Digest Mai - Un résumé de ce qui s'est passé le mois dernier sur Community

Digest Mai - Un résumé de ce qui s'est passé le mois dernier sur Community



Chers utilisateurs,
Un nouveau mois se termine au sein de la communauté Zoho France. Découvrons ensemble un résumé des activités du mois de mai.

Quatre ans après son lancement, Zoho Marketing Plus continue d’évoluer avec une ambition claire : offrir aux marketeurs un espace unique où toutes leurs actions marketing travaillent ensemble. Derrière chaque campagne réussie se cache une orchestration fluide entre les canaux, les équipes et les données. C’est pour répondre à ce besoin que Zoho Marketing Plus s’est développé au fil des années, devenant une plateforme complète qui accompagne les marketeurs dans la création, l’exécution, l’automatisation et l’optimisation de leurs initiatives marketing.

Nous avons également exploré l’évolution de la Business Intelligence à l’ère de l’intelligence artificielle. Aujourd’hui, la valeur des données ne réside plus dans leur volume, mais dans la capacité des organisations à les transformer en informations fiables et exploitables. Une stratégie BI solide permet de structurer la collecte, la gouvernance et l’analyse des données afin de soutenir une prise de décision éclairée à grande échelle. L’intégration de l’IA marque une nouvelle étape dans cette évolution, en apportant des analyses prédictives, des recommandations automatisées et des insights en temps réel. Toutefois, ces capacités reposent sur une gouvernance rigoureuse et des données de qualité. En combinant BI et IA dans un cadre maîtrisé, les entreprises peuvent développer une approche analytique plus intelligente, évolutive et alignée sur leurs objectifs stratégiques.

L’innovation autour de l’IA ne s’arrête pas à la Business Intelligence. Elle s’invite également dans les outils du quotidien, comme Zoho Webinar. Avec ses nouvelles fonctionnalités d’enregistrement basées sur l’IA, chaque session est automatiquement enrichie pour faciliter son exploitation après sa diffusion. Résumés intelligents, transcriptions automatiques, chapitres horodatés et temps forts permettent aux participants d’accéder rapidement aux informations essentielles, de retrouver facilement un sujet précis et de partager les contenus plus efficacement. Qu’il s’agisse d’un webinaire produit, d’une session de formation ou d’un événement réunissant plusieurs intervenants, les enregistrements deviennent plus accessibles, plus pertinents et plus simples à consulter.

Les événements à ne pas manquer en juin

  1. Le 12 juin, nous organisons un webinaire gratuit dédié à la facturation électronique. Pour découvrir les dernières évolutions et bonnes pratiques, inscrivez-vous dès aujourd’hui en cliquant sur ce lien.
  2. En juin, nous poursuivons notre exploration de l’écosystème Zoho à travers une nouvelle série de Meetups. Ensemble, nous suivrons un parcours complet de génération et de conversion des leads en découvrant comment plusieurs solutions Zoho s’articulent pour optimiser chaque étape du tunnel de vente. De l’acquisition de trafic avec Zoho Social, à l’analyse du comportement des visiteurs avec Zoho PageSense, en passant par la qualification des prospects via Zoho Forms, le suivi des opportunités dans Zoho CRM et l’enrichissement des leads grâce à Zoho LeadChain, nous verrons comment transformer plus efficacement l’intérêt en opportunités commerciales concrètes.
Retrouvez toutes les informations concernant les dates, les horaires et l’inscription en cliquant sur ce lien.

L'équipe Zoho France

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