Narrative 11: Are your customers happy?

Narrative 11: Are your customers happy?

Behind the scenes of a successful ticketing system: BTS Series

Narrative 11: Are your customers happy?

Quote
Happiness isn't just something you experience; it's something you remember.  
Hear your customers' voices by enabling customer happiness ratings in Zoho Desk. A customer's happiness rating helps you see what they think about the support they received each time they receive a response or when their ticket is closed. You can also use the integrated analytics to monitor your agents' ratings across different contacts, accounts, and time frames.

What is customer happiness?

Customer happiness refers to a customer's overall satisfaction and positive experience with a product, service, or brand. It encompasses the customer's emotional relationship with the service and its offerings. Customer happiness is often measured through customer satisfaction surveys, feedback, and repeat business, and is a crucial aspect of building strong and long-lasting customer relationships. Happy customers are likely to be loyal, advocate for the brand, and contribute to the company's success.

Customer happiness vs. satisfaction 

At first glance, customer happiness and customer satisfaction appear to be two sides of the same coin. Both are aiming to create a positive experience and make customers feel good about the service they receive. But there's an essential difference between the two.
Customer satisfaction is about meeting expectations. If you hit the mark or exceed specific goals, your customers feel satisfied. If you miss the mark, they end up dissatisfied. It's a more straightforward and measurable reflection of how well you perform in relation to what customers expect.
Customer happiness, however, is a bit more nuanced and emotional. It's less about ticking boxes and more about the overall feeling customers have about your service. Whether every specific expectation is met might matter less than how delighted and connected they feel after interacting with you.
Focusing on customer happiness rather than just satisfaction can bring greater rewards. Happy customers tend to stay loyal longer, keep coming back, and spread positive word of mouth. In today's competitive world, nurturing that lasting happiness is what truly sets a business apart.
So, while satisfaction keeps customers content today, happiness builds lasting relationships for tomorrow.

How do you keep them truly happy?

Pay attention to their pain points

In general, customers want to feel valued and heard. Regularly ask for and document feedback during customer conversations. You'll often discover that one customer's pain points are affecting others as well.

Leverage technology

Using the right technology makes each customer's journey smoother and helps deliver a personalized support experience. Implementing a live chat system with AI-assisted chatbots is one way for businesses to enhance communication and guide interactions with customers more effectively.

Meet customers on their level

Invest in your omni-channel customer service strategy to ensure that it's always easy for your customers to communicate with your business. Discover which channels your customers use most frequently to communicate with businesses, and ensure you have a presence on those support channels.

Building meaningful relationships

Utilize the Desk system to monitor, manage, and organize all of your customer interactions effectively. This allows you to retrieve customer history data easily and build stronger connections during your interactions with them.

Personalize the customer experience

Customers expect businesses to recognize their unique needs, and personalization enhances both customer satisfaction and happiness by enabling you to customize the experience according to individual habits, preferences, and behaviors.

Service standards

Customers expect businesses to uphold high customer service standards. The key areas that matter most to customers include timely responses to inquiries and taking responsibility for errors.

Offer incentives 

Everyone appreciates a bit of motivation and acknowledgement. Incentives can attract potential customers, while rewards can motivate current customers to remain loyal and purchase more licenses.

Collect feedback and act on it

This final approach underscores the importance of customers sharing their opinions. When you ask them how they feel about your business relationship, customers are often willing to provide feedback. Additionally, maintaining regular contact with customers helps ensure that your insights remain clear and relevant.
Quote
Customer happiness is key! 

Wrapping up our discussion of customer happiness

Organizations need to measure customer satisfaction and happiness effectively to identify areas for improvement, strengthen retention, and foster loyalty by demonstrating a commitment to meeting customer needs. These ratings also help support agents by providing feedback that enables them to deliver more effective support. 

In summary, customer satisfaction and happiness ratings are crucial metrics for evaluating the effectiveness and impact of a help desk. In Zoho Desk, these features help users deliver a better customer experience and promote long-term business growth.


Please stay tuned for more in the Desk behind-the-scenes series.

 

Kind regards,

 

Kavya Rao

The Zoho Desk Team


    • Recent Topics

    • Signature field is showing black

      Hello, When customer signed the service form, it is showing as below picture Phone model: iPhone 16 Pro We tried delete and install application, but it not solved. This has on phone of a few person. There is any advice to solve this?

    • Zoho CRM Android app updates: record sharing, user image upload, Zoho Survey integration, and more

      Hello everyone, We've made some important improvements to Zoho CRM's Android app, and we'd like to walk you through the latest updates. Here's what's new: Record sharing with org users User image upload Zoho Survey integration support Venue preference

    • How to Delete/hide Google adwords section from Layout?

