Introducing Connected Records to bring business context to every aspect of your work in Zoho CRM for Everyone

Introducing Connected Records to bring business context to every aspect of your work in Zoho CRM for Everyone

Hello Everyone,

We are excited to unveil phase one of a powerful enhancement to CRM for Everyone - Connected Records, available only in CRM's Nextgen UI.

With CRM for Everyone, businesses can onboard all customer-facing teams onto the CRM platform to provide the best services for their customers. Teams work in their own designated spaces on the platform, and more often than not, business context gets lost as tasks transition from one team to another. To address this challenge, we have introduced Connected Records, a powerful feature that will help multiple teams coordinate seamlessly. Connected records enable teams to focus on their processes while the CRM handles coordination, delivering the right customer context to the right team at the right time.

So what are connected records? 

Connected records help users link records between two modules. This feature helps improve coordination across teams and eliminate the need to rely on email and chat for task coordination. 

Whether it's linking a deal to a product demo request and then linking the same deal to an onboarding request when the deal is closed won or linking a deal directly to a contract request or to a customer advocacy request if the onboarding is successful, this feature ensures all teams have the right context at the right time to execute their work. (See image below)


From the above image, we can understand that the connection for each record will differ depending on the specific task or use case, making it unique to that record.

How can you create connected records?

You can create connected records in two ways :
  • Manual creation : Create connected records manually from within an organization module linking it to a record in the team module or from within a team module linking it to another team module.

    For instance, we can create a product demo record in the pre-sale team module directly from a new deal in the deals module or create a customer advocacy record in the advocacy team modules directly from an onboarding record in the onboarding team module.

  • Auto-connect records using workflows : When you have a clear outline of the various steps in your sales process, you can connect records from one step to another automatically using a workflow rule.

    For instance, we can automatically create an onboarding record in the onboarding team module when the deal stage is marked as closed won or create a win/loss analysis record in the marketing team module when the deal stage is marked as closed lost. This will help maintain continuity between the two steps and also provide the teams working on these records at both steps with clear customer context.      

What else do connected records offer? 

With connected records, requesters can raise requests from any module instead of navigating to the My Requests tab every time.
When records are linked between two modules, users can use public fields to display record details to team members who are not part of the module, so essential information is available for those members to complete their process efficiently. 

Use Case: Managing a Deal in CRM with Connected Records  

A prospect has inquired about a product for their business, leading to the creation of a deal record named Zylker Deal in the CRM system. To ensure the deal progresses smoothly and is closed successfully, multiple teams need to collaborate and access relevant data to execute their processes for this deal. Imagine the number of emails or chat messages required to coordinate this process across teams. This is precisely where connected records come into play.

With connected records, the Zylker deal record can be connected across various modules managed by different teams within the CRM platform, enabling the deal to be closed successfully. This eliminates the need to rely on emails and chats, providing a seamless way to link and share critical information across teams.

Let's see how this can be done:

Step 1 : Linking the Deal to the Case Study Module

The first step involves connecting the Zylker Deal record with the Case Study module managed by the Marketing team. This allows the sales team to access the relevant case study to persuade the prospect and strengthen their decision to purchase the product.

The sales executive can manually create a connected record from the Zylker Deal record of the Deal module directly to the Case Study module. Thereby, requesting the marketing team for a relevant case study and creating a connection from an org module to a team module.


Step 2 : Connecting the deal record to the Demo Module

If the prospect is convinced and is moved to the second step, they will require a demo of the product. So, the deal record can be linked to the Demo module managed by the Pre-sales team.

The sales executive can manually create a connected record from the Zylker  deal record from the Deals Module directly to the Demo module. Thereby raising a request to the Pre-sales team to conduct a demo for the prospect and creating a connection between two team modules.



From Step 1 and Step 2, we understand that each record's connection will be different. They will differ on a record level based on the use case or task at hand. Connected records will achieve connections between org modules and team modules or between two team modules.  

Step 3 : Onboarding After the Deal is Closed (Won)

The prospect likes the demo and decides to purchase the product. Once the Zylker Deal is successfully closed as won, the deal record can be linked to the Onboarding module managed by the onboarding team. This facilitates the transition from sales to onboarding, and most often, manually creating an onboarding request for every record that reaches the Deal won stage can be time-consuming and repetitive for the sales team. So they can simply automate this process.

This can be done by setting up a workflow rule to automatically connect records from one module to another. So the sales executive can set up a workflow rule saying whenever a new record is created with the deal won stage, create a new connected record in the onboarding team module, thus automatically raising a request to assist the customer in setting up their account.


Thus, when you know your sales pipeline, you can create a connected record from within a workflow to link a record from one step to the next.

Step 4 : Linking to the Training Team for Ongoing Assistance

Finally, after the customer completes the onboarding process, they can choose to receive training to use the product efficiently. So the Zylker deal record can be connected to the Training module managed by the Training team.

Here, the sales executive being assigned as the requester for the Training team can raise a request directly from the Zylker Deal record of the Deals module to the Training module instead of navigating to his My Request tab to do so. This step ensures that the customer receives proper guidance in using the product’s features through training sessions, enhancing their overall experience and satisfaction.

