Pricing Strategies: #5 Stay local, Price & Sell Global

Arun had always dreamed of taking his handmade craft business beyond his hometown. For years, he sold locally. Most of his customers are familiar faces, in our usual currency and with the exact expectations.

​
But one day, a traveller visited his workshop and said, "These pieces are beautiful. You should sell them online. People abroad would love this!"

​
Arun took a minute to process those lines and laughed at first,"Online? Abroad? I wouldn't even know how to set pricing!"

​
But over the next few weeks, he continued to meet people from different cities, even other countries, who wanted to buy his products. Each conversation ended in the very same way:

"Can you tell me the price in Euros?"

"Do you ship to the US? How much would this cost?"

"Do you have a price catalog for our currency?"

He pulled out his phone, typed numbers into a calculator, hesitated, then stated a price. The visitor nodded politely but didn't look confident.

​
He clearly sees an opportunity to take his craft worldwide. But he felt that selling globally isn't hard; pricing it globally is where the real challenge lies.

He couldn't keep manually converting currencies.

He couldn't maintain separate price versions for each region.

He couldn't risk inconsistent pricing across online and offline channels.

Arun needs a system that lets him stay local but sell confidently anywhere in the world.

​
That's when he discovered Pricelist in Zoho Billing, a feature designed precisely for this.

Pricelist in Zoho Billing 

Pricelist lets you adjust how your product, plan, or add-on is priced for specific customers or markets. Prices can be tailored to different markets, currencies, and customer types, without changing the item's base price or subscription rate. Let's unpack different options we have in setting up Pricelist in Zoho Billing.

Markup & Markdown Pricelist 

Markup/Markdown pricelist lets you apply a percentage adjustment across your entire item catalogue.

You can apply:

• Markup to increase all item rates.

• Markdown to decrease all item rates.

 Best Fit for,

• Corporate distributors

• Wholesale partners

• Regional segment

• Festival or promotional pricing

 Strategic Advantage:

Businesses save hours of manual rate updates and can rapidly adapt pricing for promotions, market shifts or channel-specific strategies.

 

 Individual Item Pricelist 

Unlike markup/markdown, an individual-item pricelist allows

• Custom rates per item.

• Pricelist in different currencies.

• Discount within the pricelist.

Best fit for businesses that,

• Sell globally in different currencies

• Offer varied pricing for different customer segments/groups

• Manage extensive catalogs with diverse margins.

Strategic Advantage:

It lets you tailor prices for region, currency, and customer type without duplicating items or plans. This significantly increases competitiveness and conversion in the global market.

 

Pricelist for Subscription Items 

Pricelists allow you to maintain multiple selling rates for subscription items, plans and addons. You can price them in different currencies, and the pricelist can be associated with various customer categories during sales.

Best fit for businesses that,

• Sells products/services worldwide.

• Have wholesale vs retail differences.

• Offering a region-based subscription discount/price

Strategic Advantage:

Provides control over product pricing across markets, ensuring no customer gets an incorrect rate or currency. This keeps the subscription system clean while still supporting global expansion and segmented pricing.

Pricing Schemes  in Pricelist

Individual-item pricelist supports two pricing schemes.

1. Unit Pricing: Single flat rate per item/unit.
2. Volume Pricing: Pricing varies based on order quantity.

Strategic Advantage:

A unit-based pricelist is ideal for transparent, standardised pricing, while volume pricing encourages bulk purchases and builds strong B2B relationships.

 Importing Pricelist 

Zoho Billing supports CSV import to update custom pricing. This helps in managing extensive catalogs and for businesses that revise prices frequently.

Strategic Advantage:

Bulk import ensures accurate, consistent management of pricing changes while eliminating repetitive manual entry.

 Associating Pricelist to Customers 

In Zoho Billing, in addition to selecting the pricelist when creating a transaction, you can assign the pricelist directly to customers. This helps in preconfiguring customers with negotiated pricing. By associating a pricelist with the customer, you can clearly segment distributors, wholesalers, and retail buyers and automate transactions rather than process them manually.

Strategic Advantage:

Every transaction automatically reflects the correct prices; no manual edits are required, and the configured pricelist is applied.

