Pricing Strategies: #2 Plan your Service Offerings using Plans

Meet Harvey & Mia, hailing from the same Tech school, carrying the dream of setting up their own IT maintenance firm in their location. They drew up a clear business plan and put their business in motion on New Year's Eve. They had great reception right from the beginning. Harvey was a little concerned about investing in a back-office solution and decided to work with basic tools for customer management, invoicing, and reporting.

Whereas Mia, even though she had a similar start to Harvey, liked to experiment and get into solid back office solutions upfront. Months went by, and the customer base grew to nearly a thousand.

"Another month, another batch of invoices.. "

That's what Harvey sighed every time he sat down to prepare billing for his IT maintenance clients. Every month looked the same: scan last month's invoice, tweak a few numbers, re-check the values, send again. But as his business grew, so did the inconsistencies. Some clients increased their usage, some reduced it, and some added new devices in the mid-month. Yet, his recurring invoices didn't reflect these nuances unless he manually intervened.

Meanwhile, his friend Mia seemed to scale effortlessly. Her billing wasn't tired of recurring invoices at all. She used subscription plans. Instead of repeating invoices, she packaged her offerings into structured plans that made sense to her customers. She presented multiple plans, each with a clear scope, usage allowance, and pricing model. Customers subscribed, upgraded, downgraded or extended without requiring Mia to rebuild or recalculate an invoice. Her billing ran on autopilot most of the time, while Harvey found himself buried in month-end edits.

This contrast highlights the importance of being ready for the shift, especially if you are offering services. Recurring invoices keep generating revenue, but subscription plans build businesses and help you strategise your sales.

Subscription Plans Vs Recurring Invoices 

Recurring invoices repeat a charge. They don't really understand usage, limits, upgrades, downgrades or changes in the billing cycle. In contrast, Plans in Zoho Billing is designed to inherit usage, limits, and amendments, and to provide room for scaling.

Recurring Invoices	Subscription Plans
Every billing cycle needs manual oversight.	Billing is automated based on a predefined frequency.
Pricing adjustments require editing the template.	Pricing is structured by tiers or units.
Usage changes are tracked separately.	Upgrades and downgrades are seamless and prorated.
Customers have little clarity on what's included and what's not.	Customers understand precisely what they're paying for.
Scaling takes lots of admin effort.	Scaling becomes operationally effortless.

 

Tips: If you deliver services regularly, you can experiment by productising your services into plans rather than billing them as recurring invoices. It simplifies billing and strengthens your offerings.

Plans: The Foundation of Subscription-Based Billing 

A subscription plan is more than a price bracket. It's a packaged version of your ongoing services. It defines,

• What does the customer receive?

• How often are they billed?

• Does the usage limit apply?

• How do pricing changes as they scale?

 It transforms your service into a structured offering your customers can choose from, compare and grow with.

Zoho Billing arguably offers the best plan configuration for every service industry, from SaaS to membership, fintech, and consulting.

Different Pricing Models for Plans 

Subscription plans are not always a single plan. You are free to add as many plans for the service as you like, with different inclusions and limitations for each.  Zoho Billing allows multiple pricing models that help your services evolve naturally.

Flat Pricing

Flat pricing suits businesses whose service value remains consistent every month. Customers pay a fixed, recurring amount regardless of usage, providing simplicity for customers and stability for businesses.

Best Fit for:

• Field Services or pre-booked services.

• Legal or Accounting Services.

• Financial services.

• Memberships

Strategic Advantage:

Flat pricing reduces customer decision-making and makes your offering easy to understand and market.

Unit-Based Pricing

This pricing is transparent and straightforward. It allows you to charge your clients per user, per device, per site or per hour.

Best Fit for:

• IT services.

• HR or accounting services.

• Maintenance industries.

Strategic Advantage:

Unit price gives clarity, and customers instantly understand what they're paying for.

Tier-Based Pricing

This pricing model allows you to charge exactly based on the pricing tier. Customers move through predefined tiers based on usage (eg, hours, tickets, devices, etc). Each tier has its own price and benefits.

Best Fit for:

• Growing teams with varying usage.

• Service levels such as Basic, Standard, and Premium.

Strategic Advantage:

Tier creates a natural upgrade path and fair, usage-based billing.

Volume-Based Pricing

This pricing method provides a single rate based on total usage. This provides the convenience of offering lower rates for high-volume purchases.

Best Fit for:

• Device management

• Bulk service consumption.

