10 simple e-commerce marketing tips to boost sales

Congratulations! You've finally set up that e-commerce store you've been thinking about for a long time. Hopefully it wasn't too difficult. Even if it was, the effort will be totally worth it when you start seeing some orders come through.

Now that the store is live, let's take a look at some marketing tips you can apply for sales growth.

1. Avoid cart abandonment

If you've ever shopped online, you might have added a product to the cart but then decided not to purchase it. This is known as cart abandonment.

How to fight cart abandonment:

• Build trust — Web users aren’t always comfortable providing credit card info online. Improve conversions by building more trust. For example, show some security compliance badges to assure users that transactions are safe.
  
• Offer discounted or free shipping — Customers get sticker shock after seeing how much the shipping cost adds to their order. Avoid this by offering discounted or free shipping promos.
  
• Make checkout simple — Online shoppers have a short attention span and will abandon the checkout flow if it is too complex or time-consuming. Avoid this by making the checkout process as easy and painless as possible—cart to shipping address to the payment page. Don't give-in to the temptation to include anything that disrupts that flow.
  
• Turn browsers into buyers — Many users who add items to the cart but don’t complete the purchase are just browsing with low buying intent. Incentivize these users to buy immediately by offering limited-time promos.
  
• Offer popular payment options — Customers often have strong payment preferences and only complete a purchase if their preferred method is presented. Reduce this problem by offering the most popular payment methods for your target audience.
  

2. Attract visitors with content marketing

Smart, catchy phrases on store pages can influence site visitors to buy. So, how do you get visitors to your site in the first place? While paid ads, social media posts, event sponsorship, and brochures might work, nothing generates traffic like an awesome SEO.

Optimizing your content for SEO increases the probability that search engines will show your website as the first result when somebody searches for the type of product you're selling. It's FREE, rewarding, and easy to do.

First, choose the right keywords and phrases (long-tail keywords) for your business. Think, "If I were looking for this product, what search phrases would I use in Google?" Then start writing relevant content using these, maybe in the form of informative blogs like this one;). The goal isn't to talk up your product. No one wants to feel like they're being sold to. Building trust with quality insight will improve the likelihood of a customer purchasing from you.

When you have a good 40-50 blogs, you should start seeing some organic traffic on your site. But don't stop there. Share your blog on social media. Post it everywhere. Tag people if you want, but don't spam them. That's the last thing you should do in marketing.

3. Optimize for mobile

Almost 40% of all eCommerce purchases during the 2018 holiday season were made on a smartphone, so make sure your website is optimized for mobile screens. There's no reason that the desktop version of your site should be popping up on mobile devices.

You don't want to lose out on people who do not like the way your store looks and operates on a mobile screen. Ask your website developer about mobile optimization. Alternatively, if you've built it yourself, make sure to choose a theme that is optimized for mobile devices.

4. Cultivate leads with exit-intent pop-ups

There are marketing tools to help you create pop-ups that appear when visitors try to leave your website. These can be pretty effective if used wisely—such as, giving them offers and discounts in exchange for subscribing to your email list. They track your visitor's mouse point movement, and, as soon they hover over the address bar, prompt a pop-up form on the screen.

This exit-intent pop-up offers a discount in exchange for an email address.

5. Leverage social media

As I mentioned earlier, don't shy away from social media. In fact, post as much as you can. That said, you'll get the most out of social media if you're strategic with your posting.

Make a plan. For instance, this plan could be to post four tweets, a Facebook post, four Instagram posts, two Pinterest posts, and a LinkedIn post, all this in a day. Keep in mind that you don't want to spam feeds with content that feels repetitive. It's a tricky balance to achieve—one that'll likely take some trial and error.

Using hashtags effectively will also help, especially if they're popular tags relevant to your posts. Check the trending hashtags and see if you can ride one. For instance, if you're a fashion store and you see #ThrowbackThursday is trending, share some retro fashion design and use the hashtag. This is sure to get you more impressions. You can also use GIFs or try creating some funny memes (be careful with copyright issues though).

6. Invest in Google AdWords re-marketing

If you can put some budget towards your online marketing, try Google AdWords with re-marketing. The re-marketing feature shows your online ads to your website visitors even when they leave your website.

When someone visits your site and then leaves, Google tracks their IP address. They then strategically place your ads on their partner websites that are visited from the same IP address. When your prospect sees your ad multiple times, it gives you more chances to convert.

7. Choose the right price

Pricing is probably the trickiest part of your e-commerce strategy. According to a classic study, a 1% improvement in pricing results in an average increase in profits of 11.1%. It is that huge.

