Date Import Problems

Date Import Problems

I'm trying to import products from csv/xls files, but I can't get the Sales Start Date field to import. I know the import is working because all the other information is imported, but the Sales Start Date field is left empty.

I think it must be a format problem. The date format I am trying to import is DD/MM/YYYY. This is also how my date preferences are set up in Zoho CRM.

Do I need to use a different format to import the date field?