Why is connected records more suitable than a lookup relation?

One may argue that linking of modules can be achieved by a lookup relation as well. However, the key difference between a Look-up and Connected Record relationship is flexibility. Connected Records are dynamic and flexible and can link any two modules anytime, whereas Look-up relationships are not dynamic and should be configured by the admin during the CRM configuration.  


We hope this new enhancement brings you as much excitement as it does to us, and that your work is simplified as you navigate through the new version of CRM. Please reach out to us in the comments below if you have questions about this enhancement.


 

    • Recent Topics

    • Price List

      II want to restrict the items to display in sales, quote, etc for which custom rates are added in price list. How I can do the same in Zoho books

    • Let’s Talk Recruit: Still switching tabs to source?

      Welcome back to the Let’s Talk Recruit series. Let’s talk about how you actually source talent. Do you open multiple job boards every single time a role opens? Run the same keyword searches you ran yesterday? Download, upload, rename, and then do it again

    • Kaizen #231 - Embedding Zoho Desk Tickets in Zoho CRM

      Hello, CRM Wizards! This week, let us enhance cross-team visibility between Zoho CRM and Zoho Desk. We will use the Zoho Request Client inside a Related List widget to display open Zoho Desk tickets directly within the Contact record in Zoho CRM. This

    • Introducing a smarter, faster, and more flexible charting experience

      Hello Zoho Sheet users, We're delighted to share the latest news about a major update to charts in Zoho Sheet! The new version supports dynamic data ranges, granular styling options, faster loading, and other interesting enhancements that allow you to

    • Introducing Job Alerts

      Keeping candidates engaged beyond their first application is one of the most consistent hiring challenges. Many interested candidates simply do not revisit career sites regularly, which can result in missed opportunities and reduced re-applications. To

    • Task status - completed - other options

      I have a dumb question I know i can make custom statuses for the tasks - but is there anyway to make additional "completed" statuses like for instance if i have a task "call back customer" and i leave a vm for them to call back marking it "completed -

    • Bank feed integration First Abu Dhabi Bank (FAB) to Zoho? (UAE)

      Hello everyone, Is First Abu Dhabi Bank in the list of banks available for bank feed integration with Zoho Books? Thank you.

    • How to Export Filtered List of Contacts?

      This seems like it should be simple, but I'm stymied. I'm trying to export a filtered list of my Contacts for analysis in a spreadsheet. The use case is that I'm an ecom business based in the US. The bulk of our customers are individuals stored as Contacts.

    • Quick Create needs Client Script support

      As per the title. We need client scripts to apply at a Quick Create level. We enforce logic on the form to ensure data quality, automate field values, etc. However, all this is lost when a user attempts a "Quick Create". It is disappointing because, from

    • can we add product images in Zoho CRM Quote PDF template?

      I want to create a quotation format in Zoho CRM similar to the attached PDF, where each product is displayed in a table with rpoduct image I need the product image to appear inside the line items section of the quote. However, while checking the Quote

    • Does Zoho Writer have Dropdowns

      I want to add a drop down field in Zoho writer. Is this possible?

    • Facturation électronique 2026 - obligation dès le 1er septembre 2026

      Bonjour, Je me permets de réagir à divers posts publiés ici et là concernant le projet de E-Invoicing, dans le cadre de la facturation électronique prévue très prochainement. Dans le cadre du passage à la facturation électronique pour les entreprises,

    • Connecting Multiple WooCommerce Stores to a Single Zoho Marketing Automation Account

      Is it possible to connect multiple WooCommerce stores to a single Zoho Marketing Automation account?

    • Service Title in Service Report Template Builder

      I am currently working on the Service Report Template Builder in Zoho FSM. I have created three separate service report templates for different workflows: Preventive Maintenance Report Requested Service Report Installation Report My issue is that I cannot

    • Update: New Security Admin Role

      Hello Zoho Directory Admins! This post is to highlight the recent role and permission changes introduced as part of the security enhancements. Previously, Helpdesk Admins had the security permissions and were responsible for managing the security configurations

    • Client Script | Update #14 - Client Script Support for Quick Create

      Hello Everyone! We are back with another exciting and highly awaited update in Client Script! Over the past months, many of you shared your insights and requests, asking for the power to extend Client Script functionality to Quick Create forms. This capability

    • I'd like to suggest a feature enhancement for SalesIQ that would greatly improve the user experience across different channels.

      Hello Zoho Team, Current Limitation: When I enable the pre-chat form under Brands > Flow Controls to collect the visitor’s name and email, it gets applied globally across all channels, including WhatsApp, Messenger, and Instagram. This doesn't quite align

    • The Social Playbook - February edition: Why moment marketing works (and how brands use it)

      Imagine the final season of your favorite series is about to drop. Your entire feed is talking about it. Trailers everywhere. Fan theories. Hype at 100%. Now your go-to burger place launches a limited-edition meal box themed around that series—custom

    • PDF Attachment Option for Service Reports

      Hello Team, I would like to check with you all if there is an option to attach PDF documents to the service reports. When I try to attach a file, the system only allows the following formats: JPEG, JPG, and PNG. Could you please confirm whether PDF attachments

    • Cliq Bots - Post message to a bot using the command line!