Cost-based pricing is the most popular strategy. Take your cost of goods sold and add a margin that you believe the market will bear. During the initial phase of your business, you may need to work on thin margins since you'll need to provide attractive discounts and offers. Treat the discount as your marketing cost and continue with this strategy until you hit your target numbers for a month.

In fact, for the first few months, you should measure success by your number of orders rather than your total revenue.

8. Assist the customer with a live chat

An interactive live chat support widget on your site can help in many ways.

Guide a customer to the right product or ask a departing customer for their contact details so you can send them an email with the best solution and an attractive price quote.

You can also talk to a customer (who remains anonymous) ready to make a purchase and guide them through the buying experience—product navigation, adding to the cart, and the payment process.

9. Reward your loyal customers

Surprise your loyal customers with a gift on special occasions like birthdays or anniversaries. You can also set aside a fraction of your marketing budget to send surprise gifts. People love when they are treated special. Your gift might make someone's day and win you a customer for life.

10. Solicit and share customer reviews and testimonials

Find your best customers and ask for their experience shopping on your website or a review of the product they bought. Post it on your website. The more testimonials you publish, the more trust you generate for your store, which also means more sales. Feel free to post the testimonials on social media as well.

These are just a handful of ways to get your e-commerce site to flourish. If you want to dive further, there are many other marketing secrets you might want to check out.

We hope you found these tips helpful. Let us know if you applied any and if you saw any positive results.

• Topic Participants

• Vinit Tibrewal

  

• Windzoon Technologies

  

• Terry

• Sticky Posts

• 10 simple e-commerce marketing tips to boost sales

  Congratulations! You've finally set up that e-commerce store you've been thinking about for a long time. Hopefully it wasn't too difficult. Even if it was, the effort will be totally worth it when you start seeing some orders come through. Now that the store is live, let's take a look at some marketing tips you can apply for sales growth. 1. Avoid cart abandonment If you've ever shopped online, you might have added a product to the cart but then decided not to purchase it. This is known as cart abandonment.

• Marketing in a post COVID-19 world!

  Consumers across countries are increasingly spending more time on a wide variety of digital activities, right from online grocery shopping, to video conferencing, to tele-medicine. There is a good chance that you performed one or more of the following activities during this lockdown, thanks to COVID 19: Cooked a meal Made a TikTok Video Signed up for a remote learning session Consulted a doctor online (or ordered medicines online) Shopped for groceries online A study by Hunter, a food and beverage

• Inbound Marketing 101: The Foundational Blocks of Inbound Marketing Strategy

  According to a behaviour survey, 68% of the buyers use sources such as blogs to evaluate the product even before considering it. Before buying a product, we do a lot of research to learn more about the product through communities, blogs, social media,

• How Zylker doubled their webinar registrations!

  Webinars are good educational resources to gather qualified leads for your product. But what if your visitors are dropping off from your webinar landing page without signing up? What more could you do to convert visitors into registrants? This is the

• The ideology behind why features tell, but benefits sell

  Do you think there's any truth to this? Do features only tell, and benefits sell?  Well, let's see why we should focus on benefits rather than features as the great marketing wizards, David Ogilvy and Steve Jobs proved to be the best examples leveraging

• Recent Topics

• Fix the speed

  It takes ages to load on every step even though my dataset is quite small.

• Credit Note for Shipped and Fatoora pushed invoices

  We have shipped a Sales Order and created an Invoice. The Invoice is also pushed to Fatoora Now we need to create a credit note for the invoice When we try it, it says we need to create a Sales Return in the Zoho Books, we have already created a Sales

• FSM - Timesheet entires for Internal Work

  Hi FSM Team, Several of my clients have asked how they can manage internal timesheets within Zoho FSM. Since their technicians already spend most of their day working in FSM, it would be ideal if they could log all working hours directly in the FSM app.

• Add a way of clearing fields values in Flow actions

  It would be great if there was an option to set a field as Null when creating flows. I had an instance today where I just wanted to clear a long integer field in the CRM based on an action in Projects but I had to write a custom function. It would be

• Role Management

  I am creating an analytics dashboard for a company that will be utilized by its various departments such as Finance, Marketing, and HR. My goal is to design the dashboard with separate tabs for each department. Additionally, I plan to implement role-based

• Highlight a candidate who is "off limits"

  Hello: Is there a way to highlight a candidate who is "off limits"?  I would like to have the ability to make certain candidate and / or Client records highlighted in RED or something like that.   This would be used for example when we may have placed a candidate somewhere and we want everyone in our company to quickly and easily see that they are off limits.  The same would apply when we want to put a client or former client off limits so no one recruits out of there. How can this be done? Cheers,

• Announcing new features in Trident for Windows (v.1.37.5.0)

  Hello Community! Trident for Windows just received a major update, with a range of capabilities that strengthen email security and enhance communication. This update focuses on making your mailbox safer and your overall email experience more reliable.

