Social media simplified with Zoho Social: Why should brands have a Threads profile?

Social media simplified with Zoho Social: Why should brands have a Threads profile?



Just over a year ago, Instagram launched Threads, the all new social media app primarily focusing on sharing text online. It was welcomed by people worldwide with more than 10 million users in just seven hours, and it currently has over 175 million active users. It lets you share posts up to 500 characters and can include photos, videos, audio, topic tags, or even polls.
 
Unlike platforms like Instagram or Facebook, where the photo or the video takes center stage, Threads offers the best space to initiate a conversation with your audience. What starts with a simple thought, a question, or an idea can pave the way for your audience to chime in with their opinions as replies, forming a thread of engagement.



The main advantage of establishing a Threads profile for your brand is that you don't have to start from scratch. Because Instagram created Threads, you can easily sign up and import all your information, such as your profile picture, bio, and verification—along with your entire audience—from Instagram.

How can brands use Threads?

It's already challenging and exhausting for social media managers and marketers to keep track of what's trending and come up with engaging content, all while building a strong audience base. Brands have to be available across all channels such as Facebook, LinkedIn, X, TikTok, YouTube, and Threads, along with so many other channels that are out there. Every channel should have a distinct content strategy to ensure the audience is engaged and doesn't drop off. You need to identify the type of content that resonates with your audience across the social media channels.
 
Threads offers a perfect space for brands to strike up a conversation with the audience, ask questions, or share regular updates about the products or services that you offer. A simple thought can prove to be an excellent start for a Thread of interactions, which can further enhance your brand's reach and reputation.



There's also a high chance for brands to engage with each other via witty banter that the audience might enjoy.




Threads also allows you to share a carousel of photos and videos to add visual appeal for your audience. You can also create polls or share audio along with your Thread post. With the liberty to publish posts up to 500 characters in a single Thread, it gives brands, or even influencers, the opportunity to share personal thoughts or stories, which helps them personally connect with the audience.

Apart from initiating the conversation, it's also important to take part in interactions that are relevant to your brand and the products/services that you offer, which can help enhance your brand's awareness among a whole new audience. 



Since your Threads account is linked with Instagram, it's also easy for you to share your posts or Threads on Instagram as Stories or add them to your Feed. 



The fediverse advantage

Threads announced the beta of integration into the fediverse back in March 2024, and now it's already available for users across more than 100 countries.

The fediverse is a decentralized social network of interconnected servers that allows users to communicate with each other. This means that your Threads profile can be followed by users across various other services in the fediverse like Mastodon, PixelFed, and a lot more, and engage with your content. You'll be able to view all the likes and other interactions with your post across the fediverse. This decentralized approach gives you more control to manage your content and followers and to reach a wider audience.   


Publishing on Threads from Zoho Social

You can now start publishing or scheduling posts on Threads directly from Zoho Social. Share text, photos, and videos on your Threads profile and other social media platforms in one go. This makes it easy for social media marketers to manage their content strategy, visualize Threads in the calendar, and ensure the audience is engaged across all social media networks. 



You can also view in-depth analytics about the performance of your posts on Threads. 

To learn all about connecting Threads in Zoho Social, read our Threads help document



      Zoho Campaigns Resources


        • Desk Community Learning Series


        • Digest


        • Functions


        • Meetups


        • Kbase


        • Resources


        • Glossary


        • Desk Marketplace


        • MVP Corner


        • Word of the Day


        • Ask the Experts


          Zoho CRM Plus Resources

            Zoho Books Resources


              Zoho Subscriptions Resources

                Zoho Projects Resources


                  Zoho Sprints Resources


                    Zoho Orchestly Resources


                      Zoho Creator Resources


                        Zoho WorkDrive Resources



                          Zoho CRM Resources

                          • CRM Community Learning Series

                            CRM Community Learning Series


                          • Tips

                            Tips

                          • Functions

                            Functions

                          • Meetups

                            Meetups

                          • Kbase

                            Kbase

                          • Resources

                            Resources

                          • Digest

                            Digest

                          • CRM Marketplace

                            CRM Marketplace

                          • MVP Corner

                            MVP Corner




                            Zoho Writer Writer

                            Get Started. Write Away!