 

Pricelist in Pricing Widget 

In Zoho Billing, customers can choose their preferred currency during checkout when you create and associate pricelist for the products on offer.  Customers can switch currencies using a simple dropdown or toggle and complete checkout with ease.

Strategic Advantage:

Local pricing reduces friction, increases trust and encourages customers to complete checkout confidently.

 

 What Pricelist Does to Business 

Pricelist enhances your ability to scale globally while keeping pricing consistent, competitive and customer-friendly. Pricelist turns a single business into a multi-market, multi-currency enterprise without operational complexity.

With a pricelist, you can speak to each customer in their language, starting with currency, region, and expectations.

You stay exactly where you are. Your pricing & product travel the world. 

Up Next: Common Mistakes in Pricing

• Topic Participants

• Hari Hara Sudhan. S

  

• Sticky Posts

• Community Learning Series | Digest #5 — September 2020

  Dear customers, We're happy to bring you the September edition of our #CommunityDigest! Keep track of your subscription KPIs right from your smartphone: Last month, we enhanced our Android mobile app to help our customers get daily updates on their business health. We got to know from a lot of customers that this has made their job much more easier because they no longer have to keep a reminder to manually check on the previous day's revenue or activations. If you have not downloaded it yet, here's

• Community Learning Series | Digest #4 - August 2020

  Dear customers, We hope you're staying safe and healthy. I'm happy to bring you the fourth edition of our #CommunityDigest with some brand-new updates from us. 1. Daily Business Updates (for Android users) The Zoho Subscriptions Android app has got a cool new update: You can now get a push notification to your smartphone that lets you know how many activations and cancellations have taken place, and what's the net revenue for the previous day. The best part is, you can tell the app when exactly you

• Community Learning Series | Digest #3 - July 2020

  Dear customers, We hope you're staying safe and healthy. We're glad to bring you the July edition of our #CommunityDigest. New community members can view our previous newsletters here. This time, we have two major updates and three interesting topics for you: 1. Zoho Subscriptions Developer Community Since the inception of Zoho Subscriptions, our team believed that the recurring billing platform we provide should be able to offer an extensive API library that empowers businesses to automate most

• Introducing: Community Learning Series | Digest #1 - May 2020

  Dear customers, We hope you are staying safe and healthy. Helping businesses manage their customer subscriptions more efficiently has always been, and always will be, our goal at Zoho Subscriptions. We strongly believe this is possible if we grow together as a community and share what we know with each other. To nurture this shared learning experience, here is our brand-new Community Learning Series! ​ Welcome to the first edition of our digest! Each edition of our community digest includes guides

• Recent Topics

• Zoho desk desktop application

  does zoho desk has a destop applicaion?

• ZOHO Work Drive Back Up

  I am looking for a ZOHO Work Drive backup solution. Something that is cloud based. There's lots of these kinds of options for Google Drive and other providers, but I have not seen anything for WorkDrive. Any suggestions?

• ZOHO Reports - Filter Logic?

  Hi, I need a way to apply filter logics such as ((1 AND 2) OR 3). All I can see as of now is a way to enter different AND filters in the respective filter column. But how can I add an OR filter? Any advice would be highly appreciated. Mark

• Scanned Doc - selecting Item overwrites Rate

  I have a Vendor Invoice which was uploaded to Documents. I select Add To > New Bill. The OCR is actually quite good, but it is reading an Item Description instead of an Item Number. I remove the description and select the correct Item Number... and it

• Recruit API search

  Hi all, Attempting to call the search api endpoint from Postman using the word element as mentioned in api docs Search Records - APIs | Online Help - Zoho Recruit When making the call to /v2/Candidates/search?word=Saudi receive response of { "code": "MANDATORY_NOT_FOUND",

• Saving reading position + Keep screen on

  While Zoho Notebook is excellent for saving and annotating articles, its utility is severely limited by the lack of reading progress synchronization. On the Android app, if a user exits a long note after reading 50%, the app fails to save the position.

• Multiple Vendor SKUs

  One of the big concerns we have with ZOHO Inventory is lack of Vendor Skus like many other inventory software packages offer. Being able to have multiple vendor skus for the same product would be HUGE! It would populate the appropriate vendor Sku for

• Zoho LandingPage is integrated with Zoho One!

