10 simple e-commerce marketing tips to boost sales

Congratulations! You've finally set up that e-commerce store you've been thinking about for a long time. Hopefully it wasn't too difficult. Even if it was, the effort will be totally worth it when you start seeing some orders come through.

Now that the store is live, let's take a look at some marketing tips you can apply for sales growth.

1. Avoid cart abandonment

If you've ever shopped online, you might have added a product to the cart but then decided not to purchase it. This is known as cart abandonment.

How to fight cart abandonment:

• Build trust — Web users aren’t always comfortable providing credit card info online. Improve conversions by building more trust. For example, show some security compliance badges to assure users that transactions are safe.
  
• Offer discounted or free shipping — Customers get sticker shock after seeing how much the shipping cost adds to their order. Avoid this by offering discounted or free shipping promos.
  
• Make checkout simple — Online shoppers have a short attention span and will abandon the checkout flow if it is too complex or time-consuming. Avoid this by making the checkout process as easy and painless as possible—cart to shipping address to the payment page. Don't give-in to the temptation to include anything that disrupts that flow.
  
• Turn browsers into buyers — Many users who add items to the cart but don’t complete the purchase are just browsing with low buying intent. Incentivize these users to buy immediately by offering limited-time promos.
  
• Offer popular payment options — Customers often have strong payment preferences and only complete a purchase if their preferred method is presented. Reduce this problem by offering the most popular payment methods for your target audience.
  

2. Attract visitors with content marketing

Smart, catchy phrases on store pages can influence site visitors to buy. So, how do you get visitors to your site in the first place? While paid ads, social media posts, event sponsorship, and brochures might work, nothing generates traffic like an awesome SEO.

Optimizing your content for SEO increases the probability that search engines will show your website as the first result when somebody searches for the type of product you're selling. It's FREE, rewarding, and easy to do.

First, choose the right keywords and phrases (long-tail keywords) for your business. Think, "If I were looking for this product, what search phrases would I use in Google?" Then start writing relevant content using these, maybe in the form of informative blogs like this one;). The goal isn't to talk up your product. No one wants to feel like they're being sold to. Building trust with quality insight will improve the likelihood of a customer purchasing from you.

When you have a good 40-50 blogs, you should start seeing some organic traffic on your site. But don't stop there. Share your blog on social media. Post it everywhere. Tag people if you want, but don't spam them. That's the last thing you should do in marketing.

3. Optimize for mobile

Almost 40% of all eCommerce purchases during the 2018 holiday season were made on a smartphone, so make sure your website is optimized for mobile screens. There's no reason that the desktop version of your site should be popping up on mobile devices.

You don't want to lose out on people who do not like the way your store looks and operates on a mobile screen. Ask your website developer about mobile optimization. Alternatively, if you've built it yourself, make sure to choose a theme that is optimized for mobile devices.

4. Cultivate leads with exit-intent pop-ups

There are marketing tools to help you create pop-ups that appear when visitors try to leave your website. These can be pretty effective if used wisely—such as, giving them offers and discounts in exchange for subscribing to your email list. They track your visitor's mouse point movement, and, as soon they hover over the address bar, prompt a pop-up form on the screen.

This exit-intent pop-up offers a discount in exchange for an email address.

5. Leverage social media

As I mentioned earlier, don't shy away from social media. In fact, post as much as you can. That said, you'll get the most out of social media if you're strategic with your posting.

Make a plan. For instance, this plan could be to post four tweets, a Facebook post, four Instagram posts, two Pinterest posts, and a LinkedIn post, all this in a day. Keep in mind that you don't want to spam feeds with content that feels repetitive. It's a tricky balance to achieve—one that'll likely take some trial and error.

Using hashtags effectively will also help, especially if they're popular tags relevant to your posts. Check the trending hashtags and see if you can ride one. For instance, if you're a fashion store and you see #ThrowbackThursday is trending, share some retro fashion design and use the hashtag. This is sure to get you more impressions. You can also use GIFs or try creating some funny memes (be careful with copyright issues though).

6. Invest in Google AdWords re-marketing

If you can put some budget towards your online marketing, try Google AdWords with re-marketing. The re-marketing feature shows your online ads to your website visitors even when they leave your website.

When someone visits your site and then leaves, Google tracks their IP address. They then strategically place your ads on their partner websites that are visited from the same IP address. When your prospect sees your ad multiple times, it gives you more chances to convert.

