Pricing Strategies: #4 Counting on Discounts

Pricing Strategies: #4 Counting on Discounts

"Is there any chance I can get a little discount on this month's service?"

Maya hears this almost every time at her fitness studio. She offers monthly subscription plans for various services, including yoga, strength training, wellness sessions, and personal training. Customers loved the classes, but they also loved looking for small savings whenever they could.

Alert
Some were first-timers hoping for a welcome deal.
Some were long-time clients asking for a loyalty benefit.
Others were referred by friends and were hoping for a referral discount.

 

At first, Maya tried to handle discounts manually by editing the invoice, creating a custom price and applying ad-hoc reductions. But as her studio grew, with multiple centres and more clients requesting discounts, she clearly understood that discounts weren't just giveaways; they were a strategic way to drive signups, retain customers, reward loyalty, and promote sales.


Unlike Maya, there are several thousand businesses and service providers who have considered offering discounts, but they end up creating a mess or stop midway due to an inappropriate configuration.

In this article, we are going to cover how Coupons in Zoho Billing offer convenience for giving discounts, setting up logic, and being transparent in their offerings.

Coupons in Zoho Billing 

Coupons allow you to apply controlled, rule-based discounts to subscriptions, invoices and addons. They help businesses attract customers, increase conversions and maintain long-term loyalty without losing control over revenue.


Zoho Billing's coupon system includes a wide range of powerful capabilities. Let's explore each of them in detail.

Discount Type 

Zoho Billing lets you design coupons with the discount calculation you want. It is done in two ways,

  • Percentage-based discount. (Example 10% off)

  • Flat rate discount. (Example $10 off)

Idea

Strategic Advantage:

Percentage discounts attract attention. It can be used for promotional sales and new customer incentives. At the same time, flat rate discounts maintain margin clarity, which can be used for targeted reductions or compensation credits. Align your discount type with your revenue model.


How are Discounts Deducted? 

The discount application affects how the subscriber actually experiences savings. Zoho Billing supports,

  • Plan-level discount: Applied only for subscription plan pricing.

  • Addon level discount: Applied only to selected addons.

  • Invoice level discount: Applied to the total invoice amount.

  • Recurring or one-time discounts: Apply either repeatedly or once, depending on how they are defined.

Idea

Strategic Advantage:

Control precisely where the discount applies so that promotions don't unintentionally reduce assured revenue.


Setting Up Expiry 

Coupons can be time-bound, ensuring urgency and promotional control. You can choose between,

  • No expiry

  • Specific calendar date for a limited promotional period.

Idea

Strategic Advantage:

Use expiries to create urgency ("Offer ends this Sunday!"), regulate campaign periods and avoid long-tern unintentional discounts.


Maximum Redemption 

Not all discounts are meant to be universal. Zoho Billing lets you limit how many times a coupon can be redeemed across all customers. You can set the redemption times as the number of times the discount gets applied to a subscription.

This is done to

  • Prevent discount misuse.

  • Keep promotions budget-friendly

  • Make time-based campaigns more straightforward to manage.

Idea

Strategic Advantage:

Scarcity increases desire. Limited redemption coupons can rapidly boost signups.   


 Advanced Coupon  Management

Advanced Coupon Management addresses key challenges, including coupon duplication, eligibility control, and improved discount management. By enabling advanced coupons, the following configurations can be set up:


Customer Eligibility:

Advanced Coupon lets you define who can redeem the coupon. This is ideal for targeting specific groups, such as elite customers, new sign-ups, or high-value subscribers.

Example: Providing a 20% first-time discount for New signups.


Product Eligibility:

By creating separate coupons for different products, Advance coupons let you specify which product, plan, or addon is eligible for a discount. This way, you can configure coupons globally for all products.

Example: A coupon can be valid for "Plan A" and "Addon A" from "Product A", but restricted from use on "Product B".


Maximum Redemption Per Customer:

Businesses can now limit a coupon for a customer for a specific number of times, preventing excessive redemptions.

Example: A customer can redeem a 10% discount coupon for only two cycles, after which it becomes invalid.  

Idea

Strategic Advantage:

Advanced coupons help design lifecycle-based discounts (onboarding, reactivation, upsell nudges, etc) that increase retention.


Additional Coupon Codes 

Zoho Billing lets businesses generate multiple coupon codes linked to the same discount rule. You can create this in bulk or import it into the system, and it can be used.

