Introducing Web Analytics in Zoho PageSense

Introducing Web Analytics in Zoho PageSense



Let's say you've had your website up and running for a while, and you've executed several marketing strategies, including paid advertising, content creation, and social media promotions to attract visitors and grow your business. While some of these tactics could have generated higher traffic for your website, others could have failed to generate any result. Now, how will you determine which of your efforts is paying off and what improvements to make in your future marketing plan? 

With the right tool in hand, you can effortlessly track which marketing plan is working best for your business or what isn't and then use this information to adjust your overall strategy. To help you with this, we introduce the web analytics in PageSense — a data-rich addition to our CRO software that gives you a unified picture of all the key performance indicators (KPIs) needed to measure your website’s effectiveness and your marketing activities.



So, what exactly is web analytics and how does it differ from other experiments in PageSense?
By definition, web analytics is the method of tracking, analyzing, and reporting the most valuable metrics about your website based on your visitor's activity and behavior on your pages. While there are several website metrics you can already track using PageSense, the new web analytics report will help you focus on the following three areas:
  • The KPIs on your website that measure the success or failure of your marketing campaigns
  • Identifying the strength and weaknesses of your website traffic
  • Strategies to improve your user experience and conversions on your site.
This method of tracking and collecting your visitor's data is a little different when compared to other experiments in PageSense because:
  • Web analytics starts automatically collecting data about your visitors and your web pages as soon as you install the PageSense code snippet in it.
  • Unlike other experiments that track metrics based on visitor data, web analytics tracks, collects, and reports your entire web metrics based on sessions. These sessions are identified through a unique cookie placed in your visitor's browser.
  • Also, web analytics tracks quantitative data on your website that helps identify where your traffic comes from and what it does on your site. However, the other features in the tool provide you qualitative data that describes which elements they click or interact with on your pages and why they behave the way they do. 
Now that we know what web analytics is, let's see what KPI metrics the analytics report tracks and how this data can be useful to grow your online business.

Top web analytics metrics you can track in PageSense
Your new web analytics dashboard brings in a slew of new metrics to monitor your website's performance. Below are the top metrics you will want to begin with: 
  • Total visitors and new visitors: This metric shows you the total number of visitors (both new and returning) your site receives during a given period. It's helpful at gauging how well your marketing efforts are working in driving new visitors and also gives an overall snapshot of your site's improvement.
  • Session: This metric provides the total number of visitor interactions (both new and returning visitors) that take place on your website within a given time frame. It's helpful in learning if you're good at directing people back to your site through different marketing campaigns.
  • Page views: This metric shows the total number of times a specific page was viewed by visitors in a given time frame. A high number of pageviews can indicate how popular a post or page is on your site.
  • Pages per session: This metric shows the average number of pages viewed during a single session on your site. A high pages/session rate can indicate that your visitors are highly engaged and willing to explore more of your site.
  • Average session duration: This metric provides the average amount of time your visitors spend on your website. It's helpful for indicating how visitors are truly engaging with your site’s content.
  • Average time on page: This metric measures the average length of time your visitors spend interacting with a specific page.
  • Bounce rate: This metric indicates the percentage of sessions in which visitors view only one page and then leave your site without triggering an event or clicking to another page on your site. A high bounce rate signals there is something wrong or needs immediate attention on your site that makes visitors exit right away without further interaction.
  • Goal completion rate: This metric measures the percentage of visitors who complete a desired action on your site, such as making a purchase or signing up for an email newsletter. It reflects how much your business is moving ahead or towards your set target or objective. 
How to use web analytics metrics for your business
Using web analytics in PageSense, you get access to a growing amount of website data that can help align your overall marketing and business goals. The key to avoid drowning in this sea of numbers is to start analyzing information that matches with your real business needs. Here are a few ways your web analytics metrics can be useful for your business and help keep your wheels spinning:
  • Identify the best performing traffic channels (or sources)
    As a marketer, the main aim of running different marketing campaigns on your site is to get heaps of traffic. So, once you drive a significant amount of traffic, the next logical question to ask is which marketing channel (guest blogging? social media? paid ads) is driving the most visitors and leads to your business. Web analytics makes tracking each of your channel metrics easy. Click on the Channels report and you can see the top traffic channels (organic search, referrals, direct visits, or social media) that send visitors to your site with the highest number of sessions and goal completion rate. Using this data, you can determine which channel is more profitable for your business, the areas to decrease (or increase) your marketing/ad spend, and later start rolling out fresh plans for your low traffic generation channels.