7. Choose the right price

Pricing is probably the trickiest part of your e-commerce strategy. According to a classic study, a 1% improvement in pricing results in an average increase in profits of 11.1%. It is that huge.

Cost-based pricing is the most popular strategy. Take your cost of goods sold and add a margin that you believe the market will bear. During the initial phase of your business, you may need to work on thin margins since you'll need to provide attractive discounts and offers. Treat the discount as your marketing cost and continue with this strategy until you hit your target numbers for a month.

In fact, for the first few months, you should measure success by your number of orders rather than your total revenue.

8. Assist the customer with a live chat

An interactive live chat support widget on your site can help in many ways.

Guide a customer to the right product or ask a departing customer for their contact details so you can send them an email with the best solution and an attractive price quote.

You can also talk to a customer (who remains anonymous) ready to make a purchase and guide them through the buying experience—product navigation, adding to the cart, and the payment process.

9. Reward your loyal customers

Surprise your loyal customers with a gift on special occasions like birthdays or anniversaries. You can also set aside a fraction of your marketing budget to send surprise gifts. People love when they are treated special. Your gift might make someone's day and win you a customer for life.

10. Solicit and share customer reviews and testimonials

Find your best customers and ask for their experience shopping on your website or a review of the product they bought. Post it on your website. The more testimonials you publish, the more trust you generate for your store, which also means more sales. Feel free to post the testimonials on social media as well.

These are just a handful of ways to get your e-commerce site to flourish. If you want to dive further, there are many other marketing secrets you might want to check out.

We hope you found these tips helpful. Let us know if you applied any and if you saw any positive results.

• Topic Participants

• Vinit Tibrewal

  

• Windzoon Technologies

  

• Terry

• Sticky Posts

• 10 simple e-commerce marketing tips to boost sales

  Congratulations! You've finally set up that e-commerce store you've been thinking about for a long time. Hopefully it wasn't too difficult. Even if it was, the effort will be totally worth it when you start seeing some orders come through. Now that the store is live, let's take a look at some marketing tips you can apply for sales growth. 1. Avoid cart abandonment If you've ever shopped online, you might have added a product to the cart but then decided not to purchase it. This is known as cart abandonment.

• Marketing in a post COVID-19 world!

  Consumers across countries are increasingly spending more time on a wide variety of digital activities, right from online grocery shopping, to video conferencing, to tele-medicine. There is a good chance that you performed one or more of the following activities during this lockdown, thanks to COVID 19: Cooked a meal Made a TikTok Video Signed up for a remote learning session Consulted a doctor online (or ordered medicines online) Shopped for groceries online A study by Hunter, a food and beverage

• Inbound Marketing 101: The Foundational Blocks of Inbound Marketing Strategy

  According to a behaviour survey, 68% of the buyers use sources such as blogs to evaluate the product even before considering it. Before buying a product, we do a lot of research to learn more about the product through communities, blogs, social media,

• How Zylker doubled their webinar registrations!

  Webinars are good educational resources to gather qualified leads for your product. But what if your visitors are dropping off from your webinar landing page without signing up? What more could you do to convert visitors into registrants? This is the

• The ideology behind why features tell, but benefits sell

  Do you think there's any truth to this? Do features only tell, and benefits sell?  Well, let's see why we should focus on benefits rather than features as the great marketing wizards, David Ogilvy and Steve Jobs proved to be the best examples leveraging

• Recent Topics

• Lookup Field Option Not Available in Customization

  Hello, I am trying to customize different modules (e.g., Work Orders, Systems, and others), but I am unable to find the Lookup field option in the layout customization. When I go to: Setup → Customization → Modules and Fields → Add Field The Lookup field

• Scheduled sending of a poll and its results

  Is there a way to schedule sending a poll to all my users and have the results sent separately to the team?

