A/B Testing Idea #1: Place irresistible and clear CTA buttons

A/B Testing Idea #1: Place irresistible and clear CTA buttons

Are you wasting much of your time and effort A/B testing every single idea that pops into your head, yet you're not generating sufficient traffic to your website? Don't worry—we've got you.
 
We'd like to introduce you to the A/B Testing Ideas learning series, a collection of easy-to-use design tips to A/B test your website pages. This series will include techniques to effectively optimize various elements on your website and boost conversion rates in a short time. These ideas can also give you a strong framework to start your conversion rate optimization and discover what design changes work best for your website. Do Follow the page and post your comments about the content shared in the comment box below.

So, here is our first post in the series: Place irresistible and clear CTA buttons



As we know, the basic intention of any website is to make somebody do something—for example, getting visitors to fill in a form, download a PDF, or purchase an item. And, of course, the best way to make visitors perform these actions is through the simple CTA (call-to-action) buttons placed on your web page, such as "Buy now", "Learn more", or "Sign up" links.

However, at times you might notice that your website is getting a good traffic but the conversions obtained on your CTA are poor. This is exactly when you need to A/B test your CTA buttons. In today’s post, we'll learn a few simple, yet powerful, CTA testing ideas to maximize conversions and recover those lost leads on your site.

So how do you create and test a persuasive CTA?

There are three parts to look at: the text, the position, and the graphical presentation of the CTA on your web page.
 
Testing the CTA words
Good CTA copy is more than just text. In general, CTA copy that speaks directly to your visitor outperforms generalized CTA copy. Here are a few points to consider while crafting your CTA copy:
  • Decide what action you want your audience to take and describe what will happen next—for example, use text like “Subscribe to our blog " or "Request a product demo" and not "Subscribe" or "Register here." This will tell visitors what to expect by clicking on the CTA.

  • Start with action-oriented words in your CTA like "read," "download," "call," and more. This can make your button stand out from the rest of the page content and convince visitors to click it instantly.

  • Create a sense of urgency with words like “today,” “now,” or “in the next 24 hours” in your CTAs to garner those extra clicks with less effort.
Focusing on the above tips can help you kindle your audience’s emotion towards your products/services, build a sense of trust in your business, and eventually achieve your website goal.

A few examples of good CTA copy you can test out include:
  • Using a "Grab my ebook" CTA on the web page  instead of a CTA that just instructs visitors to “Download.” This will create a more personal touch and draw interest towards the button.



  • Using a "Access courses for free" CTA instead of an overused "Sign up" button to build connections and boost sign ups on your newly developed elearning website.

Extra tip: Your CTA buttons should always have a healthy chunk of white space surrounding them. White space helps instantly grab your visitors' attention and adds focus to your button.

Testing the CTA position
Strive to achieve CTA placement that is noticeable but not disruptive to your audience. If you place your CTA button in a spot where your users don’t naturally look, you’re going to lose conversions. There are generally two points to look at while testing CTA position:
  • Identify and utilize smart button placement based on your visitors' natural reading flow (top to bottom and left to right or right to left) and behavior on your website. This includes the path users follow on your website to complete a process, the design elements they click on, and the barriers that prevent them from achieving their goal.

    Tip: You can use Session Recordings in PageSense to see how and why users are interacting with your CTAs the way they are.

  • Place the CTA button above or below the average fold of your page depending on the length and complexity of the content. This could also be determined by how far down the page your visitors scroll on an average. However, adding your CTA above the fold is the most common placement choice used on homepage/landing page designs.

    Tip: You can set up heatmaps, scroll maps, and attention maps in PageSense to determine whether people are responding to—or even seeing—your CTAs.
A few examples of good CTA placement you can test out include:
  • Showing a glimpse of soon-to-be-released products with feature highlights, and then at the end placing "Pre-order for free" CTA on your digital store. This uses the below-the-fold area of your web page to catch the attention of the visitors first, even before redirecting visitors to the preferred page(s).



  • Adding a “Buy Now” or "Add to Cart" button at the top-right section of the product page where a user would immediately click to buy after viewing your product offers page on the ecommerce site. This type of CTA placement adds visitors to your sales pipeline quickly by canceling extra steps like add to cart and check out.

