Integrate with WooCommerce using Wordpress Plugin

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We’re thrilled to announce a powerful update to the Zoho Marketing Automation WordPress plugin with WooCommerce integration! This enhancement enables new possibilities for businesses running online stores using WooCommerce, empowering them to merge seamless marketing strategies with e-commerce operations.

What’s New?

Previously, our WordPress plugin offered tools like the Web Assistant and signup forms to help you engage with your website visitors. Now, we've significantly expanded its capabilities with:

WooCommerce Integration:

• Seamless Data Sync: Automatically import customer data, order details, and customer segments into Zoho Marketing Automation for a comprehensive view of your audience.  
• Targeted Campaign Automation: Launch automated emails for cart abandonment, post-purchase follow-ups, or personalized product recommendations based on buying behaviour.  
• Purchase-Based Segmentation: Create dynamic lists using purchase data to deliver hyper-relevant promotions or loyalty programs.  
  
• ​ROI Measurement: Measure how marketing efforts directly impact sales by linking campaigns to WooCommerce transactions.  
  
  

Signup Forms:

• Effortless Lead Capture: Capture leads directly on your WordPress site with high-converting signup forms.

• Customizable Design: Design beautiful, brand-aligned forms to match your website's look and feel.

• Easy Embedding: Embed forms anywhere on your site effortlessly using simple shortcodes.

• Automatic Lead Sync: Captured leads sync automatically to Zoho Marketing Automation for immediate follow-up.

• Visibility Control: Easily control form visibility with a simple on/off toggle.
  
  

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Web Analytics:

• Visitor Behavior Insights: Gain powerful insights into how visitors interact with your website.

• Engagement Tracking: Track time spent on pages and engagement patterns across your site.

• Granular Tracking: Track all pages, specific content, or designated categories for detailed analysis.

• Time-Based Analysis: Implement time-based tracking to focus on specific periods or new content.

• Instant Activation: Activate or deactivate website tracking instantly from your WordPress dashboard.
  
  

Why this matters to your WooCommerce store

For every WooCommerce store owner, this integration represents a significant step towards unifying your marketing and sales efforts. Imagine the possibilities of automatically nurturing new customers with tailored content after their very first purchase, or re-engaging shoppers who have left items lingering in their cart, all happening automatically.

By leveraging real-time, actionable data from your WooCommerce store, you can craft highly personalized and effective marketing campaigns that are proven to drive conversions, significantly boost customer retention, and ultimately maximize your roi. This integration empowers you to move beyond generic marketing and create meaningful connections with your customers that translate directly into business growth.

Enhanced Capabilities, Simplified Workflow  

Setting up is effortless—activate the integration within your WordPress dashboard and watch your store and website data flow into Zoho Marketing Automation.

Quick and easy plugin installation

• From your WordPress dashboard, navigate to Plugins > Add New.

• Search for "Zoho Marketing Automation" and click Install Now.

• Click Activate.

We are confident that this powerful WooCommerce integration will be an invaluable asset for your business, enabling you to build stronger customer relationships, drive more sales, and achieve your e-commerce goals.

Happy marketing!

Best regards
Zoho Marketing Automation Team

• Topic Participants

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• Paulina J.

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