Build smarter Guided Conversations with Fork Blocks

Build smarter Guided Conversations with Fork Blocks

When your customers arrive on your support channel, they're not there to explore. They are usually confused and stuck while trying to fix something important. We understand how stressful that moment can feel and we want your bot to make things easier, not harder.

A well designed Guided Conversation takes away this confusion. At the heart of those flows lies one powerful tool: the Fork Block. When you pair it with a few smart techniques, it can turn a basic bot into a friendly assistant your users trust.



What Fork Blocks actually do   

Think of Fork Blocks as your bot’s decision maker. They split the flow into different paths based on conditions.
The bot behaves exactly the way you expect:
  1. If the customer says X, respond with Y
  2. If that does not match, check the next thing
  3. If nothing fits, take them to a helpful fallback
Nothing is guessed; each action is based on your logical configuration.


Example

A customer contacts your support bot on WhatsApp.
The bot asks: “What do you need help with today?”
Options:
  1. Order related help
  2. Account help
  3. Something else
Your Fork Block simply checks what the user tapped or texted and takes them to the correct flow. A Fork Blocks split your flow into different paths based on conditions.

Customer chooses
Bot should do
Order related help
Bot asks for the order number and shows order status.
Account help
Bot verifies mobile number and shows account options.
Something else
Bot shows a short menu to guide the user.

This feels smooth because the bot reacts instantly based on the user’s choice.
  

Why this matters for your customers     

Fork Blocks help you:
  1. Personalise every step
  2. Reduce back and forth
  3. Send users to the right answer faster
  4. Prevent unnecessary agent escalations
This directly improves resolution rates across channels, WhatsApp, Messenger, Instagram and more.
 

Advanced techniques

Below are the techniques that can take your Fork Block logic from basic to professional level. The transitions between them are natural, since each one uses Fork Blocks in a different but complementary way.

Fork with IM Variables

When a customer messages your WhatsApp bot, Guided Conversations can use one of their credentials, such as their phone number (IM Variable), to fetch details from your backend system via a webhook. This equips the bot with key information about the customer, like whether they are on a Gold or Free edition, without needing to ask.
Your Fork Block then uses this information to personalise the conversation instantly.

Gold customers: "Hi, welcome back. You are on Gold support. Here are your recent tickets."
Free customers: “Hi. Please share your order number so I can help you.”
If customer type isn’t available: “Just to help you better, are you a Gold customer or a Free customer?”

This keeps the conversation smooth and personalised without asking the customer to repeat basic details.
Learn more about using IM variables in GC
 

Fork Block with Operation Block      

Some decisions depend on numbers. For example, a customer might tell you their quantity and price, and you need to decide what assistance level they should get. Instead of asking customers to calculate things or writing long explanations, let the Operation Block do the math.

Example  

  1. A customer shares quantity and price.
  2. Operation Block calculates total value.
  3. Fork Block decides how to assist the customer based on that value.
 
Total Value
What your bot offers
Above 20,000
Priority callback
5,000 to 20,000
Connect to a human agent
Below 5,000
Automated

Here, the Fork Block evaluates the result of the Operation Block and chooses the best path. This keeps the flow clean and avoids long explanations.


Fork Block with Webhook Block

Sometimes your bot needs to make decisions that depend on information stored outside the Guided Conversation flow. For example, checking a warranty, subscription, customer tier, or order status.
Combining a Fork Block with a webhook is a powerful tool in this situation.

How it works

  1. The user enters a detail (for example: order ID)
  2. A webhook sends this to your backend system for a status check
  3. Your system returns a simple response such as:
    1. SHIPPED
    2. OUT_FOR_DELIVERY
    3. YET_TO_SHIP
  4. The Fork Block reads this result and decides the next step.
 
Example  
User asks “What’s my order status?” and enters an order number.
  1. Webhook checks your system.
  2. Response = OUT_FOR_DELIVERY
  3. Fork Block routes to “Your order is on the way. Here’s your tracking link.”
  4. If response = YET_TO_SHIP,  the Fork Block routes to “Your order is being prepared. We’ll notify you once it ships.”
This keeps the flow neat and helps customers move faster.

