A/B Testing Idea #2: Make your headlines sound super cool.

A/B Testing Idea #2: Make your headlines sound super cool.

Hello everyone,

We're back with our second post in the CRO testing idea series. If you missed the first post, please check it out here: "Place irresistible and clear CTAs." In today's post, we'll look at how to effectively A/B test your headline content.


 
Some people say "you only get one chance to make a first impression" while others contend that it only takes seven seconds to make an impression about someone or something. Well, the same concept applies to your website.

A good first impression on your website is crucial for making visitors trust in your products/services and keeping them tied to your business forever. Creating this first impression depends on many factors like structure, colors, spacing, symmetry, amount of text, and fonts. But, of everything else, a good headline plays a major role in the success of your website.  

Your headline is the first thing that readers see as soon as they land on your site; it holds the power to make or break a deal at first visit. Even if your content is truly unique and innovative, a weak headline can ruin its chances of being super successful in terms of conversions. So how do you create a strong headline that drives more traffic and clicks on your website?

Here are a few aspects to consider as you A/B test your site's headline content:

Communicate your brand's purpose
Often we just assume that the visitors fully understand everything about our website and its product offerings. However, that’s not always the case, especially for new visitors. With hundreds of websites selling products/services online, it's important to make sure that the primary headline on your homepage tells visitors what your website has to offer and how it aligns with their expectations—all in a few short seconds. Tweaking and testing headline copy that clearly communicates your brand's purpose and differentiates yourself from the competitors can encourage your visitors to take the desired action without another thought.
 
Example:
Say you own a website testing and analytics software solution that offers a set of tools to grow an online business. Take a look below at the old and new versions of the same headline message. Notice that while the first tells people what the product is, the second tells people what the product will actually help them do.



Extra tip: The easiest way to determine if your brand message is clear to your visitors is by assuming your audience knows nothing about the business you're running.

Try different headlines for different set of target audiences
Each website caters to a specific type of audience. So understanding which audience group you cater to, where they come from, what their interests are, and what information they are hoping to find on your site is another major parameter to consider before starting to test your headline content. Testing and optimizing your headline copy based on a particular set of audience segments like demographics (such as location, gender, age, etc), personal interests, and past engagements with your site can help you deliver personalized content for each category of visitors, which is more likely to generate conversions. 

Example: 
Say you run an ecommerce business and want to A/B test your headline copy with enticing offers for returning visitors to see which one convinces them to fulfill your conversion goals.
 

Extra tip:
  • You can target your A/B test in PageSense using a variety of audience segments such as visitor type, device used, JS variable, day of the week, and more to learn which version grabs your audience's attention immediately and performs best for each segment.
  • To know your target audience better, you can set up polls on your website using PageSense and learn your visitor’s business (or personal) needs and how your product can help achieve them. Later, you can use this feedback to test and optimize your website content. 
Match your headline with your ad copy
When a visitor clicks on an ad, it's of the utmost importance to match the message on that ad to the headline content on your post-click landing page. If your headline doesn't match the offers and features that you promised in your ad copy, you're wasting all your marketing investment and conversion opportunities. A/B testing your headline by incorporating relevant keywords that resonate with your ad copy can help you reassure people that they've come to the right place. It can also later persuade them to take the desired action on your site more quickly. Further, this type of testing is more likely to generate increased clickthrough rates, conversions, and revenue for your website.  
 
Example:
Say you're running a Facebook Ad for older travelers, and the post-click landing page shows the most relevant tourist packages, flights, and hotel stays based on their interests. Now compare the old and new headline messages below to see which version of the message sounds better.



Include stats and numbers
Numbers in your headlines are a great way to grab attention by spontaneously triggering curiosity in your targeted audience. When you use symbols like %, $, or digits instead of words to express percentages, dollars, or numbers in your headlines, it creates specificity around the duration, size, value, etc. of what you're offering customers, which is more attractive than a generic offering. This is a powerful psychological tactic that spotlights your headlines and immediately hooks the reader's interest, which results in more traffic.

Example:
Consider the pricing page of your website and see how adding a number to the headline can increase reader engagement.


Follow the problem-solving methodology
Solving your customers' problem is the easiest and fastest way to reach their heart. Crafting a headline that addresses an issue and provides a cutting-edge solution to solve the problem can make optimizing your website easier. Intriguing your readers like this can make them look for more information on the rest of your site. Further, when done well, it can build a solid emotional bond between you and your customer for a longer term.

Example:
Take a look at the image below to see how implementing the problem and solution technique in your fitness website can make your headline sound more interesting.


