What's New - March 2025 | Zoho Backstage

What's New - March 2025 | Zoho Backstage

Hello there,
 
We’re thrilled to introduce a much-awaited lineup of powerful features and enhancements designed to fulfill your event management needs. Here's a round-up of the latest updates that will enhance your experience with Zoho Backstage this month.

Offer Tickets 

Early bird and limited-time offers are powerful tools to boost ticket sales and generate early revenue. With the new Offer Tickets feature, you can create multiple offers as tiers within a single ticket class, making the process more streamlined and automated.

Previously, you had to create separate ticket classes for each offer and manually manage their availability. Now, you can:
  • Add multiple offers under a single ticket class
  • Automate the offer start and stop conditions
  • Reduce manual intervention
Key benefits
 
  • Increased marketing impact: Time-sensitive discounts create a sense of urgency, encouraging faster ticket purchases.
  • Early revenue and cash flow: Early sales provide immediate cash flow to cover event expenses like venue deposits, marketing, and logistics.
  • Leverage Psychological Triggers:
    • FOMO (Fear of Missing Out): Limited-time availability compels attendees to act quickly.
    • Perceived Savings: Attendees feel they are getting a deal, making them more likely to buy.
How to use
 
Setting up offers



You can add offers as tiers within a ticket class and configure their availability based on:
  • Time: Set specific start and end dates for the offer.
  • Quantity: Define the number of tickets available at the offer price.
Flexible offer progression
 
From the second offer onward, you can choose to automatically start the next offer when the previous one ends. Or, set a custom start date for the new offer.

Customizing offer display

You can customize how offers are displayed on your event website using the Website Designer. The offer card can show:


  • Current Offer
  • Previous Offer
  • Next Offer
  • Both Previous and Next Offers
This flexibility helps you highlight the most relevant deals and enhance visibility.
 
Good to know 
  • During the ticket purchase process, the offer name appears alongside the ticket class name. The order summary clearly displays the applied offer.
  • After attendees purchase their tickets, the "Your Orders" section displays the offer name along with the ticket class name. The invoice also reflects the offer name for transparency.
  • When manually adding an order, any valid offers associated with the ticket class are applied automatically. There's no need for manual price adjustments.
  • During check-in, only the original ticket class amount is displayed.
  • Offer-tiered tickets cannot be selected during manual check-in.
Click here to learn more. 

Tax Rules - Canada (Early access)

Accurate tax calculation is essential for ensuring compliance and transparency in event management. With the new Tax Rules feature for Canada, you can automatically apply the correct tax rates based on your event location, making tax management simpler and more efficient. Zoho Backstage now allows you to create tax rules for all 10 provinces and 3 territories, which can be selected and applied to an event automatically, ensuring the correct tax rates are applied without manual adjustments. This feature supports in-person, hybrid, and online events, offering flexibility and accuracy.
 
The Canadian tax rule engine covers 10 provinces, 3 territories, multiple tax agencies, and 12 sales tax rates, providing a comprehensive solution for handling event-related taxes.
 


How do taxes work on Canadian events?  
 
For in-person and hybrid events, the tax rate is determined by the event’s physical location, based on the Place of Supply, in compliance with Canada Revenue Agency (CRA) regulations. This ensures attendees are charged the appropriate tax rate according to the province or territory where the event takes place.
 
For online events, where no physical venue exists, the tax is calculated based on the attendee’s location. This ensures the correct sales tax is applied, even when attendees purchase tickets from different provinces or countries.
 
How to use
 
To enable Canada Tax Rules, configure your organization’s location:
  1. Go to Portal Settings > Payments and Tax.
  2. Select Canada as the organization location. 
Once configured, the system automatically populates:
  • 12 default tax rates covering all provinces and territories.
  • 13 tax rules (one for each region).
  • A default rule for online events, applying the correct tax based on the attendee’s location.
  • 5 tax agencies for accurate tax handling. 
You can create new tax rates, groups, and authorities to meet your event’s specific needs. Additionally, you can add custom tax rules for both in-person/hybrid and online events, giving you full control over how taxes are applied.
 
