Online donations: Encourage your audience to give back this holiday season

Online donations: Encourage your audience to give back this holiday season

Hello fellow form builders,

The holiday season isn't just about shopping and festivities. There's a special zeal to give back to the community as a gesture of gratitude. While donation boxes are still around, many businesses are focused on their online presence. That means you can use online donations and reach a larger audience for more donations. In this post, we'll show you how to design online donation forms and increase the collection amount for your cause. 

Designing an effective donation form

A successful donation form is one that your donation goal. That may be shopping for underprivileged kids during the holidays, or throwing a Christmas party at a retirement home so the seniors don't feel lonely while they're away from their family. To collect more, you need to have an effective form in a place where people notice it. 

Keep it simple

Choose a simplistic design for your donation form, with your cause clearly stated on your form or the page where you host it. If you have a brick and mortar store, you can place the QR code for your form around your store with a call to action to root for your cause and donate. Clear, crisp design and the minimum amount of fields will make the whole experience delightful for your customers.

Put your thank you(s) in place

Set up automated tax receipts and thank you notes for your audience. This can keep them updated about their donations and does away with any hassle that they may face while filing their taxes. Email notification or SMS updates can also help you to give your donors a special note of thanks, along with a receipt for their donation. 

Place online payment option

Configure an online payment field so that your respondents can pay on the go as they fill their form. As more people move to cashless and contactless transactions, having an online payment gateway configured is a huge plus. You can also suggest a donation amount by prefilling the payment field. This can increase your average donation amount, compared to leaving the field empty for donors to choose the amount. 

Sharing your donation forms

People are much more likely to give in public than in private. Having said that, the placement of your donation form plays a major role in how successful your campaign is. If your store gets a lot of foot traffic, you could place a device with the form at check out counters or place the QR code for the form around your store. If you run an online business, you can choose to share your donation form on social media, send it as an email campaign, or even create a donation page and embed your form there. 

Donations are an important part of the holiday season. People love to give as much as they receive. With simple tweaks to the way you collect, you can help your cause even more. This holiday, create stunning online forms and move one step closer to fulfilling your cause. 

If you have any questions or feedback to share, feel free to comment below or drop us an email at support@zohoforms.com

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