 
Test with power words and sentiments
Sometimes the right audience is just one word away. Using forceful positive or negative power words in your headlines has the potential to kindle your customers' emotions and inspire action on your website in no time. Also, these words can guarantee more clicks and make your headlines stand out from the rest. You can test your headlines depending on two groups of power words:  
  • Negative headlines: This type of headline tends to intrigue your customers by setting a stage to avoid a miserable situation. It includes words like never, stop, worst, avoid, or do not.
  • Positive headlines: This type of headline tries to build a relationship with feel good emotions. It includes words like best, always, fastest, easiest, most, greatest, largest, funniest, hottest, strongest, biggest, and ever.
Example:
Take a look at the image below to see how the choice of words can invoke a positive feeling as you read the headline.



Test the font and appearance of your headline
The presentation (color, fonts, and layout) of your headline copy has a huge impact on the performance of your site. Below are a few points to consider while testing the appearance of your headline:
  • Use title case. Avoid writing your headlines in all caps as it can reduce the readability of your text.  
  • Choose a font style and size that matches your website's personality. The most popular font style is sans-serif and font size is 20 - 36 pixels.
  • Apply colors that contrast (while complimenting) your website's background well and focus on the legibility of your content.
  • Align your headline perfectly with your body content for a bigger impact. Centered headlines are most powerful visually, while left-centered are more conservative and formal. 
Example:
Say you own an online food delivery website, and you want to test the color and font of your homepage headline for better clickthrough rates. Take a look at the before and after images of the headline below. Which one you think will attract more eyeballs? 

 
Try out the two-part strategy
Don't forget your supporting cast! Successful headlines act in two parts. Including a persuasive subheadline copy below your headline can be another winning strategy to pull your customers deeper into your website. You can test different versions of your subheadings to see which best suits your visitors, such as explaining a bit more about your product or services, emphasizing your product benefits, or encouraging visitors to click the CTA button placed on your site.

Example:
Take a look at the main headline and the subheading of a customer support software website as shown below. In this case, your subheadline re-affirms how your software helps your customers and adds emphasis about different product features.

 
Test the headline length and SEO compatibility
Test your headline for the right length, SEO keywords, and sentiments. Keeping a headline no longer than six words will help readers easily process your text and attain the goal of your website. Using free headline analyzer tools such as Coschedule or Sharethrough can help you effortlessly understand your website's performance. They analyze important factors (like searchable keywords, word balance, and sentiments) and assign a percentage score based on how good your headline is. They'll help you identify the factors you need to improve for more productive headlines.

Example:
Let's say you own an online pet supply store and you want to test the headline of your homepage to attract more visitor traffic. The screenshots below show the performance of both the old and new versions of the headline in terms of length.



Bonus tips:
  • Create a sense of urgency in your headline with words like "today," "now," and "last-minute offer."
  • Use comparison phrases like "versus" to reinforce the benefits and features of your products/services.
  • Research your competitor's headlines to add more value and optimize your headlines better.  
We hope you found this article useful. What is your favorite headline tester? Have you had any success with headline A/B testing? Do share with us in the comments box below.

Happy testing. Happy converting!

Thank you.

    • Recent Topics

    • Workflow workdrive rollout

      Hi! When will workflow be rolled out to all users? Thanks.

    • Sync desktop folders instantly with WorkDrive TrueSync (Beta)

      Keeping your important files backed up and accessible has never been easier! With WorkDrive desktop app (TrueSync), you can now automatically sync specific desktop folders to WorkDrive Web, ensuring seamless, real-time updates across devices. Important:

    • 🚀 WorkDrive 5.0: Evolving from a file sharing app to an intelligent content management platform: Phase 2

      Hello everyone, WorkDrive's primary focus has always been to provide an intelligent and secure content management platform, simplify collaboration, and be the central repository of files for all Zoho apps. In our previous announcement, we unveiled the

    • Creating and managing a Team Folder using WorkDrive TrueSync

      Hello everyone, Are you tired of constantly switching between your Desktop TrueSync app and the WorkDrive web app to create and manage Team Folders? We’ve made things easier for you. You can now create and manage Team Folders directly within the TrueSync

    • Edit images seamlessly with WorkDrive's built-in Image Editor

      Are you tired of switching between multiple tools just to make simple edits to your images? We understand the hassle, which is why Zoho WorkDrive now comes with a built-in image editing tool, powered by Zoho Annotator. This tool allows you to edit images

    • Supercharge your email workflow with WorkDrive's add-in for Microsoft Outlook

      Consider this: You’re handling a critical project, and your inbox is packed with important attachments, email threads, and client communications. The back-and-forth routine of downloading files to your computer, uploading them to WorkDrive, and manually

    • Secure and promote your content with Custom Watermarking

      Imagine this: You’re a professional photographer who regularly shares your work online with potential clients and collaborators. Recently, you notice that some of your images have been reposted without any credit or permission. This not only impacts your

    • Join us in Singapore for the Zoho WorkDrive User Group meetup!

