Social media simplified with Zoho Social: Why should brands have a Threads profile?

Social media simplified with Zoho Social: Why should brands have a Threads profile?



Just over a year ago, Instagram launched Threads, the all new social media app primarily focusing on sharing text online. It was welcomed by people worldwide with more than 10 million users in just seven hours, and it currently has over 175 million active users. It lets you share posts up to 500 characters and can include photos, videos, audio, topic tags, or even polls.
 
Unlike platforms like Instagram or Facebook, where the photo or the video takes center stage, Threads offers the best space to initiate a conversation with your audience. What starts with a simple thought, a question, or an idea can pave the way for your audience to chime in with their opinions as replies, forming a thread of engagement.



The main advantage of establishing a Threads profile for your brand is that you don't have to start from scratch. Because Instagram created Threads, you can easily sign up and import all your information, such as your profile picture, bio, and verification—along with your entire audience—from Instagram.

How can brands use Threads?

It's already challenging and exhausting for social media managers and marketers to keep track of what's trending and come up with engaging content, all while building a strong audience base. Brands have to be available across all channels such as Facebook, LinkedIn, X, TikTok, YouTube, and Threads, along with so many other channels that are out there. Every channel should have a distinct content strategy to ensure the audience is engaged and doesn't drop off. You need to identify the type of content that resonates with your audience across the social media channels.
 
Threads offers a perfect space for brands to strike up a conversation with the audience, ask questions, or share regular updates about the products or services that you offer. A simple thought can prove to be an excellent start for a Thread of interactions, which can further enhance your brand's reach and reputation.



There's also a high chance for brands to engage with each other via witty banter that the audience might enjoy.




Threads also allows you to share a carousel of photos and videos to add visual appeal for your audience. You can also create polls or share audio along with your Thread post. With the liberty to publish posts up to 500 characters in a single Thread, it gives brands, or even influencers, the opportunity to share personal thoughts or stories, which helps them personally connect with the audience.

Apart from initiating the conversation, it's also important to take part in interactions that are relevant to your brand and the products/services that you offer, which can help enhance your brand's awareness among a whole new audience. 



Since your Threads account is linked with Instagram, it's also easy for you to share your posts or Threads on Instagram as Stories or add them to your Feed. 



The fediverse advantage

Threads announced the beta of integration into the fediverse back in March 2024, and now it's already available for users across more than 100 countries.

The fediverse is a decentralized social network of interconnected servers that allows users to communicate with each other. This means that your Threads profile can be followed by users across various other services in the fediverse like Mastodon, PixelFed, and a lot more, and engage with your content. You'll be able to view all the likes and other interactions with your post across the fediverse. This decentralized approach gives you more control to manage your content and followers and to reach a wider audience.   


Publishing on Threads from Zoho Social

You can now start publishing or scheduling posts on Threads directly from Zoho Social. Share text, photos, and videos on your Threads profile and other social media platforms in one go. This makes it easy for social media marketers to manage their content strategy, visualize Threads in the calendar, and ensure the audience is engaged across all social media networks. 



You can also view in-depth analytics about the performance of your posts on Threads. 

To learn all about connecting Threads in Zoho Social, read our Threads help document. 


    Nederlandse Hulpbronnen


      • Recent Topics

      • Change User Role in a Form

        Hi, When in a form, it would be good (And consistent) to be able to change the user role/permission like you can with Shared Reports, All Entries or the actual User itself, rather than having to delete the users permission and then add it back again with

      • Reassign Partially Saved Entries

        Hi, I would like to be able to go to Partially Saved Entries and like the option to delete them I would like the option to multi-select and be able to reassign them to another user to complete (Such as when a user has left the company). Thanks Dan

      • Increase the "Maximum Saved Entries per User" Options Limit

        Hi, You can create lots of saved entries, yet the Limit when you apply one is 25, we may often expect 32 to be in draft, and therefore want to enforce that, can we increase the limit of this field from 25 to 100 (As you can just turn it off and have more

      • Dynamic Field Folders in OneDrive

        Hi, With the 2 options today we have either a Dynamic Parent Folder and lots of attachments all in that one folder with only the ability to set the file name (Which is also not incremented so if I upload 5 photos to one field they are all named the same

      • Product Updates in Zoho Workplace applications | December 2025

        Hello Workplace Community, Let’s take a look at the new features and enhancements that went live across all Workplace applications this December. Zoho Mail Block emails without notifying the sender Block emails without sending a rejection notification

      • Zoho CRM for Gmail Extension Not Working in Brave Browser?

        Is anyone able to get the Zoho CRM Chrome Extension working in the Brave browser? They're both built on the Chromium platform and every other Chrome Extension works with the exception of Zoho CRM for Gmail so any ideas here?