 
Learn more about Webhook Block
   

How the three come together to create a smooth, intelligent WhatsApp bot   

In real-world WhatsApp flows, these three techniques often work together.
  1. IM variables help trigger the backend and retrieve user details
  2. Webhook verifies backend information
  3. Operation Block calculates values
For example, you can identify the user via their mobile number, calculate the cart value using an Operation Block, and verify their membership tier through a webhook all in one flow.
 

Best Practices  

  1. Map your branches before building: Sketch your decision paths on paper first
    1. This prevents confusion when your flow grows; it will be easy to see where each condition leads
  2. Use specific conditions first and general ones later
  3. Always include an Else path

Final Thought  

Fork Blocks work on every channel supported by Guided Conversations, not just WhatsApp.
When you combine them with Webhooks, Operation Blocks and Session Variables, you create flows that feel structured, reliable and human-aware, without complexity for the user.

Regards,
Prabin | Zoho Desk

    • Topic Participants

    • Raj R

    • Sticky Posts

    • Zoho Desk Partners with Microsoft's M365 Copilot for seamless customer service experiences

      Hello Zoho Desk users, We are happy to announce that Zoho Desk has partnered with Microsoft's M365 to empower customer service teams with enhanced capabilities and seamless experiences for agents. Microsoft announced their partnership during their keynote

    • WhatsApp pricing changes: Pay per message starting July 1, 2025

      Starting July 1, 2025, WhatsApp is shifting from conversation-based pricing to per-message billing. That means every business-initiated message you send will count. Not just the first one in a 24-hour window. Pricing updates on the WhatsApp Business Platform

    • Live Webinar - Work smarter with Zoho Desk and Zoho Workplace integration

      Hello customers! Zoho Desk and Zoho Workplace are coming together for a webinar on 14th May, 2024. Zoho Workplace is a suite of productivity apps for email, chat, docs, calls, and more at one single place. Zoho Desk is closely integrated with a few tools

    • Apple iOS 17 and iPadOS 17 updates for Zoho Desk users

      Hello Zoho Desk users! Apple recently announced the release of iOS 17 and iPad OS 17. These latest OS updates will help you stay productive and efficient, through interactive and seamless user experiences. Zoho Desk has incorporated the updates to help

    • Zoho Desk Cheat Sheet For The Year-End

      Check out these Zoho Desk best practices to end this year on a high and have a great one ahead! #1 Set Business (Holiday) Hours - If you have limited working hours, please make sure you restrict your business hours or set them as holidays for the coming days. Let your customers know when you will, and won't, be available. #2 Update the Annual Holiday List - Check the holidays for the new year and update the holiday schedule. Usually, holidays from the current year will be carried over for the next

    • Recent Topics

    • import data from Apollo.ai into zoho crm via zoho flow

      I might be asking this question in the wrong forum. We use Apollo.ai to find potential new leads for our business, there are around 10000 leads that we have initially found. We have an Apollo.ai account but just to do searches, we dont use it as a crm.

    • Fix the speed

      It takes ages to load on every step even though my dataset is quite small.

    • Workqueue

      I really like the idea of the Workqueue generally - it will be really useful. What it seems to lack however, is the ability to customise it properly. I want to be able to show a custom view rather than just "My Leads" and "Leads Assigned in Last 3 hours".

    • Webform & spam

      Hi, We set up 2 webform on our website, fowarding the content to Zoho CRM. Since it has been opened up, we are getting lot of spam message (for now about 20 a day). To lower the amount of false new leads we added the captcha field and new enquieries are

    • Zoho CRM Web form page URL

      Hi there, I am getting quite a bit of spam through my Zoho CRM Web form and want to restrict the URLs it is submittable from. I can see that I can add Location URLs but I need to be able to just add a domain so can I enter mydomain.com/* to cover all

    • Receiving too many Spam Leads. Why?

      I am receiving so many junk leads from web forms created by zoho's platform. The junk queries are increasing day by day and are affecting our business. I am continuously following up with zoho team from the past one year but not getting any satisfactory

    • Mail Merge is not working properly as far as the AUTOMATE section is concerned

      Hi there, I created a Mail Merge template for the Deal module. I would like Deal owners to mail merge their Deal records, download the Mail Merge document as a Word doc and make a few changes before sending it to the customer. Thing is, neither the "Merge

    • Canvas Detail View Related List Sorting

      Hello, I am having an issue finding a way to sort a related list within a canvas detail view. I have sorted the related list on the page layout associated with the canvas view, but that does not transfer to the canvas view. What am I missing?