      Hello, everyone! Exciting news! We'll be hosting an upcoming Zoho WorkDrive user group meetup in the beautiful city of Singapore this November. At this Zoho User Group meetup, we'll guide you through ways to use WorkDrive as a platform and build custom

    • WorkDrive TrueSync now supports ARM64-based Windows devices!

      We’re excited to announce that the Zoho WorkDrive TrueSync app now fully supports Windows devices with ARM64 architecture! Whether you're working on an ARM-based device or an x64 processor, you can now enjoy the same seamless file synchronization experience

    • Option to Disable Download for Documents Shared via Permalink

      Dear Zoho Writer Team, Currently, when sharing a Writer document using the regular permalink (Collaborators with external users), there is no option to restrict the ability to download the document. While the external share link allows such restrictions,

    • Important update for WorkDrive TrueSync users in China Data Center (CN DC) & Chinese language users in other DCs

      Dear WorkDrive TrueSync users, We recently identified an issue affecting users who have set their WorkDrive TrueSync app language to Chinese (Simplified/Traditional). During the auto-update process, the app would not restart automatically and unexpectedly

    • How to Download a File from Zoho WorkDrive Using a Public Link

      How to Download a File from Zoho WorkDrive Using a Public Link If you're working with Zoho WorkDrive and want to download a file using a public link, here's a simple method to do so using API or a basic script. This approach helps developers or teams

    • WorkDrive TrueSync for macOS 26 (Tahoe) Beta

      Hello everyone, With Apple unveiling the macOS 26 (Tahoe) Beta, we know many of you are eager to explore the latest features and enhancements. We’re excited to support your enthusiasm! As part of our commitment to delivering seamless cross-platform experiences,

    • domain not verified error

      Hi when i try to upload a video from zoho creator widget to zoho work drive iam getting domain not verified error.I don't know what to do .In zoho api console this is my home page url https://creatorapp.zoho.com/ and this is my redirect url:www.google.com.Iam

    • Live Webinar: Getting Started with Zoho WorkDrive - A Complete Overview

      Hello everyone, We’re excited to invite you to our upcoming live webinar! Discover how to set up your team, bring in your data, and make the most of WorkDrive’s collaboration, organization, AI, and security capabilities. This session is perfect for anyone

    • Calendly One-way sync- Beta Access

      Hello Community, Many of our Zoho Calendar users have expressed their interests in Zoho Calendar and Calendly integration. We've been tightly working on with Calendly team to provide a two-way sync between Calendly and Zoho Calendar. However, there have

    • The year that was at Zoho Calendar 2023- Part 2

      In continuation with our previous post on all the exciting updates and improvements that have shaped Zoho Calendar over the past 12 months, Lets delve into more: Bring your calendars together- Introducing Zoho Calendar and Outlook calendar synchronisation

    • Tip of the week #18: Change the event organizer in Zoho Calendar.

      We cannot always be available to conduct an event when we organise one. In these circumstances, you can use Zoho Calendar to change the event organizer at any moment before the event begins. This way, you can avoid cancelling the event while still taking

    • Tip of the week #20: Create and manage multiple personal calendars.

      Zoho Calendar provides users with the facility to create and manage as many calendars as required. All these calendars can be managed and edited as per user requirements. You can alter the calendar view, make changes to the calendar theme, share the calendar

    • Tip of the week #24: Subscribe to the calendars of a Zoho Calendar user.

      Calendars that are created by Zoho Calendar users can also be added to your Zoho calendar. All public calendars listed by the users will be available when you enter the email address. You can choose the calendar you need to subscribe to. Once the email

    • Tip of the week #26: Import/ Export calendars in Zoho Calendar.

      Any calendar on the web or calendars that you create in any other calendar application can be imported in to Zoho Calendar. This will help you to add the events from the calendars that you import to your Zoho Calendar. You also have the option to export

    • Removing calendar for zoho email group

      How do I make it so that an email group created in Zoho Mail does NOT have a calendar? I have a couple groups for our phone systems voicemails - one for each department. Voicemail recordings are sent to this groups email address so they have access to

    • Tip of the week #27: Edit personal calendars in Zoho Calendar.

