Marketer's Space: WhatsApp Marketing - The Basics

Marketer's Space: WhatsApp Marketing - The Basics


Hello marketers, 
Welcome to another post in Marketers Space. This week, we are kicking off a new series on WhatsApp marketing. We'll start with the basics in this post and dive deeper in the following weeks.

What is WhatsApp Marketing?


WhatsApp is the most popular messaging app in the world, boasting over 2 billion active users. Every day, more than 100 billion messages are sent on WhatsApp. It is used in over 180 countries, with India leading the charge, followed closely by Brazil. With such a vast user base, marketing on WhatsApp significantly extends your reach. As a marketer, this higher reach translates to better open rates and increased engagement.

Why Should Marketers Prioritize WhatsApp Campaigns?


Consider these compelling facts that highlight WhatsApp's marketing potential:
- 68% of brands are confident that WhatsApp delivers a positive ROI.
- Globally, WhatsApp has about three billion monthly users, and over 51 million people download WhatsApp every month.
- The average user opens the app 8 out of every 10 days and spends 17 hours on WhatsApp per month.  
- Customer service efficiency can increase by 225% through WhatsApp.
- WhatsApp API messages boast a 99% open rate, and 80% of messages are read within 5 minutes.
- 40 million users view product catalogs on WhatsApp.
With such impressive statistics, using WhatsApp to engage with your customers is a strategic advantage you don't want to miss.
(Stats are from Hootsuite, Medium, Cooby, WhatsApp Business)

What is WhatsApp API and How Does It Work?

With the WhatsApp API, businesses can send messages through WhatsApp directly from their marketing software like Zoho Marketing Automation (ZMA). This integration means that you can manage all your customer communications in one place without switching between different apps or platforms.
ZMA enables businesses to send automated messages and scheduled notifications, and also provides analytics. Zoho Marketing Automation leverages the WhatsApp API to create a seamless communication channel between businesses and their customers.

Why You Should Use ZMA for WhatsApp Marketing?

1. ZMA enables broadcasts to 1,000, 10,000, 100,000 and unlimited users based on your tier. To move to a higher tier, businesses need to complete verification, maintain a good quality rating, and adhere to usage policies.
2. ZMA enables businesses to set up automated workflows based on triggers. Automations not only ensure timely and personalized interactions with your audience but by lightening your workload, they enable you to focus on more important tasks such as campaign planning and analyzing analytics.

3. ZMA has a dedicated WhatsApp analytics dashboard to track opens, clicks, conversions, and more. By monitoring these metrics, you can optimize your communication strategies and enhance customer experiences.

4. ZMA integrates with Zoho CRM and other similar softwares and apps, centralizing customer data which improves WhatsApp communication by enabling better customer segmentation, targeted marketing campaigns, and enhanced support experiences.

5. You can also create and reuse WhatsApp templates approved by Meta for future campaigns. 

All this comes at no additional cost when you are part of ZMA's Professional and Enterprise plans. However, WhatsApp charges for conversations. You can view the pricing here.

So, that’s it for the basics. We covered what WhatsApp marketing is, why it should be a priority for marketers, and how the WhatsApp API works using Zoho Marketing Automation. In the coming weeks, we’ll delve deeper into WhatsApp marketing strategies, automation workflows, and advanced features to help you become a pro WhatsApp marketer. Stay tuned for more insights and tips to enhance your marketing efforts. Until then, happy marketing!

Regards,
Pearlin Nitika 
User Education | Zoho Marketing Automation 

    • Recent Topics

    • Integrate Oracle with ZOHO CRM

                           Please let me know if its possible to Integrate Oracle with ZOHO CRM. If yes then help me in doing it. 

    • UUIDs

      Has anyone coded a Universal Unique Identifier (UUID) generator in Deluge?

    • Introducing signer groups: Streamline signature collection and make it even faster

      Hello everyone, We're excited to introduce signer groups, a feature designed to make your signing process quicker, more efficient, and collaborative. With signer groups, you can send an envelope to a group of people, and any member of the group can open

    • Calendar - Recurring Event - End of Month and Last Weekday of Month

      How do I set a calendar event to recur on the last day of every month? How do I set a calendar event to recur on the last weekday of the month?