    • project name field issue- n8n

      Hey guys, I have a question. I want to create a new product using the workflow. The problem is with the product name field; I don't know how to fill it in. The workflow starts with retrieving information from the leads table, retrieving links to scrape

    • Function #20: Custom calculation in item table of invoices

      When you create an invoice in Zoho Books, the 'Amount' of a line item is typically calculated as the product of the "Quantity" and the "Rate" of the item. For instance, if an item has a sales rate of $50 and a quantity of 5 is sold, then the amount would

    • How to track repeat customers?

      I own a food business and every order is entered into Zoho with: a unique Customer ID total order amount date of order With this information, I want to be able to see a list of my "best" customers. In other words, descending lists arranged according to:

    • How to hide or archive a blog post temporarily in Zoho commerce website builder?

      I would like to temporarily hide or archive a blog post in zoho commerce website builder so that it doesnt appear on my website till I enable it again. I tried to look for this option but could not find it.  It only allows me to permanently delete a blog

    • Button to Reapply Filters on Sheet(s)

      I wrote a macro that I attached to a button to reapply the filters on all my sheets and it says it works, but it doesn't actually do anything. What is wrong with it? Is there another way? Or even make it work for one sheet? Sub UniversalFilterRefresh()

    • Zoho Books - Breaking A Working App

      We've been using Zoho for many years now. Across all apps, entering phone numbers in standard formats was enabled in all apps. These formats are: xxx.yyy.zzzz xxx-yyy-zzzz (xxx) yyy-zzzz and we were able also to add extension numbers in these formats:

    • Automate pushing Zoho CRM backups into Zoho WorkDrive

      Through our Zoho One subscription we have both Zoho CRM and Zoho WorkDrive. We have regular backups setup in Zoho CRM. Once the backup is created, we are notified. Since we want to keep these backups for more than 7 days, we manually download them. They

    • Can you default reports/charts to report the current week?

      Our data table maintains two years of data. Management wants certain report to automatically filter the report to the latest calendar week. I know I can do this manually with filters but I want the report to automatically default to the latest calendar

    • Build data protection into your support

      At Zoho, privacy is our principle. Every Zoho product is built with privacy as the foundation and the finishing touch, guiding every decision we make. Security, privacy, and compliance are woven into the software development lifecycle, starting from how

    • Conditional formatting: before/after "today" not available

      When setting conditional formatting, it only allows me to set a specific calendar date when choosing "Before" or "After" conditions. Typing "today" returns the error "Value must be of type date". Is there a workaround? Thanks for any help!

    • Zoho mail account ownership transfer

      We recently took over another company and have assumed responsibility for its Zoho account, including Zoho Mail and all related services. We would like to formally transfer ownership of this account to our organization. Could you please outline the complete

    • Display Client Name in Zoho Creator Client Portal Dashboard

      Hello Zoho Creator Team, We hope you are doing well. Zoho Creator recently introduced the option to set a client’s display name in the Client Portal settings, which is very helpful for providing a personalized portal experience. However, there is currently

    • Customizable UI components in pages | Theme builder

      Anyone know when these roadmap items are scheduled for release? They were originally scheduled for Q4 2025. https://www.zoho.com/creator/product-roadmap.html

    • Stop the Workarounds: We Need Native Multi-Step Forms

      After over 17 years of community requests, I'm hoping the Zoho team can finally address the lack of native multi-page form support in Zoho Creator. This has been one of the longest-standing feature requests in the community, with threads spanning nearly

    • Amazon.in FBA multiple warehouse integration with Zoho Inventory

      My organisation subscribed to Zoho One looking at the opportunity to integrate Amazon.in with Inventory. But during the configuration, we understood the integration has severe limitations when it involves multiple warehouses in the same Organisation.

