Zoho Campaigns: An Outstanding Email Marketing Tool

Introducing Zoho Campaigns!

A product designed by Zoho, the Zoho Campaigns is made to create, deliver, and manage integrated email campaigns that can help in boosting the sales of a company and its customer base. Zoho Campaigns is actually an email marketing solution that can enable a brand to expand its reach with an exceptional capability to integrate with third-party applications such as Facebook, WordPress, YouTube, etc.

With the assistance of email marketing software such as the Zoho Campaign, a marketing individual or the marketing department of an organization can effectively work with some pre-designed templates for implementing marketing goals. The email marketing enabled with the help of Zoho is further done with the autoresponders, some follow-up emails, and optimized with the platform’s automation.

Any user can be allowed to have unprecedented access to some of the robust features that can help in increasing engagement and personalizing the email interactions for making the campaigns more effective.

Hence, Zoho Campaigns can be considered a tool for email marketing that assists users in monitoring email campaigns seamlessly by making the entire list clean and spam-free. In fact, the software is functional to a point that it also makes the users aware of which design or subject line can work more efficiently.

In this blog, we will shed a light on why Zoho Campaign is an outstanding email marketing tool. So, let’s begin:

1. Excellent Email Editor

Zoho Campaign login offers the user to maximize the functionality of an extraordinary email editor. The user has the ability to choose from the basic templates and make a customized email or create an exceptionally customized email from the HTML builder. On the other hand, one can also reuse a template or choose one of the Zoho Campaigns for the fully designed email templates.

Zoho has a drag and drop email editor that not only lets a user add images, videos, buttons, text, some HTML snippets, tables, but it also helps in changing the layout for making it customized according to the user’s requirements. Some of the new options that enable a person to add dynamic content help in showcasing numerous content pieces based on conditions lime the recipient being on a particular list or segment, custom contact fields, etc.

One can also apply numerous conditions to an email which could mean personalizing almost every aspect of an email. After the email has been created, the test versions can be sent to as many as five recipients to preview how it looks on the mobile and desktop and by the email client.

Zoho Campaign is a tool that makes sure that emails are valid and goal-oriented. For making sure that the emails are technically correct and more than likely to end up in a recipient’s inbox, the Zoho Campaigns also help in sending the test version of the first five emails while offering a reputation score which is reliant on the anti-spam factor.

2. Subscriber Management

Another benefit of Zoho Campaigns is that it helps in subscriber management. It helps the users with an option that ultimately helps in managing the subscriber information manually while adding one subscriber at a time.

However, when it is about managing the newsletters with a large subscriber base, the users have an option to streamline the process by choosing to use the API for the purpose of importing the subscriber details from Excel or the Zoho CRM.

To make sure that the email campaigns are as effective as possible, the Zoho Campaigns make it possible for the users to reach out to the audience with the help of smartphones, creating segments, and integrating the sign-up forms.

3. Efficient Contact Management

At the time when a user is adding the contacts to the Zoho Campaigns, one can choose to add as many custom fields as they like based on the information that is relatively important. For example; if a person sells tailored dresses, then the right field to add would be the size needed for making the dress.

In addition, the user can also choose the contact source, regardless of whether it comes from something like cold calling, social media, a trade exhibition, a webinar, etc. This enables a person to successfully manage the success of a campaign.

When a person adds or imports contacts, the Zoho Campaigns prompts a person to add them all to the contact list. One can create for any possible purpose such as a location, history, or any custom field. After a user is done with creating a list, they can then begin to create segments that are effectively based on a variety of criteria such as demographic data, contact source, last purchase date, subscribe date, purchase history, etc.

Zoho Campaigns is actually a customer relationship management system that can be used for efficient contact management because it offers a customizable overview of the history of all interactions that have taken place with a brand. The information could possibly include list membership, campaigns or autoresponders, social media activity, contact list updating, etc.

If a user wishes to grow the email list then the best way can be to create a sign-up form and embed the same on the website. The user can either choose to create an independent form or select one from the Zoho Campaign template.

4. Attention Attracting Newsletters

The drag and drop editor combined with the simple and customizable layout helps in building a quick and easy email campaign through the email marketing software of the Zoho Campaign.

The users are not required to begin the process from scratch because there are already pre-designed templates that are suitable for use at any given time. The images that are used in an email being created can actually be enhanced, adjusted, cropped with an image editor, etc. This actually makes the visual elements of the newsletters more streamlined.

5. Report Generation

With the help of the Zoho Campaign, one can get the reports on the per campaign as well as per list basis. Zoho Campaign is a tool for email marketing that offers a detailed insight into the analytics of all possible aspects that are mentioned on the list including the data and campaign performance per list.

