Marketer’s Space – Automate Subscription Management for CRM Contacts Using Workflows in Zoho Campaigns

Marketer’s Space – Automate Subscription Management for CRM Contacts Using Workflows in Zoho Campaigns

Hello, marketers! Welcome back to Marketer’s Space. In this week’s post, we’ll look at how to simplify subscription management using Workflows for contacts synced from Zoho CRM in Zoho Campaigns. There are multiple ways to assign topics to your contacts:
  • Default assignment at sync: When syncing contacts from CRM, you can either keep them unsubscribed (no topics) or subscribe them to all available topics. This gives you a clean starting point, especially if you plan to collect preferences later.
  • Letting contacts choose: You can send an email campaign with a preference center link, allowing contacts to choose the topics they’re interested in. Their selections are automatically reflected in their topic subscriptions.
  • Manual updates via CRM: If your sales team collects customer interests during conversations, they can record them in custom CRM fields such as a field called “Interests.” These fields can hold one or more interest values like sale, product launch, or newsletters. Once these contacts are synced into Zoho Campaigns, you can build a Workflow that reads this data and automatically subscribes each contact to the relevant topics.
In this post, we’ll look at how to use custom CRM fields and Workflows in Zoho Campaigns to automate topic assignment based on customer interests.

Why automate subscription management?   

When both your sales team and your customers update subscription preferences, manual handling can get messy. Automating this process ensures that:
  • Your contact lists stay up-to-date
  • You remain compliant with email regulations
  • You send only relevant emails to the right audience

Sync CRM contacts with a targeted list   

To begin, sync your Zoho CRM contacts to a specific mailing list in Zoho Campaigns. This list will serve as the foundation for your targeting and automation.
Here’s how you can set it up:
  • Go to Settings > Apps > Zoho CRM and connect your account.
  • Then navigate to Contacts > Sync Services > New Sync.
Choose the CRM module you’d like to sync (e.g., Leads, Contacts or custom modules ) and map it to a mailing list in Zoho Campaigns.

Once the sync is set up, you can trigger Workflows using:
  • List Entry – Triggers when a contact is added to the synced list.
  • Field Update – Triggers based on changes to mapped CRM field values.

This setup ensures your Workflows respond dynamically to CRM data and list activity.

Capture interests directly in Zoho CRM   

Your sales team can log customer interests in a custom CRM field (e.g., Interests). This might include values like:
  • Sale
  • New Product Launch
  • Exclusive Content
These values become the key to targeting contacts with relevant content.

Create topics in Zoho Campaigns   

To align campaigns with user interests, create relevant topics inside Zoho Campaigns.
You’ll find this under Contacts > Manage Topics. 



Consider topics like:
  • Newsletters
  • Member-only updates
  • Sale announcements
  • Product launches

Organizing your campaigns under topics helps contacts manage preferences and improves engagement.

Build your automated subscription Workflow      

Trigger the Workflow   

Use the “List Entry” trigger with your CRM-synced list.
Alternately, use the “Field Update” trigger to filter based on interest fields or subscription status.  

Split based on Interests   

Add the Process Condition component and select the Multi-way option.
  • Branch 1: Interest is “Sale”
  • Branch 2: Interest is “New Product Launch”
  • Branch 3: Interest is empty → default to unsubscribe  

Assign subscriptions automatically   

For each branch, add the “Subscription Management” action component:
  • Branch 1 → Subscribe to Sale Announcements
  • Branch 2 → Subscribe to Product Launches
  • Branch 3 → Unsubscribe from all topics to avoid sending irrelevant emails
This ensures each contact only receives what they opted in for or nothing irrelevant.

Assigning Multiple Topics Using Comma-Separated Values   

If your CRM contacts are interested in more than one topic, you can record multiple interests in a single CRM field using comma-separated values. For example: sale, launch, newsletters
When you use the “contains” modifier, you can match this field against several keywords at once and assign multiple topics in a single branch.

Trigger the workflow 

Use the Field Update trigger and select the CRM field where interests are stored (e.g., Interests). This workflow will activate whenever the field is updated in CRM.

