Marketer's Space - List-based Reports - Top Five Campaigns

Hello Marketers,

In the previous post, we learned about identifying active and inactive contacts in a mailing list using the Contact Data report. In today's post, let's learn about identifying the campaigns that received the best response from the contacts in a mailing list.

Top Five Campaigns is a type of list-based report that displays the top five campaigns that received the maximum response from contacts in a particular mailing list. It also helps you identify the links that have been clicked the most by them.

How to access the Top Five Campaigns report

Click the Reports icon in the left pane of your dashboard and select List-based Reports.

Click the Top Five Campaigns tab.

Click Open Percentage and select the required option.

This report displays information based on open percentage, open count, click percentage, and click count. You can use this report to understand your contact's interest by analyzing the campaigns and URLs that received the maximum response. You can also design your next campaign along the lines of the top five campaigns to achieve a better open and click rate.

Click here to learn more about the Top Five Campaigns report.

In the next post, let's learn about analyzing the performance of the campaigns sent to a mailing list throughout a year.

Regards,

Vivek Suresh

User Education | Zoho Campaigns

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