Email Deliverability Tip #15: Run a holiday campaign

Email Deliverability Tip #15: Run a holiday campaign

In the previous post, we learned techniques to craft a win-back campaign. Today we'll be focusing on best practices to run a holiday campaign.
 
The holiday season is the most important season for a marketer. To get the best out of it, you must proactively plan your holiday campaigns and time them to perfection. Let's learn about the best practices to run a successful holiday campaign.
  • Clean your mailing lists, authenticate your sender domain, and warm it up to achieve better email delivery.
  • Send targeted emails after analyzing your contact's interests and purchase history.
  • Use a holiday-themed email design and craft a holiday gift guide for your contacts.
  • Avoid sending emails on the day of the festival/sale and the night before it.
  • Review previous holiday campaigns to understand what went right and wrong.

We hope you enjoyed our posts. Stay tuned for interesting updates from Zoho Campaigns.

Regards,
Vivek Suresh
User Education | Zoho Campaigns
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