Strategic Advantage:

Volume pricing encourages customers to consume more to unlock better pricing.

Package-Based Pricing

Packaging typically means combining one or more services into fixed bundles. This is popular as it appears to be more value for money.

Best Fit for:

• SaaS Businesses

• Streaming Services.

Strategic Advantage:

Package or bundle pricing increases product/service perceived value and simplifies decision-making.

 What Subscription Plans Do for Your Business 

Implementing plans shifts your service from "bill me monthly" to "subscribe to what fits me". It enhances customer experience and streamlines your operations.

With plans, your business gains predictable and stable recurring revenue. It automates changes to the subscription, including upgrades, downgrades, and cancellations. It makes it easy for customers to scale based on their requirements.

For CFOs and CEOs, Zoho Billing provides reports based on plans that envision the possible positioning of their product/service based on pricing, location, region or customer purchase behaviour.

That's the real power of subscription plans. They turn recurring services into recurring growth with more structured, predictable and strategically aligned for scale. 

Up Next: Services Never Stop with just Plans.

• Topic Participants

• Hari Hara Sudhan. S

  

• Sticky Posts

• Community Learning Series | Digest #5 — September 2020

  Dear customers, We're happy to bring you the September edition of our #CommunityDigest! Keep track of your subscription KPIs right from your smartphone: Last month, we enhanced our Android mobile app to help our customers get daily updates on their business health. We got to know from a lot of customers that this has made their job much more easier because they no longer have to keep a reminder to manually check on the previous day's revenue or activations. If you have not downloaded it yet, here's

• Community Learning Series | Digest #4 - August 2020

  Dear customers, We hope you're staying safe and healthy. I'm happy to bring you the fourth edition of our #CommunityDigest with some brand-new updates from us. 1. Daily Business Updates (for Android users) The Zoho Subscriptions Android app has got a cool new update: You can now get a push notification to your smartphone that lets you know how many activations and cancellations have taken place, and what's the net revenue for the previous day. The best part is, you can tell the app when exactly you

• Community Learning Series | Digest #3 - July 2020

  Dear customers, We hope you're staying safe and healthy. We're glad to bring you the July edition of our #CommunityDigest. New community members can view our previous newsletters here. This time, we have two major updates and three interesting topics for you: 1. Zoho Subscriptions Developer Community Since the inception of Zoho Subscriptions, our team believed that the recurring billing platform we provide should be able to offer an extensive API library that empowers businesses to automate most

• Introducing: Community Learning Series | Digest #1 - May 2020

  Dear customers, We hope you are staying safe and healthy. Helping businesses manage their customer subscriptions more efficiently has always been, and always will be, our goal at Zoho Subscriptions. We strongly believe this is possible if we grow together as a community and share what we know with each other. To nurture this shared learning experience, here is our brand-new Community Learning Series! ​ Welcome to the first edition of our digest! Each edition of our community digest includes guides

• Recent Topics

• Ability to Edit Ticket Subject when Splitting a Ticket

  Often someone will make an additional or new request within an existing ticket that requires we split the ticket. The annoying part is that the new ticket maintains the subject of the original ticket after the split so when the new ticket email notification

• Function #11: Apply unused credits automatically to invoices

  Today, we bring you a custom function that automatically applies unused credits from excess payments, credit notes, and retainer payments to an invoice when it is created. Prerequisites: Create a Connection named "zbooks" to successfully execute the function.

• [Free Webinar] Environments in Zoho Creator - Creator Tech Connect

  Hello Everyone, We’re delighted to kick off the 2026 edition of the Zoho Creator Tech Connect Series and are excited to continue this learning journey with you. The Creator Tech Connect series is a free monthly webinar featuring deep-dive technical sessions

• Zoho Voice API SMS

  I made a post request in Zapier to try to send an SMS. Authentication appears to be configured correctly. I followed the documentation and I'm getting a 400 Error "Internal Server Error". Not helpful at all. Anyways, I could not find any information on

• How do I change (error) display messages

  Hi! I would like to edit display messages like "invalid entries" and "enter a value for Nome" and so on into Italian language messages. How can I do that? Already tried on Validate on form submit. Where I am failing? Thanks in advance.