  • Know the most popular pages on your website
    Once you launch your website, you can start adding as many pages as you want and as many blog posts as you want, but how will you be sure that your pages are getting enough traction and engagement from visitors? Also, are visitors paying more attention to the most important pages (home, features, or contact us page) than others? You can find these answers in your web analytics report. Using the All Pages report, you can see which specific blog posts and web pages are performing best on your site with the highest number of page views and average time on page metrics while also learning what type of content visitors are most interested in. Once you identify this data, you can begin analyzing the best titles, keywords, and descriptions that you've used on these pages and find ways to repurpose your top content topics into formats like ebooks, infographics, videos, etc.



  • Determine where your best-converting customers are located
    No matter how big or small your business is, learning which country or city your customers originate from and how their needs differ by geography is crucial to understanding where exactly to advertise your products. This is another piece of essential information web analytics can provide. Using the Country report in analytics, you can effortlessly track which major countries, states, or cities are sending the best-converting traffic to your website and further measure how well your marketing ads are performing in these geographical areas. Besides this, you can see how many sessions you have recorded in each of your sales regions and the engagement rates (like average session duration and bounce rate) found in specific regions. This information will let you identify promising new locations to target with your upcoming ad campaigns and hence expand your business market in high-potential areas. 



  • Identify and fix the leaky pages on your website
    Sometimes you might see a lot of people entering your buyer's journey, but only a few are becoming paid customers. Have you wondered why this happens and which pages turn them away from your site? Your web analytics report can tell you that. By looking at the Exit Pages report, you can learn which particular pages your visitors most often leave from your website and then investigate what underlying problems these pages have that make them exit before converting. Generally, this could be due to poor organization of content on your page, excessive (unwanted) content, or technical issues related to the page. So, once you learn the reasons behind these leaky pages, you can put appropriate marketing efforts and content optimization techniques in place to encourage visitors to stay longer on your site and successfully convert into your sales funnel.

  • Measure the success of your business goals
    Your website might get hundreds and thousands of visitors every day, but if those visitors don't complete the key goal that is defined for your business, your efforts have gone to waste, right? So, how do you actively monitor those goals that allow you to refine your marketing approach and improve your overall conversions? Web analytics can help you with this. Goals are just the specific actions that visitors perform on your website to fulfill your target objective like signing up for your product, downloading an ebrochure, or subscribing to your newsletter. This completed activity is measured as the goal completion rate in your web analytics report. A high goal completion rate can indicate that your business' objective is successful while a low completion rate could mean you're attracting the wrong audience or your website isn’t powerful enough to convince audiences to perform the desired action.

  • Segment and understand your target audience better
    Finally, let's say you know which top marketing channels, web pages, and goals on your website are driving the highest visitors and conversion rates to your business. But, what if you have more specific questions like which day of the week your social media campaigns perform the best? Or how do returning visitors engage with your homepage? The web analytics report has the answers to those as well. Using the Segment Audience filter in your report, you can easily isolate and analyze data of a specific subset of audiences that matter the most for your business rather than looking at the whole of the website visitor data. This segmentation can be done based on either a predefined set of audience conditions like visitor type (new and returning), device used by visitors (mobile and desktop), day of the week, different traffic sources, or through custom audience parameters like age, gender, language, and many more.

How to set up web analytics for your website
Setting up web analytics for your business is simple and quick. Just install our two-line Javascript code in the <head> tag of your website, and PageSense will immediately start tracking your visitor's actions and behavior on your site using cookies. To make visitors aware of the use of cookies, we recommend you setting up a privacy consent banner on your website.

Once you get an overall picture of your general website metrics, you can start exploring the why and how part of the website analytics using the core CRO features available in PageSense including funnel analysis, heatmaps, session recordings, a/b testing, and more. 

A final word on using the all new web analytics in PageSense
We believe that with the many benefits of PageSense as a CRO tool for your online business, the new web analytics report can tremendously help take your business to the next level. Because in the world of digital marketing, without tracking the right website metrics, your well-planned conversion strategies could only lead to a waste of time and money on methods that just aren’t working. The web analytics report lets you just bridge this gap between your daily marketing activities and your site analytics within a single platform—no extra tools or tracking code required.