      Hi people, maybe someone can tell me how to remove or hide the Google adwords section from my layout? Im not using it and it takes too much space.

    • WIDGET in related record list ZOHO CRM; how to get and put data to subform custom fields?

      he need: Read and write two custom subform line-item fields on Quotes: Segment_wyceny (picklist/text) and W_pakiecie (number). Write works; read does not return these fields via SDK. Environment Zoho CRM Widget Zoho Embedded App SDK v1.2 Module: Quotes

    • Zoho CRM Formula - Current Time minus Date/Time field

      Hello, I am trying to prevent duplicate emails going to clients when more than 1 deal is being updated. To do this, I would like to create a formula to identify if a date/time field is >= 2 hours ago. Can someone please help me write this formula? Example:

    • ヒートマップ詳細設定について

      はじめまして マーケティング担当の浅田です。 PageSenceのヒートマップ設定について質問です。 単一ページ毎の設定は上手くできるのですが 詳細設定にて、トップページのURLを含ませ全体のヒートマップを計測できないか試したところ お知らせ：データを受信していません。と表示されてしまいます。 トップページURLで始まるページの条件も試しております。 全頁を反映させたいと思い、詳細設定を上手く設定できたらと考えております。 どなたか詳しい方がいらっしゃいましたら、教えて頂けませんでしょうか 宜

    • Zoho CRM still doesn't let you manage timezones (yearly reminder)

      This is something I have asked repeatedly. I'll ask once again. Suppose that you work in France. Next month you have a trip to Guatemala. You call a contact there, close a meeting, record that meeting in CRM. On the phone, your contact said: "meet me

    • Introducing Assemblies and Kits in Zoho Inventory

      Hello customers, We’re excited to share a major revamp to Zoho Inventory that brings both clarity and flexibility to your inventory management experience! Presenting Assemblies and Kits We’re thrilled to introduce Assemblies and Kits, which replaces the

    • All operation codes getting Not applied in WO-TT22J1025WOR0471, SR-TT22J1025PRE0423,FOR VIN-W1K6G2AB2SL005130.

      Dear Support Team, Please refer attached screenshot. All operation codes getting not applied in work order. Request you to please check and update ASAP.

    • Way to update CRM records in quik view

      I have custom module in zoho crm and that module have 500 records. I want a quick way or UI so that user can easily update the record information in quick view without going to record detail view or edit view. I tried zoho sheet option but in zoho sheet

    • Writer sing up problom

      Zoho writer sing up prolom face

    • Add additional features to Zoho Tables

      Zoho Tables is a really great tool, why not add features like diagramming capability into the tool from applications like Draw.io which I believe is open source, you should be able to do wireframes, process flow diagrams, network design, etc. Please note

    • Where to integrate Price Book and Product List Price

      Hello, We sync zoho crm all modules with all data to zoho analytics. In zoho crm, we have "Price Books" and "Products" modules, where each product is assigned to a few price books with different list prices. From zoho crm, I am able to export a dataset

    • Form / CRM Integration Not entering into workflow

      I have a simple form setup with company name, first name, last name and lead source. Each of the fields are mapped to CRM Leads module. When the form is submitted, the lead is populated properly. I also have a workflow created that when the lead source

    • Automating CRM backup storage?

      Hi there, We've recently set up automatic backups for our Zoho CRM account. We were hoping that the backup functionality would not require any manual work on our end, but it seems that we are always required to download the backups ourselves, store them,

    • Zoho Slowness - Workarounds

      Hi all, We've been having intermittent slowness and Zoho just asks for same stuff each time but never fix it. It usually just goes away on it's own after a couple weeks. Given that speed is a very important thing for companies to be able to keep up with

    • First day of trying FSM in the field.

      What we found. 1. with out a network connection we were unable to start a service call? 2. if you go to an appointment and then want to add an asset it does not seem possible. 3. disappointed not to be able to actually take a payment from within the app

    • In arattai received message can't be deleted

      The issue has been noticed in following: arattai app (Android) arattai app (Window) arattai web While the message posted by me may be deleted, the ones received from others can't be. The item <Delete> change to <Report> when the message is a received

    • how to use validation rules in subform

      Is it possible to use validation rules for subforms? I tried the following code: entityMap = crmAPIRequest.toMap().get("record"); sum = 0; direct_billing = entityMap.get("direct_billing_details"); response = Map(); for each i in direct_billing { if(i.get("type")

    • Don't understand why Forms Mobile Scan and Fill not working

      I have configure enabled mobile scan and fill, I have enabled QR and Bar code on two fields name and position, I have mapped seq 1 to Name and seq 2 to position, I have created a 2d QR code with the person names and position, seperated by a comma. When

