How Zylker doubled their webinar registrations!

Webinars are good educational resources to gather qualified leads for your product. But what if your visitors are dropping off from your webinar landing page without signing up? What more could you do to convert visitors into registrants?

This is the story of Zylker's marketing hack to grow webinar registrations.

Zylker is a SAAS-based company that helps businesses create custom apps to digitize business processes. For example, if you're an event management company, you could create an app for registrations and collect attendee data in one place, securely. Also, you may create granular reports based on data collected.

Zylker's product is a hit since it simplifies data collection on complex business processes with minimum effort. To create a seamless user experience, the Zylker team works hard to understand the needs of different markets across verticals. A finance company might need an app to automate the workflow of a loan grant based on data collected, while a hotel might need an app to book rooms and block the booking when they are out of inventory. Different verticals have different challenges to solve using Zylker. The Zylker team is tasked with educating users on building apps to enable customers from varied verticals to build their own apps.

Webinar works like a charm when it comes to educating users. The Zylker team organized a webinar every week for the users to get their doubts cleared on creating and automating the app. Although the webinar was invaluable for the beginners, the number of registrations to the webinar did not justify the number of users signing up to the product. It was a matter of concern that the webinar registrations were less than 5% of total product sign-ups per month. If the users are not educated enough on the product, they might drop off after the trial period. On the other hand, if the users learn the product during trial, the chances of upgrades were as high as 25%. (This is NOT the conversion ratio of webinar attendees to customers, but the conversion of hot leads to customers. A webinar is just one of the many lead nurturing practices that heats the lead).

Like any other marketing team, the Zylker team created a beautiful landing page for webinars where they showcased the details of the webinar with a "Register Now" button as CTA. Upon tracking the visitor's behavior on the landing page, they realized that a good number of people landed on the page, but most of them were dropping off. So, while the email and social media marketing for the webinar was working as intended, something on the landing page was putting people off.

The challenge in hand was to analyze the landing page and seal the leakage. The team saw the visitors' imprints and did heat map analysis using Pagesense. They figured out a few issues that needed attention.

Zylker team asked themselves the following questions:

• How do I know which webinar is suitable for my standard timing?
  
• I'm a Zylker customer, and yet why do I need to fill in the form to register? Why is it not pre-filled?
  
• Why am I seeing a completed webinar listed?

The team realized that the visitors should see only those webinars that are relevant to them, geographically. That could be the key.

So, they made tweaks to the page to list only the webinars that are relevant to the visitor's local timings. This and a few other design improvements led to improved visits-to-webinar registration ratio.

The team decluttered the page, showcased the webinar local timings for visitors and served them with pre-filled forms to register. In addition, if for some reason, the visitors were not shown their local time, they were provided the option to change the local time zone by selecting from drop-down.

There was an uptick in the webinar registrations. In the first month of implementing the change, the number of registrations doubled and the drop-offs from the landing page reduced by half.

The percentage of monthly webinar registrants against the monthly product sign-ups now stands a little north of 9%. If other aspects like lead nurturing go right, this small design tweak will lead to a revenue boost of around 12% in the Zylker books.

• Topic Participants

• Vinit Tibrewal

  

• Sticky Posts

• 10 simple e-commerce marketing tips to boost sales

  Congratulations! You've finally set up that e-commerce store you've been thinking about for a long time. Hopefully it wasn't too difficult. Even if it was, the effort will be totally worth it when you start seeing some orders come through. Now that the store is live, let's take a look at some marketing tips you can apply for sales growth. 1. Avoid cart abandonment If you've ever shopped online, you might have added a product to the cart but then decided not to purchase it. This is known as cart abandonment.

• Marketing in a post COVID-19 world!

  Consumers across countries are increasingly spending more time on a wide variety of digital activities, right from online grocery shopping, to video conferencing, to tele-medicine. There is a good chance that you performed one or more of the following activities during this lockdown, thanks to COVID 19: Cooked a meal Made a TikTok Video Signed up for a remote learning session Consulted a doctor online (or ordered medicines online) Shopped for groceries online A study by Hunter, a food and beverage

• Inbound Marketing 101: The Foundational Blocks of Inbound Marketing Strategy

  According to a behaviour survey, 68% of the buyers use sources such as blogs to evaluate the product even before considering it. Before buying a product, we do a lot of research to learn more about the product through communities, blogs, social media,

• How Zylker doubled their webinar registrations!

  Webinars are good educational resources to gather qualified leads for your product. But what if your visitors are dropping off from your webinar landing page without signing up? What more could you do to convert visitors into registrants? This is the

• The ideology behind why features tell, but benefits sell

  Do you think there's any truth to this? Do features only tell, and benefits sell?  Well, let's see why we should focus on benefits rather than features as the great marketing wizards, David Ogilvy and Steve Jobs proved to be the best examples leveraging

• Recent Topics

• Introducing Version-3 APIs - Explore New APIs & Enhancements

  Happy to announce the release of Version 3 (V3) APIs with an easy to use interface, new APIs, and more examples to help you understand and access the APIs better. V3 APIs can be accessed through our new link, where you can explore our complete documentation,

• Round robin

  Hi, I'm trying to set up a round robin to automatically distribute tickets between agents in my team but only those tickets that are not otherwise distributed by other workflows or direct assignments. Is that possible and if so which criteria should I

• Does Zoho Sheet Supports https://n8n.io ?