• Early Payment Discount customize Text

  Hi, I’m currently using Zoho Books and am trying to customize the standard “Early Payment Discount” message that appears in the PDF invoice template. I’ve reviewed the documentation here: https://www.zoho.com/books/help/invoice/early-payment-discount.html

• Deprecation of SMS-based multi-factor authentication (MFA) mode

  Overview of SMS-based OTP MFA mode The SMS-based OTP MFA method involves the delivery of a one-time password to a user's mobile phone via SMS. The user receives the OTP on their mobile phone and enters it to sign into their account. SMS-based OTPs offer

• Zoho Sheet - Desktop App or Offline

  Since Zoho Docs is now available as a desktop app and offline, when is a realistic ETA for Sheet to have the same functionality?I am surprised this was not laucned at the same time as Docs.

• DKIM Now Mandatory - Changes to Zoho Forms Email Policies

  Hello Zoho Forms Users, This post is to inform you about an important update regarding the authentication of all email domains in your Zoho Forms account. This year, we are doubling down on our commitment to deliver a secure, seamless, and empowering

• Call description in notes

  When completing a call, we type in the result of the call in the description. However, that does not show up under the notes history on the contact. We want to be able to see all the calls that have taken place for a contact wihtout having to go into

• Email Address for Contact not Populating

  When I click "Send Mail" from a Contact's page, their email address does not auto populate the "To" field. How do I make this happen?

• New in CRM: Dynamic filters for lookup fields

  Last modified on Oct 28, 2024: This feature was initially available only through Early Access upon request. It is now available to all users across all data centers, except for the IN DC. Users in the IN DC can temporarily request access using this form

• Why hybrid project management might be the best fit for you?

  Project management techniques are designed to equip teams with proven methods for easy and efficient project execution. While management teams may have apprehensions about adopting the hybrid method of project management, we’ve compiled the top reasons

• Allow all Company Users to view all projects, but only owner/admins can change projects

  I was wondering if there was a permission setting I could adjust to allow all our company users to see all projects created. Then, only the project owners and admins with the change permission. Thanks

• Fail to send Email by deluge

  Hi， today I gonna update some email include details in deluge, while this msg pops up and restrict me to save but my rules has run for one year. can you tell me how to use one of our admin account or super admin account to send the email? I tried to update

• Seeking help to be able to search on all custom functions that are defined

  Hello I have a lot of custom functions defined (around 200) and i would like to search some specific strings in the content of those. Is there a way to accomplish that? If not, is there a way to download all existing custom functions in some files locally

• Totals for Sales Tax Report

  On the sales tax report, the column totals aren't shown for any column other than Total Tax. I can't think of a good reason that they shouldn't be included for the other columns, as well. It would help me with my returns, for sure. It seems ludicrous

• Add Bulk Section / Grid Layout Duplicate Feature in Zoho Forms Builder

  Currently in Zoho Forms, users can only duplicate individual fields. There is no option to duplicate an entire section or two-column/grid layout with all internal fields. This becomes inefficient when building structured forms such as Family Details,

• Leistungsdatum in Rechnungen (Zoho Books)

  Hallo, ist es irgendwie möglich den Leistungszeitraum in der Rechnung aufzuführen? Beste Grüße Aleks

• Zoho Trident Windows - Streams Not Visible

  Namaste We’re having an issue with Streams not being visible in Trident (Windows), which is important for us as we share many emails internally. It appears that the feature to show Streams above the Inbox folder, as seen in the default mailbox view, is

• Sales IQ Chat Widget is Only Displaying Last Name

  Can anyone suggest why the widget is only displaying "last name"?! We have the latest version of the wordpress plugin installed. Thanks Thanks!

• Shopify - Item sync from Zoho Inventory

  Hi team, We’ve connected Shopify with Zoho Inventory. We want that when an item is created in Zoho Inventory, it must create a product in Shopify. But currently, new items created in Zoho Inventory are not getting created in Shopify even after clicking

• Bulk upload image option in Zoho Commerce

  I dont know if I am not looking into it properly but is there no option to bulk upload images along with the products? Like after you upload the products, I will have to upload images one by one again? Can someone help me out here? And what should I enter

• Is it possible to setup bin locations WITHOUT mandating batch tracking?

