【開催報告】 大阪 ユーザー交流会 2025/11/20（木）Zoho CRM Plus 活用のアイデアとデータの“見える化”

【開催報告】 大阪 ユーザー交流会 2025/11/20（木）Zoho CRM Plus 活用のアイデアとデータの“見える化”

皆さま、こんにちは。コミュニティチームの中野です。

11/20（木）に、大阪 ユーザー交流会を開催しました。本投稿では、その様子をお届けします。
当日の登壇資料などもこちらに共有しますので、参加できなかった皆さまもご参照ください。
（Zoho 社員セッションの登壇資料については、11/28(金)に開催予定の東京回の開催報告で共有いたします）

今年2回目の開催となる大阪 ユーザー交流会では、株式会社KDDIウェブコミュニケーションズ 山田さんによる
Zoho CRM Plus の事例セッションのほか、「Zoho で”見える化”した / したい自社のデータ」をテーマに
参加者同士でZoho の活用方法を共有し合うグループワークを行いました。

登壇いただいた山田さん、そして参加いただいたZoho ユーザーの皆さん、ありがとうございました！

Zoho ユーザー活用事例セッション： Zoho CRM Plus 導入プロセスと活用事例
~企画・サポート兼任体制でツールの選定からMA・CRM連携構築まで~

株式会社KDDIウェブコミュニケーションズの山田様より、Zoho CRM Plus を活用した
新サービス立ち上げから運用改善プロセスの実例についてご紹介いただきました。






















1. Zoho 導入プロジェクト背景と課題
2023年4月に新サービス、SmartRelease U 立ち上げプロジェクトを実質3人でスタートすることになり、
充分なリソースがない中で効率的な業務システムの構築が必要となりました。
「人手が増えない中で、どう仕組み化していくか」が最重要テーマとなっていました。

  

2. Zoho サービスの利用全体像 / 現在の構成に至るまでの経緯
自社サービスのリリースが想定より遅れたことで、システム検討に時間を確保できたことから、改めてサービス比較を実施しました。

その結果、
・プロダクト間の強い連携
・シンプルで分かりやすいUI
・低コストで広い範囲をカバーできる点
これらが決め手となり、Zoho Desk を中心に Zoho Forms / Campaigns の採用を決断しました。
さらに社内のマーケティングチームから外部コンサルが推奨するMAツール導入（高コスト、CRMなし）の相談を受けた際に、
それならパッケージサービスを利用しようということになり、Zoho CRM Plus を導入しました。
これにより、SalesIQ・CRM なども含めた一気通貫のデータ連携基盤が整うことになりました。加えて、大幅なコスト圧縮にも成功しました。

  


3. サービス仕様の壁：見込み客管理のためのデータの流れ
上述の最終構成の構築をするまでに様々な壁に直面しました。その中でも特に印象に残っている苦労話を共有します。

やりたかったこと：以下画像の1と3のデータを突合させて同じ顧客として管理する
仕様の壁：Forms 連携の制約 （1度に連携可能なサービスは1つのみ）

   

Zoho Forms の標準機能では2つのサービスに同時連携できない制約があり、以下の通り3つの回避策を検討しました。
しかし、どの方法にも懸念があり悩んでいたところ、意外な形で解決しました。

検討した回避策：
案1: JavaScript + APIによる実装 → 技術者リソースの制約でNG
案2: CRMフォーム機能の活用 → アクセシビリティの問題でNG
案3: メール解析機能の活用 → ベストエフォートの信頼性に懸念

最終解決策 ：CRM 連携とSalesIQ 連携の同時利用

状況: CRM 連携有効時にSalesIQ 連携を設定
結果: 両サービスへの同時連携が可能と判明
経緯: 当初は仕様上不可と認識していた
確認: Zohoサポートに問い合わせて2サービス同時連携がサポート済みと確認
成果: 理想的な形で課題解決