So, what better reasons could you want to get started with the most valuable metrics about your business? Kickstart your tracking right away! If you have any questions or feedback, please share them in the comment box below or write to us at support@zohopagesense.com

    • Sticky Posts

    • 4 ways to grow your business in the new year using Zoho PageSense

      Hello everyone,  Whatever sort of website you run, the turn of the calendar year is a great opportunity to catch the interest of new customers and work towards satisfying their needs. However, with an increasing number of competitors in the business market, staying on top year after year can be one of the biggest challenges. Keeping pace with the latest marketing trends and hunting for new tactics to sell your products to a global audience is absolutely necessary.    That is why we're kicking off
    • [Live Webinar] Optimize your web forms for better conversions using form analytics

      Hello there,  Business owners and marketers spend hours everyday working on lead generation strategies that engage and convert website visitors. But sometimes the most obvious factors that could bring in more conversions are overlooked. Did you know that
    • Introducing Web Analytics in Zoho PageSense

      Let's say you've had your website up and running for a while, and you've executed several marketing strategies, including paid advertising, content creation, and social media promotions to attract visitors and grow your business. While some of these tactics
    • Zoho PageSense Community Meetup in Mumbai and Delhi

      Hello marketers, Join the Zoho PageSense team in its latest round of community meetups in India. Learn insiders' tricks on increasing website conversions, network with other marketing leads, and get an exclusive tête-à-tête with the members of our team. Join us in Mumbai: Where: BreathingRoom, C/o Revolution Classes, 3rd Flr, Mumbai Marathi Granth Sangrahalaya, Dadar East, Mumbai, 400014 When:  June 20, 2018 2:00pm to 5:00pm Register here: http://zco.to/com/mumbaimeetup Join us in Delhi: Where: Avanta
    • Recent Topics

    • Why is Zoho Meeting quality so poor?

      I've just moved from Office 365 to Zoho Workplace and have been generally really positive about the new platform -- nicely integrated, nice GUI, good and easy-to-understand control and customisation, and at a reasonable price. However, what is going on
    • Workflows for Timesheet

      Good day, Any way to have timesheet as triggers? I looked into Zoho Flow and into Zoho Project automation but no where can I have timesheet as a trigger. Basically, I would like to trigger something upon timesheet approval. Right now, the only way to
    • Linkedin - Recruiter System Connect

      Hi there! Does anyone here know how to connect Zoho Recruit to Linkedin Recruiter via Recruiter System Connect?
    • No Hope for Zoho Meeting

      Zoho Meeting is just the poorest meeting app I've come across in a long time. The support sucks too. I called to see if there was anything that could be done on the backend and while I was on a test meeting with support the video was lagging and freezing
    • [Webinar] A recap of Zoho Writer in 2024

      Hi Zoho Writer users, We're excited to announce Zoho Writer's webinar for December 2024: A recap of Zoho Writer in 2024. This webinar will provide a recap of the features, enhancements, and integrations released in 2024 to enhance your productivity. There
    • Learn how to automate IT asset and incident management with Zoho Writer

      Hi Zoho Writer users, We're excited to announce the Zoho Writer webinar for November 2024: Learn how to use Zoho Writer's fillable forms for IT asset and incident management. This webinar will focus on how Zoho Writer can help you automate your organization's
    • [Webinar] Learn how Zoho Writer can streamline your finance and admin operations

      Hi Zoho Writer users, We're excited to announce the Zoho Writer webinar for October 2024: Streamlining finance and admin operations with Zoho Writer. This webinar will focus on how Zoho Writer can help you generate payslips and automate claim processes.
    • [Zoho Writer Webinar] Learn how Zoho Writer can enhance the productivity of sales teams

      Hi Zoho Writer users, We're excited to announce the Zoho Writer webinar for August 2024: Streamlining sales operations with Zoho Writer. This webinar will focus on how Zoho Writer can help you create sales documents and automate sales routines. There
    • [Zoho Writer Webinar] Learn how to simplify your HR operations: Part 2

      Hi Zoho Writer users, We're excited to announce the Zoho Writer webinar for July 2024: Learn how Zoho Writer can simplify your HR operations: Part 2. This webinar will focus on how Zoho Writer can help HR teams streamline and automate their entire hiring
    • [Zoho Writer Webinar] Learn how to simplify your day-to-day HR operations

