How do I switch to Instagram's Business Profile?

If you have a Creator profile, here is how you can switch to Business on Social:

1. Switch account on the Instagram app to business by going to Instagram's Settings -> Account -> Switch to Business Account. Follow through with the set up and return to Zoho Social Web.

2. Then, go to Settings, head to Social Channels

3. Click on Switch to Business account under Instagram Profile

4. Proceed to switch to Business and start publishing posts directly from the browser.

If you switched your profile from Creator to Business on the mobile app, please to update that on Zoho Social with the steps above to access direct publishing.

If you have a personal profile, follow these steps to make the switch to Instagram Business:

Go to your Instagram mobile app and head over to profile Settings.
Under Accounts, tap Switch to Business Profile.
Click Continue till you reach a screen that prompts you to Connect to Facebook.
In order to switch to a Business Profile on Instagram, Facebook requires you to authenticate your Business Profile with a Facebook Page.
Once you have signed in to the right Facebook account, select a Facebook Page that you'd like to associate with your Instagram Business Profile.
Complete the steps by adding a few more details such as your email, phone, address, and profile's category.
Click Done.

Make sure you've connected your Instagram Business Profile with Zoho Social.

Follow these steps to authenticate your Instagram Business Profile with a connected Facebook Page:

1) Go to Settings, select Social Channels, and click Set up Business Profile, next to the Instagram icon.

2) If you haven't switched to Instagram Business yet, you will see the following pop-up that instructs you to first switch to a Instagram Business Profile.

3) If you have an Instagram Business Profile, you'll view a pop-up that'll instruct you to authenticate your Business Profile with an associated Facebook Page. Learn why Facebook requires you to do this.

4) Click Authenticate Now.

5) You will be prompted to authenticate your Instagram account by logging into the connected Facebook page.

6) Provide Zoho Social the permission to manage the Instagram account you've connected to Zoho Social by clicking OK.

If you find yourself unable to complete this step, you'll have to make sure you've associated the right Facebook Page to your Instagram Business.

7) You can now enjoy features like direct publishing, commenting, and running hashtag searches on Zoho Social!

Head over to learn more about Instagram Publishing.

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