  Does Zoho Sheet Supports https://n8n.io ? If not, can we take this as an idea and deploy in future please? Thanks

• Bigin Android app update: User management

  Hello everyone! In the most recent Bigin Android app update, we have brought in support for the 'Users and Controls' section. You can now manage the users in your organization within the mobile app. There are three tabs in the 'Users and Controls' section:

• Share records with your customers and let them track their statuses in real time.

  Greetings, I hope everyone is doing well! We're excited to introduce the external sharing feature for pipeline records. This new enhancement enables you to share pipeline records with your customers via a shareable link and thereby track the status of

• Live webinar: Discover Zoho Show: A complete walkthrough

  Hello everyone, We’re excited to invite you to our upcoming live webinar, Discover Zoho Show: A Complete Walkthrough. Whether you’re just getting started with Show or eager to explore advanced capabilities, this session will show you useful tips and features

• Deal Stage component/widget/whatever it is... event

  Deal Stages I am trying to access the event and value of this component. I can do it by changing the Stage field but users can also change a Deal Stage via this component and I need to be able to capture both values. Clicking on 'Verbal' for instance,

• Create advanced slideshows with hybrid reports using Zoho Projects Plus

  Are your quarterly meetings coming up? It’s time to pull up metrics, generate reports, and juggle between slides yet again. While this may be easier for smaller projects, large organizations that run multiple projects may experience the pressure when

• Add an option to disable ZIA suggestions

  Currently, ZIA in Zoho Inventory automatically provides suggestions, such as sending order confirmation emails. However, there is no way to disable this feature. In our case, orders are automatically created by customers, and we’ve built a custom workflow

• Email Integration - Zoho CRM - OAuth and IMAP

  Hello, We are attempting to integrate our Microsoft 365 email with Zoho CRM. We are using the documentation at Email Configuration for IMAP and POP3 (zoho.com) We use Microsoft 365 and per their recommendations (and requirements) for secure email we have

• Formula field with IF statement based on picklist field and string output to copy/paste in multi-line field via function

  Hello there, I am working on a formula field based on a 3-item picklist field (i.e. *empty value*, 'Progress payment', 'Letter of credit'). Depending on the picked item, the formula field shall give a specific multi-line string (say 'XXX' in case of 'Progress

• CRM x WorkDrive: File storage for new CRM signups is now powered by WorkDrive

  Availability Editions: All DCs: All Release plan: Released for new signups in all DCs. It will be enabled for existing users in a phased manner in the upcoming months. Help documentation: Documents in Zoho CRM Manage folders in Documents tab Manage files

• Zoho CRMの流入元について

  Zoho CRMとZoho formsを連携し、 formsで作成したフォームをサイトに埋め込み運用中です。 UTMパラメータの取得をformsを行い、Zoho CRMの見込み客タブにカスタム項目で反映される状況になっています。 広告に関してはUTMパラメータで取得できているため問題ないのですが、オーガニック流入でフォーム送信の場合も計測したいです。メールやGoogle、Yahoo、directなどの流入元のチャネルが反映されるようにしたいのですが、どのように設定したら良いでしょうか。 また、

• Error While Sign in on Zoho Work Drive

  Dear Team, I hope this email finds you well. I have recently created a Zoho account and started using it. But while I am trying to log in to Zoho work drive it won't log me in its crashing every time I try it. I have tried it on android app, phone browser

• Choosing a portal option and the "Unified customer portal"?

  I am trialling Zoho to replace various existing systems, one of which is a customer portal. Our portal allows clients to add and edit bookings, complete forms, manage their subscriptions and edit some CRM info. I am trying to understand how I might best

• Elevate your CX delivery using CommandCenter 2.0: Simplified builder; seamless orchestration

  Most businesses want to create memorable customer experiences—but they often find it hard to keep them smooth, especially as they grow. To achieve a state of flow across their processes, teams often stitch together a series of automations using Workflow

• Unified Directory : How to Access ?

  I signed in to Zoho One this morning and was met with the pop up about the upgraded directory (yay!) I watched the video and pressed "Get Started" ... and it took me back to the standard interface. How do I actually access the new portal/directory ?

• Translation support expanded for Modules, Subforms and Related Lists

  Hello Everyone!   The translation feature enables organizations to translate certain values in their CRM interface into different languages. Previously, the only values that could be translated were picklist values and field names. However, we have extended

• Unified task view

  Possible to enable the unified task view in Trident, that is currently available in Mail?

• Bigin, more powerful than ever on iOS 26, iPadOS 26, macOS Tahoe, and watchOS 26.