Applying Tax Rules to In-Person and Hybrid events  

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For in-person and hybrid events, Zoho Backstage automatically suggests tax rules based on the event location. The 13 default tax rules cover all Canadian provinces and territories. If the event location changes, the system automatically updates the relevant tax rules to reflect the new region’s rates.
 
You can also create custom tax rules by selecting a specific province or territory and applying a custom tax rate, offering greater flexibility for managing event taxes.
 
Applying Tax Rules to Virtual events
 
For online events, the system uses a default tax rule that covers all Canadian provinces and territories. Taxes are applied based on the attendee's location.
 
Canadian attendees are charged the applicable provincial tax rate.
International attendees are assigned a zero tax rate by default.
 
If you need to apply taxes to international attendees, you can create new tax rules tailored for online events, ensuring compliance with international tax regulations.
Info
  • Tax rules in Zoho Backstage are flexible and dynamic. You can modify them at any time during your event setup. However, changes will only apply to new transactions. Existing transactions will retain the original tax rule, ensuring previous purchases remain unaffected.
  • If you select a non-Canadian location for your event, the Canada Tax Rule will not be applied. This ensures taxes are only charged where applicable, preventing errors in cross-border events.

Event Category  


Categorize and filter events based on custom classifications for organizers and attendees to find and manage events easily. This new addition is aimed at improving event management by giving organizers the flexibility to create, manage, and filter events using custom categories. Organizers can now create up to 100 custom categories when setting up an event, giving them the freedom to define categories that suit their specific needs.
 
Previously, categories selected in Event Info were not utilized elsewhere, and there was no option to add new/manage categories.
Now, organizers can tailor categories to their specific needs and filter them on the Event Directory.

To access: 
  • While Creating an Event: On the Event Info page.
  • For Category Management: Under Portal Settings > Branding > Event Category.
Permissions:
 
Portal Owners & Admins:
  • Add, edit, and delete custom categories.
  • Cannot edit or delete default categories.
Event Organizers:
  • Can only add new categories.
  • Cannot edit or delete existing custom or default categories.

Other Enhancements 

Floor plan Focus Area 



The Focus Area in the floor plan refers to designated spaces within the event venue that are visually highlighted to draw attention to specific sections, such as booths, stages, or key locations. These areas allow organizers to emphasize important spots, making navigation easier for attendees and improving the overall flow of the event. Focus areas help guide visitors to essential parts of the venue, enhancing their event experience.

Custom Dates for  ticket classes (Early access)

In cases where smaller sessions or events (like welcome events, after-event parties, etc.) occur before or after the main event, this feature allows organizers to assign specific dates to separate ticket classes, ensuring tickets are only valid for the selected dates.
Info
Custom dates can be set within 30 days before or after the main event.

New WhatsApp triggers and templates 

The WhatsApp Integration, designed to enhance communication and engagement with all event stakeholders, now includes new triggers and templates to facilitate messaging and ensure timely updates for everyone.
 
For Purchasers:
  • Send Registration Confirmation: Instantly confirm registration to enhance the attendee experience.
  • Order Canceled: Notify purchasers promptly in case of any order cancellations.
For Speakers:
  • Welcome Speaker: Extend a warm welcome to our speakers and set a positive tone for their participation.
  • Speaker Added to a Session: Inform speakers when they’re added to a session, ensuring they are well-prepared.
  • Speaker Removed from a Session: Provide timely updates should there be any changes to their session involvement.
For Sponsors:
  • Thank a Sponsor Before Website is Live: Show appreciation early on, fostering positive relationships with sponsors.
  • Welcome and Thank Sponsor After Website is Live: Acknowledge sponsors publicly once the event website goes live.
  • Deny Sponsor Proposal: Deliver sensitive information with professionalism and clarity.
  • Acknowledge Sponsor Proposal: Confirm receipt of sponsor proposals, keeping communication open and transparent.
For Participants:
  • Event Canceled: Quickly inform participants in the event of cancellations, ensuring they’re kept in the loop.
We are continuously refining Zoho Backstage to make your event management experience even more powerful and intuitive. Stay tuned for more updates in the coming months!
 
If you have any questions, please contact support@zohobackstage.com.