                            Writer is a powerful online word processor, designed for collaborative work.

                              Zoho CRM コンテンツ






                                ご検討中の方

                                  • Recent Topics

                                  • Is CRM On Premise available

                                    Hi Zoho team, Can you please let me know that CRM Zoho is available for On Premise as well? Thanks, Devashish
                                  • How to sync from Zoho Projects into an existing Sprint in Zoho Sprints?

                                    Hi I have managed to integrate Zoho Projects with Zoho Sprints and I can see that the integration works as a project was created in Zoho Sprints. But, what I would like to do is to sync into an existing Zoho Sprints project. Is there a way to make that
                                  • Online Assessment or any aptitude test

                                    This video is really helpful! I have one question — if I share an assessment form link (through email or with the application form on my career page), how does Zoho Recruit evaluate it? Can a candidate use Google or external help while taking the test,
                                  • How Zoho Desk contributes to the art of savings

                                    Remember the first time your grandmother gave you cash for a birthday or New Year's gift, Christmas gift, or any special day? You probably tucked that money safely into a piggy bank, waiting for the day you could buy something precious or something you
                                  • Editing the Ticket Properties column

                                    This is going to sound like a dumb question, but I cannot figure out how to configure/edit the sections (and their fields) in this column: For example, we have a custom "Resolution" field, which parked itself in the "Ticket Information" section of this
                                  • Need a way to secure Prefill URLs in Zoho Forms (hide or encrypt prefilled values)

                                    Hi everyone, I often use Zoho Forms with prefilled URLs to simplify the user experience — for example: https://forms.zohopublic.com/.../form?Name=David&Amount=300 However, the problem is that all prefilled values are visible and editable in the link.
                                  • Incoming Threads Report

                                    From data to decisions: A deep dive into ticketing system reports Customers raise questions and issues through multiple channels, such as email, chat, or tickets. To monitor the number of queries received on a specific day from each channel, leads can
                                  • Conditional layouts - support for multi-select picklists

                                    Hi, The documentation for conditional layouts says the following: "Layout Rules cannot be used on the following field types: Auto Number Lookup Multi Select Lookup User Lookup Formula File Upload Multi Line" I have a custom module with a multi-pick list
                                  • How to apply customized Zoho Crm Home Page to all users?

                                    I have tried to study manuals and play with Zoho CRM but haven't found a way how to apply customized Zoho CRM Home Page as a (default) home page for other CRM users.. How that can be done, if possible? - kipi Moderation Update: Currently, each user has
                                  • Cloudflare Turnstile is now available in Zoho Forms!

                                    Hello form builders! We have added a new layer of protection to help you keep your forms free from bots. Instead of forcing users to prove they are human, Cloudflare Turnstile quietly checks browser signals in the background. Your real users glide through,
                                  • Power of Automation :: Unique Task & Issue Prefix Format and Sequencing Rule

                                    Hello Everyone, A custom function is a software code that can be used to automate a process and this allows you to automate a notification, call a webhook, or perform logic immediately after a workflow rule is triggered. This feature helps to automate
                                  • 【Zoho CRM】キャンバス機能のアップデート

                                    ユーザーの皆さま、こんにちは。コミュニティチームの藤澤です。 今回は「Zoho CRM アップデート情報」の中から、キャンバス機能のアップデートをご紹介します。 目次 グリッドについて フォーム表示のタブについて 1. グリッドについて ビジュアルデザインは細部の調整に手間がかかりますが、キャンバスのグリッドを使えば要素を整理し、バランスよく配置できます。 画像やデータなどの要素をグループ化せずに簡単に配置できます。 余白を調整することで、要素間の視覚的なバランスを保つのに役立ちます。 「表示切り替え基準の幅」を設定すると、デザインをレスポンシブに調整できます。
                                  • Deleting unwanted ticket replies

