Marketing Automation Requirements Questions

Marketing Automation Requirements Questions

I would like to set up a multi-email drip campaign- please see the structure below and confirm if I can achieve this set up in Zoho marketing automation. Where applicable, highlight gaps and workarounds. Thanks

  • Drip email campaign- Can I create one drip campaign with multiple emails?
    • Each email might have a different CTA
      • Visit landing page
      • RSVP for dinner
      • Download content piece- can I host content in Zoho?
    • Logic based email drip based on engagement. Example- If the leads RSVP for dinner, Then send them a confirmation email. If they don't RSVP, Then send them another dinner invite
  • Landing page
    • Can I create landing pages in Zoho Marketing Automation?
  • Tracking- are there any metrics that can't be tracked in Zoho?
    • Use UTMs in the URL- push data to GA
    • Email metrics- Open and Email CTR
    • Landing Page visits in Zoho
    • Content download from email and on the Landing Page
    • Form Submissions- different forms
      • Dinner RSVP
      • Consult sign up
    • Lead funnel
      • No. of leads targeted
      • No. of leads that signed up for consult
      • No. of consults that bought Disability Insurance(DI)
  • (Nice to have requirement) Campaign structure with parent and child hierarchy- I am used to HubSpot and SFDC, where you can create parent and child campaign structure to organize campaigns.
    • Sticky Posts

    • How to Add Users to your Organization in ZohoMail?

      A better clarity so you can create other users to start using Zoho Mail. You can directly Add Users from the Control Panel to your Organization. You can invite users with the existing email address. If the person (user) already uses ZohoCRM, then you can import users from Zoho CRM. You can also import them using a .csv file. (if you are planning to add them in Bulk)  In this topic, We will be discussing on how to Add and Invite users only.  The Import options are self explanatory. ____________________________________________________________________________________________________________