  Greetings to the Zoho One users out there! We're delighted to let you know that Zoho LandingPage is available in Zoho One too! With Zoho LandingPage, you can host custom-made landing pages, and persuade the visitors to dive deeper by making further clicks,

• Android app sync problem - multiple devices have same problem

  Hello, I am having a problem with synchronization in the Android app. When I create a drawing, the data does not sync correctly—only a blank note is created without the drawing. I tested this on multiple devices, including phones and tablets, and the

• How can i resend a campaign to only one of the recipients on the original campaign

  How can i resend a campaign to only one of the recipients on the original campaign ? Sincererly, Mike

• How to show branch instead of org name on invoice template?

  Not sure why invoices are showing the org name not the branch name? I can insert the branch name using the ${ORGANIZATION.BRANCHNAME} placeholder, but then it isn't bold text anymore. Any other ideas?

• Create CRM Deal from Books Quote and Auto Update Deal Stage

  I want to set up an automation where, whenever a Quote is created in Zoho Books, a Deal is automatically created in Zoho CRM with the Quote amount, customer details, and some custom fields from Zoho Books. Additionally, when the Sales Order is converted

• Marketing Automation Requirements Questions

  I would like to set up a multi-email drip campaign- please see the structure below and confirm if I can achieve this set up in Zoho marketing automation. Where applicable, highlight gaps and workarounds. Thanks Drip email campaign- Can I create one drip

• Zoho CRM for Gmail Extension Not Working in Brave Browser?

  Is anyone able to get the Zoho CRM Chrome Extension working in the Brave browser? They're both built on the Chromium platform and every other Chrome Extension works with the exception of Zoho CRM for Gmail so any ideas here?

• Sharing URLs and direct access

  Hello, I am storing my team's email signature images on Workdrive. I am creating a public image download share and adding “?directDownload=true” so that the image can be accessed without the Workdrive interface. A few questions: 1) Can we generate friendly

• how to change the page signers see after signing a document in zoho sign

  Hello, How can I please change the page a signer sees after signing a document in Zoho Sign? I cannot seem to find it. As it is now, it shows a default landing page "return to Zoho Sign Home". Thanks!

• Question about using custom_fields in Storefront Add-to-Cart API (error 2003 – required details)

  Hi everyone, I’m working with the Zoho Commerce Storefront API, specifically the Add to Cart endpoint: POST /storefront/api/v1/cart According to the documentation, this endpoint supports a custom_fields parameter for adding line-item custom data. I’m

• Can a project be cloned?

  Good afternoon, greetings. I would like to ask if it's possible to clone a project in Microsoft Project. I found a way to do it using templates, but I'm not sure if there's a direct way to clone a project. Thank you in advance for your attention, and

• Timesheet Tasks in Zoho Books: associate to service item

  How do we associate a service item to timesheet tasks in Zoho Books? For example: Joe spent 5 hours on project:task1 which is Service Item#1 (Income:Service1). When the invoice is issued thru the Project Invoice section, this is not available. When the

• Why Sharing Rules do Not support relative date comparison???

  I am creating a Sharing Rule and simply want to share where "Last Day of Coverage" (Date field) is Greater than TODAY (Starting Tomorrow). However, sharing rules don't have the option to compare a date field to a relative date (like today), only to Static

• Task/Activity indicator in SalesPipeline overview has disappeared

  I Just logged in my ZOHO CRM first 2026 checking my salespipeline overview , Every record card used to show an indication that there was an open task (Yellow if the expiry date was close, red if the expiry date was today and grey when it had expired).

• Tip #56- Accessibility Controls in Zoho Assist: Hearing- 'Insider Insights'

  As we begin the new year, it’s a great time to focus on making our tools more inclusive and accessible for everyone. Remote support often involves long hours in front of screens, varying lighting conditions, and users with diverse accessibility needs.

• Zoho Desk Android app update: Table view for All Departments view, custom button

  Hello everyone! In the latest version(v2.9.25) of the Zoho Desk Android app update, we have introduced Table view for the 'All Departments' view in the ticket module. We also have supported an option that allows tickets in the Table view to be sorted

• What's New - December 2025 | Zoho Backstage

  In December, Backstage introduced a focused set of updates that improve how you manage registrations, communicate with attendees, and track participation. These enhancements are designed to give organizers greater flexibility and clearer control across

• Need code format to specify default values

  Can someone please direct me to the code syntax or the proper translation per the instructions circled below. These instructions don't seem correct.