4. デザイナーの奮闘（Zoho Desk / Zoho Forms）
・Zoho Desk でサービスサイトと親和性の高いナレッジベースを構築
・標準フォームのカスタマイズ性が低かったが、力技でiFrameでZoho Forms を埋め込み、問い合わせフォームのアクセシビリティを担保



＜ヘルプセンターはこちら＞


＜問い合わせフォームはこちら＞


5. まとめ・今後の展望
資料内には、本投稿でカバーしきれなかった運用の工夫などについても共有がありますので、是非チェックしてみてください。

山田さん資料：


グループワーク：Zohoで"見える化"した / したい、自社の数字

Zoho を活用して、自社で見える化したデータ・今後したいデータについて、参加者同士で共有していただきました。

共有内容 一部抜粋：
・Zoho Desk（問い合わせゼロを目指すナレッジベースの構築）：ヘルプページ閲覧数のデータ収集、検索キーワードの分析
・CRMのケイデンス機能活用：ケイデンス内のステップ（電話・メール・タスク）の完了率/未完了ステップを見える化

  

最後に

次回以降のコミュニティイベントは、以下の通りの開催を予定しています。
枠に限りがありますので、参加を希望される方はお早めに参加登録をお願いします。

11/28（金）18:00～　東京 ユーザー交流会 （AP新橋）
詳細・申し込みはこちら▷▷https://www.zohomeetups.com/tokyo2025vol4

12/18（木）14:00～　ユーザー同士で課題解決！ Zoho ワークアウト オンライン

 
 

今後ともZoho コミュニティをよろしくお願いいたします！
ゾーホージャパン コミュニティチーム

    • Sticky Posts

    • 【6/22〜6/24開催】Zoho CRM 管理者向けトレーニングのご案内

      「Zoho CRMを導入したばかりで、初期設定や基本操作に不安がある」、「短期間で基礎から理解を深め、運用開始までをスムーズに行いたい」「Zoho CRMを基礎から再度学び直したい」といった課題や要望をお持ちの管理者に向け、Zoho CRM 管理者向けオンライントレーニングを実施します。 2022年6月の開催回よりトレーニング内容を刷新し、有償にて実施いたします。   ─────────────────────────────────── ＞詳細・お申し込みはこちら：https://www.zoho.com/jp/crm/crmtraining/

    • 【12/17(金)Meetup開催】参加者にはノベルティプレゼント！Zoho サービス相談会/情報交換会もあります

      こんにちは、Zoho Japan コミュニティチームの今成です。 12月17日（金）16:00から、今年最後のMeetup(ユーザー交流会)を開催します！ ●詳細はこちら：https://www.zohomeetups.com/ZohoJapanCommunityMeetup2021vol4/ 前半は今年9月にZoho サービスを導入したユーザー様のセッションとして、現状の利用状況とこれからどのようにZoho サービスを利用していくか、これからの構想談をお話いただきます。 後半では、Zoho CRM

    • 【6/29(火) 初心者向け】カスタム関数勉強会のご案内

      先日のMeetupでも告知しましたが、以前より多くのユーザーさまからご要望いただいていたZoho の「カスタム関数」に関する基本の勉強会を6/29(火) 17:00に、開催します！ 関数の基本的な書き方や、Zoho CRM で活用できる関数例のデモなどについて、Zoho の技術メンバーがわかりやすく解説します。 関数の基本を掴みたい方はぜひ、ご参加くださいませ。 ＞＞申し込みはこちら：‌attend.zoho.com/luy0 以下詳細です。 ーーーーーーーーーーー 日時：6月29日(火) 17:00~

    • 【3/19(金)】Meetup(ユーザー交流会)開催のご案内。Zoho CRM ユーザー事例やZoho Sign の紹介、Zoho CRM 相談会など

      こんにちは、Zoho Japan コミュニティチームの今成です。 2021年1回目となるMeetupを、3月19日（金）16:00~ 開催いたします！ ●詳細はこちら：https://www.zohomeetups.com/ZohoJapanOnlineMeetup2021vol1 毎回好評のZoho ユーザーさまによる活用事例をはじめ、Zoho の電子署名ツール「Zoho Sign」の製品デモや、グループディスカッションをご用意しています。 前半/後半のみのご参加も可能ですので、お気軽にご参加ください！

