Email Deliverability Tip #15: Run a holiday campaign
In the previous post, we learned techniques to craft a win-back campaign. Today we'll be focusing on best practices to run a holiday campaign.
The holiday season is the most important season for a marketer. To get the best out of it, you must proactively plan your holiday campaigns and time them to perfection. Let's learn about the best practices to run a successful holiday campaign.
- Clean your mailing lists, authenticate your sender domain, and warm it up to achieve better email delivery.
- Send targeted emails after analyzing your contact's interests and purchase history.
- Use a holiday-themed email design and craft a holiday gift guide for your contacts.
- Avoid sending emails on the day of the festival/sale and the night before it.
- Review previous holiday campaigns to understand what went right and wrong.
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