Email Deliverability Tip #14: Craft a win-back campaign

Email Deliverability Tip #14: Craft a win-back campaign

In the previous post, we learned techniques to fine-tune your sending practices. Today we'll be focusing on best practices to craft a win-back campaign.
 
Sometimes, contacts in your mailing list might become inactive due to various reasons. The presence of inactive contacts will seriously affect your mailing list in negative ways. The only way to bring inactive contacts back to an active state is by sending a win-back campaign. Here are few best practices to craft an effective win-back campaign:
  • Filter contacts who have been inactive for a few months.
  • Craft eye-catching subject lines like "We hate goodbyes" and "We miss you".
  • Gently re-introduce yourself and remind them that they had subscribed to receive your emails.
  • Offer a discount on their next purchase and list the benefits of staying on your mailing list.
  • Use a survey or poll to learn why your contacts have lost interest in your emails.


Regards,
Vivek Suresh
User Education | Zoho Campaigns
          • Sticky Posts

          • Tip of the week 03 - Sending emails in batches

            Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be
          • Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube

            Hi email champs,  As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability.  Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other
          • Tip of the week 08 - Deliver rewarding emails to your subscribers

            If you're an email marketer, it's not wrong to think that every email of yours should resonate with your subscribers. But again, it's absolutely not right to think so, when such emails aren't actionable and noteworthy. Since most of your subscribers look out for connecting with you, it's your responsibility as an email marketer, to send them quality information that'll enhance their marketing skills. What makes an email start that initial conversation with a subscriber or build that reliability with
          • Instant Sync - Fetching Accounts Module Fields has been removed at the moment.

            Hello all, Good day! This is an update regarding removal of a feature from CRM integration. Recently we identified that the option 'Fetch Accounts Fields' in the Instant sync was not working as expected so we're forced to remove it for any new syncs.
          • Tip of the week 21 - Let subscribers know about your company's terms.

            Building a target audience might be right up your alley, but before that, have you taken some time to check if your subscribers are well-informed about your organization? While people subscribe to your newsletters, offers, or any deliverables, it's important for them to know what they're complying to, when they choose your brand.  Telling your subscribers about how their data would be processed is an effective way of building a trustable relationship with them. By maintaining a transparent engagement

          Zoho Pagesense Resources

            Zoho SalesIQ Resources



                  Zoho TeamInbox Resources

                    Zoho DataPrep Resources



                      Zoho CRM Plus Resources

                        Zoho Books Resources


                          Zoho Subscriptions Resources

                            Zoho Desk Resources

                              Zoho Projects Resources


                                Zoho Sprints Resources


                                  Qntrl Resources


                                    Zoho Creator Resources


                                      Zoho WorkDrive Resources




                                          Zoho Campaigns Resources

                                            Zoho CRM Resources

                                                    Design. Discuss. Deliver.

                                                    Create visually engaging stories with Zoho Show.

                                                    Get Started Now


                                                      Zoho Show Resources