Testing the CTA appearance
The color and appearance of your CTA button are the most important aspects while testing and optimizing your website. As humans, we always have a greater tendency to stick to information that looks bigger and brighter. Below are some practical tips on designing and testing an appealing CTA button:
  • Add a bold, bright, and contrasting background color to CTAs. Give more important CTA buttons a brighter color and the less important functions a lighter color or simple text links.

  • Have your CTA appear more clickable. This could be done by adding some visual effects such as a slight gradient or a small shadow to create that real push-button effect. However, if you think none of the effects will suit the chosen style of your website, add emphasis by applying rounded edges to the button.

  • Size of the button is another crucial factor in designing an effective CTA button. Larger CTAs have a higher chance of being noticed and clicked by readers. It’s also common to arrange UI components according to their importance. 
A few examples of good CTA appearance you can test out include:
  • Adding an attractive 3D or shadow effect to the "last minute deal" CTA button on your ecommerce site. This effect can spotlight the CTA, making it bright and prominent in comparison to other features like wish lists, view cart, or check out buttons.



  • Applying a bright color to the most recommended plan on your pricing page that you think will be a good fit for the majority of visitors. This might help highlight the best features in your product and avoid confusing buyers.

Found this useful? We would love to know what you think about this post. And, do you have any favorite A/B testing tricks or preferred approaches that you experiment on your website CTAs? Let us know in the comments below!

Happy testing. Happy converting!

    • Recent Topics

    • Linkedin - Recruiter System Connect

      Hi there! Does anyone here know how to connect Zoho Recruit to Linkedin Recruiter via Recruiter System Connect?
    • [Webinar] A recap of Zoho Writer in 2024

      Hi Zoho Writer users, We're excited to announce Zoho Writer's webinar for December 2024: A recap of Zoho Writer in 2024. This webinar will provide a recap of the features, enhancements, and integrations released in 2024 to enhance your productivity. There
    • Learn how to automate IT asset and incident management with Zoho Writer

      Hi Zoho Writer users, We're excited to announce the Zoho Writer webinar for November 2024: Learn how to use Zoho Writer's fillable forms for IT asset and incident management. This webinar will focus on how Zoho Writer can help you automate your organization's
    • [Webinar] Learn how Zoho Writer can streamline your finance and admin operations

      Hi Zoho Writer users, We're excited to announce the Zoho Writer webinar for October 2024: Streamlining finance and admin operations with Zoho Writer. This webinar will focus on how Zoho Writer can help you generate payslips and automate claim processes.
    • [Zoho Writer Webinar] Learn how Zoho Writer can enhance the productivity of sales teams

      Hi Zoho Writer users, We're excited to announce the Zoho Writer webinar for August 2024: Streamlining sales operations with Zoho Writer. This webinar will focus on how Zoho Writer can help you create sales documents and automate sales routines. There
    • [Zoho Writer Webinar] Learn how to simplify your HR operations: Part 2

      Hi Zoho Writer users, We're excited to announce the Zoho Writer webinar for July 2024: Learn how Zoho Writer can simplify your HR operations: Part 2. This webinar will focus on how Zoho Writer can help HR teams streamline and automate their entire hiring
    • [Zoho Writer Webinar] Learn how to simplify your day-to-day HR operations

      Hi Zoho Writer users, We're excited to announce the Zoho Writer webinar for June 2024: Learn how Zoho Writer can simplify your day-to-day HR operations. This webinar will focus on how to automate your entire hiring process and generate various types of
    • [Zoho Writer Webinar] Use formulas and conditions in Zoho Writer's document automation

      Hi Zoho Writer users, We're excited to announce the Zoho Writer webinar for May 2024: Learn how to use formulas and conditions in Zoho Writer. This webinar will focus on how to use formulas and conditions when automating document generation in Zoho Writer.
    • [Zoho Writer Webinar] Personalize Zoho Writer to suit your needs

      Hi Zoho Writer users, We're excited to announce the Zoho Writer webinar for April 2024: Learn how to personalize Zoho Writer to suit your needs. This webinar will focus on how to easily customize Writer's features at the user and organization level for
    • How to refresh/update module fields in

      Hi, I created a Workspace for CRM years ago. Since that time I've updated the layouts in several modules in CRM but Zoho Analytics displays the previous state fields only. How to refresh the module fields to reflect the actual state in Analytics? BR
    • Data update/pull from a specific field or module

      Hi Team, Currently, if I need a data from a newly added field on a product like Zoho CRM, I need to refresh the whole module to get the new field. This is taking much time for the data to be visible. If the data pull/refresh can be granularized to fetch
    • Lookup field in User module cannot look up to custom modules!

