Zoho Campaign initial Setup

Zoho Campaign initial Setup

Clarification on Contact Consent for Email Campaigns in Zoho Campaigns

I’m currently setting up an email marketing campaign for my organization using Zoho Campaigns, and while going through the process, I came across the requirement of having contact consent before sending out emails.

I’d like to get some clarity and guidance on the following:

  1. Can I send newsletters to all the contacts in my list ?

  2. If not, what is the recommended way to collect consent from these contacts using Zoho Campaigns?

  3. What are the possible consequences (technical or compliance-related) if emails are sent to contacts who haven’t explicitly provided consent to receive marketing communication?

Looking forward to your guidance.