This involves emails that can be opened per device, email client, operating system, bounces, any unsubscribe, number of linked segments and forms, etc. Furthermore, the campaign reports also offer a detailed analytics report on performance and insights into the recently sent campaigns, the top campaigns that a user has sent, and monthly and yearly statistics.

In fact, it is very easy to compare simultaneously. The metrics include the number of opens, the number of clicks, the number of opens on the basis of device, email client and location, performance over a certain period of time, etc. The reports are highly detailed and help the marketing teams to streamline their processes in a way that results are improved in the future.

6. Marketing Automation

Zoho Campaigns assists the companies to lay stress on significant factors that govern the business by getting rid of any manual process that includes multiple tasks and automation.

One of the best examples of a subscription campaign is getting a new member or sending a message to each person at the time when a new purchase is being made. Autoresponders can eliminate any trouble by taking care of the entire process automatically without any need for manual attention.

This platform aims to help the users stay connected with their subscribers and to make engagements much more personalized. This is exactly the reason why some features such as reminders for events such as anniversaries and birthdays are included.

7. Ease of Use

Zoho Campaign actually offers a very modern and intuitive user interface which makes it an absolute pleasure to use this email marketing software. When a person first logins to the Zoho Campaign, it comes with a checklist of certain activities that one should complete creating the first email campaign and the list of updates while completing the tasks.

The technical team of Zoho Campaigns and at times the Zoho Consultant can provide a personalized demo when a person signs up for the first time. This further helps in getting started with all the important features and understanding how a person can make the software work for some specific needs. It also offers information on some webinars that can further improve email marketing skills.

Other than this, the user experience offered by Zoho Campaigns can be counted as one of the best ever as a world-class tool for email marketing. It is very easy to navigate, intuitive, and comes with well-streamlined navigation with a drop-down menu that displays many options. Moving through every step becomes seamless and it never feels overwhelming.

Users come across some of the most helpful tips and explanations all through the app, which is available when you are using the feature as well. Almost everything is where you wish it must be and a plus button appears at the very top of the screen where a user can quickly access some of the common tasks without searching through the menus.

8. Zoho Campaigns Support

The support offered by Zoho Campaign is again exceptional. The help button takes a user to a pop-up help center, which has links to some highly knowledgeable articles, the request a demo button, and a link to the user forum that provides peer-to-peer support, some other support options, and user guides.

Zoho Campaigns also provides email support and a call back service which specifies the promptness at which support is needed by a user and also ensures that the best possible correction is offered.

Zoho Campaigns displays its support email address and a toll-free phone number, which a person a user can call 24 hours a day starting from Monday to Friday.

Final Thoughts

All the reasons mentioned above are in themselves suggestive of the fact that Zoho Campaigns is an excellent email marketing software that enhances the marketing operations of an organization.

If you want to use the functions and features of Zoho Campaigns in the best possible way, get in touch with Encaptechno which has a team of exceptional Zoho consultants. This will make sure that you get the best returns out of the software.

I hope that you learned something new :)

Cheers!

Abhi

Seasoned Zoho Authorized and Certified Partner

Feel free to contact me if you have any queries

Email: abhishek(@)encaptechno(dot)com

Call: +1-416-405-8185

• Topic Participants

• Abhishek - Zoho Partner

  

• jitendra

  

• Chase Pham

• ashervayne663

• Sticky Posts

• Marketer's Space: Proven tips to improve open rates – Part II

  Hello Marketers! Welcome back to another post in Marketer's Space! We're continuing from where we left off a fortnight ago. We ended the previous post discussing the subject line, and we'll continue from there. Let's dive right in. Pre-header Pre-header

• Tip of the week 03 - Sending emails in batches

  Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be

• Tip of the week 04 - Know about your recipients' 'prime open time.'

  In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It's

• Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube

  Hi email champs,  As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability.  Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other

• Email Deliverability Tip #3: Seal the deal with the preheader

  In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. Keep

• Recent Topics

• New in CRM: Dynamic filters for lookup fields

  Last modified on Oct 28, 2024: This feature was initially available only through Early Access upon request. It is now available to all users across all data centers, except for the IN DC. Users in the IN DC can temporarily request access using this form

• Why hybrid project management might be the best fit for you?

