Introducing Zoho's own SMS gateway

Introducing Zoho's own SMS gateway


We're thrilled to announce the launch of our own SMS gateway feature within Zoho Marketing Automation! This new feature enables seamless SMS campaign management alongside your email marketing initiatives, providing a more integrated and efficient way to reach your audience.

Our SMS gateway currently supports Canada, India, and the US. For other countries, we continue to offer integrations with third-party services to ensure you can still run successful SMS campaigns globally.

In addition to this exciting development, we've implemented several enhancements to optimize your overall user experience.

Our latest updates aim to broaden the scope of our product and cater to businesses invested in both email and SMS marketing strategies. Here's how Zoho Marketing Automation is evolving to meet your needs.

What is an SMS gateway? 

An SMS gateway essentially acts as a bridge between your marketing platform and mobile networks. When you send an SMS campaign through a platform with its own gateway, messages travel directly from the platform to the recipient's phone without the involvement of a third party.

Here's why it matters:

  • Manage all your marketing efforts—including SMS campaigns—from a single platform to eliminate the need to juggle multiple tools or logins.

  • Improve your user experience by making it easier to create, track, and analyze the effectiveness of your SMS campaigns.

Power your SMS marketing with Zoho Marketing Automation

Zoho Marketing Automation enables its users to manage multiple channels, including email, SMS, and WhatsApp, all within a single platform. With SMS marketing, users can easily tailor their campaigns, deliver them at optimal times, and track their performance.

Here's a quick walkthrough of the features we offer:

Targeted SMS marketing: Organize your contacts into segments and send them hyper-personalized SMS campaigns.



Personalization: Leverage merge tags to design personalized SMS campaigns that build brand trust, enhanced with emojis for humor and links for a dynamic, interactive experience.



Deliver at the optimal time: Schedule messages to your audience and reach them at the right time to maximize the engagement of your SMS campaigns.



Diverse campaigns: Send appointment notes, event reminders, product launches, flash sale notifications effortlessly, and much more.



Automation: Instantly send SMS messages to leads based on their real-time actions and engage in hyper-sensitive promotions.



These updates underscore our commitment to providing a seamless and integrated marketing automation experience to empower businesses to engage their audiences effectively across multiple channels.

Contact numbers will be mapped to the mobile number field

Your contacts' numbers are crucial for running successful SMS campaigns. To ensure there's a single dedicated place to store and retrieve contact numbers, we've set the mobile number as the default field. This means users don't have to select a phone number during the SMS creation process.

Before: Multiple marketers import contact numbers into Zoho Marketing Automation, each using a different custom field without a standard field name. During every SMS creation process, they have to select each phone number manually.

Now: With the default mobile number field, all marketers store contact numbers in a single default field, making it much easier to identify and retrieve contact numbers.

Also, Zoho Marketing Automation ensures that email recipients have complete control over accepting or rejecting email campaigns through the unsubscribe option.

We’ve implemented similar best practices in the SMS campaign process with the introduction of an unsubscribe option for SMS messages. With this, contacts can easily opt out of receiving SMS communications. By adding an unsubscribe link to SMS campaigns, marketers can identify contacts who are not interested in their campaigns and send targeted messages only to those who are interested.

What's new with this gateway?

At Zoho, we're committed to upholding data integrity and complying with all regulations. To solidify this commitment, we adhere to 10DLC standards in the US and Canada and DLT standards in India when introducing our own SMS gateway. This enhances Zoho Marketing Automation by improving your marketing campaigns, maintaining a good reputation with your contacts, and strengthening customer engagement.

This system ensures businesses sending mass SMS messages use approved long codes, improves deliverability rates, and ensures your messages reach your intended audience.

Benefits of 10DLC registration

  • Registered long codes are less likely to be blocked by carriers.

  • Sending messages from verified numbers builds trust with customers.

  • 10DLC ensures users adhere to best practices for SMS marketing.

 

Top benefits of switching to Zoho's own SMS gateway

  • Instantly setup campaigns without any additional integration.

  • Superfast delivery.

  • Automate SMS communications using journeys with real-time action based triggers.

  • Cost-effective messaging

  • Detailed reporting with campaign metrics and credit-to-cost analysis

  • Supports latest compliance - 10 DLC and DLT


SMS pricing will be an add-on pricing model and will be available on all the subscription plans. You can see the detailed pricing over here.

Level up your marketing!


    • Sticky Posts

    • How to Add Users to your Organization in ZohoMail?

      A better clarity so you can create other users to start using Zoho Mail. You can directly Add Users from the Control Panel to your Organization. You can invite users with the existing email address. If the person (user) already uses ZohoCRM, then you can import users from Zoho CRM. You can also import them using a .csv file. (if you are planning to add them in Bulk)  In this topic, We will be discussing on how to Add and Invite users only.  The Import options are self explanatory. ____________________________________________________________________________________________________________

    • Recent Topics

    • Let’s Talk Recruit: LinkedIn Cheatsheet

      Welcome to the first edition of Let’s Talk Recruit for 2026. We are kicking off the year by revisiting one of the most asked about topics in Zoho Recruit. How our LinkedIn integrations actually work and how recruiters can get the most value from them.