Add the Process Condition  

  • Insert a Multi-way process component and set the condition to: Interests contains sale launch newsletters 
  • Make sure the keywords are separated by spaces so that each word can be evaluated individually. If the contact’s field contains any of the specified values (sale, launch, newsletters), the workflow will take this path.

Assign multiple topic subscriptions 

To that branch, add the Subscription Management action component and add all relevant topics. This ensures:
  • A single contact can be subscribed to multiple relevant topics
  • No interest is missed out during automation

Advanced Use Case: 

Use an additional CRM field like Customer Type (e.g., Member, Non-member). Create a separate Workflow that:
  • Filters contacts with “Member” status
  • Subscribes them to exclusive member-only topics
This lets you send gated content without mixing up audiences.  

Use Segments as an alternative trigger   

Instead of using a list-based trigger, you can create a Segment using criteria like CRM fields or engagement behavior. Then:
  • Trigger a Workflow when a contact is added to a segment using the “Enter a Segment” trigger component
  • Automate topic subscriptions or unsubscribes from there
This is ideal when you prefer dynamic criteria over static list membership.

With Workflows in Zoho Campaigns, subscription management becomes hands-free, precise, and personalized. Whether you’re handling thousands of CRM contacts or running niche campaigns for select groups, this setup keeps your audience segmentation sharp and relevant.

See you soon with more ways to supercharge the Zoho CRM + Campaigns integration. Until then, happy marketing!

Regards,
Pearlin Nitika
User Education | Zoho Campaigns

    Nederlandse Hulpbronnen


      • Recent Topics

      • Product Updates in Zoho Workplace applications | January 2026

        Hello Workplace Community, Let’s take a look at the new features and enhancements that went live across all Workplace applications for the month of January. Zoho Mail Zoho People Notifications preview in Zoho Mail Notification emails from Zoho People

      • How do i setup default values for few fields

        We have few fields in CRM like rate of return, type etc - they can be picklist and standard inut fields. picklist we have choice to set default value. but how do we default some value in input type of fields?

      • We know the company but not the contact

        We are fairly new to Zoho, part of our marketing stack is we use products like lead feeder to identify which companies are visiting our site. We are able to match this data to salesiq but cannot find a way to add a company name to the salesiq visitor

      • Stop the Workarounds: We Need Native Multi-Step Forms

        After over 17 years of community requests, I'm hoping the Zoho team can finally address the lack of native multi-page form support in Zoho Creator. This has been one of the longest-standing feature requests in the community, with threads spanning nearly

      • Sort Legend & stacked bar chart by value

        I'd love to see an option added to sort the legend of graphs by the value that is being represented. This way the items with the largest value in the graph are displayed top down in the legend. For example, let's say I have a large sales team and I create

      • Customize Calendar view in Teamspaces Settings

        Right now every customization that happens inside of the calendar view inside of CRM is only visible for the specific user. We want to be able to set up calendar views as an admin for specific roles. I would suggest to do that inside of the settings of

      • How to filter subform report based upon main form report in dashboard

        Hi Team, I am creating a dashboard in Zoho Analytics. I want to have a main form report and below I want to show subform report of main form. If I filter the main form with date then I want to show subform records based upon main form. how can I achieve

      • using the Client script I want to Hide Show the Fields

        if Related to service means some of the field like service no want to shoe and hide Amc no , purchase no how i achive this let issu = ZDK.Page.getField('Issue_Related_To').getValue(); if (issu == 'Service') { var field_obj = ZDK.Page.getField('Warranty_Cases');

      • From Zoho CRM to Paper : Design & Print Data Directly using Canvas Print View

        Hello Everyone, We are excited to announce a new addition to your Canvas in Zoho CRM - Print View. Canvas print view helps you transform your custom CRM layouts into print-ready documents, so you can bring your digital data to the physical world with

      • Ask the Expert – Zoho One Admin Track : une session dédiée aux administrateurs Zoho One

        Vous administrez Zoho One et vous vous posez des questions sur la configuration, la gestion des utilisateurs, la sécurité ou encore l’optimisation de votre back-office ? Bonne nouvelle : une session Ask the Expert – Zoho One Admin Track arrive bientôt,

      • Kanban view on Zoho CRM mobile app!

