• Site Visit Report
  
• Site Traffic by Source
  
• Site Traffic by Location
  
• Page Visits
  

Direct Visits: Also known as "organic traffic," it is the total number of visits as a result of the user typing your Help Center URL on a browser or through browser bookmarks. Keep in mind that the number of Direct visits is often higher as Google Analytics categorizes all the traffic for which the source could not be identified as "Direct."

Email Visits: It is the traffic driven to your help center through emails. This metric is useful if you run email campaigns that send traffic to an article or the Help Center as a whole. Keep in mind that you’ll need to tag each of the link placed in your emails using campaign or UTM variables. Otherwise, it will simply end up as direct traffic.

Referral Visits: Visitors that come to your Help Center from sites other than the major search engines are considered referral traffic. It indicates how much the content you've linked on other sites drives visitors to your Help Center.

Total Visits: Total Visits counts each visit to your Help Center, even if the same user has returned more than once.

Pages/Visit: Once users arrive at your Help Center, they will search around on a few more pages. The Pages/Visit is the average measure of how many pages they view within a session. This number indicates how compelling and easily navigated your content is.

Avg. Time on Site: This number indicates how much time users spend reading your Help Center content in a session. The higher the average time on site, the more interesting and engaging your Help Center is for your users.

% New Visits: New Visits are from those users who are navigating to your site for the first time. % New Visits indicates the percentage of new visits as a proportion of all visits. It helps you determine how many of your new customers are seeking help from the KBase or the community.

% Bounce Rate: Bounce rate is the percentage of users who leave your Help Center from the landing page without visiting further pages. The higher the bounce rate, the less effective the landing article is. In which case, it must be optimized for search engines or reworked to address the problem better.

• “google” (search engine)
  
• “gsmarena.com” (referral site)
  
• “zylker_news” (email campaign)
  
• “direct” (users that typed your URL directly into their browser)
  

• Page Views - Displays the total number of views your Help Center pages received.
  
• Unique Page Views - Displays the total number of unique views your Help Center pages received. It is a measure of the actual number of visitors, rather than the number of visits.
  
• Avg. Time on Site - Displays the average time spent on individual pages by a user.
  
• Bounce Rate - Displays the percentage of visitors that leave a particular page without visiting further pages.
  
• Exit - Displays the rate of visitors leaving your pages.
  

1. Click the Knowledge Base (KB) module.
   You'll land on the articles list page.
2. Select the Dashboard tab in the left panel.
3. Click Google Analytics under the Dashboard sub-menu.
4. Select the Google Analytics profile you would like to use from the drop-down menu.
   
5. Select a date range to limit the dashboard to.
   The dashboard will start to display data for the period selected.