    • Zoho Forms API

      Is there any way to get all form entry list using API? Looking forward to hear from you

    • Creating a Chart from a Report

      In Zoho Analytics, is it possible to create a chart from a Pivot View report? We are looking to use Zoho Analytics to replace Excel for Sales reports and would like to be able to show both the table and the chart together.

    • Ability to Set Client Name During Portal Invitation

      Hi Zoho Team, We would like to suggest an important enhancement to the Zoho Creator Client Portal functionality. Zoho Creator recently introduced the option to set a client’s display name in the Client Portal settings, which is very helpful for creating

    • Move email between inboxes?

      Is it possible to move emails from one team inbox to another? We would like to be able to have a single "catch-all" inbox for incoming requests, and then move the email to the appropriate department inbox. I was hoping we would be able to accomplish this

    • PDF Attachment Option for Service Reports

      Hello Team, I would like to check with you all if there is an option to attach PDF documents to the service reports. When I try to attach a file, the system only allows the following formats: JPEG, JPG, and PNG. Could you please confirm whether PDF attachments

    • 【Zoho CRM】データ一覧画面でのメモのバッジ機能リリースのお知らせ

      ユーザーの皆さま、こんにちは。コミュニティチームの藤澤です。2026年度もゾーホーユーザーコミュニティをどうぞよろしくお願いいたします！ 今回は「Zoho CRM アップデート情報」の中から、新機能のデータ一覧画面でのメモのバッジ機能をご紹介します。 目次 概要　メモのバッジ機能について メモの作成について メモに関する様々な処理について 最近追加したメモについて メモのバッジの非表示について クライアントスクリプトの対応 概要　 メモのバッジ機能について 既存の活動バッジに加えて、すべてのタブのデータ一覧表示画面に、各データごとに利用できる「メモのバッジ」（キャプチャ内の赤枠部分）が新たに導入されました。

    • is it possible to add more than one Whatsapp Phone Number to be integrated to Zoho CRM?

      so I have successfully added one Whatsapp number like this from this User Interface it seems I can't add a new Whatsapp Number. I need to add a new Whatsapp Number so I can control the lead assignment if a chat sent to Whatsapp Phone Number 1 then assign

    • Can’t find fsm in zoho one

      Every other app is available to me in Zoho one except fsm

    • Posibility to add Emoticons on the Email Subject of Templates

      Hi I´ve tried to add Emoticons on the Subject line of Email templates, the emoticon image does show up before saving the template or if I add the Emoticon while sending an Individual email and placing it manually on the subject line. Emoticons also show

    • Task Deletion Restriction & Strict Stage Control

      Hello Zoho Community, We have the following two issues currently pending and under testing, for which we require a workable and reliable solution: 1. Task Deletion Restriction We are testing ways to ensure that staff users are not able to delete tasks

    • Unable to mass update a picklist field

      Hello, I have the records within our Accounts module divided between two account types: Parent Accounts & Member Accounts. I am attempting to mass update accounts from one picklist value to the other (within other specific criteria in our custom fields)

    • Process checklist in CRM

      Hi We've created a new sales process that I'm mapping into the CRM - issue I have is that some of the tasks / milestones I would like to capture require very simple tick box responses but there are quite a few under a variety of sub categories so I don't

    • CRM project association via deluge

      I have created a workflow in my Zoho CRM for closing a deal. Part of this workflow leverages a deluge script to create a project for our delivery team. Creating the project works great however, after or during the project creation, I would like to associate

    • Holidays - Cannot Enter Two Holidays on Same Day

      I have a fairly common setup, where part-time employees receive 1/2 day's pay on a holiday and full-time employees receive a full day's pay. Historically, I've been able to accommodate this by entering two separate holidays, one that covers full-time

    • Where is the settings option in zoho writer?

      hi, my zoho writer on windows has menu fonts too large. where do i find the settings to change this option? my screen resolution is correct and other apps/softwares in windows have no issues. regards

    • File emails in Shared email folder

      Hi, I am unable to allow users to collaborate in Shared email folders: User 1 shares a folder let's say "SharedTopic" with full permissions Users 2 and 3 can see this folder but are unable to add emails to this folder or search in this folder. For example,

    • How create a draft via workflow?

      I wish to create a workflow rule for specific emails that creates a draft response - not an automatic email reply, but just a draft with a set response ready to be verified by an agent who can then manually select recipients. Alternatively, the workflow

    • This user is not allowed to add in Zoho. Please contact support-as@zohocorp.com for further details

      Hi Team, when I,m trying to create a email account (imagixmidia.com.br) it's showing this error >>  This user is not allowed to add in Zoho. Please contact support-as@zohocorp.com for further details plz help me  thanks

    • How to manage task lists in Zoho Desk?

      Hello, I use Zoho Desk for IT customer support. I have a list of standard operating procedures (SOPs), including SOPs for onboarding new users, offboarding users, losing a device, etc. These are lists of tasks to be performed depending on the situation.