      • Set Frozen Cells in the Report Settings

        Hi, It would be nice to be able to set the frozen cells in the report Settings, and have an option if this is fixed or can be changed after loading (On the next load it still goes back to the Settings). Thanks Dan

      • Microsoft Teams now available as an online meeting provider

        Hello everyone, We're pleased to announce that Zoho CRM now supports Microsoft Teams as an online meeting provider—alongside the other providers already available. Admins can enable Microsoft Teams directly from the Preferences tab under the Meetings

      • Tip of the week #26: Import/ Export calendars in Zoho Calendar.

        Any calendar on the web or calendars that you create in any other calendar application can be imported in to Zoho Calendar. This will help you to add the events from the calendars that you import to your Zoho Calendar. You also have the option to export

      • Add Zoho Forms to Zoho CRM Plus bundle

        Great Zoho apps like CRM and Desk have very limited form builders when it comes to form and field rules, design, integration and deployment options. Many of my clients who use Zoho CRM Plus often hit limitations with the built in forms in CRM or Desk and are then disappointed to hear that they have to additionally pay for Zoho Forms to get all these great forms functionalities. Please consider adding Zoho Forms in the Zoho CRM Plus bundle. Best regards, Mladen Svraka Zoho Certified Consultant and

      • Blocklist candidates in Zoho Recruit

        We’re introducing Block Candidate, which helps recruiters to permanently restrict a candidate from applying to current/future job openings. Once the candidate is blocked, they will no longer be able to participate in the recruitment process. This will

      • What is the safest way to convert OST to PST files?

        The safest way to convert OST to PST files is by using a reliable and professional OST to PST Converter tool. Manual methods often risk data loss, corruption, or dependency on Exchange Server connectivity. A trusted converter Aryson OST to PST Converter

      • Zoho CRM for Everyone's NextGen UI Gets an Upgrade

        Hello Everyone We've made improvements to Zoho CRM for Everyone's Nextgen UI. These changes are the result of valuable feedback from you where we’ve focused on improving usability, providing wider screen space, and making navigation smoother so everything

      • Social icons, open in new tab?

        Hello, I have two social icons on my footer, Facebook and Psychology Today. Clicking on the Facebook icon opens a new tab, the Psychology Today icon does not. I would like them both to open a new tab. Am I missing a setting somewhere?

      • Introducing Connected Records to bring business context to every aspect of your work in Zoho CRM for Everyone

        Hello Everyone, We are excited to unveil phase one of a powerful enhancement to CRM for Everyone - Connected Records, available only in CRM's Nextgen UI. With CRM for Everyone, businesses can onboard all customer-facing teams onto the CRM platform to

      • Real-Time Screen Annotation During Zoho Cliq Screen Sharing

        Hi Zoho Support Team, Hope you're doing well. We’d like to request the addition of real-time screen annotation tools during screen sharing sessions in Zoho Cliq video calls. 🔍 What We're Looking For: The ability for the presenter—and optionally, other

      • encountering an error when attempting to associate an email with a Deal using the Zoho CRM extension in Zoho Mail.

        When I click "Yes, associate," the system displays an "Oops!! Something went wrong" error message. I have attached a screenshot of the issue for reference.

      • Autofill address using smart fields mapped over the pdf document

        Hi, I'm using mail merge to map smart fields onto PDF documents I plan to distribute for signing. I already have a Zoho Sign subscription. When mapping smart fields from the Employee form, I only see the permanent and current addresses which include the

      • Live Chat for user

        Hi everyone, I’m new to Zoho Creator and wanted to ask if it’s possible to add a live chat option for all logged-in portal users so they can chat internally. I’m trying to create a customer portal similar to a service desk, but for vehicle breakdowns,

      • How do I cap employee leave accrual

        HI there, How do I cap an employee's leave accrual? The policy is that you accrue 15 days leave annually (1.25 days a month) and once you reach 15 days, you wont accrue more until you take leave. Thank you!

      • Open sub form from a button as a popup form

        Is there a way within a form to use similar code as below to show a button in the form when clicked opens the subform for data to be added to the record being viewed in the form OpenUrl("#Form:<Customer_Delivery_Address>?<Delivery_Address>=" + input.ID,"popup

      • Dont have backup option in setting

        Hi guys. I started using zoho book a week ago. I bought premium package yet I don't have backup option in setting. I hope anyone can help me find a solution. Thanks in advance

      • Making Tags Mandatory

        When creating an expense, is it possible to make the Tags field mandatory?  I see the option in settings to make other fields mandatory, like Merchant, Description, Customer, etc, but nothing about Tags. Thanks! Kevin

      • Is there a plan to integrate zoho voice with zoho books?