        What is Kanban? The name doesn't sound English, right? Yes, Kanban is a Japanese word which means 'Card you can see'. As per the meaning, Kanban in CRM is a type of list view in which the records will be displayed in cards and categorized under the given

      • How can Data Enrichment be automatically triggered when a new Lead is created in Zoho CRM?

        Hi, I have a pipeline where a Lead is created automatically through the Zoho API and I've been trying to look for a way to automatically apply Data Enrichment on this created lead. 1) I did not find any way to do this through the Zoho API; it seems like

      • Write-Off multiple invoices and tax calculation

        Good evening, I have many invoices which are long overdue and I do not expect them to be paid. I believe I should write them off. I did some tests and I have some questions:  - I cannot find a way to write off several invoices together. How can I do that,

      • Kaizen #210 - Answering your Questions | Event Management System using ZDK CLI

        Hello Everyone, Welcome back to yet another post in the Kaizen Series! As you already may know, for the Kaizen #200 milestone, we asked for your feedback and many of you suggested topics for us to discuss. We have been writing on these topics over the

      • vendors / customers with 2 different address and gst no

        Why can't we have option for more than one address and depending on the state option for more than 1 GST no. ? We have customers / vendors PAN india with different addresses and GST no. for different states.

      • Recurring Automated Reminders

        Hi, The reminders feature in Zoho Books is a really helpful feature to automate reminders for invoices. However, currently we can set reminders based on number of days before/after the invoice date. It would be really helpful if a recurring reminder feature

      • Fail to send Email by deluge

        Hi， today I gonna update some email include details in deluge, while this msg pops up and restrict me to save but my rules has run for one year. can you tell me how to use one of our admin account or super admin account to send the email? I tried to update

      • Transitions do not update fields until the record moves to next stage

        We have a blueprint where a couple of stages have multiple transitions. If only some of the transitions are completed, but not all, Zoho does not update any of the fields impacted by the completed transitions. Is there any way Zoho can udate the fields

      • Zoho CRM for Everyone's NextGen UI Gets an Upgrade

        Hello Everyone We've made improvements to Zoho CRM for Everyone's Nextgen UI. These changes are the result of valuable feedback from you where we’ve focused on improving usability, providing wider screen space, and making navigation smoother so everything

      • Zoho CRM - Kiosk Studio : Use action responses across your kiosks with sequential actions

        Hello Everyone, Imagine building a kiosk that gives you full control over how actions are executed in later screens in that same kiosk. What if you could use data from a previous action later in that kiosk—with no interruptions or data gaps? This is exactly

      • Ability to CC on a mass email

        Ability to CC someone on a mass email.

      • Get Cliq Meetings in my O365 calendar

        Hi, we are currently evaluating to replace the Teams Messaging and Meetings with Cliq. We currently still have all our email and calendars in O365. What i want to achieve is, to create a (ZOHO) meeting from Cliq and have this meeting added to my Outlook/O365

      • Custom Button to convert a Deal to a Custom Module?

        Hello Community I am in process of building out a custom CRM for my team and part of this is looking at building out a Custom Button or function of some sort where when a Deal is marked Closed Won the system will allow for a "Convert to Job" option to

      • Power up your Kiosk Studio with Real-Time Data Capture, Client Scripts & More!

        Hello Everyone, We’re thrilled to announce a powerful set of enhancements to Kiosk Studio in Zoho CRM. These new updates give you more flexibility, faster record handling, and real-time data capture, making your Kiosk flows smarter and more efficient

      • Emails Failing with “Relaying Issues – Mail Sending Blocked” in ZeptoMail

        Hello ZeptoMail Support Team, We are facing an email delivery issue in our ZeptoMail account where emails are failing with the status “Process failed” and the reason “Relaying issues – Mail sending blocked.” Issue Details Agent Name: mail_agent_iwwa From

      • Changes to the send mail Deluge task in Zoho CRM

        Hello everyone, At Zoho, we continuously enhance our security measures to ensure a safer experience for all users. As part of our ongoing security enhancements, we're making an important update on using the send mail Deluge task in Zoho CRM. What's changing?