  Project management techniques are designed to equip teams with proven methods for easy and efficient project execution. While management teams may have apprehensions about adopting the hybrid method of project management, we’ve compiled the top reasons

• Allow all Company Users to view all projects, but only owner/admins can change projects

  I was wondering if there was a permission setting I could adjust to allow all our company users to see all projects created. Then, only the project owners and admins with the change permission. Thanks

• Seeking help to be able to search on all custom functions that are defined

  Hello I have a lot of custom functions defined (around 200) and i would like to search some specific strings in the content of those. Is there a way to accomplish that? If not, is there a way to download all existing custom functions in some files locally

• Add Bulk Section / Grid Layout Duplicate Feature in Zoho Forms Builder

  Currently in Zoho Forms, users can only duplicate individual fields. There is no option to duplicate an entire section or two-column/grid layout with all internal fields. This becomes inefficient when building structured forms such as Family Details,

• Leistungsdatum in Rechnungen (Zoho Books)

  Hallo, ist es irgendwie möglich den Leistungszeitraum in der Rechnung aufzuführen? Beste Grüße Aleks

• Zoho Trident Windows - Streams Not Visible

  Namaste We’re having an issue with Streams not being visible in Trident (Windows), which is important for us as we share many emails internally. It appears that the feature to show Streams above the Inbox folder, as seen in the default mailbox view, is

• Sales IQ Chat Widget is Only Displaying Last Name

  Can anyone suggest why the widget is only displaying "last name"?! We have the latest version of the wordpress plugin installed. Thanks Thanks!

• Shopify - Item sync from Zoho Inventory

  Hi team, We’ve connected Shopify with Zoho Inventory. We want that when an item is created in Zoho Inventory, it must create a product in Shopify. But currently, new items created in Zoho Inventory are not getting created in Shopify even after clicking

• Kill zoho meeting

  Saying the quiet part out loud. Can zoho please just give up on the idea that they can make a meeting platform and just make our workplace licenses cheaper when you remove it so people can switch to zoom or teams. Tired of the excuses, you guys cant make

• Utilisation de Zoho en conformité avec l’article 286 du Code général des impôts (CGI)

  Cher(e) client(e), Conformément à l’article 286 du Code général des impôts (CGI) impose aux entreprises assujetties à la TVA d’utiliser des systèmes de caisse ou de gestion commerciale certifiés lorsqu’elles enregistrent des ventes à des particuliers.

• Unable to Create Task as a Support Administrator

  Hello! I want to ask for help regarding creating tasks within the tickets. I am by default the Support Admin. I should be able to create tasks or activities right? But there's a prompt that I need to contact the Administrator. See photos for reference.

• Introducing Forms in Zoho Sheet

  We hereby bring you the power of ​forms in Zoho Sheet. ​Now, build and create your own customized forms using Zoho Sheet. Be it compiling a questionnaire or rolling out a survey, Zoho Sheet can do it all for you. Forms is an excellent feature that helps you collect information in the simplest of ways and having it in Zoho Sheet takes it a notch higher. Build Simple yet Powerful forms Building forms using Zoho Sheet is fairly simple. The exclusive 'Form' tab lets you create one quickly. Whether you

• Layout one survey question in a time & redirect next Page based on previous response

  I have doubt while, I am scripting survey on the Zoho where I redirecting to next page based on my previous response but didn’t get success on this. Please help me on this and tell me how I layout one survey questions in a time when I submit response

• Zoho Bookings form pre-filled with Zoho Forms in

  Hi, I've got a contact page on my website and I'd like to have the option to book an appointment (redirected to zoho bookings page) after an option is submitted on the contact form. how would I go about doing this? thanks

• Support “Other” Option with Free Text in Dropdown Fields

  Hello Zoho Bookings Team, Greetings, We would like to request an enhancement to the registration form fields in Zoho Bookings, specifically for dropdown fields. Current Limitation: At the moment, dropdown fields do not support an “Other” option that allows

• Detailed Balance Sheet for tax preparer

  I'm using the free edition of Zoho Books. My tax preparer is asking for "detailed" Profit & Loss and Balance Sheet reports which include all the activity and transactions within the various categories. The default reports do not include these details.

• Sending automated messages that appear in the ticket's conversation thread

  Good morning, esteemed Zoho Desk community, warm greetings Today I am here to raise the following problem, seeking a solution that I can implement: I need to implement an automation that allows me to send reminder messages to customers when I am waiting

• Payment Card or Identity form-fill from Vault?

  Hello! I'm working on replacing Bitwarden with Vault and one issue I've run into is that I can't find any option to fill address and payment forms from Payment Card or Identity info that has been saved in Vault. Is there a way to do this? Is it a planned

• Ability to add VAT to Retainer Invoices

  Hello, I've had a telephone conversation a month ago with Dinesh on this topic and my request to allow for the addition of VAT on Retainer Invoices.  It's currently not possible to add VAT to Retainer Invoices and it was mutually agreed that there is absolutely no reason why there shouldn't be, especially as TAX LAW makes VAT mandatory on each invoice in Europe!   So basically, what i'm saying is that if you don't allow us to add VAT to Retainer Invoices, than the whole Retainer Invoices becomes

• Time Log Reminder

  Tracking the time spent on tasks and issues is one of the most important functions of a timesheet. However, users may forget to update the time logs because they have their own goals to achieve. But, time logs must be updated at regular intervals to keep

• [Early-access] Introducing Zoho's CommandCenter - Cross-Zoho business process automation

    Resources to help Webinar recording | Documentation  Feature Restrictions Currently available on early-access only for US data center accounts Features Role CommandCenter as a Service uses signals across Zoho services to propel the movement of records

• Tip #58- Accessibility Controls in Zoho Assist: Learning- 'Insider Insights'

  Learning should be clear and interruption-free for everyone. Timely feedback plays an important role in helping users understand actions as they happen, without breaking their focus. In this post, we’ll explore the final section of Accessibility: Learning.