                                    Hello, In a Zoho Desk Ticket thread, sometimes one of the recipients has auto-reply activated. This creates a new message in the Ticket thread that not only pollutes the thread, but most importantly cannot be replied properly because usually auto-reply e-mails don't do "reply all", so the other recipients are not included. I want to delete such a message in the Ticket thread. I searched the help of Zoho Desk, but only found a way to mark as Spam (https://help.zoho.com/portal/kb/articles/marking-support-tickets-as-spam)
                                  • Issue: Ticket Export Does Not Include Ticket Threads

                                    Dear Zoho Desk Support Team, I hope you’re doing well. I wanted to bring to your attention that the current ticket export feature in Zoho Desk does not seem to include the ticket threads or conversation history. When exporting tickets, only the summary
                                  • Ability to Set Client Name During Portal Invitation

                                    Hi Zoho Team, We would like to suggest an important enhancement to the Zoho Creator Client Portal functionality. Zoho Creator recently introduced the option to set a client’s display name in the Client Portal settings, which is very helpful for creating
                                  • スマホでキャンペンメールを見ると正しく表示されない

                                    キャンペーンのメール(HTML)を作成しましたが、スマホ表示に切り替えると正しく表示されません(添付参照)過去に作成したキャンペーンでは特に意識してませんでしたが、問題なく表示されていたようです。うまく表示される場合とされない場合の違いは何でしょうか?
                                  • 136.143.188.51 blocked by spamcop

                                    Zoho mailserver seems to be blocked by spamcop. Cant send mail to my customer. Not sure what to do.
                                  • Zoho Calendar Integrated Into CRM?

                                    I've searched around the forums but couldn't find anything addressing this . . .  Is there a plan to integrate Zoho's stand alone calendar solution into Zoho CRM?  The CRM calendar does an OK job but is very basic and the Zoho calendar is great, but I've only figured out to subscribe to my CRM calendar within ZCalendar - there is no 2-way sync. My preferred solution would be for ZCal to become the default calendar/event solution within Z CRM. Is this on the roadmap? Thanks
                                  • Can I Create Different Page Layouts Based on a Specified Module Pick List Field

                                    I am trying to work out how to create different page layouts based on a specified module pick list field value, like the Salesforce feature where you can define multiple record types and then create custom page layouts for each record type. This is a super important feature as for almost all the modules we are using (Leads, Potentials, Accounts) we need to be able only show fields relevant to the record type. E.g. We need a very different page layout for a consumer lead Vs a commercial lead, same
                                  • Scheduling Tasks in Relation to Project End Date

                                    I use Zoho project  to help manage tasks that relate to a number of specific business events that take place.  I would like to be able to have my project end date be the date of the event and then work "back" from that date to say...   Add a task 2 weeks before the project end date to remind me to XYZ.  Does anyone know if there is a way to base task timings back from a project due date rather than a project start date?
                                  • What formula to use in computing total hrs and decimal hrss

                                    So , my data includes log im column , 2 breaks with 2 columns that says back and lunch and 1 column that says back and logged out. What formula should i use to be able to automatically have my total hours as I input time in each column? Thankyou
                                  • Notes of Tasks in Zoho CRM

                                    Hello, Is there a way to filter the Notes that appear on a Task to only show the notes related to that specific Task and not display all the Notes of the objects related to that Task (Accounts, Contacts, Deal, etc). In essence, our team struggles to understand
                                  • Passing the CRM

                                    Hi, I am hoping someone can help. I have a zoho form that has a CRM lookup field. I was hoping to send this to my publicly to clients via a text message and the form then attaches the signed form back to the custom module. This work absolutely fine when
                                  • How to next stage blueprint in Zoho Creator

                                    Hello, I have question, its possible to next stage blueprint? in case, Start - (first stage) Leader 1 (with condition 1) - (second stage) Leader 2 (with condition 2) - (third stage) Leader 3 (with condition 3) - (fourth stage) After first stage, i want
                                  • Feature Request: Email Follow-Up Sequences Similar to Zoho CRM

                                    I’m wondering if Zoho Recruit is planning to introduce a feature similar to the Email Automation – Follow-Up Sequences that is available in Zoho CRM. In CRM, this allows users to send a series of timed follow-up emails triggered by specific actions (for
                                  • Currency limitation when integrating Zoho CRM & Zoho Books

