Best Way to Update Subscriber Preferences for an Existing List?

Best Way to Update Subscriber Preferences for an Existing List?

We currently have a mailing list of over 43,000 contacts in Zoho Campaigns, and we’re looking to segment our list based on subscriber content preferences—things like Free Webinars, Local Training, Store Specials, and New Product Announcements.

We’d like to send an email asking existing subscribers to update their preferences, and then use that data to create targeted segments for future campaigns. My questions are:

1. What’s the best way to collect these preferences—should we use a signup form with custom fields, a survey, or a preference center?

2. Can we do this using just Zoho Campaigns (we’re not using Zoho CRM)?

3. Once preferences are collected, how do we set up segmentation based on the selected topics?

4. Is there a way to include a “Manage Preferences” link directly in our email footer for ongoing access?

Appreciate any guidance or best practices from those who’ve done something similar!

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