    • Zoho → ShipStation Integration – Sales Order–Driven Fulfilment Workflow

      Hello All, I’m reaching out to explore the best way to integrate a shipping tool into our inventory which will speed our process up. We are looking to integrate ShipStation into our existing order-to-fulfilment workflow, as we’re keen to standardise on

    • Business Day Logic Update: More Accurate Scheduling for Your Workflows

      Hello everyone, We’re improving how business-day calculations work in workflows, especially when triggers happen on weekends. This update ensures that offsets like +0, +1, and +2 business days behave exactly as intended, giving you clearer and more predictable

    • Convert Lead Automation Trigger

      Currently, there is only a convert lead action available in workflow rules and blueprints. Also, there is a Convert Lead button available but it doesn't trigger any automations. Once the lead is converted to a Contact/Account the dataset that can be fetched

    • Default Tagging on API-generated Transactions

      If one assigns tags to an Item or Customer, those tags get auto-populated in each line item of an Invoice or Sales Order when one creates those documents. However, if one creates the Sales Order or Invoice via the API (either directly coding or using

    • User

      If user is already part of manage engine endpoint central , what hapens when i try to add them to another Zoho org / directory? Are these users added as external users?

    • Adding a new section to the related details sidebar when creating a new ticket.

      Hello, I was wondering if you can add a new section to the related details sidebar when creating a new ticket. I was wanting to have it to where it also shows the account information related to the contact chosen as well. This is the section I am referring

    • Displaying only unread tickets in ticket view

      Hello, I was wondering if someone might be able to help me with this one. We use filters to display our ticket list, typically using a saved filter which displays the tickets which are overdue or due today. What I'd really like is another filter that

    • How to compare a subform lookup field that allows multiple entries when edited

      I have a form with a subform with multiple fields. One of the fields is a lookup field that allows a multi select. On edit validation, I want a workflow to execute only when the entries in that subform field has changed. The old. function is not working

    • Is Zoho Shifts included in the Zoho One plan?

      In case the answer is no: there's any plan to make it available via One? Thank you

    • Zoho Tracking Image location

      So we've been having an issue with tracking email opens. Specifically in Gmail. Our emails are not that long either, maybe 4 sections of image/250 characters of text/button per section.  But all my test accounts I used via Gmail we're showing opens. But then come to find out the tracking image is at the very bottom of the email. So If the message is clipped (It always just clips our social icons on the bottom) and the user doesn't click the show more button it never tracks the open.  Looking at other

    • Is there a plan to integrate zoho voice with zoho books?

      Hello, Is there a plan to integrate zoho voice with zoho books? Right now we are using the Twilio SMS integration into zoho books, but have recently decided to switch to zoho voice for calls and sms. Is there a plan to integrate zoho voice natively into

    • Zoho Tables is now live in Australia & New Zealand!

      Hey everyone! We’ve got some great news to share — Zoho Tables is now officially available in the Australian Data Center serving users across Australia and New Zealand regions! Yes, it took us a bit longer to get here, but this version of Zoho Tables

    • Delivery and handling of documents e-stamped using Zoho Sign

      Hello everyone! Zoho Sign makes it easy to pay non judicial stamp duty online and automatically attach the digitally generated e-stamp challan to electronic documents. We also manage the delivery of physical e-stamped papers. We periodically receive these

    • Introducing Dedicated Modules for Plans, Addons, and Coupons in Zoho Billing

      We’ve enhanced the way you manage Plans, Addons, and Coupons in Zoho Billing. Previously, all three grouped together under Subscription Items. Now, each one has its own dedicated module, giving you a cleaner and more intuitive experience. This update

    • Sortie de Zoho TABLE ??

      Bonjour, Depuis bientôt 2 ans l'application zoho table est sortie en dehors de l'UE ? Depuis un an elle est annoncée en Europe Mais en vrai, c'est pour quand exactement ??

    • Issue with WhatsApp Template Approval and Marketing Message Limit in Zoho Bigin

      We are facing issues while creating and using WhatsApp message templates through Zoho Bigin, and we request your clarification and support regarding the same. 1. Utility Template Approval Issue Until December, we were able to create WhatsApp templates

    • How to install Widget in inventory module

      Hi， I am trying to install a app into Sales Order Module related list, however there is no button allow me to do that. May I ask how to install widget to inventory module related list?

    • Zoho Social - Feature Request - Non-US Date Format

      Hi Social Team, I have noticed that there is no option to change the date format from US mm/dd/yyyy to others like dd/mm/yyyy. It would be great to see this added as the platform matures. Thanks for considering this feedback.

    • Drop Down Value

      Hi, May I know why Zoho Flow treat this drop down as number and not as string. If so, how can I fetch the right value for filtering. This field is from Creator, in Creator upon checking by default it is a string since it's not a lookup field.

    • Zoho CRM's mobile apps: A 2025 Recap

      2025 marked a year of steady progress for Zoho CRM's mobile apps. We rolled out several updates and features to improve usability and make everyday CRM work a lot easier to manage. Here’s a look back at some of the key releases from 2025. Android releases

    • Next Page