                                    Brief Video of Problem: https://www.loom.com/share/d61d1d07d0904e149d80c1901a22418e. Background ·       Our business is based in Australia and we have to have Zoho Books in AUD to comply with tax and reporting regulations in Australia. ·       We sell
                                  • Multi-select Lookup does not have Advanced filter options in CRM

                                    With much fanfare Zoho announced the advanced filter options for CRM lookup fields which was a nice addition. This feature is not available for Multi-Select lookup fields. Will it be rolled out in the next 3-6 months, considering the standard lookup filter
                                  • Experience effortless record management in CRM For Everyone with the all-new Grid View!

                                    Hello Everyone, Hope you are well! As part of our ongoing series of feature announcements for Zoho CRM For Everyone, we’re excited to bring you another type of module view : Grid View. In addition to Kanban view, List view, Canvas view, Chart view and
                                  • Unable to copy into a new document

                                    Whe I create a new Writer doc and attemp to copy and past I get this message. The only way to copy into a document is I duplicate an existing document, erase the text and save it under a different name and then paste the information. Not ideal. Can you
                                  • Kaizen #157: Flyouts in Client Script

                                    Hello everyone! Welcome back to another exciting edition of our Kaizen series, where we explore fresh insights and innovative ideas to help you discover more and expand your knowledge!In this post, we'll walk through how to display Flyouts in Client Script
                                  • Customize User Invites with Invitation Templates

                                    Invitation Templates help streamline the invitation process by allowing users to create customized email formats instead of sending a one-size-fits-all email. Different invitation templates can be created for portal users and client users to align with
                                  • Admin Control Over Profile Picture Visibility in Zoho One

                                    Hello Zoho Team, We hope you are doing well. Currently, as per Zoho’s design, each user can manage the visibility of their profile picture from their own Zoho Accounts page: accounts.zoho.com → Personal Information → Profile Picture → Profile Picture
                                  • Published Course Not Reflecting In Hub

                                    Hi! I am trying to create micro-learning courses for our team to be available for self-guided learning. I have published the courses with enrollment settings open to all users of the hub, but they don't appear to be available for enrollment. Am I missing
                                  • Unlock Locked Users via Zoho One Mobile App

                                    Hello Zoho One Team, We have noticed that in the Zoho One web admin panel, we can unlock a locked user when needed. However, when using the Zoho One mobile app, there is no indication that a user is locked, nor is there an unlock button similar to what
                                  • Tip #47- Stay Ahead with Automated Scheduled Reports in Zoho Assist- 'Insider Insights'

                                    We’ve made it easier for you to stay informed, even when you’re busy managing remote sessions! With Scheduled Reports in Zoho Assist, you can now automatically receive detailed insights about your remote support and unattended access activities directly
                                  • Colour Coded Flags in Tasks Module List View

                                    I really like the colour coded flags indicating the status of the tasks assigned to a Contact/Deal in the module list view. It would be a great addition to have this feature available in the list view of activities/tasks. I understand you have the Due
                                  • Uploading data to S3

                                    Has anyone successfully uploaded data from Creator to S3 using the InvokeURL command or any other method in Deluge? (keywords: S3, AWS, Amazon, bucket)
                                  • UPS Label size when generated via Zoho

                                    We've integrated UPS with Zoho inventory. When creating and downloading the shipping labels they are created in a larger paper size. I'd like them to be generated to print on a 4x6 printer. Zoho have told me I need to do this within our UPS portal. UPS
                                  • Credit Management: #4 Credits on Unused Period

                                    Recall a familiar situation. You sign up for a monthly gym membership. You pay the subscription fee upfront, get motivated, and show up consistently for the first week. Then, suddenly, you get caught up in work deadlines, travel plans, or a dip in motivation.
                                  • Empowered Custom Views: Cross-Module Criteria Now Supported in Zoho CRM

                                    Hello everyone, We’re excited to introduce cross-module criteria support in custom views! Custom views provide personalized perspectives on your data and that you can save for future use. You can share these views with all users or specific individuals
                                  • Next Page