Tip of the week 88 - How to effectively test your campaign with an email seed list? (Part - Two)

Hey again!

We hope our previous tip on Email Seed Lists—The Whats, Whys, and Hows helped you get introduced to Email Seed Lists.

Now, here's a checklist to effectively send a test campaign with an email seed list so that you can optimize the overall performance of your email campaign.

1) Well diversified email seed list

Every Inbox Service Provider (ISP) will have its unique set of criteria to receive, display, and place your email campaigns. So, to successfully meet such a diverse set of criteria, build an effective email seed list by adding test email addresses from multiple inbox service providers.

For example, you can prepare a well-diversified email seed list with multiple test email addresses, like below.

2) Campaign placement testing

The ISPs have different levels of filtering process to determine the placement of an email campaign. Hence, sending your campaign to an email seed list can help you to break down and understand the placement of your campaign in multiple ISPs.

So, before sending your carefully crafted email campaign, send a test campaign to your email seed list to understand the placement of your campaign in multiple ISPs. Also, you can create an email list by adding your targeted audience along with your email seed list and send an email campaign to it. This can additionally help you to accurately analyze how your campaign is placed in your receiver's inbox.

3) Sender name, subject line and, preheader testing

As we all know, the first three elements of an email campaign that's displayed in the inbox by any ISPs are the sender name, subject line and, preheader. Therefore, these three elements play an important role in summarizing your entire email campaign and improving your campaigns' open rate.

Hence it becomes essential for an email marketer to ensure that these three elements fit in perfectly in the Inbox of any ISPs. Here are a few ways to achieve the same.

1) Add authentic sender name that can be easily recognized by the email campaign receiver

2) Write a short and catchy subject line that is readable and visible from any ISPs, devices or browsers. Here's a tip to know how to craft effective subject line?

3) Craft a pre-header which summarizes your subject line and encourages the reader to open your email campaign.

Example,

Gmail

Zoho Mail

4) Email campaign content testing

There are multiple browsers, devices, and email providers through which your email campaign receiver may read the email.

So, the next step is to analyze and ensure that your campaign is easy to read across multiple devices and user interfaces.

Testing your campaign readability can help you to prevent sending a campaign with an incorrect format and unpolished content. It can further help you plan and craft a uniformly aligned text, images and CTA for your email campaign.

Example,

Mobile view with dark mode

Desktop view

5) Email links testing

The Call-to-Action button and hyperlinks embedded in an email campaign plays an important role in directing the receiver to take a particular action.

Placement of the wrong link in the campaign can misguide the receiver of the campaign and this, in turn, can reduce your campaign's conversion rate.

So, by testing the links present in your campaign you can avoid sending incorrect links or a CTA without any link. This ensures that your campaign receivers are navigated to the right page easily.

We hope this tip was informative. Do try it out and share your experience in the comment section below :)

Thanks & Regards,
Vinaya.M

Zoho Desk Resources

Desk Community Learning Series
Digest
Functions
Meetups
Kbase
Resources
Glossary
Desk Marketplace
MVP Corner
Word of the Day

Topic Participants
Vinaya M

Sticky Posts
Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be
Tip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It's
Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other
Email Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. Keep
Tip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.