    • 【12/17(木) 16:00-】ユーザー同士で情報交換を行う、グループディスカッションもあります。オンラインMeetup Vol.4 開催のお知らせ

      Zoho コミュニティチームの今成です。最近寒くなってまいりましたが、みなさまいかがお過ごしですか？ Zoho Japan Communityでは、今年最後のオンラインMeetup（ユーザー交流会）を開催いたします！以下、詳細のご案内です。 ーーーーーーーーーーーーーーーーーーーーー ＜日時＞2020年12月17日(木) 16:00-18:00 ＜参加費＞無料 ＜開催方法＞オンライン ＜概要＞ 前半（16:00〜17:00）  自社活用事例「Zoho 社員は、1日の中でどのサービスをどれくらい使っているのか」（ゾーホージャパン株式会社　コミュニティチーム）

    • Recent Topics

    • Introducing Forms in Zoho Sheet

      We hereby bring you the power of ​forms in Zoho Sheet. ​Now, build and create your own customized forms using Zoho Sheet. Be it compiling a questionnaire or rolling out a survey, Zoho Sheet can do it all for you. Forms is an excellent feature that helps you collect information in the simplest of ways and having it in Zoho Sheet takes it a notch higher. Build Simple yet Powerful forms Building forms using Zoho Sheet is fairly simple. The exclusive 'Form' tab lets you create one quickly. Whether you

    • Layout one survey question in a time & redirect next Page based on previous response

      I have doubt while, I am scripting survey on the Zoho where I redirecting to next page based on my previous response but didn’t get success on this. Please help me on this and tell me how I layout one survey questions in a time when I submit response

    • Zoho Bookings form pre-filled with Zoho Forms in

      Hi, I've got a contact page on my website and I'd like to have the option to book an appointment (redirected to zoho bookings page) after an option is submitted on the contact form. how would I go about doing this? thanks

    • Support “Other” Option with Free Text in Dropdown Fields

      Hello Zoho Bookings Team, Greetings, We would like to request an enhancement to the registration form fields in Zoho Bookings, specifically for dropdown fields. Current Limitation: At the moment, dropdown fields do not support an “Other” option that allows

    • Sending automated messages that appear in the ticket's conversation thread

      Good morning, esteemed Zoho Desk community, warm greetings Today I am here to raise the following problem, seeking a solution that I can implement: I need to implement an automation that allows me to send reminder messages to customers when I am waiting

    • Introducing parent-child ticketing in Zoho Desk [Early access]

      Hello Zoho Desk users! We have introduced the parent-child ticketing system to help customer service teams ensure efficient resolution of issues involving multiple, related tickets. You can now combine repetitive and interconnected tickets into parent-child

    • Payment Card or Identity form-fill from Vault?

      Hello! I'm working on replacing Bitwarden with Vault and one issue I've run into is that I can't find any option to fill address and payment forms from Payment Card or Identity info that has been saved in Vault. Is there a way to do this? Is it a planned

    • Ability to add VAT to Retainer Invoices

      Hello, I've had a telephone conversation a month ago with Dinesh on this topic and my request to allow for the addition of VAT on Retainer Invoices.  It's currently not possible to add VAT to Retainer Invoices and it was mutually agreed that there is absolutely no reason why there shouldn't be, especially as TAX LAW makes VAT mandatory on each invoice in Europe!   So basically, what i'm saying is that if you don't allow us to add VAT to Retainer Invoices, than the whole Retainer Invoices becomes

    • Time Log Reminder

      Tracking the time spent on tasks and issues is one of the most important functions of a timesheet. However, users may forget to update the time logs because they have their own goals to achieve. But, time logs must be updated at regular intervals to keep

    • [Early-access] Introducing Zoho's CommandCenter - Cross-Zoho business process automation

        Resources to help Webinar recording | Documentation  Feature Restrictions Currently available on early-access only for US data center accounts Features Role CommandCenter as a Service uses signals across Zoho services to propel the movement of records

    • Tip #58- Accessibility Controls in Zoho Assist: Learning- 'Insider Insights'

      Learning should be clear and interruption-free for everyone. Timely feedback plays an important role in helping users understand actions as they happen, without breaking their focus. In this post, we’ll explore the final section of Accessibility: Learning.