    • Duplicate Zoho Invoices and Sales Receipts

      We have been running into an issue where upon saving an invoice or a sales receipt, we get a duplicate: same information saved twice but with a different invoice id/number and sales receipt id/number. I have logged a ticket but so far no response. It

    • Introducing revamped Zoho Creator Developer Console—a powerful platform for developing and distributing apps

      Hello everyone! We're thrilled to announce the launch of the revamped Zoho Creator Developer Console—a dedicated platform designed specifically for Creator developers and Partners to build, test, and distribute apps to your clients. Developer Console

    • Phone App of CRM doesn't find contacts

      I open the crm to and do a contact search but nothing comes up. If I do a full zia search it will find an old note that is attached to a contact and I can open the contact. BUT I still can't enter notes of calls, set appointments, etc. It requests I go

    • [Product Update] Deprecation of 'Inbound Transport Details' module in Zoho Analytics - Amazon Seller Central integration

      Dear Customers, Please be informed that the Amazon Seller Central will be deprecating the 'Inbound Transport Details' module APIs effective December 20, 2024. As a result, this module will no longer be supported in the Amazon Seller Central - Zoho Analytics

    • Is there any support for Drivers license and other forms of ID scanning capabilities?

      When scanning a drivers license barcode for data input to a Form, the scanning tool receives all the raw data but there doesnt seem to be a function to limit or remove the unnecessary fragmrnts, like a prefix. Is there any support or info in the help

    • Exciting Update: Multi WhatsApp Business Account (WABA) Support Now Available in SalesIQ!

      We’re pleased to share an important update that will enhance the way you manage your WhatsApp Business accounts (WABAs) within SalesIQ. With the launch of Multi WABA support, you can now connect and manage multiple brands more effectively, each under

    • Gravity Forms plugin not passing some fields

      I use the gravity form zoho plugin to push data from my lead form into my lead page in Zoho CRM. Everything was working file for about 6 months. Suddenly on Oct 1st, some of the fields are no longer getting passed to Zoho. The fields with the problem

    • Can't delete bank transactions (i changed from 14 days trail to free just now)

      Hi, I manually added one bank transaction When i try to delete it, it say below: What should I do?

    • Feature Request: Search in the PC client. Some thoughts about the search.

      Hi all. I'm really excited to start using Zoho Notebook, but I'm missing some of the search capabilities on my desktop. There are also some thoughts on improving search in general. Search is very important to me, without it it is difficult for me to use

    • Leave Policy for Brazil

      Hi, Brazil asked us to configure Zoho People to apply the following policy: · To block starting vacations 2 business days before holidays or weekends; Employees cannot start their vacations 2 days before holidays or weekends. Example: If December 25th

    • Adding date field to each individual Items when creating Invoices?

      When adding items into an invoice I need to be able to have a date for each item. Example below: Date Item Description Qty Rate Discount(%) Tax Amount 31/07/13 Brown Sugar Performance 1.00 3,000.00 0.00 10% $3300 Is this possible or will it be in the

    • Auto-Create OneDrive Folder Structure Upon Lead Creation

      Hello, New to Zoho and looking for help on a critical process automation I'm looking to implement. My company currently utilizes OneDrive for file management and the folder structure is Proposals -> Client Name -> Address (where I need to initially create

    • Profile Page View Customization

      I need to change the fields, sections from the profile view of an emplyoyee.

    • What do the Image Sizes mean in Zoho CRM Email Templates?

      Below you can see the image options in email templates: Banner, Fit, Small, Medium, Original, Custom. Can someone from Zoho please share with me: What each is/means? How each will look on desktop AND mobile? How to edit "custom"?  If I choose "Custom"

    • Translate any published presentation to the language of your choice

      As part of our constant effort to enrich your presentation experience, Zoho Show has rolled out a new feature for translating published presentations. Consider the following scenario: Zylker IT services, a multinational corporation, has announced product

    • Blueprint: multi-select lookup field not available in the criteria option

      I read this old forum post which stated that multi-select lookup fields are now selectable as an option in a Blueprint transition configuration: https://help.zoho.com/portal/en/community/topic/blueprint-multi-select-lookup-field-not-available-within-blueprint-transition

    • Apply Credit Note Automatically

      We need the ability to apply open Credit Notes toward invoices generated by recurring invoice as the first, priority payment. This should be an option that we can enable/disable in the recurring profile and/or the Credit Note. Other invoicing systems can do this. I'm not sure why Zoho Invoice doesn't have it. Here's an example for a Recurring Invoice... If a customer has open Credit Notes, and a saved credit card set for auto-pay, once an invoice goes out, the credit balance gets automatically applied

    • Workflow for "Expenses" module?

      Hi there, over the last 2 years, Zoho Expense has seen tremendous growth and we are happy with it. But, sometimes it is frustrating to see things are being implemented halfheartedly, or so it seems. For example, There is the possibility to create workflows

    • Record Template - Conditionally printing sections

      Is there a way to conditionally print a section of a Record Template? More specifically I am printing records from a Form "Invoice". That Form has 3 SubForms. I'd like to print the content of those SubForms using a Record Template but only if they have at least one line item. If they have no line items, I'd like to hide the headers for that section on the printout.

