファイルアップロード項目「本人確認書類」「源泉徴収票」などの項目を、Salesforce側にも設けた「本人確認書類」「源泉徴収票」という各項目にURLリンクとして紐づけたいと思っておりました。

    • Dynamic image in form works in the app but not on the customer portal.

      img = frm_Fichas[ID == input.Nombre].Foto; imgno = Nophoto[ID2 = 1].Image; if(len(img) > 1) { img = img.replaceAll("/sharedBy/appLinkName/",zoho.appuri); img = img.replaceAll("viewLinkName","Fichas_de_personal_public"); img = img.replaceAll("fieldName","Foto");

    • Is it possible to retrieve function (Deluge) code from Zoho CRM externally?

      Hi Everyone, Is it possible to fetch or retrieve the Deluge function code from Zoho CRM using an external method (API or any other approach)? I would like to know if there is any way to access or extract the function script outside of Zoho CRM, or if

    • Uplifted homepage experience

      Editions: All editions. Availability update: 17th February 2026: All editions in the CA and SA DC | JP DC (Free, Standard and Professional editions) 23 February 2026: JP (All Editions) | AU, CN (Free, Standard, Professional editions) 27 February 2026:

    • Darshan Hiranandani : How many participants can join a Zoho Meeting at once?

      Hi everyone, I'm Darshan Hiranandani, trying to find out the maximum number of participants that can join a Zoho Meeting at once. Has anyone here used Zoho Meeting for larger groups and can share their experience or knowledge about the participant limit?

    • Where is the scheduled report in New UI?

      Hi Team, Seems there is not such a field in New UI, hence I have to switch to old UI to handle request..

    • Next Page