      Hi Zoho Writer users, We're excited to announce the Zoho Writer webinar for June 2024: Learn how Zoho Writer can simplify your day-to-day HR operations. This webinar will focus on how to automate your entire hiring process and generate various types of
    • [Zoho Writer Webinar] Use formulas and conditions in Zoho Writer's document automation

      Hi Zoho Writer users, We're excited to announce the Zoho Writer webinar for May 2024: Learn how to use formulas and conditions in Zoho Writer. This webinar will focus on how to use formulas and conditions when automating document generation in Zoho Writer.
    • [Zoho Writer Webinar] Personalize Zoho Writer to suit your needs

      Hi Zoho Writer users, We're excited to announce the Zoho Writer webinar for April 2024: Learn how to personalize Zoho Writer to suit your needs. This webinar will focus on how to easily customize Writer's features at the user and organization level for
    • How to refresh/update module fields in

      Hi, I created a Workspace for CRM years ago. Since that time I've updated the layouts in several modules in CRM but Zoho Analytics displays the previous state fields only. How to refresh the module fields to reflect the actual state in Analytics? BR
    • Data update/pull from a specific field or module

      Hi Team, Currently, if I need a data from a newly added field on a product like Zoho CRM, I need to refresh the whole module to get the new field. This is taking much time for the data to be visible. If the data pull/refresh can be granularized to fetch
    • Lookup field in User module cannot look up to custom modules!

      Hi there, Expense has been great so far but it's sad to see that a simple thing such as allowing a lookup to custom modules from the Users module is not yet implemented. Hope to see this in the next release. Do you have any plan for that?
    • Trigger Zoho Cliq Channel Workflows for API Messages

      Dear Zoho Cliq Team, I hope this message finds you well. We have noticed that reminders or messages posted to Zoho Cliq channels via the API do not trigger channel-based workflows. This limitation means that any bot configured with a participation handler
    • Webhook Trigger for New Messages in Cliq Channels

      Hello, I would like to request a feature to enable webhook triggers when a new message is added to a Cliq channel. This functionality would allow us to seamlessly send important information from Cliq to other relevant systems. This webhook trigger can
    • Ability to Edit the "Current Job Title" dropdown field

      Current experience/Issue: When a user (candidate) uploads resume to Zoho Recruit candidate portal, some fields are prefilled with the info from the resume/cv correctly. However, we've observed that; 1. the "Current Job Title" dropdown field is usually
    • I'm getting an "Invalid_scope" error, even though I used an access token generated with the correct scope.

      I'm getting an "Invalid_scope" error, even though I used an access token generated with the correct scope. Here’s what I did in Postman: Generated the code to create an access token using the following URL: https://accounts.zoho.eu/oauth/v2/auth?scope=ZohoCampaigns.contact.UPDATE&client_id=<client_id>&response_type=code&access_type=offline&redirect_uri=https://1882-2-26-193-161.ngrok-free.app
    • Problem viewing document imported from google drive.

      Hello, When I add a document via my google drive, it is impossible to preview it. I get the error “Files without extensions cannot be previewed. Download to view this file”. Could you please help me? Also, and this is more of a question: is there a way
    • Adding Bluesky channel

      Hello, Is Bluesky (AT protocol) soon added on Social ? Bluesky is being developped and is now open to anyone (no more invitation) Thank you
    • Problem configuring/customizing sales pipeline steps

      Hello, I have created several sales pipelines with different stages in them. Unfortunately I forgot to properly configure these steps (conversion probability, forecast category). How can I modify and customize all these steps? Thnak you by advance M
    • Clear String field based on the value of other field

      Hello everyone, We would like to be able to clear a string field (delete whatever has been written and make it empty) when another field (picklist) is changed to a specific value. While I can empty other types of fields, I noticed that I can't do this
    • How Can i put a form in Zobot

      Hi,how can i integrate a form which has a multiple options to choose from.the form should be opened or displayed by zobot after it meets a requirement in the conversation. Thanks in advance !
    • workflow for bounced email gets triggered, but email is status = opened

      Hello, I have a workflow that sends me an email if outgoing email are bounced. Now I got some kind of this emails, but the corrosponding contacts have status = open at the email. Why this bounce-workflow is triggered? Reports > Email Reports > Bounce
    • Power of Automation :: Automatically start / pause / stop timer on task status update.