A primary coupon is created by defining the discount structure (percentage or fixed amount), the maximum number of redemptions, and the expiry date. You can generate multiple coupons that link back to the Default Coupon in the following ways:


Manually Entering Codes: If you want to assign specific codes for tracking or personalisation. This will be helpful for small promotional campaigns.

Auto-Generate Codes: If you are running a large-scale campaign, you can let the system generate a batch of unique codes in bulk by defining the prefix, suffix, and the number of characters it takes.


This helps in,

  • Tracking which marketing channel performs best.

  • Personalising codes by customer segment.

  • Running simultaneous campaigns using different code names.

  • Avoiding manual discount creation to prevent duplication.

Idea

Strategic Advantage:

Multi-code campaigns let you measure Return on Investment across social media, email, influencers, events, referral sources and so on, all with the sample discount logic.


 What Coupons Do for Your Business 

Coupons are more than just discounts; they are a customer behaviour tool that drives more than just monetary advantage for a business. Different coupon configurations provide different outcomes.

They help you,

  • Increase signups with welcome offers.

  • Reactivate old customers with comeback incentives.

  • Encourage plan upgrades with timed discounts.

  • Drive referral and viral sharing.

  • Introduce urgency that pushes customers to act.

 Coupons help businesses attract, retain, and re-engage customers while maintaining complete control over the revenue. Not all discounts are equal, but with the right system, they become a competitive advantage.


Notes
Up Next: Stay local & sell global.

 

    • Sticky Posts

    • Community Learning Series | Digest #5 — September 2020

      Dear customers, We're happy to bring you the September edition of our #CommunityDigest! Keep track of your subscription KPIs right from your smartphone: Last month, we enhanced our Android mobile app to help our customers get daily updates on their business health. We got to know from a lot of customers that this has made their job much more easier because they no longer have to keep a reminder to manually check on the previous day's revenue or activations. If you have not downloaded it yet, here's
    • Community Learning Series | Digest #4 - August 2020

      Dear customers, We hope you're staying safe and healthy. I'm happy to bring you the fourth edition of our #CommunityDigest with some brand-new updates from us. 1. Daily Business Updates (for Android users) The Zoho Subscriptions Android app has got a cool new update: You can now get a push notification to your smartphone that lets you know how many activations and cancellations have taken place, and what's the net revenue for the previous day. The best part is, you can tell the app when exactly you
    • Community Learning Series | Digest #3 - July 2020

      Dear customers, We hope you're staying safe and healthy. We're glad to bring you the July edition of our #CommunityDigest. New community members can view our previous newsletters here. This time, we have two major updates and three interesting topics for you: 1. Zoho Subscriptions Developer Community Since the inception of Zoho Subscriptions, our team believed that the recurring billing platform we provide should be able to offer an extensive API library that empowers businesses to automate most
    • Introducing: Community Learning Series | Digest #1 - May 2020

      Dear customers, We hope you are staying safe and healthy. Helping businesses manage their customer subscriptions more efficiently has always been, and always will be, our goal at Zoho Subscriptions. We strongly believe this is possible if we grow together as a community and share what we know with each other. To nurture this shared learning experience, here is our brand-new Community Learning Series! ​ Welcome to the first edition of our digest! Each edition of our community digest includes guides

    Nederlandse Hulpbronnen


      • Recent Topics

      • Outlook - Zoho CRM Calendar Integration

        I'm facing an issue integrating Outlook with Zoho CRM. Has anyone successfully connected their Outlook to Zoho, and are all your meetings and emails being captured correctly in the CRM? Any insights or troubleshooting tips would be appreciated
      • 【Zoho CRM】ポータル機能のアップデート

        ユーザーの皆さま、こんにちは。コミュニティチームの藤澤です。 今回は「Zoho CRM アップデート情報」の中から、ポータル機能のアップデートをご紹介します。 ポータル管理の新機能「自動招待」により、Zoho CRMからポータルへの招待を自動化できるようになりました。これまで必要だった、ユーザーごとの手動設定は不要になります。設定した条件に基づいて、対象ユーザーに自動で招待が送信されます。 ポータルの新機能 条件に基づく自動招待:指定した条件を満たすユーザーに、自動で招待を送信 招待設定:招待メールの言語を選択し、言語ごとに条件を設定可能
      • Contact data removes Account data when creating a quote

        Hi, Our customer has address fields in their quote layout which should be the address of the Account. They prefill the information, adding the account name - the address data is populated as per what is in the account - great. However when they then add
      • I need to know the IP address of ZOHO CRM.

