Social media simplified with Zoho Social: Why should brands have a Threads profile?

Social media simplified with Zoho Social: Why should brands have a Threads profile?



Just over a year ago, Instagram launched Threads, the all new social media app primarily focusing on sharing text online. It was welcomed by people worldwide with more than 10 million users in just seven hours, and it currently has over 175 million active users. It lets you share posts up to 500 characters and can include photos, videos, audio, topic tags, or even polls.
 
Unlike platforms like Instagram or Facebook, where the photo or the video takes center stage, Threads offers the best space to initiate a conversation with your audience. What starts with a simple thought, a question, or an idea can pave the way for your audience to chime in with their opinions as replies, forming a thread of engagement.



The main advantage of establishing a Threads profile for your brand is that you don't have to start from scratch. Because Instagram created Threads, you can easily sign up and import all your information, such as your profile picture, bio, and verification—along with your entire audience—from Instagram.

How can brands use Threads?

It's already challenging and exhausting for social media managers and marketers to keep track of what's trending and come up with engaging content, all while building a strong audience base. Brands have to be available across all channels such as Facebook, LinkedIn, X, TikTok, YouTube, and Threads, along with so many other channels that are out there. Every channel should have a distinct content strategy to ensure the audience is engaged and doesn't drop off. You need to identify the type of content that resonates with your audience across the social media channels.
 
Threads offers a perfect space for brands to strike up a conversation with the audience, ask questions, or share regular updates about the products or services that you offer. A simple thought can prove to be an excellent start for a Thread of interactions, which can further enhance your brand's reach and reputation.



There's also a high chance for brands to engage with each other via witty banter that the audience might enjoy.




Threads also allows you to share a carousel of photos and videos to add visual appeal for your audience. You can also create polls or share audio along with your Thread post. With the liberty to publish posts up to 500 characters in a single Thread, it gives brands, or even influencers, the opportunity to share personal thoughts or stories, which helps them personally connect with the audience.

Apart from initiating the conversation, it's also important to take part in interactions that are relevant to your brand and the products/services that you offer, which can help enhance your brand's awareness among a whole new audience. 



Since your Threads account is linked with Instagram, it's also easy for you to share your posts or Threads on Instagram as Stories or add them to your Feed. 



The fediverse advantage

Threads announced the beta of integration into the fediverse back in March 2024, and now it's already available for users across more than 100 countries.

The fediverse is a decentralized social network of interconnected servers that allows users to communicate with each other. This means that your Threads profile can be followed by users across various other services in the fediverse like Mastodon, PixelFed, and a lot more, and engage with your content. You'll be able to view all the likes and other interactions with your post across the fediverse. This decentralized approach gives you more control to manage your content and followers and to reach a wider audience.   


Publishing on Threads from Zoho Social

You can now start publishing or scheduling posts on Threads directly from Zoho Social. Share text, photos, and videos on your Threads profile and other social media platforms in one go. This makes it easy for social media marketers to manage their content strategy, visualize Threads in the calendar, and ensure the audience is engaged across all social media networks. 



You can also view in-depth analytics about the performance of your posts on Threads. 

To learn all about connecting Threads in Zoho Social, read our Threads help document. 


    Nederlandse Hulpbronnen


      • Recent Topics

      • Zoho Booking > Enquiry Status change automatically

        Hello, We have a Zoho Booking link, we want the following to happen when it is complete: 1) it finds the person in Zoho CRM who submitted the booking and updates the Enquiry Status Column to 'Self Booked'. 2) is it possible to customise the booking form

      • Zoho Bookings and cancellations/reschedules

        Hi, I noticed that when someone books, they can reschedule/cancel; on the booking page that pops up and the option is in the upper right-hand corner. Is there a way for this option to also be available in the email that the client receives?

      • Bookings page very slow to load

        I recently switched to Zoho bookings from calendly and yesterday I switched back. Zoho Bookings page was taking 7-23 seconds to load. We were losing paid clicks from Google because they had to wait too long. Does anyone have any suggestions?

      • Presenting the brand new Zoho Bookings!