    • ZIA "Generate Content" action doesn't have contexual data from the ticket

      "Generate Content" action doesn't have contexual data from the ticket. I try to get AI to help me with this ticket but it doesn't seem to have any ticket information as context. Although the ticket has a lot of information in it.

    • Zoho Desk - Zoho FSM Integration issue on Mobile and iPad

      Hello Team, I am trying to create a Work Order (WO) using the Zoho FSM integration (Add-on Service) that is integrated with Zoho Desk. The issue is that the integration is not working on mobile devices and iPads. While I am able to create the WO, Request,

    • E-File Form 1099 Directly With the IRS From Zoho Books

      The Form 1099 filing season has begun, and businesses are required to e-file certain forms with the IRS to report payments made to vendors and contractors. If your business made qualifying payments during the year, you must e-file the appropriate Form

    • Suggestions for showing subscribed Topics in CRM (contact record)

      We have several Topics set up in ZMA. We also have a sync set up between ZMA and CRM. I'd like to display the subscribed topics on the CRM Contact record. This will allow the Sales team (who uses CRM) to see at a glance what topics a Contact is subscribed

    • Replies sometimes creating separate ticket

      Sometimes when a customer responds to an email coming from Zoho Desk, instead of adding a reply to the original ticket, a separate ticket is created. This happens even though the response subject line contained the ticket number, and the person responding

    • Re-hide fields when option is unselected

      Hi all Can anyone help me with this - when I create a 'show' field rule for when a dropdown option is selected, how to I make it so the 'show' option re-hides if that option is no longer selected?

    • Custom Fields

      There is no way to add a custom field in the "Timesheet" module. Honestly, the ability to add a custom field should be available in every module.

    • Consultant-Only Booking Page

      Zoho Bookings does not allow for Meeting Type OR Workspace-Wide booking pages to be turned off. This is detrimental to organizations that have territory-based or assigned accounts, because if prospects can go to these booking pages and either select the

    • Call result pop up on call when call ends

      I’d like to be able to create a pop up that appears after a call has finished that allows me to select the Call Result. I'm using RingCentral. I have seen from a previous, now locked, thread on Zoho Cares that this capability has been implemented, but

    • Custom Sorting based on other columns in table

      I need the ability to apply custom sorting to a text-based dimension in the X axis where the sorting is based on another column in the table. For example, I have a chart report where the X axis is a text label. I would like to be able to sort those text

    • Feature Request: Enable Custom PDF Layout Editor for All Modules (Including Package Slips)

      Hello Zoho Community and Product Team, I am writing to share a suggestion that would significantly enhance the customization capabilities within Zoho Books. We all appreciate the power of the Custom PDF Layouts (the "New" template engine) that allows

    • Is there a way to invoke deluge function from within a widget?

      Hi! I have custom functions in deluge and I was wondering whether there is any way to call this function through a widget? Something like on click of a button inside a widget, run the deluge custom function. Would this be possible?

    • Can a default task Priority be set?

      The "Priority" field in the Task layout does not allow a default to be set. Is there another way of doing it? Because the current default is "None" and the Zoho Kanban board design has selected this field as critical information to surface by including

    • Adding a threshold to a line chart based on date range

      I have a line chart that is tracking a percentage over time. It also has a filter for 50 different clients. I would like to create a threshold that is based on a portion of the date range. As I understand it, this would be done by adding a column to the

    • Resize Signature field dynamically

      On the tablet, it is perfect. But on smaller mobile devices and PCs, both web and application, it is too small for people to sign. Is there any plan to make the signature field size dynamically in the future update?