  Hot on the heels of Apple’s latest OS updates, we’ve rolled out several enhancements and features designed to help you get the most from your Apple devices. Enjoy a refined user experience with smoother navigation and a more content-focused Liquid Glass

• Importing data into Assets

  So we have a module in Zoho CRM called customers equipments. It links to customers modules, accounts (if needed) and products. I made a sample export and created extra fields in zoho fsm assets module. The import fails. Could not find a matching parent

• Allow instruction field in Job Sheets

  Hello, I would like to know if it is possible to have an instruction field (multi line text) in a job sheet or if there is a workaround to be able to do it. Currently we are pretty limited in terms of fields in job sheets which makes it a bit of a struggle

• Streamlining Work Order Automation with Zoho Projects, Writer & WorkDrive

  Hello Community, Here is the first post in 'Integration & Automation' Series. Use Case :: Create, Merge, Sign & Store Documents in Zoho WorkDrive. Scenario :: You have a standard Work Order template created in Zoho Writer. When a task status is chosen

• The dimensions of multilingual power

  Hola, saludos de Zoho Desk. Bonjour, salutations de Zoho Desk. Hallo, Grüße von Zoho Desk. Ciao, saluti da Zoho Desk. Olá, saudações da Zoho Desk. வணக்கம், Zoho Desk இலிருந்து வாழ்த்துகள். 你好，来自 Zoho Desk 的问候。 مرحباً، تحيات من Zoho Desk. नमस्ते, Zoho

• Multi-line address lines

  How can I enter and migrate the following 123 state street Suite 2 Into a contact address. For Salesforce imports, a CR between the information works. The ZOHO migration tool just ignores it. Plus, I can't seem to even enter it on the standard entry screen.

• Accessing Zoho Forms

  Hi all, We're having trouble giving me access to our company's Zoho Forms account. I can log in to a Forms account that I can see was set up a year ago, but can't see any shared forms. I can log into Zoho CRM and see our company information there without

• Archiving Contacts

  How do I archive a list of contacts, or individual contacts?

• Cost of good field

  Is there a way we can have cost of good sold as a field added to the back end of the invoicing procedure and available in reports?

• How to add image to items list in Invoice or Estimate?

  Hello! I have just started using Zoho Invoice to create estimates and, possibly to switch from our current CRM/ERP Vendor to Zoho. I have a small company that is installing CCTV systems and Alarm systems. My question is, can I add images of my "items" to item list in Zoho Invoice and Estimates and their description? I would like to show my clients the image of items in our estimates so they can decide if they like these items. And I tell you, often they choose more expensive products just because

• Issue with the Permission to Zoho Form

  I am getting an error by signing in to zoho form as it is stated that i don't have permission to access this is admin account

• CRM templates

  Hello everyone, In my company we use Zoho campaigns where we set up all newsletters and we use Zoho CRM for transactional emails. I have created some templates in Zoho campaigns but from my understanding i cannot use those in Zoho CRM, right?

• Meet Canvas' Grid component: Your easiest way to build responsive record templates

  Visual design can be exciting—until you're knee-deep in the details. Whether it's aligning text boxes to prevent overlaps, fixing negative space, or simply making sure the right data stands out, just ironing out inconsistencies takes a lot of moving parts.

• Addin Support in Zoho Sheet

  Is there any addin support available in zoho sheet as like google marketplace to enhance productivity by connecting with other apps, providing AI data analysis, streamlining business processes, and more?

• Where to integrate Price Book and Product List Price

  Hello, We sync zoho crm all modules with all data to zoho analytics. In zoho crm, we have "Price Books" and "Products" modules, where each product is assigned to a few price books with different list prices. From zoho crm, I am able to export a dataset

• Pending Sales Order Reports

  Pending sale order report is available for any single customer, Individual report is available after 3-4 clicks but consolidated list is needed to know the status each item. please help me.

• Zoho Mail SMTP IP addresses

  We are using Zoho Mail and needs to whitelist IP for some redirections from your service to another e-mails. You can provide IP address list for Zohomail SMTP servers?

• Migrate Your Notes from OneNote to Zoho Notebook Today

  Greetings Notebook Users, We’re excited to introduce a powerful new feature that lets you migrate your notes from Microsoft OneNote to Zoho Notebook—making your transition faster and more seamless than ever. ✨ What’s New One-click migration: Easily import

• Zoho Campaigns - Why do contacts have owners?

  When searching for contacts in Zoho Campaigns I am sometimes caught out when I don't select the filter option "Inactive users". So it appears that I have some contacts missing, until I realise that I need to select that option. Campaigns Support have

• One Contact with Multiple Accounts with Portal enabled

  I have a contact that manages different accounts, so he needs to see the invoices of all the companies he manage in Portal but I found it not possible.. any idea? I tried to set different customers with the same email contact with the portal enabled and

• End Date in Zoho Bookings

  When I give my appointments a 30 minutes time I would expect the software not to even show the End Time.  But it actually makes the user pick an End Time.  Did I just miss a setting?  

• Next Page