Marketer's Space: Proven tips to improve open rates – Part II
Hello Marketers! Welcome back to another post in Marketer's Space! We're continuing from where we left off a fortnight ago. We ended the previous post discussing the subject line, and we'll continue from there. Let's dive right in. Pre-header Pre-header
Zoho Campaigns - Google Analytics integration - Has it ever worked for anyone ?
Has anyone been able to successfully integrate GA4 with Zoho Campaigns for Reports tracking n stuff? I tried a lot and their Premium CS team has just told me - Sorry it won't show you anything in Zoho and for anything you need to go to Google. Why will
Recent changes in the reliability of campaign results
Hello Zoho Community, This post isn't to bring up a specific issue with Zoho Campaigns specifically, but rather to discuss an issue we've been seeing more often in regards to email campaigning in general. The issue is something we've seen not only with
Zoho Campaigns: An Outstanding Email Marketing Tool
Introducing Zoho Campaigns! A product designed by Zoho, the Zoho Campaigns is made to create, deliver, and manage integrated email campaigns that can help in boosting the sales of a company and its customer base. Zoho Campaigns is actually an email marketing
Unbelievable Click Rates over past few weeks
Has anyone else noticed an unusual spike in click rates over the past few weeks? Don't get me wrong, I would love to think I've improved crafting email campaigns over the years, but a 20x increase in clicks last week does not jive with the lack of prospect
Need Workflow Customization
Is it possible to exclude Saturday and Sunday from Business days in Zoho campaigns? I am running one workflow with 3 days gap as follows: Starting Wednesday it should deliver on Monday Starting Thursday it should deliver on Tuesday Starting Friday it
Email Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. Keep
CRM to Campaigns Integration
Hello Zoho Experts, Anyone who has an idea how I could integrate Zoho Crm in Zoho Campaigns? I have this workflow rule created in Zoho CRM for our renewal process that will send an alert email to the clients reminding that the Service they availed is
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Les 2 limites qui font de Zoho Campaign une Tesla avec une batterie de smartphone
Après 2 mois de réclamations et des dizaines d'heures perdues avant de pouvoir bénéficier de la synchronisation ; ça y est l'intégration CRM-Campaign est en place avec la dernière version de campaign, les Segments, la simplication des choix entre Campagne
Primary Program
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Permissions? - This email address has been already used in some other organization. So you cannot add/invite this user.
When seeing this error in campaigns, could we adjust our permissions so that a user could be moved from a list created by one person to a list created by another?
Remove or make optional 'Unsubscribe' Footer for Campaign Emails
We were told (by Zoho) that it’s not possible to remove the footer on email campaigns. However, we believe that campaign success depends on whether or not the email looks like a system-generated email (thus spam) or a personalized looking email, e.g.
Examples of Brands / Products / Topics / Lists / Segments in Zoho Campaigns
Hi We're trying to make the best use of the Brands / Products / Topics / Lists / Segments structure for our Email Preference Page and struggling a bit to see how best to do this. It would be really useful to have some examples and/or discussion of how
Webinar: From Leads To Sales - Leveraging Zoho’s Marketing Automation To Grow Your Business
Mark Your Calendars! Get More Leads & Close More Sales with Zoho Zoho One’s suite of cloud applications is one of the single best software packages available today for small- to medium-sized businesses. While most businesses center their efforts on Zoho CRM, we’ve found that clients aren’t always leveraging their license for marketing and sales to their full advantage. In particular, Zoho Campaigns offers a marketing automation suite that delivers best-in-class features for ecommerce (B2C) and
Email Deliverability Tip #15: Run a holiday campaign
In the previous post, we learned techniques to craft a win-back campaign. Today we'll be focusing on best practices to run a holiday campaign. The holiday season is the most important season for a marketer. To get the best out of it, you must proactively plan your holiday campaigns and time them to perfection. Let's learn about the best practices to run a successful holiday campaign. Clean your mailing lists, authenticate your sender domain, and warm it up to achieve better email delivery. Send
Email Deliverability Tip #14: Craft a win-back campaign
In the previous post, we learned techniques to fine-tune your sending practices. Today we'll be focusing on best practices to craft a win-back campaign. Sometimes, contacts in your mailing list might become inactive due to various reasons. The presence of inactive contacts will seriously affect your mailing list in negative ways. The only way to bring inactive contacts back to an active state is by sending a win-back campaign. Here are few best practices to craft an effective win-back campaign:
Email Deliverability Tip #13: Fine-tune your sending practices
In the previous post, we learned techniques to warm up a new sender domain. Today we'll be focusing on best practices to fine-tune your sending practices. The performance of an email campaign is equally dependent on the email content and your sending practices, which means as marketers we must regularly analyze these and correct them to improve things. Here are a few best practices that you need to follow to improve your sending practices: Send a welcome message series after a contact signs up.