    • Super Admin Logging in as another User

      How can a Super Admin login as another user. For example, I have a sales rep that is having issues with their Accounts and I want to view their Zoho Account with out having to do a GTM and sharing screens. Moderation Update (8th Aug 2025): We are working

    • Zoho Creator Application - New User Not able to access the application

      In Zoho Creator, The newly added user not able to access the " Added Application" - User has received the Invitation Email, but while clicking "confirm Account" in the invitation Email, the following error message has appeared. "Sorry! you cannot accept

    • Deleting Salutation Field

      We have updated our lead input screen and 'Salutation' has appeared. This is not visible in the 'Edit Pgae Layout' screen so cannot be moved to 'List of Removed Fields'  Salutation is visible in the list in 'Customization - Fields' however I can only 'Edit' or 'Replace' I cannot delete and I do not need this field on my lead input screen.  Please can you advise how to get rid of this.  Screen shots can be provided if needed.  Thank you Tasha

    • Auto-Generate & Update Asset Serial Numbers using a custom function (Assets Module)

      Hello Team, I’ve been working on a script to automate one of our processes in Zoho FSM, and the core functionality has been successfully implemented. However, I’m encountering an issue related to serial number allocation, which is not working as expected.

    • Zoho Mail iOS app update: Access Delegated Mailbox.

      Hello everyone! You can now access the delegated mailbox from within the iOS version of the Zoho Mail app. To access the delegated mailbox: Open the Zoho Mail app. Go on to the 'Email' module. Tap the profile picture. Choose the delegated mailbox Please

    • How to convert Lead's country field from Text to Pick List

      Hi, I would like to change the default country field in ZCRM from text to pick list. It looks like not I can't delete default country field and recreate it as pick list nor can i create an new custom field country because such a label belong to default field. So what do I have to do? Any ideas? L

    • How create a draft via workflow?

      I wish to create a workflow rule for specific emails that creates a draft response - not an automatic email reply, but just a draft with a set response ready to be verified by an agent who can then manually select recipients. Alternatively, the workflow

    • New feature: Invite additional guests for your bookings

      Hello everyone, Greetings from Zoho Bookings! We are happy to announce the much-awaited feature Guest Invite, which enhances your booking experience like never before. This feature allows additional participants to be invited for the bookings to make

    • Improved Contact Sync flow in Google Integration with Zoho CRM

      Hello Everyone, Your contact sync in Google integration just got revamped! We have redesigned the sync process to give users more control over what data flows into Google and ensure that this data flows effortlessly between Zoho CRM and Google. With this

    • Image field in custom module

      Hi guy, Is there any hope of adding a custom image field in the custom module? We created a custom module to keep track of assets, and it would be helpful if we could attach an image to the record. Thanks Rudy

    • Cannot reorder fields in Page Layout in Expenses and Purchase Requests

      It is very inconvenient that the custom fields in Page Layout cannot be re-ordered. The only way is to remove the fields and re-create them; however, it is impractical. This would affect the reports and dashboards we are having. Not able to re-order the

    • الخصم على مستوى فاتورة المبيعات

      السلام عليكم ورحمة الله وبركاته مطلوب في إنشاء خصم على مستوى فاتورة المبيعات وليس على مستوى البند أريد معرفة الطريقة؟

    • VAT and Taxes option not available

      Dear ZOHO Team , The VAT and Taxes options in my ZOHO books account not available,I tried to find how to enable or check the way to use this option but unfortunately couldn't find it anywhere ,I'm in UAE ,kindly let me know what to do to solve this issue

    • Default Tagging on API-generated Transactions

      If one assigns tags to an Item or Customer, those tags get auto-populated in each line item of an Invoice or Sales Order when one creates those documents. However, if one creates the Sales Order or Invoice via the API (either directly coding or using

    • Next Page