      • Change eMail Template for Event-Invitations

        Hello ZOHO-CRM Team How I can change the eMail Template for Event-Invitations? I work with the German Version of the Free Version. I know how I can modify eMail alerts or Signature Templates, but where I can other eMails modify you send out? Thank you

      • Workdrive Oauth2 Token Isn't Refreshing

        I have set up oauth for a bunch of zoho apis and have never had a problem with oauth. With workdrive i am using the exact same template i usually use for the other zoho apps and it is not working. All requests will work for the first hour then stops so

      • How can I import OLM to Yandex Mail easily?

        For migrating Mac Outlook OLM data to Yandex Mail efficiently, the Aryson OLM Converter is a reliable professional tool that ensures complete data integrity throughout the process. Unlike manual methods, which can risk inconsistent formatting or missing

      • Introducing Radio Buttons and Numeric Range Sliders in Zoho CRM

        Release update: Currently out for CN, JP, AU and CA DCs (Free and standard editions). For other DCs, this will be released by mid-March. Hello everyone, We are pleased to share with you that Zoho CRM's Layout Editor now includes two new field formats—

      • Is it possible to setup bin locations WITHOUT mandating batch tracking?

        Hi fellow zoho users, I'm wondering if anyone else has a similar issue to me? I only have some products batch tracked (items with shelf life expiry dates) but I am trying to setup bin locations for my entire inventory so we can do stock counting easier.

      • Implementing Inventory Process

        I am just starting to create an inventory system through Zoho for a nonprofit. We receive in-kind donations of items for kids, and utilize them in 2 or 3 different programs. Then families come in and take the items. I'm thinking of this structure: Our

      • Best way to start zoho inventory with bulk openning stock

        We are already using zoho book since long time for cars trading company. Now to streamline more, would like to import the excel data of closing stock of inventory to zoho inventory and to start on. Since we need to track each VIN (unique vehicle id number)

      • Service Reports.

        Hello Team, I have a requirement to create multiple service reports for a single AP. That means, in one AP I have 5 service line items, and all line items are linked to assets. Once I complete the AP, I want to generate 5 individual service reports, one

      • Blueprint enhancements - Parallel and multiple transitions, and more

        Last modified on Sep 4, 2023: All Zoho CRM users can now access these enhancements. Initially, these features were available only on an early access basis and by request. However, as of August 2, 2023, they have been made available to all users in all

      • Item Bulk Edit - Allow for Reorder Level

        We're implementing a process for using the Reorder Level field for Items, and I have to go through and add this value to a huge chunk of our Items. It's driving me bonkers that I have to do this individually through the UI rather than bulk updating. It

      • Zoho CRM || Unable to Bulk Assignment of Territories for Contacts

        Dear Zoho CRM Support Team, I hope this email finds you well. We recently performed a bulk upload of Contacts into Zoho CRM using the official sample Excel template downloaded from the CRM. The upload itself was completed successfully; however, we encountered

      • What's New in Zoho Inventory | August – October 2025

        Hello customers, The last quarter has been incredibly productive! We've released a powerful slate of new features and enhancements in Zoho Inventory designed to give you better control, greater efficiency, and expanded functionality across your inventory

      • Disable Zoho Inventory Tracking / Delink Zoho Books & Inventory

        We have integrated zoho inventory with zoho books? Now after a long time, we want to disable inventory tracking and delink these 2 modules. Zoho says we cant do it. Anybody else going thru the same ? Any possibility at all? Why does zoho not allow to

      • Allocating inventory to specific SO's

        Is there a way that allocate inventory to a specific sales order? For example, let's say we have 90 items in stock. Customer 1 orders 100 items. This allocates all 90 items to their order, and they have a back order for the remaining 10 items which could

      • Next Page