        Hello, Is there a plan to integrate zoho voice with zoho books? Right now we are using the Twilio SMS integration into zoho books, but have recently decided to switch to zoho voice for calls and sms. Is there a plan to integrate zoho voice natively into

      • Pass variables to Zoho Desk via URL to create a fast new ticket landing page

        We are integrating our phone system into Zoho Desk. Currently when a helpdesk agent answers the phone, a soft client opens a new tab with zoho desk at the new case page. https://desk.zoho.com/support/companyname/ShowHomePage.do#Cases/new We would like

      • Zoho Books Extension: What Happens If Custom Fields Already Exist?

        When developing Zoho Books extensions, what happens if the target Zoho Books organization already has a custom field with the same API name as one defined in the extension? I’m asking because we originally created an on-Books version of this functionality,

      • Modular Permission Levels

        We need more modular Permissions per module in Books we have 2 use cases that are creating problems We need per module export permission we have a use case where users should be able to view the sales orders but not export it, but they can export other

      • ¡Vuelven los Workshops Certificados de Zoho a España!

        ¡Hola usuarios de Español Zoho Community! Hace ya unos días que hemos dado la bienvenida al 2026, y promete ser un año de lo más emocionante. Y es que nos gustaría haceros nuestro particular regalo de Reyes, aunque lleguemos un poco tarde. 🎁 ¡Nos gustaría

      • Free Webinar on 21 January: Looking back at Zoho Mail in 2025

        Hello Zoho Community! Curious about how Zoho Mail evolved in 2025? Wondering how these updates can make your everyday email work simpler? We’ve got a session you won’t want to miss. In our Zoho Mail 2025 recap webinar, we’ll walk you through the key features

      • Cliq Networks users can see all other network users contact information

        Is there a way to hide user contact information from each user in networks? I would only like the users to see the admin's contact information, not other users. Network users information shared by default

      • Zoho Sheet - Printing - Page Breaks and Printing Customization

        I think the title is descriptive enough in that I cannot find help documentation on a simple task of adding in page brakes for separating pages on print. Thanks

      • Missing the "Find & Merge Duplicates" choice

        Hi, I am missing the "Find & Merge Duplicates" choice. I looked under the "More Actions" menu in Contacts, Accounts, Vendors, and Leads and it is not there. I have full permissions. Please assist me on finding this feature. Thanks!

      • OAuth integration issues

        I'm experiencing persistent OAuth errors when trying to connect Make with Zoho API. I've tried multiple approaches but keep encountering the following issues: First error: 'Invalid Redirect Uri - Redirect URI passed does not match with the one configured'

      • Marketing Tip #16: Ideal sizes and formats for adding images to your online store

        Images can make (or break) your storefront experience. When your banners and product photos follow the right sizes and aspect ratios, your store looks cleaner, loads faster, and feels more trustworthy—especially on mobile. Here are recommended image sizes

      • Improve WhatsApp Module in Zoho CRM

        The current WhatsApp module UI in Zoho CRM feels cluttered and complex, especially when handling high volumes of conversations. It would be great to enhance the WhatsApp module UI/UX by adopting a clean and simplified interface similar to Bigin CRM’s

      • Blueprint transitions on locked records

        We use the ability to automatically lock records (quotes, sales orders, etc.) based on criteria, such as stage. For instance, if a quote has been sent to a client, the quote is then locked for further edits. Our ideal quote stage process is: Draft>Sent>Won.

      • Enhance productivity with the revamped Zoho Sheet View

        Hello folks, For some time now, you've been able to use the Zoho Sheet View to quickly edit multiple records or to insert a batch of new records. Its tabular interface allows users to engage in these tasks productively. Despite this, the existing Sheet

      • No OR Filter for Views with a Related Modules Criteria

        We would like to create a Deal View where the User can see all their deals. For that, we would need an OR to connect the criteria. One of the Fields is a "multiselect User", these (Related Modules Criteria) can only be Filter with an AND. Even between

      • Good news! Calendar in Zoho CRM gets a face lift

        Dear Customers, We are delighted to unveil the revamped calendar UI in Zoho CRM. With a complete visual overhaul aligned with CRM for Everyone, the calendar now offers a more intuitive and flexible scheduling experience. What’s new? Distinguish activities

      • Limit maximum entries for subform - depending on fields entry

        Hi Zoho! I have a form with a subform in it. I'd like to have limitation for the row number depending on an entry in a drop-down field in the main form (If the field in the main form is marked "Answer1" - Limit the entries to 1 row, if the field is "Answer2" to have 2 rows limitation, "Answer3" = no limitation at all) Can this be done? Thanks Ravid

      • Next Page