Email Deliverability Tip #4: Crafting email content
In the previous post, we learned about crafting the preheader. Today we'll be learning about the best practices for crafting the email content. As marketers, we know that our contacts will never prefer receiving generic emails that are irrelevant to their needs and interests. The content we offer will determine the success of our campaign and help us build a strong customer base. Let's look at some best practices for crafting email content. Include your company logo and address as header and
Email Deliverability Tip #12: Warm-up a new sender domain
In the previous post, we learned techniques to improve open and click rates. Today we'll be focusing on best practices to warm-up a new sender domain. When you decide to use a new sender domain to send emails, you should ensure that you warm-up the sender domain before sending your regular email volume. If you send a huge volume of email without warming up the sender domain, you will face delivery issues. Here are some best practices to warm-up your sender domain: Ensure that you use a business
Email Deliverability Tip#11: Improve open and click rates
In the last post, we learned techniques to improve email engagement. Today we'll be focusing on practices to improve open and click rates. Your email open rate is the metric of emails opened compared to how many were delivered, while the click rate is a metric that tells you how many delivered emails registered at least one click. Open rate and click rates are key factors to measure email engagement and conversion. Healthy open and click rates indicate that your contacts regularly engage with
Email Deliverability Tip #10: Improve email engagement
In yesterday's post, we learned techniques to avoid complaints. Today we'll be focusing on practices to improve email engagement. We all know that email engagement is the cornerstone of email marketing. Mailbox providers have started considering email engagement as the primary factor in making major inbox decisions. It's time we align our marketing strategies accordingly to achieve better inbox placement. Here are few best practices to improve email engagement: Craft emails with an attractive template,
Email Deliverability Tip #6: Avoid getting marked as spam
In the previous post, we learned about the importance of domain authentication. Today we'll be learning best practices to avoid getting marked as spam. Ever wondered why your emails are marked as spam even though you stuck to your regular sending practices? Your emails could be marked as spam for reasons including offering irrelevant content, employing poor sending practices, or experiencing technical issues in the receiving server. While crafting your email content and sending your emails, you
Email Deliverability Tip #9: Avoid complaints
In the previous post, we learned techniques to avoid unsubscribes. Today we'll be focusing on practices to avoid receiving complaints. Your contacts submit a complaint when you send email without their consent, when you bombard their inbox with your emails, or when they keep receiving irrelevant content. You can avoid complaints by following these practices: Get the consent of your contacts before sending them emails. Ensure that you're not flooding your contact's inboxes with emails. Provide the
Email Deliverability Tip #8: Avoid unsubscribes
In the last post, we learned techniques to avoid email bounce. Today we'll be learning the best practices to avoid unsubscribes. Your contacts will unsubscribe either if they are not offered relevant content or if they are irked by your sending practices. You can implement the following strategies to keep your contacts engaged and reduce unsubscribes: Offer content that is relevant to your contact's needs and interests. Maintain a consistent email volume and email frequency. Don't bombard recipients
Email Deliverability Tip #5: Authenticate your sender domain
In yesterday's post, we learned about crafting the email content. Today we'll be learning about best practices when implementing domain authentication. Domain authentication is the process of implementing validation mechanisms that protect mail boxes from malicious attacks. These validation mechanisms verify an email right from its point of origin and ensure that the email message is not tampered with. Implementing these authentication mechanisms not only safeguards your emails, but also earns