        Hello everyone, Greetings from Zoho Bookings! We're happy to announce a new version of our product with enhanced features to simplify scheduling, coupled with a sleek interface and improved privacy across teams. Here's what you can expect from the latest

      • Zoho API Deal Creation and Pipeline

        I want to sync my zoho crm and backend with eachtoher, I can receive webhooks from crm and sync from it but when I try to sync to crm , I get this error for Deals module Zoho error: { data: [ { code: 'MANDATORY_NOT_FOUND', details: [Object], message:

      • Intermittently high CPU usage

        I get high CPU usage intermittently both using Zoho Mail on Firefox as well as on the Zoho Mail Desktop app (Mac). To me it seems like a bug because idle usage is normally quite low. Right now, for example, the desktop app uses <1% in the background which

      • Transfer to agent not working on flutter app after integration

        [media pointer="file-service://file-LF6KAwkyDJNd6MbzZmctS3"] [media pointer="file-service://file-FN66XQUngquBJGLdrS827u"] +7 -2 Lines changed: 7 additions & 2 deletions Original file line number Diff line number Diff line change @@ -1,10 +1,11 @@ import

      • Zoho Blog from Zoho Sites

        I keep receiving this error after trying to edit blog posts that were previously saved for posting at a later date: Additionally, I try to make new posts and they show this message, "Failed to save".

      • Help Center Home Tab Search Bar Description

        How do I change what it says above the search bar?

      • First Respons time questions regarding ticket SLA's, Ticket Re-Assignment, and Ticket Closure.

        I am chasing down a few outliers on tickets that my team is reporting to me seen in some of our Zoho Analytics Dashboards with regards to Zoho Desk with regards to First Response Time. Our support organization is setup with different SLA's based on three

      • Toggle Option for SQL Query Auto-Formatting

        We all write SQL queries in a style that makes them clear and easy to understand. However, I’ve noticed that Zoho Analytics sometimes reformats queries in a way that reduces readability - especially when editing existing queries written in a specific

      • payment configuration process

        payment configuration process

      • Lookups from Standard Modules to Custom Modules

        I have created an "External Contacts" Custom Module for adding Contacts who aren't directly associated with a Customer or Vendor but who are related to Orders by being a Site Contact, Job Contact, Warehouse Contact, etc for third party. How can I go about

      • Run automation on quiz completion

        Hello, We're exploring Zoho Learn as a possible solution to creating some training courses to external users on our system. We'd like to run a workflow/ integration to Zoho CRM when a course is completed. Is this possible?

      • Dynamic user applications for CPQ?

        Hi, I've been enjoying getting to know CPQ, the Product Configurator and Price Rules components have been very useful, albeit with some issues. I have noticed that I don't have the power to decide which level of sales staff has permissions when it comes

      • Need details on search criteria for zoho.crm.searchRecords

        Hi, If I understood correctly the integrated functions (getRecords, searchRecords, etc..) I can use inside Functions in Zoho CRM are actually using the Zoho CRM V2 API. I am looking for all the field types and criteria I can use with searchRecords. The

      • Do my notebooks get transferred to a new phone?

        Hello I was wondering about a new phone and I'd like to know whether your notes are automatically transferred to the new device? Regards Will.

      • Client Script Error - Cannot read properties of undefined (reading 'CRM')

        Hi Guys I have a custom form, and I have a client Script set for onLoad of the new form. Below is the script I have defined and the error: Cannot read properties of undefined (reading 'CRM') See Screen Shot Attachement for Details. Here is the Script:

      • Notebook sync

        Hi,After Restart Mobil-Phone since i pressen „Synchronisation“ in my Notebook-App (iPhone) the App is hanging all the time and I have no possibility to Break up. Also Not After Restart my mobile-Phone. After the Restart ( inkl. Connection to WiFi or mobile

      • Employee survey data when the survey creator's account is deleted

        I can’t find in the documentation on this topic, so asking here. When the employee who has created an Employee Engagement survey leaves the organisation and their Zoho account is deleted, will the survey results still be accessible to other persons if

      • DANE IS NOT implemented

        According to the answer of @Sagar S , "DANE has been implemented". on this topic Allow me to disagree, DANE is not implemented at least not to the EU area. The Zoho domain is not under DNSSEC protection and the related TLSA DNS records

      • Enhance Your CRM Experience with Zoho Webinars in Sandbox Environments

        Greetings all, Zoho Webinars will now be available for testing and deployment in Zoho CRM's sandbox environment. Sandboxes offer a safe way to replicate production environments and enable risk-free testing, training, and refining processes before making

      • Increase the elegant comparator to more than 5 users

        Hi Team Requesting to increase the elegant comparators number of custom users to more than 5, this is such a crucial tool in dashboarding but 5 users is simply not enough.