  Hi fellow zoho users, I'm wondering if anyone else has a similar issue to me? I only have some products batch tracked (items with shelf life expiry dates) but I am trying to setup bin locations for my entire inventory so we can do stock counting easier.

• Kill zoho meeting

  Saying the quiet part out loud. Can zoho please just give up on the idea that they can make a meeting platform and just make our workplace licenses cheaper when you remove it so people can switch to zoom or teams. Tired of the excuses, you guys cant make

• Utilisation de Zoho en conformité avec l’article 286 du Code général des impôts (CGI)

  Cher(e) client(e), Conformément à l’article 286 du Code général des impôts (CGI) impose aux entreprises assujetties à la TVA d’utiliser des systèmes de caisse ou de gestion commerciale certifiés lorsqu’elles enregistrent des ventes à des particuliers.

• Unable to Create Task as a Support Administrator

  Hello! I want to ask for help regarding creating tasks within the tickets. I am by default the Support Admin. I should be able to create tasks or activities right? But there's a prompt that I need to contact the Administrator. See photos for reference.

• Introducing Forms in Zoho Sheet

  We hereby bring you the power of ​forms in Zoho Sheet. ​Now, build and create your own customized forms using Zoho Sheet. Be it compiling a questionnaire or rolling out a survey, Zoho Sheet can do it all for you. Forms is an excellent feature that helps you collect information in the simplest of ways and having it in Zoho Sheet takes it a notch higher. Build Simple yet Powerful forms Building forms using Zoho Sheet is fairly simple. The exclusive 'Form' tab lets you create one quickly. Whether you

• Layout one survey question in a time & redirect next Page based on previous response

  I have doubt while, I am scripting survey on the Zoho where I redirecting to next page based on my previous response but didn’t get success on this. Please help me on this and tell me how I layout one survey questions in a time when I submit response

• Zoho Bookings form pre-filled with Zoho Forms in

  Hi, I've got a contact page on my website and I'd like to have the option to book an appointment (redirected to zoho bookings page) after an option is submitted on the contact form. how would I go about doing this? thanks

• Support “Other” Option with Free Text in Dropdown Fields

  Hello Zoho Bookings Team, Greetings, We would like to request an enhancement to the registration form fields in Zoho Bookings, specifically for dropdown fields. Current Limitation: At the moment, dropdown fields do not support an “Other” option that allows

• Sending automated messages that appear in the ticket's conversation thread

  Good morning, esteemed Zoho Desk community, warm greetings Today I am here to raise the following problem, seeking a solution that I can implement: I need to implement an automation that allows me to send reminder messages to customers when I am waiting

• Introducing parent-child ticketing in Zoho Desk [Early access]

  Hello Zoho Desk users! We have introduced the parent-child ticketing system to help customer service teams ensure efficient resolution of issues involving multiple, related tickets. You can now combine repetitive and interconnected tickets into parent-child

• Please verify my account

  Hi, We have just launched our website and received media coverage in our country. Hundreds of users are signing up for our platform every day. We would like to send them a welcome email, but we are unable to do so because our ZeptoMail account has not

• Payment Card or Identity form-fill from Vault?

  Hello! I'm working on replacing Bitwarden with Vault and one issue I've run into is that I can't find any option to fill address and payment forms from Payment Card or Identity info that has been saved in Vault. Is there a way to do this? Is it a planned

• Ability to add VAT to Retainer Invoices

  Hello, I've had a telephone conversation a month ago with Dinesh on this topic and my request to allow for the addition of VAT on Retainer Invoices.  It's currently not possible to add VAT to Retainer Invoices and it was mutually agreed that there is absolutely no reason why there shouldn't be, especially as TAX LAW makes VAT mandatory on each invoice in Europe!   So basically, what i'm saying is that if you don't allow us to add VAT to Retainer Invoices, than the whole Retainer Invoices becomes

• Time Log Reminder

  Tracking the time spent on tasks and issues is one of the most important functions of a timesheet. However, users may forget to update the time logs because they have their own goals to achieve. But, time logs must be updated at regular intervals to keep

• [Early-access] Introducing Zoho's CommandCenter - Cross-Zoho business process automation

    Resources to help Webinar recording | Documentation  Feature Restrictions Currently available on early-access only for US data center accounts Features Role CommandCenter as a Service uses signals across Zoho services to propel the movement of records

• Next Page