Email Deliverability Tip #7: Avoid bounce
In the last post, we learned techniques to avoid spam. Today we'll be learning best practices to avoid email bounce. Bounce occurs when sent emails cannot be delivered. This will happen when you have invalid email addresses in your mailing list and when the receiving server considers your email content or your sending practice to be suspicious. Here are few best practices you can follow to avoid email bounces: Use the double opt-in technique to prevent the entry of invalid email addresses into
Email Deliverability Tip #2: Make a great first impression with your subject line
In yesterday's post, we learned about techniques to grow and maintain a mailing list. Today we'll learn about how your subject line can make an impact on conversions. The subject line is one of the few things a recipient notices before opening an email. A good, compelling subject line is the gateway to achieving better open and click rates. Here are few best practices you can follow while crafting a subject line: Don't use misleading subject lines. Keep them short and crisp. Avoid spam trigger
Campaign Contact Scoring
I have set up contact scoring, contact classification and a scores view in campaigns I have the contact score and campaign member status syncing back to the CRM I would like to use either the contact classification criteria or the criteria established in the scores view to allocate a status to a contact which will then sync back to the CRM. Is this possible ? Is it only Contact Score and Campaign Member Status that can be pushed back to the CRM - so I can't have another field populated via campaigns
Email Deliverability Tip#1: Build quality mailing lists
We all know that the lifecycle of an email campaign involves various phases like ideation, design, testing, and sending. Though we adhere to this model, sometimes our campaigns don't perform well and we end up a little short on achieving the desired conversions. To maximize conversions, marketers should instill and adhere to a set of best practices during every phase of the email campaign's lifecycle. For the next three weeks, we'll learn about these best practices. Today we'll focus on mailing
Zoho Campaigns Overview and Best Practices
Hi Everyone, Thought I would share with the community our webinar from yesterday. Hope you enjoy and find this video useful. https://youtu.be/mbd_PkfYS54 Cheers! Zenatta
Marketer's Space - Responsive Email Design
In the previous marketer's space, we discussed about dormant campaigns. The topic for this week's marketer's space is responsive email design and its techniques. In the recent past, we've witnessed a huge increase of internet enabled devices. The range of device screen size and resolution has widened. So, the email we design will definitely not look the same in all kinds of devices and email clients. Now that being so, it is as important to render our email equally good in all devices and email clients as is designing a creative one.
Marketer's space - Contact Preferences
In the series' previous post, we discussed Topic Management. Today, let's see how you can use Contact Preference to manage your contacts' email preferences using your public mailing lists. On clicking the unsubscribe/update profile link in your emails, your contacts will be able to choose the mailing lists they want to be a part of. Here, you need to be meticulous about naming those lists. Their names should be very relevant to the purpose behind sending emails to your contacts so that they know
Para que funcione Zoho campain, debe de colgar muchos vídeos explicativos y sobre todo brindar soporte inmediato.
Deberían poner varios vídeos explicativos del uso correcto de zoho campain, mil tema de soporte es indispensable, de esa manera la gente va aprendiendo. Como empresas buscamos soluciones rápidas o inmediatas ya que nuestro flujo por dia de trabajo es intenso, por dia perdemos muchos posibles clientes o viceversa.
Increasing *Clicks/Open & Unique Clicks* (I am getting 13.7% - 17.5% Unique Opens)
Hoping for help with Best Practices for enhancing Campaigns to increase *Clicks*?