        The link below is the IP address for Analytics, do you have CRM's? IP address for Analytics I would like to know the IP address of ZOHO CRM to allow communication as the API server I am developing is also run from CRM. Moderation Update: The post below
      • Email was sent out without our permission

        Hi there, One customer just reached out to us about this email that we were not aware was being sent to our customers. Can you please check on your end?
      • Export all of our manuals from Zoho Learn in one go

        Hi, I know there's a way to export manuals in Zoho Learn, but I want to export everything in one go so it won't take so long. I can't see a way to do this, can I get some assistance or is this a feature in the pipeline? Thanks, Hannah
      • Automation#31: Automate Splitting Names for New Contact Records

        Hello Everyone, This week, we present to you a custom function, which allows you to split the first and last names from the user's email ID based on the separator used in the ID. Having grown into a large firm, Zylker Techfix aims to optimize its processes,
      • Automatically remove commas

        Team, Please be consistent in Zoho Books. In Payments, you have commas here: But when we copy and paste the amount in the Payments Made field, it does not accept it because the default setting is no commas. Please have Zoho Books remove commas autom
      • Transfer ownership of files and folders in My Folders

        People work together as a team to achieve organizational goals and objectives. In an organization, there may be situations when someone leaves unexpectedly or is no longer available. This can put their team in a difficult position, especially if there
      • Project Change Orders and Additions

        We are in the process of migrating from QuickBooks Online to Zoho Books. We have Zoho One and like the ability to sync all of our data across everything. And I like that projects work in a way that's less dumb than QuickBooks. I'm trying to figure out
      • ZOHO Desk - Description of slave ticket disappeared after Merge

        Dear Support, On Zoho Desk the description of a ticket disappeared after merging two ticket. The one which was the slave one completely disappeared. The problem that in this description there was an image which i had only on Desk in that ticket. Could
      • How do I insert a cross-reference link to a different section within one Knowledge Base article using Zoho Desk?

        I would like to insert a link within a Knowledge Base article to a different section of that same article. The section I want to link to is formatted with the Heading 3 style and is displayed within my TOC. However, I do not see any way to add a link
      • Problem Adding Facebook Account

        Hi, I'm new here, I'm having trouble setting up my Facebook account as a social channel. I think the issue is down to how my Facebook is set up, which is pretty confusing. I have a personal Facebook account (let’s called it A) which is my main Facebook
      • Zoho Desk Teams App is not loading

        Hi Zoho Desk support. Need an assistance on the Zoho Desk Teams app. Once I click View Ticket, it isn't showing anything. Kindly refer to attached: ZohoDesk Teams App_View Ticket Error.jpg For our Dashboard, we are still experiencing the same issue. Kindly
      • About Meetings (Events module)

        I was working on an automation to cancel appointments in zoho flow , and in our case, we're using the Meetings module (which is called Events in API terms). But while working with it, I'm wondering what information I can display in the image where the
      • Zoho People - Retrieve the Leave Details - get("LeaveCount")

        Hi, Zoho People I need to collect all of an employee's leave requests for the calendar year and check how many half-days they have taken. If I run the script on the query he just modified, I can retrieve the information related to that query and use the
      • Mapping a new Ticket in Zoho Desk to an Account or Deal in Zoho CRM manually

        Is there any way for me to map an existing ticket in Zoho desk to an account or Deal within Zoho CRM? Sometimes people use different email to put in a ticket than the one that we have in the CRM, but it's still the same person. We would like to be able
      • Which WhatsApp API works seamlessly with Zoho CRM?

        I’m exploring WhatsApp API solutions that integrate seamlessly with Zoho CRM for customer communication, lead nurturing, and automation. I would love to hear insights from those who have successfully implemented WhatsApp within Zoho CRM. My Requirements:
      • Allow people to sign a zoho form by using esign or scanned signature

        Allow people to sign a zoho form by using esign or scanned signature
      • Button to Reapply Filters on Sheet(s)

        I wrote a macro that I attached to a button to reapply the filters on all my sheets and it says it works, but it doesn't actually do anything. What is wrong with it? Is there another way? Or even make it work for one sheet? Sub UniversalFilterRefresh()
      • Integrate Multiple ZohoBooks organization with zoho projects

        We have successfully connected our Zoho Books with Zoho Projects for synronizing timesheet data. Our Business specialty is, that the staff of the Main company (A) is working on several projects, but the Clients are sometimes contracted and paying to a
      • Zoho OAuth Connector Deprecation and Its Impact on Zoho Desk