• ZIA "Generate Content" action doesn't have contexual data from the ticket

  "Generate Content" action doesn't have contexual data from the ticket. I try to get AI to help me with this ticket but it doesn't seem to have any ticket information as context. Although the ticket has a lot of information in it.

• Zoho Desk - Zoho FSM Integration issue on Mobile and iPad

  Hello Team, I am trying to create a Work Order (WO) using the Zoho FSM integration (Add-on Service) that is integrated with Zoho Desk. The issue is that the integration is not working on mobile devices and iPads. While I am able to create the WO, Request,

• E-File Form 1099 Directly With the IRS From Zoho Books

  The Form 1099 filing season has begun, and businesses are required to e-file certain forms with the IRS to report payments made to vendors and contractors. If your business made qualifying payments during the year, you must e-file the appropriate Form

• Suggestions for showing subscribed Topics in CRM (contact record)

  We have several Topics set up in ZMA. We also have a sync set up between ZMA and CRM. I'd like to display the subscribed topics on the CRM Contact record. This will allow the Sales team (who uses CRM) to see at a glance what topics a Contact is subscribed

• Replies sometimes creating separate ticket

  Sometimes when a customer responds to an email coming from Zoho Desk, instead of adding a reply to the original ticket, a separate ticket is created. This happens even though the response subject line contained the ticket number, and the person responding

• Re-hide fields when option is unselected

  Hi all Can anyone help me with this - when I create a 'show' field rule for when a dropdown option is selected, how to I make it so the 'show' option re-hides if that option is no longer selected?

• Custom Fields

  There is no way to add a custom field in the "Timesheet" module. Honestly, the ability to add a custom field should be available in every module.

• Consultant-Only Booking Page

  Zoho Bookings does not allow for Meeting Type OR Workspace-Wide booking pages to be turned off. This is detrimental to organizations that have territory-based or assigned accounts, because if prospects can go to these booking pages and either select the

• Custom Sorting based on other columns in table

  I need the ability to apply custom sorting to a text-based dimension in the X axis where the sorting is based on another column in the table. For example, I have a chart report where the X axis is a text label. I would like to be able to sort those text

• Feature Request: Enable Custom PDF Layout Editor for All Modules (Including Package Slips)

  Hello Zoho Community and Product Team, I am writing to share a suggestion that would significantly enhance the customization capabilities within Zoho Books. We all appreciate the power of the Custom PDF Layouts (the "New" template engine) that allows

• Is there a way to invoke deluge function from within a widget?

  Hi! I have custom functions in deluge and I was wondering whether there is any way to call this function through a widget? Something like on click of a button inside a widget, run the deluge custom function. Would this be possible?

• Can a default task Priority be set?

  The "Priority" field in the Task layout does not allow a default to be set. Is there another way of doing it? Because the current default is "None" and the Zoho Kanban board design has selected this field as critical information to surface by including

• Adding a threshold to a line chart based on date range

  I have a line chart that is tracking a percentage over time. It also has a filter for 50 different clients. I would like to create a threshold that is based on a portion of the date range. As I understand it, this would be done by adding a column to the

• Resize Signature field dynamically

  On the tablet, it is perfect. But on smaller mobile devices and PCs, both web and application, it is too small for people to sign. Is there any plan to make the signature field size dynamically in the future update?

• Zoho Creator Application - New User Not able to access the application

  In Zoho Creator, The newly added user not able to access the " Added Application" - User has received the Invitation Email, but while clicking "confirm Account" in the invitation Email, the following error message has appeared. "Sorry! you cannot accept

• Deleting Salutation Field

  We have updated our lead input screen and 'Salutation' has appeared. This is not visible in the 'Edit Pgae Layout' screen so cannot be moved to 'List of Removed Fields'  Salutation is visible in the list in 'Customization - Fields' however I can only 'Edit' or 'Replace' I cannot delete and I do not need this field on my lead input screen.  Please can you advise how to get rid of this.  Screen shots can be provided if needed.  Thank you Tasha

• Auto-Generate & Update Asset Serial Numbers using a custom function (Assets Module)

  Hello Team, I’ve been working on a script to automate one of our processes in Zoho FSM, and the core functionality has been successfully implemented. However, I’m encountering an issue related to serial number allocation, which is not working as expected.

• Next Page