    • User can choose the PDF report

      Hi. I would like to find out if a user (Creator or customer portal) to choose from the different PDF customised reports that have been built?

    • Query table pull last 12 months

      I am tying to pull the following criteria and the date is always what causes me the issue. I want to pull people (pco_id) who have entries of "event_id" being these 2 events and whos "kind" is Regular or Guest and where the event_starts_at (date column)

    • PLEASE FIX Search options and consider a Global seach option

      A recent update has removed the ability to search for addresses and phone numbers under contacts. We cannot find where this moved to (If it is still available). Please put these options back as we cannot locate specific projects anymore. Also please consider allowing for a Global search. This would really improve the search engine. For example: If I search for "Sally Jones" then all invoices , estimates, vendors etc.. would populate.. Please let me know if you need any more information. Thank You....

    • Customize your calendar based on personal preferences

      Greetings, We're happy to introduce a few new capabilities to the Activities module's Calendar View! Now you can tailor your calendar's appearance and notification settings to suit your needs. In the past, the Calendar View lacked customization options

    • BUG ALERT: Client Script + Commands -> $Page contextual data is not updated

      When using the new Client Script Commands feature, there is an issue with the Client Script $Page contextual data not accurately being updated each time a Command is run. Assuming a Client Script Command called "Client Script Command Bug" with the following

    • Show iFrame of related List inside of Blueprint Transition

      Hey, is it possible to show an iFrame of a related list like this inside of a Blueprint transition?

    • Lookup Fields not Converting

      I manage holiday properties. I have a lookup to the Accounts (Properties) in the Leads module. The lookup is connected to the property address field. When I convert it the lookup field does not update in Deals, although the property address does. There

    • 2024: A Year of Transformation with Zoho Forms

      As we close the curtain on another exciting year, it’s time to reflect on the strides Zoho Forms has taken in 2024. From empowering businesses with advanced tools to simplifying workflows and enhancing user experiences, our updates this year were all

    • Stop selling out of stock Items.

      Hi I have been using Zohobooks for a around 8 month now. I am not involved in selling process but my staff cant stop selling product which they do not hold in stock, this is a big headache for me as physical count never matches what is shown on the books. 

    • Bigin API Token Request ("invalid_client")

      Hi people, I tried to connect to the API without success, I've read all of the documentation multiple time and tried just about everything. I tried to do it with Python Request module and with Postman, passing the information through both the URL parameter

    • Customer Happiness not clickable when using API

      Is there a way to automatically add the Customer Feedback links when generating email drafts via the API? Currently, the feedback links are only added when generating an email draft using the UI. I tried using the endpoint described in https://desk.zoho.com/DeskAPIDocument#CustomerFeedback#CustomerFeedback_Getthecustomerfeedbackplaceholderlink

    • Send To Zoho Sign not Showing

      The button send to Zoho sign is not showing on my Zoho CRM . Is there additional steps I need to take after installing Zoho Sign to CRM ?

    • How to Get An Image's URL once it's uploaded to library?

      I manage to find URLs to the images I uploaded to my library, but after a day, it seems the links stop working like its only temporary. Where can I find the ACTUAL solid URL for my images that I upload to my Library so I can use them for my custom template / HTML coded template? Thanks, Mac

    • 【Zoho CRM】インポート機能のアップデート：既存データへのタグ追加が可能に！

      ユーザーの皆さま、こんにちは。コミュニティチームの藤澤です。 今回は「Zoho CRM アップデート情報」の中のインポート機能のアップデートをご紹介します。 Zoho CRMのタグは、データを効率的に分類、認識するためのラベルです。 タグ付けは次の3つの方法で行えます： 個別タグ付け：少数のデータを手動でタグ付け 自動化：特定のタイミングで繰り返しタグ付け 一括更新：インポート機能でタグを追加または更新 今回のアップデートでは、インポート時に既存のタグを残したまま、新しいタグの追加、既存タグを置き換えできるようになりました。

    • Link to Desk tickets

      Hello, We are using Analytics to analyze data in Desk. Is there a way to embed a link to a ticket in reports?  We'd love to be able to see the drill down data, and click a value in a result row that would launch the Desk Ticket in another window/tab. Thanks in advance for any ideas!

    • Bluerprints: How to connect the created record back?

      I've a blueprint which creates another record as part of an 'After' transition. But the two records don't seem to be linked together. If it's not automatic - how do I get the created record ID to link it to the original record? Thanks!

    • Populate a Related List Item based on a Stage

      I would like to know if I can populate a CLOSED DEAL section in a contact that populates only when a Deal (something in the Deal Module) is listed as Closed - Won. I'd like another section that is just called deals, which shows me all other deals that

    • Next Page