• Canvas View bug

  I would like to report a bug. When clone a canvas view from an existing canvas view, if the original canvas view have canvas button with client script. Then the new create canvas view will have canvas button, it is make sense. But when I try to delete

• Integrating Zoho Suite and apps more with Linux

  I just got introduced with Zoho just couple of months ago, and I've already planned to contribute to it, even though it's not an open-source software. Still I have found it's potential to beat the tech giants and still being respective towards data privacy

• Store Submitted Forms as PDF

  Hi there, Is there a method to store Form submissions as a PDF in workdrive for archival? I set the form to email the submission to the user and an internal inbox but I'd really love to store the final form as PDF in workdrive automatically. I can't seem

• System Components menu not available for Tablet to select language

  I have attached a screenshot of my desktop, mobile, and tablet menu builder options. I am using 2 languages in my application. Language Selection is an option under the System Components part of the menu, but only for my desktop and phone(mobile). My

• Separate Items & Services

  Hi, please separate items and services into different categories. Thank you

• CRM->INVENTORY, sync products as composite items

  We have a product team working in the CRM, as it’s more convenient than using Books or Inventory—especially with features like Blueprints being available. Once a product reaches a certain stage, it needs to become visible in Inventory. To achieve this,

• Add an option to disable ZIA suggestions

  Currently, ZIA in Zoho Inventory automatically provides suggestions, such as sending order confirmation emails. However, there is no way to disable this feature. In our case, orders are automatically created by customers, and we’ve built a custom workflow

• What's new in Zoho Sheet: Simplify data entry and collaboration

  Hello, Zoho Sheet community! Last year, our team was focused on research and development so we could deliver updates that enhance your spreadsheet experience. This year, we’re excited to deliver those enhancements—but we'll be rolling them out incrementally

• Zoho Creator Developer Console | Improved Distribution and Lifecycle Management for apps

  Hello everyone, We're excited to introduce new enhancements now in the Zoho Creator Developer Console. These updates strengthen private app distribution through licensing controls and extend environment support across all installed apps, helping teams

• [Webinar] Solving business challenges- Handling the challenge of transitioning to Zoho Writer from legacy tools

  Moving to Zoho Writer is a great way to consolidate your business tools and become more agile. With multiple accessibility modes, no-code automation, and extensive integration with business apps and content platforms, Zoho Writer helps solve your organization's

• Feature Request - Gift Cards or Gift Voucher Capability in Zoho Commerce

  Hi Zoho Commerce team, I'm comming accross more and more retail businesses who sell gift cards. As there is currently no way to manage this in Zoho Commerce, it is a blocker to addoption. This is particularly popular in Europe and North America. I recently

• Highlight a candidate who is "off limits"

  Hello: Is there a way to highlight a candidate who is "off limits"?  I would like to have the ability to make certain candidate and / or Client records highlighted in RED or something like that.   This would be used for example when we may have placed a candidate somewhere and we want everyone in our company to quickly and easily see that they are off limits.  The same would apply when we want to put a client or former client off limits so no one recruits out of there. How can this be done? Cheers,

• Closing off tasks automatically based on project status

  Is there a way to close off all open tasks when a project is set as Cancelled?

• [Free webinar] Understanding connections and datasources in Zoho Creator - Creator Tech Connect

  Hello everyone, We’re excited to invite you to another edition of the Creator Tech Connect webinar. About Creator Tech Connect The Creator Tech Connect series is a free monthly webinar featuring in-depth technical sessions designed for developers, administrators,

• Bridge the Gap Between your Service and Finance Teams

  In field service, the most expensive distance isn’t the drive to a customer’s home—it’s the gap between a finished job and a paid invoice. Zoho FSM leverages the power of Zoho Invoice to handle and manage billing operations. It enables you to: Instantly

• Direct URL to "View Record"

  I would like to create a button (Deluge Script) to jump to the "view record" without passing by the record menu, but I can not aford to find the right url. I don't want the "view record" as a single page. I want the "view record" in the application like the picture below: Thanks in advance for your help

• Live Chat for user

  Hi everyone, I’m new to Zoho Creator and wanted to ask if it’s possible to add a live chat option for all logged-in portal users so they can chat internally. I’m trying to create a customer portal similar to a service desk, but for vehicle breakdowns,

• SalesIQ Chat Owner to CRM Lead Owner Mapping

  There is no proper mapping between the SalesIQ chat owner and the CRM lead owner. When a chat is assigned to an agent, the lead created in CRM is often assigned to a different user, forcing admins to manually change ownership every time. This creates

• Product line search in quotes

  Is there a way to change the search setting when you add a product line to a quote. We have created a field in products called 'Part Number' and I would like when I'm adding a product line to the quote that I can search on that field. At the moment it only searches on product description. In products I can search on the 'Part Number' field Any help welcome.

