Zoho Forms integrates with Zoho PageSense - Improve your conversion rate using form analytics

Hello everyone,

Getting your audience to fill out and submit forms can be tricky. Have you ever wondered why no one's filling your forms, or why the volume of leads generated was lower than your expectations? These pain points can be influenced by various factors, such as difficulty in completing your form, the nature of questions asked, your form's design, or even its length. Using a powerful form analytics tool, you can gather insights about the issues your audience is facing when filling out a form.

That's why we're glad to introduce the new integration between Zoho Forms and Zoho PageSense.

This integration makes it possible to learn about how visitors interact with each field on your form and assist you in fine-tuning your forms. 

What's Zoho PageSense?

It's a website optimization tool used to track and analyze website visitor behavior. You can use the gathered insights via Zoho PageSense to optimize your website content and achieve higher conversion rates than ever before. 

In-depth analysis of forms and fields 

By integrating your form with Zoho PageSense, learning about how people interact with your forms is simple. Key data, such as how your visitors interact with your form and its fields, is right at your fingertips.

Form metrics 
Once you integrate your form with Zoho PageSense, you'll be able to view the following metrics in PageSense's FORM METRICS tab:  

• The number of unique website visitors, and the total visits made by them
  

• The average time spent by your audience to submit a form
  

• The number of visitors who have interacted with at least one field of your form
  

• The number of visitors that have successfully submitted the form
  

• The number of visitors that didn't submit the form
  

Analyzing these metrics will give you an overall picture about how effectively your form does the job of converting visitors into leads. 

Field metrics 

The data listed under PageSense's FIELD METRICS tab will give you an idea about how users have interacted with each and every individual field in your form. The following metrics will be listed against all the fields you've chosen to be tracked by PageSense:

• The number of visitors who have clicked on the field
  

• The number of visitors who have entered information in the field
  

• The number of visitors who have interacted with the field, navigated to a different section of your website, and then clicked back again on the field
  

• The number of visitors who entered information in the field, partly or completely deleted it, and then re-entered information in the field
  

• The number of visitors who have stopped filling the form after interacting with the field
  

How to integrate your form with Zoho PageSense

Log in to your Zoho Forms account, and navigate to Zoho PageSense under the Integrations tab. Start the configuration by choosing your portal and the project, and enter an experiment name. Then pick the fields you want to track in Zoho PageSense to complete the integration process. This will track your publicly shared and website embedded forms.

Learn more about the step-by-step procedure here.

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Give this integration a try and let us know how it helps you in improving your form's submission rate. We'd love to hear your thoughts!

And if you have any questions, drop us an email at support@zohoforms.com  

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