      Hello Everyone, A Custom function is a user-written set of code to achieve a specific requirement. Set the required conditions needed as when to trigger using the Workflow rules (be it Tasks / Project) and associate the custom function to it. Requirement:-
    • Website Access Blocked (from one pc only) when attempting unattended access to any device

      Hello From one of my laptops I cannot access any remote device using unattended access. A Zoho Assist error page didplays 'Website Access Blocked. See attached.
    • Zoho Analytics to Zoho Sheets - automatic update?

      Hi all, If I create a zoho sheet from an Analytics Report or Analytics Data, is there a way for the zoho sheet to automatically update as the Report / Data in analytics updates?
    • Update Zoho Flow on Sprint Work Item Status Change

      Hello, I've contacted Zoho One support but have been unable to help in a timely manner, so I'm asking the community. I want to start using sprints, but I'm having an issue. I need to post updates to Slack when a Work Item has a status change. My understanding
    • Fixed Assets Register

      Thank you Zoho Books for adding fixed assets register. BUT there are certian tweeks that needs to be implemented. I found the following issues and seek improvements. 1) Fixed Asset Register Report in the Report Section has columns which are so much confusing.
    • Link to Desk tickets

      Hello, We are using Analytics to analyze data in Desk. Is there a way to embed a link to a ticket in reports? We'd love to be able to see the drill down data, and click a value in a result row that would launch the Desk Ticket in another window/tab. Thanks
    • Announcing new features in Trident for macOS (v.1.11.0)

      Hello everyone! Trident for macOS (v.1.11.0) is here with interesting features and enhancements to elevate your workplace communication and productivity. Let's take a quick look at them. Export emails. You can now export emails in the .eml file format
    • Simplify your day-to-day sales operations with new List View actions

      Greetings everyone, Here are a few enhancements for quick actions in modular List Views that will make your day-to-day CRM operations much easier. List Views in modules display records in rows and columns based on set criteria, and are useful for presenting
    • Zoho Sign Product updates - H2 2024

      Hello! We have almost come to the end of 2024! Here's a list of features and enhancements that went live in the later half of the year. NOM 151 certification Witness signing Formula, conditional, and custom fields Zoho Sign's extension for Bigin by Zoho
    • Pulling Specific Products from Sales Orders in Books to a CRM Record

      We currently process orders directly through our website (woocommerce) as well as through manual sales orders in zoho books. When an order comes through the website, all of the individual products from that order show up in the CRM record of that customer.
    • Constant Sync Errors 🙄

      I'm constantly getting sync error notifications with no actual resolution. Also... I have folders and files with a (!) on the cloud icon, indicating it's not accessible. This has also led to the complete loss of certain folders. Like... the go missing!
    • Build custom AI solutions with Catalyst’s QuickML capabilities in CRM

      Hello everyone, We’re thrilled to announce an improvement for our Zoho CRM Enterprise users: the ability to create custom AI solutions using Catalyst’s QuickML directly from Zoho CRM. As you may already know, Zia, Zoho CRM’s AI-powered assistant, offers
    • 【Zoho CRM】Webフォームに関するアップデート

      ユーザーの皆さま、こんにちは。コミュニティチームの中野です。 「Zoho CRM アップデート情報」の中からフィルター機能に関するアップデートについて紹介します。 今回、「Webフォーム」機能に以下2点のアップデートがありました。 ダブルオプトイン(2段階の同意確認)後の確認メッセージのカスタマイズ 登録から確認まで一貫したユーザーエクスペリエンスを顧客に提供するために、カスタマイズされた確認メッセージを作成できるようになりました。 ダブルオプトイン認証メールのカスタマイズ 顧客に最初から興味を持ってもらえるよう、パーソナライズされたメールを作成できるようになりました。ユーザーのブランドに合った本文を作成し、パーソナライズすることで、様々な顧客に対応することができます。
    • Converting Time and Time Zones

      Hi Everyone I am trying to convert a time Zone to the local time of the user. I am fetching some data from an API, and it is coming back in this format: 2024-12-09T16:49:23Z This is in UTC/GMTZulu time. I am looking to convert it to the user time. In
    • Tip of the week 34 - 5 ways to maintain your email list

      A proper email list often reflects the reach of an institution. This reach is coveted by all but achieved by some. We often forget about drawbacks and incline towards numbers. Success is often reflected by quality and not quantity. This simple message reverberates in maintaining a hygienic email list. Here are five tips which will help you maintain a proper email list.    Organic email lists   Non-stop competition can make us susceptible to shortcuts like buying and renting lists from third party
    • Next Page