• Storage Limits

  Hello, What is the storage limitations for each user on professional edition?  Thanks, Mekki

• Zoho Recruit Community Meetup - London 🇬🇧

  Hello Recruiters! We’re excited to announce that the Zoho Recruit team is coming to the UK for an in-person Zoho User Group (ZUG) Meetup in London! This is your chance to connect with fellow Zoho users, learn from experts, and walk away with actionable

• Power Pivot and Data Modeling functionality in Zoho Sheet

  When will MS Excel functionalities like Power Pivot and Data Modeling functionalities be available in Zoho Sheet?

• Global Search placement in the new UI

  Having a hard time with the global search placement in the UI redesign. Surely I can't be the only one. Previously global search placement was perfect. A bar at the top/center of the page. Exactly where you would expect it to be. Since the new UI has

• What's New - January 2026 | Zoho Backstage

  Welcome to 2026! If you thought last year was big, buckle up. We’re stepping into this year with a singular focus: unimaginable growth, elite scalability, and performance benchmarks that leave the old ways of event management in the rearview mirror. As

• Cliq on your mobile phone

  Some of the employees in my company get their cliq on their mobile phones but it will not let them answer the call. The employee has to go to their laptop to access it. 

• Bulk Delete Messages in Cliq

  Isn't it possible to bulk delete messages in Cliq? I have them delivered to me as notifications from another service but most of them need to be deleted as not of value. I get dozens of them per day, and deleting them is already difficult is the "Delete"

• stock movement report by each transaction for each item

  Dear Sir we are using zoho inventory for foodstuff and we lack the transaction report which clearly shows movement of an item from Opening balance of the month to Goods received in, Supplier return out, Invoice out, Sales return In, Transfer out and Transfer

• Select the task view on the board in the Zoho Connect iPhone app

  Hello. How do I select the task view on the board in the Zoho Connect iPhone app? The Android app has this functionality.

• Unable to change Company Logo

  Hi Guys, I have an issue where I've uploaded a Company image in Gif format and the logo has now got a black background whereas the logo is supposed to be black not the background. I didn't think it would be an issue so I created a PNG version to upload

• Metadata API Access to Functions

  I think it would be incredibly helpful to have api access to every function's code. Our team primarily uses deluge functions to update fields across modules according to business logic. I would like to create a visual dependancy model for our CRM, but

• Historical Sales Info - Blend with Finance Invoice Line Items, Access in CRM and Desk

  My company has been using Zoho One since 2021, with sales data going back through 2020. However, we have been in business much longer, and we have historical sales information that we want to have at our fingertips when talking with customers (usually

• Introducing Record Category in CRM: Group options to see record status at a glance.

  Release update: Currently available for CN, JP, and AU, CA, Sa, and UAE DCs (all editions); EU, US, and IN (Standard and Professional editions). It will be made available to other DCs by mid-March. Hello everyone, We are pleased to introduce Record Category

• Service disruption in Zoho Cliq (EU Region) – February 9, 2026

  Hello everyone, We’d like to inform you about a brief service disruption that affected Zoho Cliq users in the EU region earlier today. The issue has been resolved, and all services are now operating normally. Summary On February 9, 2026, Zoho Cliq experienced

• Spotlight series #26 - Build slides with visual clarity using Diagram

  Hello all! The feature in the spotlight this month is Diagram. Let's say you are a part of a project kickoff meeting and your teammate starts explaining the project life cycle like this: "First we ideate, then we create an initial prototype and share

• Client scripts for Zoho Books ?

  Good day everyone, I am looking for a way to be able to interact with the Quotes and Invoices as they are being created. Think of it like Zoho client script in Zoho CRM. But for the life of me I dont see a way to do this. The issue with having function

• Uplifted homepage experience

  Editions: All editions. Release Note: Available in CA and SA DCs (Standard, Professional). Availability update (17th February 2026): The feature has been enabled for the following DCs: All editions in the CA and SA DC | Free, Standard and Professional

• Crossbeam

  Does anyone use Crossbeam with their Zoho CRM? I'm looking for a way to import Crossbeam partner leads into Zoho CRM. If so: - What's your experience been like? - Are you able to automatically import Crossbeam leads > Zoho CRM? How? - What doesn't work

• Access forms within a form

  I have multiple forms that I would like to create access to for users within one form. Example: I have forms A, B, C, D. I would like to create a form with the links to forms A, B, C, & D. That way we can send one link and then the user can select the

• Next Page