• Record Overseas Transactions Along with CC charges

  Hi All, We receive payments via stripe in multiple currencies and stripe takes around 2.5% fees. The amount is settled in INR into our local bank. What should be the currency of the income account used for Stripe payments? Here is a sample flow that we

• Easier onboarding for new users with stage descriptions

  Greetings, I hope all of you are doing well. We're happy to announce a recent enhancement we've made to Bigin. You can now add descriptions to the stages in your pipeline. Previously, when creating a pipeline, you could only add stages. With this update,

• Pieds de page personnalisé - Document Zoho Writer

  Bonjour à tous, Je rencontre un souci avec l’ajout d’un pied de page personnalisé dans un document Zoho Writer. Je souhaite insérer les informations de mon entreprise (notamment un logo + adresse) dans le pied de page. Le problème, c’est que lorsque j’ajoute

• Credit card transactions are backwards after importing statements

  I am new to Zoho Books so I'm importing my firm's bank and credit card statements in. My credit card statements have a single column with negative numbers so that is the option I chose. But when I went to categorize the credit card transactions, I can

• Permissions on Views

  Having the option of any agent creating custom views is firing back and got a situation where there are a hundred different views across the team and tickets are not being dealt in the most efficient of ways. Tickets seems to be missed by some agents,

• Function #8: Add additional charges to invoices

  Here goes one of the highly sought-after custom functions in Zoho Books. If you find yourself needing to apply additional charges to customers on their invoices (say credit card surcharges, or fuel charges applicable to customers from a certain region,

• VIsual maindmaps in Zoho notebook Ai

  Can I create and export VIsual maindmaps in Zoho notebook Ai

• 1stDibs Integration to Zoho Inventory

  Hello is it possible to integrate my Zoho inventory and 1stDibs?

• Community Question: Renewal vs Invoicing

  This is a question for the community. Does anyone else consider there to be a difference between a subscription renewal event and sending out a recurring invoice for a subscription? For example, let's say customer XYZ purchases a 1-year subscription to

• cloud console support for music websites

  Hi Friends, I am not from a very technical background.. So need support from the Zoho family. I want to build a e-commerce website which is in Musical Niche. It will help people learn music & play instruments of all types. There are a few players in the market like Chordify , Guitaa, Guitar Dashboard, ChordU & few others. But I all these websites allow only a few instruments  to play. So I want to build a better  website than the one I mentioned. So wnated to know what UI & AI should I use so that

• Scheduled Reports - Do not send empty report

  Hello, We are intensively using reports in the CRM, especially for sales managers. When data is empty, they still receive an email. Can you add an option to avoid sending the report when data is empty?

• Is Zoho One Desktop more secure than Zoho One Web SaaS?

  Is Zoho One Desktop more secure than using Zoho One in browser? Inherently, it seems desktop would be unless you don't do things like share your pw or leave pc on. I am concerned about data being on the cloud or someone else's server and database.

• Reminder Settings - Time Tracker

  On the time tracker in Reminder Settings I created a reminder according to the Zoho manual. But a manager asked me to change the message that goes in the email. Is it possible to change the message? I didn't find that in the Zoho manual. Another question: I configured to receive the reminder everyone who logged in less than 40 hours. Does Zoho consider less than 40 hours of the current week or the whole month? Another situation, I put it so that I and another specific user would receive the notification,

• Create Item group from a composite Item

  I have applied my mind for hours but cannot figure this out. Can you have a composite item in an item group?. E.g. We bundle different color and size SKU's together as composite items. Also Using composite items as Bill of Materials. We want to create

• Main difference of Zoho Recruit Corporte version and Staffing HR vesion

  Hi Zoho, I need help to fully understand what is the main key point differences of Recruit Corporate version versus the Staffing HR version? We are currently using Corporate HR version and we are looking on having an insightful automated reporting, does

• Out of Stock items showing in Commerce

  I have over 6000 items and most are not in stock, but all items are showing up in Commerce whether they are inventory or not. What option or feature can you use to hide items in Commerce at zero or negative quantities? I currently am using Commerce for

• Is it possible to transfer data from one related list to another within the same module ?

  In the Leads module, there is an existing default Product related list that already contains data. Recently, I added a custom multi-lookup field, which created a new related list in the same Leads module. Now, I need to move the existing data from the

• How to implement new online payment gateway?

  Hello, Can you tell me how to proceed to implement my local payment gateway? DIBS has an open avaiable API that should be easy to implement into ZOHO BOOKS. http://tech.dibspayment.com/dibs_payment_window

• Formula working in MS Excel , is not working in Zoho Sheets, Filter fuction which is working in MS sheets per the attached workbook / Daily update.