        Hello everyone, Zoho believes in continuously refining its integrations to uphold the highest standards of security, reliability, and compliance. As part of this ongoing improvement, the Zoho OAuth default connector will be deprecated for all Zoho services
      • Flexible Partial-Use Coupons (Stored Value Credits)

        Subject: Feature Request: Ability for users to apply partial coupon balances per transaction Problem Statement Currently, our coupons are "one-and-done." If a user has a $50 coupon but only spends $30, they either lose the remaining $20 or are forced
      • Unable to Assign Multiple Categories to a Single Product in Zoho Commerce

        Hello Zoho Commerce Support Team, I am facing an issue while assigning categories to products in Zoho Commerce. I want to assign multiple categories to a single product, but in the Item edit page, the Category field allows selecting only one category
      • How do I add todays date to merge field

        I don't see any selection of todays date when creating a letter. Surely the date option of printing is standard? John
      • Add RTL and Hebrew Support for Candidate Portal (and Other Zoho Recruit Portals)

        Dear Zoho Recruit Team, I hope you're doing well. We would like to request the ability to set the Candidate Portal to be Right-to-Left (RTL) and in Hebrew, similar to the existing functionality for the Career Site. Currently, when we set the Career Site
      • Uplifted homepage experience

        Hello everyone, Creating your homepage is now much easier, more visual, and more impactful. Until now, your homepage allowed you to display custom views, widgets, analytic components, and Kiosk. With the following improvements, the homepage is now a smarter,
      • Tracking Emails sent through Outlook

        All of our sales team have their Outlook 365 accounts setup with IMAP integration. We're trying to track their email activity that occurs outside the CRM. I can see the email exchanges between the sales people and the clients in the contact module. But
      • Whats that

        Price?
      • Crossbeam

        Does anyone use Crossbeam with their Zoho CRM? I'm looking for a way to import Crossbeam partner leads into Zoho CRM. If so: - What's your experience been like? - Are you able to automatically import Crossbeam leads > Zoho CRM? How? - What doesn't work
      • The same Contact associated to multiple Companies - Deals

        Hi, I would like to know if there is an option to associate the same contact with multiple companies (two or more) deals, using the same contact details for all. This is because we have contacts who are linked to different companies or branches of the
      • Convert invoice from zoho to xml with all details

        How to convert an Invoice to XML format with all details
      • Portals-Adjust Column Sizes

        I am trying to adjust the column widths in Portals tabs. Columns that don't need to be wide are wide and longer ones are very short. I thought adding more to the digits box in Edit would widen them, but it doesn't. Anyone know how to adjust these?
      • Add link/button to open approved record from approval list and detail views?

        Hi, How do I allow users to click on an approval record and open that submission? For example, userA submits a quotation then userB approves/rejects. They both can see the quotation on "completed task" list & detail views, but there's no way for them
      • record submitted from creator and invoice is creating in books , but the workflow of books is not tiggering on create of record in books

        record submitted from creator and invoice is creating in books , but the workflow of books is not tiggering on create of record in books headermap = Map(); headermap.put("X-ZOHO-Execute-CustomFunction","true"); response_inv = invokeurl [ url :"https://www.zohoapis.com/books/v3/invoices/fromsalesorder?salesorder_id="
      • Prevent editing of a record after getting approved/rejectedr

        Hi, I'd like to block any user from editing a record after it was approved or rejected, how can I do that?
      • Formula Field/Campo de Fórmula

        Hello everyone, I have a purchase requisition form in which each department submits a request, and the request is automatically routed to the person responsible for that department. In this form, I have several fields with the following link names: Quantidade1,
      • Free Webinar: Zoho Sign for Zoho Projects: Automate tasks and approvals with e-signatures

        Hi there! Handling multiple projects at once? Zoho Projects is your solution for automated and streamlined project management, and with the Zoho Sign extension, you can sign, send, and manage digital paperwork directly from your project workspace. Join
      • Formatting Problem | Export to Zoho Sheet View

        When I export data to Zoho Sheet View, ID columns are automatically formatted as scientific notation. Reformatting them to text changes the actual ID values. For example, 6557000335603071 becomes 6557000335603070. I have attached screenshots showing this
      • Introducing Workqueue: your all-in-one view to manage daily work

        Hello all, We’re excited to introduce a major productivity boost to your CRM experience: Workqueue, a dynamic, all-in-one workspace that brings every important sales activity, approval, and follow-up right to your fingertips. What is Workqueue? Sales
      • Next Page