    • Introducing Workqueue: your all-in-one view to manage daily work

      Hello all, We’re excited to introduce a major productivity boost to your CRM experience: Workqueue, a dynamic, all-in-one workspace that brings every important sales activity, approval, and follow-up right to your fingertips. What is Workqueue? Sales

    • Feature Request - Set Default Values for Meetings

      Hi Zoho CRM Team, It would be very useful if we could set default values for meeting parameters. For example, if you always wanted Reminder 1 Day before. Currently you need to remember to choose it for every meeting. Also being able to use merge tags

    • Issues with Actions By Zoho Flow

      Hi, I have a workflow that fires when a deal reaches a stage. This then sends out a contract for the client to sign. I have connected this up through Actions by Zoho Flow. Unfortunately this fails to send out. I have tracked it down to the date fields.

    • Adding custom "lookup" fields in Zoho Customization

      How can I add a second “lookup” field in Zoho? I’m trying to create another lookup that pulls from my Contacts, but the option doesn’t appear in the module customization sidebar. In many cases, a single work order involves multiple contacts. Ideally,

    • CRM x WorkDrive: We're rolling out the WorkDrive-powered file storage experience for existing users

      Release plan: Gradual rollout to customers without file storage add-ons, in this order: 1. Standalone CRM 2. CRM Plus and Zoho One DCs: All | Editions: All Available now for: - Standalone CRM accounts in Free and Standard editions without file storage

    • Windows Desktop App - request to add minimization/startup options

      Support Team, Can you submit the following request to your development team? Here is what would be optimal in my opinion from UX perspective: 1) In the "Application Menu", add a menu item to Exit the app, as well as an alt-key shortcut for these menus

    • Ability for admin to access or make changes in zoho form without asking for ownership

      Currently in zoho form only form owner can make the changes in the form and if someone else has to make changes then we have to transfer the ownership to them and even admin also cant access it . So i think admin must have the ability or option to access

    • Issue with WhatsApp Template Approval and Marketing Message Limit in Zoho Bigin

      We are facing issues while creating and using WhatsApp message templates through Zoho Bigin, and we request your clarification and support regarding the same. 1. Utility Template Approval Issue Until December, we were able to create WhatsApp templates

    • Zoho CRM Calendar View

      Hello Zoho team, We need desperately a calendar view next to list, kandan and other views. I think it should be easy to implement as you already have the logic from Projects and also from Kanban View in CRM. In calendar view when we set it up - we choose

    • Camera

      I can sign on to a meeting and see the other participants, but my screen is dark. The instructions for Zoho "Camera Settings" say "click on lock icon in address bar," but I don't see that icon! Suggestions?

    • What is Workqueue and how to hide it?

      Hi， My CRM suddenly have this "Workqueue", may I ask how to set the permission of this tab?

    • Batch/lot # and Storage bin location

      Hi I want to ask for a feature on Zoho inventory I own a warehouse and I've gone through different management software solutions with no luck until I found Zoho, it has been a game changer for my business with up to the minute information, I'm extremely happy with it. It's almost perfect. And I say Almost because the only thing missing for me (and I'm sure I'm not alone) is the need of being able to identify the lot number of my inventory and where it is located in the warehouse. Due to the nature

    • Adding Sender Address with Basic Plan

      According to the knowledge base, I should be able to add Sender addresses with the Basic Plan. But whenever I try to add an email, it takes me to a search window and I cannot find any emails in the list. Even mine, which is the admin. email.

    • Conditional Field Visibility in Bigin CRM

      I would like to request support for conditional field visibility within Bigin CRM. This feature should allow administrators to configure show/hide rules for fields based on predefined criteria (e.g., field values, picklist selections, stage changes,

    • Bill automation in Zoho Books

      Hi I am looking for 3rd-party options for bill automation in zoho which are economical and preferably have accurate scanning. What options do I have? Zoho's native scanning is a bit pricey

    • Reporting Tags

      We've been using reporting tags for years (before itemizing was available) and now we are finding reporting these tags are impossible to track. Reports have changed in the customization and our columns of reporting tags no longer show up. We do not use

    • Function #53: Transaction Level Profitability for Invoices

      Hello everyone, and welcome back to our series! We have previously provided custom functions for calculating the profitability of a quote and a sales order. There may be instances where the invoice may differ from its corresponding quote or sales order.

    • Next Page