      Hi there, Expense has been great so far but it's sad to see that a simple thing such as allowing a lookup to custom modules from the Users module is not yet implemented. Hope to see this in the next release. Do you have any plan for that?
    • Trigger Zoho Cliq Channel Workflows for API Messages

      Dear Zoho Cliq Team, I hope this message finds you well. We have noticed that reminders or messages posted to Zoho Cliq channels via the API do not trigger channel-based workflows. This limitation means that any bot configured with a participation handler
    • Webhook Trigger for New Messages in Cliq Channels

      Hello, I would like to request a feature to enable webhook triggers when a new message is added to a Cliq channel. This functionality would allow us to seamlessly send important information from Cliq to other relevant systems. This webhook trigger can
    • Ability to Edit the "Current Job Title" dropdown field

      Current experience/Issue: When a user (candidate) uploads resume to Zoho Recruit candidate portal, some fields are prefilled with the info from the resume/cv correctly. However, we've observed that; 1. the "Current Job Title" dropdown field is usually
    • I'm getting an "Invalid_scope" error, even though I used an access token generated with the correct scope.

      I'm getting an "Invalid_scope" error, even though I used an access token generated with the correct scope. Here’s what I did in Postman: Generated the code to create an access token using the following URL: https://accounts.zoho.eu/oauth/v2/auth?scope=ZohoCampaigns.contact.UPDATE&client_id=<client_id>&response_type=code&access_type=offline&redirect_uri=https://1882-2-26-193-161.ngrok-free.app
    • Problem viewing document imported from google drive.

      Hello, When I add a document via my google drive, it is impossible to preview it. I get the error “Files without extensions cannot be previewed. Download to view this file”. Could you please help me? Also, and this is more of a question: is there a way
    • Problem configuring/customizing sales pipeline steps

      Hello, I have created several sales pipelines with different stages in them. Unfortunately I forgot to properly configure these steps (conversion probability, forecast category). How can I modify and customize all these steps? Thnak you by advance M
    • workflow for bounced email gets triggered, but email is status = opened

      Hello, I have a workflow that sends me an email if outgoing email are bounced. Now I got some kind of this emails, but the corrosponding contacts have status = open at the email. Why this bounce-workflow is triggered? Reports > Email Reports > Bounce
    • Power of Automation :: Automatically start / pause / stop timer on task status update.

      Hello Everyone, A Custom function is a user-written set of code to achieve a specific requirement. Set the required conditions needed as when to trigger using the Workflow rules (be it Tasks / Project) and associate the custom function to it. Requirement:-
    • Website Access Blocked (from one pc only) when attempting unattended access to any device

      Hello From one of my laptops I cannot access any remote device using unattended access. A Zoho Assist error page didplays 'Website Access Blocked. See attached.
    • Zoho sheets to crm and mapping

      i want to know more about mapping the contacts that i upload from the spreadsheet also couldnt able to understand flow
    • Zoho Analytics to Zoho Sheets - automatic update?

      Hi all, If I create a zoho sheet from an Analytics Report or Analytics Data, is there a way for the zoho sheet to automatically update as the Report / Data in analytics updates?
    • Update Zoho Flow on Sprint Work Item Status Change

      Hello, I've contacted Zoho One support but have been unable to help in a timely manner, so I'm asking the community. I want to start using sprints, but I'm having an issue. I need to post updates to Slack when a Work Item has a status change. My understanding
    • Fixed Assets Register

      Thank you Zoho Books for adding fixed assets register. BUT there are certian tweeks that needs to be implemented. I found the following issues and seek improvements. 1) Fixed Asset Register Report in the Report Section has columns which are so much confusing.
    • Why can't I sync my Zoho Mail tasks and notes with my mobile device, and is there a way to fix this issue?

