Zoholics Europe 2025: Your Ultimate Data Analysis (Zoho Analytics) Workshop Experience

Zoholics Europe 2025: Your Ultimate Data Analysis (Zoho Analytics) Workshop Experience

Why should you attend?

This year, Zoholics Europe 2025 is putting data analysis centre stage. With a dedicated workshop designed to answer all your data-related questions, you’ll gain practical skills, real-time solutions, and expert insights that you can apply immediately in your business.
Whether you're just starting your data journey or looking to sharpen your analytics edge, this hands-on workshop will equip you with the tools and techniques you need to unlock your data’s full potential—using Zoho’s powerful analytics platforms.



Upon completing the workshop, participants will receive an Official Zoho Course Completion Certificate, and those who pass the certification exam will earn an Official Zoho Certification. The programme offers a focused learning environment where attendees can gain hands-on experience with Zoho products while exploring best practices, tips, and expert insights shared by seasoned Zoho professionals. Additionally, the course provides valuable networking opportunities, allowing participants to connect with like-minded peers, industry experts, and members of the Zoho community.

There are five Zoholics venues across Europe to choose from, so sign up for the event that appeals most to you. Details are shared below:
Together, let's transform your data into actionable insights! #ClassOfZoholics2025

Topics We'll Explore

Module 1 : Introduction

This section explores the core principles of Data Analytics and Business Intelligence (BI), highlighting how organisations use data to gain insights, make smarter decisions, and boost performance. It also delves into the impact of modern BI tools like Zoho Analytics in turning raw data into valuable strategic resources.

Module 2 : Modelling your Data for effective Analytics

  • Data Integration - Discover how to seamlessly fetch data from a wide range of sources you use—whether it's cloud applications, databases, spreadsheets, or custom systems. This session will guide you through the process of importing data, scheduling regular updates, and managing your data connections efficiently. You'll also gain a comprehensive overview of all supported import categories, helping you understand how to integrate and maintain consistent, up-to-date data across platforms.
  • Data Preparation - Gain a deep understanding of why cleaning, transforming, and shaping your data is essential for accurate and meaningful analysis. This section will walk you through best practices for preparing your data—removing inconsistencies, standardising formats, and structuring it for optimal insight. You’ll also explore the two types of formulas in depth—Formula column and aggregate formula.  
  • Data Modelling - Explore how to effectively organise and structure your data to lay a solid foundation for meaningful analysis. This section delves into the principles of data modelling, guiding you on how to define relationships between data sets, set up hierarchies, and create a logical framework that mirrors your business processes. With a well-designed data model, you can ensure that your analysis is not only accurate and consistent but also efficient and contextually relevant—empowering you to extract deeper, more actionable insights.

Module 3 : Visualisation & Dashboarding 

  • Creating Reports - Discover how to create insightful and impactful reports using a variety of visualisation models such as charts, tabular views, summary tables, and pivot charts. With Zoho Analytics, generating powerful visual reports is intuitive and requires just a few clicks. This session will guide you through the process of building both basic and advanced reports, showcasing how to leverage built-in functions to unlock deeper insights.  
  • Creating Dashboards - You’ll also explore a wide range of visualization options, including dynamic KPI widgets, which help highlight key metrics at a glance. Learn how to select and combine the right visual elements to effectively communicate your data story and support informed decision-making.

Module 4 : Unified Business Analytics for Zoho Applications and Beyond

Integrate and consolidate data from multiple applications such as Zoho CRM, Zoho Books, Zoho Campaigns, as well as various external platforms, to build a single, unified dataset. This comprehensive data fusion enables you to break down information silos and gain a holistic, cross-functional perspective of your business operations. By connecting disparate data sources, you can uncover deeper insights, identify trends across departments, and make well-informed decisions that drive overall business growth and efficiency.

Module 5 : Generative AI Powered BI 

Leverage advanced AI capabilities to effortlessly conduct statistical and predictive analyses, streamlining complex data processes without requiring extensive technical expertise. Simply pose your queries in natural, conversational language, and instantly generate detailed reports that provide meaningful, context-aware insights. This intuitive approach empowers users at all skill levels to explore data, uncover trends, and make data-driven decisions quickly and confidently—no coding or specialised training needed.

Module 6 : Collaboration and Data Story Telling

User Access, Role, and Permission Management

Implement comprehensive user access control across teams and departments. Define and manage roles with precision to ensure each user has appropriate permissions based on their responsibilities. Maintain secure collaboration by enforcing fine-grained permission settings, enabling administrators to control who can view, edit, or manage content. Support organizational compliance and operational efficiency by streamlining how users are onboarded, assigned roles, and granted access to sensitive resources.

Narrative Dashboard Creation with Integrated Visuals and Context

Transform raw data into insightful, presentation-ready dashboards that combine visual elements, contextual information, and storytelling. Create cohesive data narratives that guide your audience through key metrics, trends, and findings. Use interactive visuals, annotated highlights, and rich contextual layers to provide clarity and engagement. These dashboards are designed not just for analysis, but to communicate data-driven stories that influence decision-making and resonate with diverse stakeholders.

Module 7 : Advanced Analytics for the Pro

Harness the power of Zoho Analytics' integrated Data Science and Machine Learning Studio to take your business intelligence to the next level. Within the same BI platform, you can build and deploy custom machine learning models tailored to your specific needs—whether it’s forecasting future trends, clustering similar data points, or classifying data into meaningful categories. This unified environment eliminates the need for separate data science tools, allowing analysts and business users alike to apply advanced analytical techniques directly within their reporting workflows. Empower your organization to uncover deeper insights, predict outcomes, and make more strategic, data-driven decisions—all from a single, seamless interface.

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