    • Recurring Supervisor Rule Reminders for Open/In-Progress Tickets

      Hello Zoho Support Team, I would like to suggest a potential improvement regarding reminders for tickets and activities in Zoho Desk. Currently, it is possible to set reminders only once. In the Supervisor Rules section, it is possible to configure reminders

    • Syntax for URLs in HTML Snippets

      What are some best practices for inserting a URL in an HTML snippet? I've looked at Zoho Help articles on navigation-based and functional-based URLs, but I'm still unclear on how to incorporate them in an HTML snippet. For example, 1. How do I link to

    • Template usage

      Hi, We are using some templates as a response to customer questions. Is it possible to analyze the usage of these templates? We want to know if the use of our templates has increased over time

    • Round robin

      Hi, I'm trying to set up a round robin to automatically distribute tickets between agents in my team but only those tickets that are not otherwise distributed by other workflows or direct assignments. Is that possible and if so which criteria should I

    • Has anyone built a ticket export that allows Help Center users to export the tickets shown in the My Area list they are looking at?

      Hi, We are moving to Zoho Desk soon. Our current support system displays an option in our help center allowing customers to export their Open, Closed, or all tickets based on which list they are looking at. We need to offer the same in Zoho Desk help

    • How to mute chat notification sound by default in Zoho SalesIQ?

      We’ve recently embedded the Zoho SalesIQ chatbot on our website, and we’ve noticed that notification sounds sometimes play even when the visitor hasn’t interacted with the chat widget yet. We’re trying to understand two things: Why do these sounds occur

    • Ticket Status Colors

      Can i change the colors of Ticket Status in the admin panel? Or even change the background of the entire cell of a Critical ticket? This way its easy for my agents to see a urgent ticket when it comes in. Right now everything is black text. Here Right

    • Sync Lookup Fields from Zoho CRM

      HI Team, I have synced a lookup field from my CRM data to Campaigns. When I view the synced data the field appears to display a Zoho CRM record ID rather than the text value. Is it possible to get the sync to import the text value rather than the CRM

    • New From Address cannot verify

      I have created a new From Address, which is the support@ address for my domain, that forwards to the default support mailbox. Presumably then, the verification email that is sent, should turn up as a ticket, but it does not. How can I verify my from address so that I can use my own domain?

    • Closing Accounting Periods - Invoice/Posting dates

      Hi, I have seen in another thread but I'm unsure on how the 'transaction locking' works with regards to new and old transactions. When producing monthly accounts if I close December 24 accounts on 8th Jan 25 will transaction locking prevent me from posting

    • How to update/remove file in zoho creator widgets using javascript API

      Hi Team, I have developed a widget which allows inserting and updating records I have file upload field with multiple file upload. Now while doing insert form record, I am using uploadFile API to upload files for that record. I am using updateRecord API

    • Sheet View in CRM portal

      Hi, When will it be possible for my CRM portal users to edit/add records with Sheet View? George

    • issue with image thumbnails not showing in Image Selector

      We have been using Zoho Campaigns for over a year, maybe close to two years, and this issue just started happening in the last month. I wanted to wait to see if it would resolve on it's own, and it doesn't seem to be. The thumbnail images for all new

    • Deluge Script for adding tag

      Trying to create a custom function where a tag is added to a record - but for the life of me, I cannot figure out how. Help please! Moderation Update: Adding the help doc and sample to add Tags to records via deluge here for everyone's benefit. tag1 =

    • Unlock your Zoho Vault with OneAuth, Windows Hello, TouchID, YubiKey, and many more!

      Hello everyone, We are thrilled to introduce one of the most highly requested features – the ability to unlock your Zoho Vault using various authenticators. The primary purpose of a password manager is to remember just one master password and securely

    • Where does this report come from in the Zoho One ecosystems?

      Is this directly from MA, Analytics or ??? ???

    • Blueprint or Validation Rules for Invoices in Zoho Books

      Can I implement Blueprint or Validation Rules for Invoices in Zoho Books? Example, use case could be, Agent confirms from client that payment is done, but bank only syncs transactions tomorrow. in this case, Agent can update invoice status to done, and

    • Creator roadmap for the rest of 2022

      Hi everyone, Hope you're all good! Thanks for continuing to make this community engaging and informative. Today we'd like to share with you our plans for the near future of Creator. We always strive to strike a good balance of features and enhancements

    • How can I get base64 string from filecontent in widget

      Hi, I have a react js widget which has the signature pad. Now, I am saving the signature in signature field in zoho creator form. If I open the edit report record in widget then I want to display the Signature back in signature field. I am using readFile

    • Add Setting Values to the Rules

      Hi, It would be great to use the rules to set values in fields for submission, such as if a Type is X then set the Field Y to 10. Thanks Dan

    • Next Page