      I'm having trouble syncing my Zoho Mail tasks and notes with my mobile device. Despite following the usual steps, the tasks and notes don't appear on my phone. Is there a way to fix this issue? Regards, Adamjes, Tekskills India Pvt Limited, India.
    • Link to Desk tickets

      Hello, We are using Analytics to analyze data in Desk. Is there a way to embed a link to a ticket in reports? We'd love to be able to see the drill down data, and click a value in a result row that would launch the Desk Ticket in another window/tab. Thanks
    • Announcing new features in Trident for macOS (v.1.11.0)

      Hello everyone! Trident for macOS (v.1.11.0) is here with interesting features and enhancements to elevate your workplace communication and productivity. Let's take a quick look at them. Export emails. You can now export emails in the .eml file format
    • Zoho Sign Product updates - H2 2024

      Hello! We have almost come to the end of 2024! Here's a list of features and enhancements that went live in the later half of the year. NOM 151 certification Witness signing Formula, conditional, and custom fields Zoho Sign's extension for Bigin by Zoho
    • Build custom AI solutions with Catalyst’s QuickML capabilities in CRM

      Hello everyone, We’re thrilled to announce an improvement for our Zoho CRM Enterprise users: the ability to create custom AI solutions using Catalyst’s QuickML directly from Zoho CRM. As you may already know, Zia, Zoho CRM’s AI-powered assistant, offers
    • 【Zoho CRM】Webフォームに関するアップデート

      ユーザーの皆さま、こんにちは。コミュニティチームの中野です。 「Zoho CRM アップデート情報」の中からWebフォームに関するアップデートについて紹介します。 今回、以下2点のアップデートがありました。 ダブルオプトイン(2段階の同意確認)後の確認メッセージのカスタマイズ 登録から確認まで一貫したユーザーエクスペリエンスを顧客に提供するために、カスタマイズされた確認メッセージを作成できるようになりました。 ダブルオプトイン認証メールのカスタマイズ 顧客に最初から興味を持ってもらえるよう、パーソナライズされたメールを作成できるようになりました。ユーザーのブランドに合った本文を作成し、パーソナライズすることで、様々な顧客に対応することができます。
    • Converting Time and Time Zones

      Hi Everyone I am trying to convert a time Zone to the local time of the user. I am fetching some data from an API, and it is coming back in this format: 2024-12-09T16:49:23Z This is in UTC/GMTZulu time. I am looking to convert it to the user time. In
    • Tip of the week 34 - 5 ways to maintain your email list

      A proper email list often reflects the reach of an institution. This reach is coveted by all but achieved by some. We often forget about drawbacks and incline towards numbers. Success is often reflected by quality and not quantity. This simple message reverberates in maintaining a hygienic email list. Here are five tips which will help you maintain a proper email list.    Organic email lists   Non-stop competition can make us susceptible to shortcuts like buying and renting lists from third party
    • Whatsapp Limitation Questions

      Good day, I would like to find out about the functionality or possibility of all the below points within the Zoho/WhatsApp integration. Will WhatsApp buttons ever be possible in the future? Will WhatsApp Re-directs to different users be possible based
    • Can not send campaign

      Hi, I'm trying to send a newsletter to my subscribers, but seems is not working - or maybe I did some wrong steps re. upgrades. I'm the admin for this account, no other person is using Zoho for my campaigns and I did not access the platform during last
    • Multilingual Newsletter

      Hi, Can Zoho campaign give the possibility to create and send a campaign in English and French, giving the possibility to the person receiving it to switch from default language chosen for a campaign? thnaks
    • Re: constant rejected email form and to my account

      Hi, have had several rejection when I sent an email to Zoho account as well as other people have sent emails to my as your health Centre they have account and all aspects have been ejected. i wonder why the email are rejecting to and from. If you see
    • Top Menu Disappeared from Blog Page

      Hi, Our top menu disappeared at Blog Posts page. However, it's still visible any other page on the website. I attached two screenshots, so it can be understood clearly. How can we bring back top menu? Thanks, K.
    • Add Comment/Notes to Each Action in Zoho Flow for Internal Documentation

      It would be great if Zoho Flow could introduce a field to every action where we can make an internal note about why we are doing something with a specific action. This is especially helpful if more than one person from the organization handles automation
    • Questions about To Do

      1. I created a To Do note on Android and there is a line sorting option in the options drop down menu. But I didn’t find such an option in the PC client. I really need this option. 2. Why is there no search in To Do on the PC client? 3. Why is there no
    • Next Page