• Problem with CRM Connection not Refreshing Token

  I've setup a connection with Zoom in the CRM. I'm using this connection to automate some registrations, so my team doesn't have to manually create them in both the CRM and Zoom. Connection works great in my function until the token expires. It does not refresh and I have to manually revoke the connection and connect it again. I've chatted with Zoho about this and after emailing me that it couldn't be done I asked for specifics on why and they responded. "The connection is CRM is not a feature to

• Add multiple users to a task

  When I´m assigning a task it is almost always related to more than one person. Practical situation: When a client request some improvement the related department opens the task with the situation and people related to it as the client itself, the salesman

• A Roundup of Zoho Sprints 2025

• Sorting Custom Date in API isn't working w pagination limit

  How can we sort a custom field with DATE using pagination? Starting at page=1 then moving to page=2 with a limit of 10 each, its all messed up and even shows some of the same records as page 1? https://www.zohoapis.com/crm/v2/INVOICE_MODULE/search?criteria=(FM_Contact_ID:equals:1234)&sort_by=Invoice_Date&sort_order=desc&per_page=10&page='

• SAP Business One(B1) integration is now live in Zoho Flow

  We’re excited to share that SAP Business One (B1) is now available in Zoho Flow! This means you can now build workflows that connect SAP B1 with other apps and automate routine processes without relying on custom code. Note: SAP Business One integration

• Enhancement in Role and Profile mapping of agents in Sandbox

  Hello everyone! We have brought in a modification in the way users are mapped to a particular role and profile in Sandbox. What has changed? When agents are copied from production to Sandbox: If a user's current role and profile is available in Sandbox,

• The reason I switched away from Zoho Notebook

  My main reason for switching to Zoho was driven by three core principles: moving away from US-based products, keeping my data within India as much as possible, and supporting Indian companies. With that intent, I’ve been actively de-Googling my digital

• Decimal places settings for exchange rates

  Hello, We are facing issues while matching vendor payments with banking feeds. As we often import products/services exchange rate comes into play. Currently, ZOHO allows only six digits for decimal places. We feel that conversions like JPY to INR require

• Zoho removed ability to see all Scheduled Reports!

  If you are not the owner of a scheduled report, Zoho recently removed the capability to see each scheduled report. As an admin who relies on seeing all scheduled reports being sent, this is a terrible update. Now I cannot see ANY scheduled reports...even the ones I am being sent!!  This should be a setting for admins to control.  This is a bad update.

• Automate Backups

  This is a feature request. Consider adding an auto backup feature. Where when you turn it on, it will auto backup on the 15-day schedule. For additional consideration, allow for the export of module data via API calls. Thank you for your consideration.

• GCLID and Zoho Bookings

  Is there anyway to embed a Zoho Bookings signup on a landing page and pass the GCLID information? More specifically, can this be done using auto-tagging and not manual tagging the GCLID? I know Zappier has an integration to do this but is there a better

• Merge Items

  Is there a work around for merging items? We currently have three names for one item, all have had a transaction associated so there is no deleting (just deactivating, which doesn't really help. It still appears so people are continuing to use it). I also can't assign inventory tracking to items used in past transactions, which I don't understand, this is an important feature moving forward.. It would be nice to merge into one item and be able to track inventory. Let me know if this is possible.

• Create PO from an invoice

  We are a hardware and software sales company which receives orders over the internet. We drop ship most of our products from a warehouse outside of our company. Our orders get sync'd into Zoho from our store via onesaas as invoices. It would be great

• Blueprint or Validation Rules for Invoices in Zoho Books

  Can I implement Blueprint or Validation Rules for Invoices in Zoho Books? Example, use case could be, Agent confirms from client that payment is done, but bank only syncs transactions tomorrow. in this case, Agent can update invoice status to done, and

• Resetting auto-number on new year

  Hi everyone! We have an auto-number with prefix "D{YYYY}-", it generates numbers like D2025-1, D2025-2, etc... How can we have it auto-reset at the beginning of the next year, so that it goes to D2026-1? Thanks!

• Next Page