Social Media Simplified with Zoho Social: Let your visuals talk!

Social Media Simplified with Zoho Social is a weekly learning series that we bring to you every Monday from here on! We'll talk about some exciting insights, product how-tos, and use cases. We want to help you make the best out of your social media marketing journey. Watch this space to understand how to drive more traffic to your business on social media. 

Let's talk about Image Editor this week! 

When it comes to social media marketing, you want to enhance your brand awareness, improve sales, generate leads, and increase traffic to your websites. To achieve any of these goals, the foremost task you have to do is post content regularly. How do you get your social media post ready ahead of time? You need to choose the following:

• An apt caption
  
• An explanatory image/visual
  
• Network-specific targeting options like hashtags and location
  
• A good time to post
  

Now you're ready!  

The increasing volume of engaging visual content has only made brands wonder how they can be different from the rest. For this, you have to create a post in such a way that you leave a lasting impression on your audience. How? Image editing tools help you create and maintain a visually-appealing social profile. You can improve image clarity, play around with some colors and tones, add a logo or watermark, and enhance the overall look of your post.

Image editing is a powerful and creative way through which you can build your brand identity and set a specific tone and style for the message you wish to convey to your audience. A well-designed profile helps to gain customer credibility and also shows the amount of work and professionalism that's gone into planning it.

For instance, say you're a clothing brand that supports sustainability fashion. You can choose a neutral earthy tone for your social media and maintain minimalistic design to convey or increase planet consciousness amongst your audience. 

Are you a travel agency that plans tours and trips? Maintain a colorful tone with highly engaging content to grab the attention of your audience. 

With Zoho Social's built-in image editor, you'll be able to work with various image composition features like crop, flip, and rotate. With this, you can resize your image to suit different platforms. You can also make your image more interactive by adding text or stickers. You can choose the font style, size, and alignment according to your picture. You can apply filters, adjust enhancements like brightness, contrast, exposure, and so on. Once you've edited, you can preview the image to see how it looks. While posting to multiple networks at the same time, our image editor also gives you the advantage of editing the image resolution and size in such a way as to suit all the networks. So go on, give our image editor a try today and let us know how it helped!

Thank you! We'll see you again next Monday. 

• Topic Participants

• Aswini R

  

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