  Filter function , which is working in MS Excel is not working in Zoho sheets. Please help on function of filter of particular class sheets and extract students name who has more than 3.5 hours of study hours on particular day depending on date in D7 cell.

• New in Smart Prompt: Record Assistant for contextual assistance, and support for new AI models

  Smart Prompt helps teams stay informed and move faster by providing relevant suggestions where work happens in CRM. With this update, Smart Prompt becomes more adaptable to your organization’s AI preferences. You can now choose which Large Language Model

• Improved Integration Failure Information (And Notification Options)

  Hi, When an attachment service for example fails, you just get "Field x - Error", I can check the field it is failing on and find nothing wrong, same file size, type, dimensions, etc. so more information as to the actual issue would be helpful. And an

• Change User Role in a Form

  Hi, When in a form, it would be good (And consistent) to be able to change the user role/permission like you can with Shared Reports, All Entries or the actual User itself, rather than having to delete the users permission and then add it back again with

• Reassign Partially Saved Entries

  Hi, I would like to be able to go to Partially Saved Entries and like the option to delete them I would like the option to multi-select and be able to reassign them to another user to complete (Such as when a user has left the company). Thanks Dan

• Increase the "Maximum Saved Entries per User" Options Limit

  Hi, You can create lots of saved entries, yet the Limit when you apply one is 25, we may often expect 32 to be in draft, and therefore want to enforce that, can we increase the limit of this field from 25 to 100 (As you can just turn it off and have more

• Dynamic Field Folders in OneDrive

  Hi, With the 2 options today we have either a Dynamic Parent Folder and lots of attachments all in that one folder with only the ability to set the file name (Which is also not incremented so if I upload 5 photos to one field they are all named the same

• Product Updates in Zoho Workplace applications | December 2025

  Hello Workplace Community, Let’s take a look at the new features and enhancements that went live across all Workplace applications this December. Zoho Mail Block emails without notifying the sender Block emails without sending a rejection notification

• Zoho CRM for Gmail Extension Not Working in Brave Browser?

  Is anyone able to get the Zoho CRM Chrome Extension working in the Brave browser? They're both built on the Chromium platform and every other Chrome Extension works with the exception of Zoho CRM for Gmail so any ideas here?

• Set Frozen Cells in the Report Settings

  Hi, It would be nice to be able to set the frozen cells in the report Settings, and have an option if this is fixed or can be changed after loading (On the next load it still goes back to the Settings). Thanks Dan

• Microsoft Teams now available as an online meeting provider

  Hello everyone, We're pleased to announce that Zoho CRM now supports Microsoft Teams as an online meeting provider—alongside the other providers already available. Admins can enable Microsoft Teams directly from the Preferences tab under the Meetings

• Tip of the week #26: Import/ Export calendars in Zoho Calendar.

  Any calendar on the web or calendars that you create in any other calendar application can be imported in to Zoho Calendar. This will help you to add the events from the calendars that you import to your Zoho Calendar. You also have the option to export

• Add Zoho Forms to Zoho CRM Plus bundle

  Great Zoho apps like CRM and Desk have very limited form builders when it comes to form and field rules, design, integration and deployment options. Many of my clients who use Zoho CRM Plus often hit limitations with the built in forms in CRM or Desk and are then disappointed to hear that they have to additionally pay for Zoho Forms to get all these great forms functionalities. Please consider adding Zoho Forms in the Zoho CRM Plus bundle. Best regards, Mladen Svraka Zoho Certified Consultant and

• Social icons, open in new tab?

  Hello, I have two social icons on my footer, Facebook and Psychology Today. Clicking on the Facebook icon opens a new tab, the Psychology Today icon does not. I would like them both to open a new tab. Am I missing a setting somewhere?

• Real-Time Screen Annotation During Zoho Cliq Screen Sharing

  Hi Zoho Support Team, Hope you're doing well. We’d like to request the addition of real-time screen annotation tools during screen sharing sessions in Zoho Cliq video calls. 🔍 What We're Looking For: The ability for the presenter—and optionally, other

• Autofill address using smart fields mapped over the pdf document

  Hi, I'm using mail merge to map smart fields onto PDF documents I plan to distribute for signing. I already have a Zoho Sign subscription. When mapping smart fields from the Employee form, I only see the permanent and current addresses which include the

• How do I cap employee leave accrual

  HI there, How do I cap an employee's leave accrual? The policy is that you accrue 15 days leave annually (1.25 days a month) and once you reach 15 days, you wont accrue more until you take leave. Thank you!

• Next Page