Email Deliverability Tip #14: Craft a win-back campaign
In the previous post, we learned techniques to fine-tune your sending practices. Today we'll be focusing on best practices to craft a win-back campaign.
Sometimes, contacts in your mailing list might become inactive due to various reasons. The presence of inactive contacts will seriously affect your mailing list in negative ways. The only way to bring inactive contacts back to an active state is by sending a win-back campaign. Here are few best practices to craft an effective win-back campaign:
- Filter contacts who have been inactive for a few months.
- Craft eye-catching subject lines like "We hate goodbyes" and "We miss you".
- Gently re-introduce yourself and remind them that they had subscribed to receive your emails.
- Offer a discount on their next purchase and list the benefits of staying on your mailing list.
- Use a survey or poll to learn why your contacts have lost interest in your emails.
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