      • No emails coming in

        Hi, I am not receiving any emails, I have tried to send myself an email from another acct and I am not receiving anything, possibly for the last few days. Bit desperate as we are a nursery and not getting important emails from our parents.

      • Problem with Schedule Email parameters in "Send Reply to an Email" API

        Hello, This is my Json script: { "fromAddress": "test@gmail.com", "toAddress": "{{8.fromAddress}}", "subject": "{{8.subject}}", "content": "{{4.result}}", "action": "reply", "isSchedule": true, "scheduleType": 6, "timeZone": "Europe/Lisbon", "scheduleTime":

      • What's New? - May 2025 | Zoho Backstage

        Hi everyone, A May-zing month for you! As summer rolls in and event season picks up the pace, we’ve been working on a set of updates in Zoho Backstage to help make your day-to-day life a little easier. This month’s improvements are all about tackling

      • Integrate Zia AI into Zobot with Support for Hebrew and Bot Context

        Dear Zoho SalesIQ Team, Greetings. We would like to submit a feature request that would significantly enhance the functionality and intelligence of Zobot: native integration of Zia AI into Zobot scripts and blocks—with full support for Hebrew language

      • Mail Merge: Need Transparent Background for Signatures

        I'm using ZohoCRM and Zoho sign to send documents to customers to sign. We use zohoCRM's "Mail merge" option to create the templates. The problem is that those "Signature" fields have a solid white background so it looks like a stamp on the page instead

      • Zoho Flows

        Basically I can't build a connection that works between Excel on OneDrive and Zoho. I wanted to have 1 flow checking on a row added to an excel file and then intiate an import of that row. I'm doing that manually now and thought that this could be automated.

      • Zoho time tracking with automated screenshots

        Time tracking option with automated screen shots would be an exeptuonally good feature, any plans to develop something like that?

      • Zoho Campaigns Forms not Responsive on Website

        I have a mobile responsive Zoho Sites website and when I add a Zoho Campaigns form, it is not responsive. I have used the website code and ensured that the 'responsive' checkbox is selected. But, the form is not responsive to mobile. I have attached a

      • Oldest mail on top?

        I am old, and probably missing something simple, but how do I flip my zoho mail so oldest mail is on top?  Thanks in advance, and a HUGE thank you to the entire ZOHO team.  You just keep getting better!

      • Desk API to add or change commenterId to a comment

        Please let me know how to add comments on tickets for different agents using the API. When adding a comment it will take commenterId but then ignores that and used the API agentId. Did not see in API docs which values are readonly. I pleased to see commentedTime worked for past times. Regards, Glenn

      • How send a ticket attachment using the Sendreply API in Zoho Desk

        API document references : you make use of the Upload file API and gather the attachment ID. This ID is be passed with the Send email Reply API to deliver responses with the attachment intact. Code template is as below: // ORGID ORGID = "XXXXXXX"; // Masked

      • First Insight - Find your Fields

        The Wheels of Ticketing - Desk Stories Find your Fields What are fields? Fields are crucial in ticketing modules that capture information about Tickets, Customers, Organizations, Products, and more. Depending on the kind of data being stored, users can

      • Automation#30: Auto-Update Time Entry to the Nearest 5 Minutes

        Hello Everyone, Time tracking is a feature in Zoho Desk to help businesses stay organized and efficient. For Zylker Techfix, this feature has helped to track the duration of gadget services to generate accurate bills. However, Zylker Techfix faced a unique

      • Email adding to existing ticket

        hello Is there some syntax i can add e.g. to the subject line / body of my email that when it reaches the Zoho portal will add the request to an existing ticket. e.g {123} Currently if i have an open ticket and a customer emails me direct, i then forward

      • How to define different shift timings for each weekday in Zoho People?

        Hi everyone, We’re using Zoho People for attendance tracking and need to configure a standard 39-hour workweek that is structured like this: Monday to Thursday: 8 hours per day Friday: 7 hours Currently, our service provider has set up the workweek as

      • add two date range

        Hi, How can I add two date range selections to compare two different column values in a single pivot view? I have attached a snap for your reference.

      • Announcing new features in Trident for Windows (v.1.26.5.0)

        Hello Community, Trident for Windows is here with exciting new features to elevate your email communication and enhance productivity. Let’s dive into what’s new! Open .eml files in Trident. You can now open .eml files directly using Trident. This makes

      • Next Page