      In Zoho Calendar, the personal calendars you create can be edited to make changes you need to make. Edit a Personal Calendar The following changes can be made to the personal calendar by editing it: Calendar title Calendar color Reminders and Description

    • Tip of the week #28: Show/ hide, enable/ disable and empty/ delete your calendars in Zoho Calendar.

      The popularity of online calendars has soared in recent years. It's used both for personal and professional reasons. Calendars have evolved into an effective productivity tool in our lives, from creating events for birthdays and anniversaries to scheduling

    • Tip of the week #30: Share calendars publicly in Zoho Calendar.

      In Zoho Calendar, calendars that are created under My Calendars can be shared publicly. Making your calendar public allows others to view it. When you need to share your calendar with a larger group, public sharing can help. You can restrict others from

    • Tip of the week #31: Share your personal calendars within organization.

      Keep your Organization members aware of what's happening. In Zoho Calendar, you can share your personal calendar with all the members in your organization using the Share with org option.When you enable org sharing for a particular personal calendar,

    • Tip of the Week #33: Appointment scheduler in Zoho Calendar.

      In Zoho Calendar, you can use the Schedule Appointment option to share your appointment request form with the public, allowing people to fill out the form to request an appointment with you. This form can be embedded on your website or blog. Visitors

    • Tip of the Week #34: Embed Calendars using Zoho Calendar

      You can make your calendars public and visible to the general public by embedding them in your websites/blogs using Zoho Calendar. You can use the embed code to add your own calendars to your website's/ blog's HTML code, and the calendar will appear on

    • Tip of the week #35: Migrate to Zoho Calendar from Google Calendar.

      If you are looking to move your Google Calendar events to Zoho Calendar, never worry about missing out the events from your Google Calendar. You can migrate the events from Google Calendar using the export option and import it to Zoho Calendar and manage

    • Tip of the week #36: Migrate to Zoho Calendar from Outlook Calendar.

      If you've been using Outlook calendar and looking to migrate to Zoho Calendar, you can seamlessly export your calendars from Outlook and import them into Zoho Calendar without losing any events, participants, and the reminders set for each event. To migrate

    • Shared calendar issues and duplications

      Apparently there was a calendar update?  Now when I schedule an event for a team member that has shared his calendar with me, the event makes me the organizer and adds the event to my calendar as well.  Previous to this "update" I would scheduled an event

    • Subscribed Calendar

      Hi i have subscribed to a calendar for Holidays in Canada it shows all the holidays perfectly but every one of them has the word Canada before the rest of the name is there a way to remove that word Canada? It takes up a lot of space in the square on

    • The year that was at Zoho Calendar 2023- Part 1

      Hello, amazing community members! Happy new year from all of us here at Zoho Calendar. As we begin the new year, we'd like to thank each and everyone of our community members for your unwavering support and love that you have shown for Zoho Calendar.

    • Zoho Calendar 2024: A Year in Review

      Hello, community members! Happy new year from all of us here at Zoho Calendar. As we turn the page to a new year, we extend our heartfelt gratitude to every member of our Zoho Calendar community for your continued support and enthusiasm. Your feedback

    • Zoho Calendar not syncing correctly with personal Google Calendar

      Coming to this forum as Zoho Calendar support team is not responding, any more. For the past 8 weeks, I have been having an issue with Zoho Calendar not syncing with my personal Google Calendar correctly. I subscribed to Zoho Calendar iCal in my personal

    • MTA - BAD IP reputation by outlook/hotmail

      Messages to Microsoft email servers are bouncing back due to poor reputation. Message: 4.7.650 The mail server [136.143.188.206] has been temporarily rate limited due to IP reputation. For e-mail delivery information see https://postmaster.live.com (S775)

    • Zeptomail API error 500 internal server error

      Hi Everyone, getting this eror continuously! Can anyone please guide around the same! Zeptomail API error 500 internal server error Best Regards

    • Waiting multiple days to buy credits, causing my website to suffer

      So I own a fairly large website that gets a lot of registered users. I use transmail send activation emails, and also forgot password emails. I sent an email to zoho's presales team when I was only at 4K/10K emails sent, hoping to buy more credits before

    • Follow up

      Hello, I sent a message 2 days ago but I don't receive any response and I cannot find my ticket here. this is the ticket: Your ticket has been created with the ticket ID 68925465 and subject "Fwd: Fishing-alert" looking forward to seeing your response.

    • What's new in TransMail!

      Note: TransMail is now ZeptoMail. Click here to know more. Hello again, everyone! We've recently crossed the 6 months mark of TransMail's launch. In this time post our launch, we have been constantly working on updating our platform and adding new features

    • Next Page