      If you had read our post on how to post a message to a channel in a simple one-line command, then this sure is a piece of cake for you guys! For those of you, who are reading this for the first time, don't worry! Just read on. This post is all about how

    • 【Zoho CRM】営業日のロジックに関するアップデート

      ユーザーの皆さま、こんにちは。コミュニティチームの中野です。 今回は「Zoho CRM アップデート情報」の中から、営業日のロジックに関するアップデートをご紹介します。 本アップデートにより、ワークフローにおける営業日の計算方法が改善されました。 週末などの非営業日にワークフローのトリガーが発生した場合でも、 「+0」「+1」「+2 営業日」といった設定が、意図どおりに正確に動作するようになりました。 営業日に基づくワークフローでは、日付項目を基準に「何営業日後に処理を実行するか」を指定します。

    • Merged cells are unmerging automatically

      Hello, I have been using Zoho sheets from last 1 year. But from last week facing a issue in merged cells. While editing all merged cells in a sheet became unmerged. I merged it again, but it again unmerged. In my half an hour work I have to do this 3-4

    • Introducing Built-in Telephony in Zoho Recruit

      We’re excited to introduce Built-in Telephony in Zoho Recruit, designed to make recruiter–candidate communication faster, simpler, and fully traceable. These capabilities help you reduce app switching, handle inbound calls efficiently, and keep every

    • Just want email and office for personal use

      I am unclear as how to how I would have just a personal email (already do have it and love it) and get to use docs, notebook, workdrive etc. In other words mostly everything I had a google. I find gocs can be free with 5gb and so can mail with 5gb. Are

    • Unable to change the "credentials of login user" option when creating a connection

      I want to create a new Desk connection where the parameter to use 'credentials of login user' is set to YES. I'm able to create a new connection but am never given the option to change this parameter. Is this a restriction of my user profile, and if so,

    • Show backordered items on packing slip

      Is it possible to show a column on the Packing Slip that shows number of backordered items when a PO is only partially filled? I would also like to see the Backordered column appear on POs after you receive items if you didn't get ALL of the items or partial amounts of items. And lastly, it would be nice to have the option of turning on the Backordered column for invoices if you only invoice for a partial order. -Tom

    • Zoho Sheet for Desktop

      Does Zoho plans to develop a Desktop version of Sheet that installs on the computer like was done with Writer?

    • Zoho CRM Community Digest - January 2026 | Part 1

      The new year is already in motion, and the Zoho CRM Community has been buzzing with steady updates and thoughtful conversations. In this edition, we’ve pulled together the key product enhancements, Kaizen learnings, and helpful discussions from the first

    • Zoho CRM Feature Requests - SMS and Emails to Custom Modules & Time Zone Form Field

      TLDR: Add Date/Time/Timezone form field, and be able to turn off auto timezone feature. Allow for Zoho Voices CRM SMS Extension to be able to be added to custom modules, and cases. Create a feature that tracks emails by tracking the email chain, rather

    • Introducing Bigin's Add-in for Microsoft Outlook

      Hello Everyone, Email is an important way to communicate with customers and prospects. If you use Outlook.com for emails and Bigin as your CRM, the Outlook Add-in helps you connect them easily so you can see your Bigin contact details right inside Outlook.com.

    • Ask the Expert – Zoho One Admin Track : une session dédiée aux administrateurs Zoho One

      Vous administrez Zoho One et vous vous posez des questions sur la configuration, la gestion des utilisateurs, la sécurité ou encore l’optimisation de votre back-office ? Bonne nouvelle : une session Ask the Expert – Zoho One Admin Track arrive bientôt,

    • Zoho Commerce

      Hi, I have zoho one and use Zoho Books. I am very interested in Zoho Commerce , especially with how all is integrated but have a question. I do not want my store to show prices for customers that are not log in. Is there a way to hide the prices if not

    • How to Associate Zoho Projects in Zoho CRM

      Hi I need script for associating projects in zoho projects to particular Account in zoho CRM side. It can be done manually but I need the automation for this process. There are no api regarding associating a project in zoho crm account. Need assistance

    • Add Claude in Zoho Cliq

      Let’s add a real AI assistant powered by Claude to your workspace this week, that your team can chat with, ask questions, and act on conversations to run AI actions on. This guide walks you through exactly how to do it, step by step, with all the code

    • Need to set workflow or journey wait time (time delay) in minutes, not hours

      Minimum wait time for both Campaigns workflows and Marketing Automation journeys is one hour. I need one or the other to be set to several minutes (fraction of the hour). I tried to solve this by entering a fraction but the wait time data type is an integer

    • Editing Item Group to add Image

      I did not have the image of the product when the Item Group was created. Now I have the product image, and would like to associate/add to the Item Group. However the Item Group Edit functionality does not show/allow adding/changing image. Please hel

    • Zoho Books - France

      L’équipe de Zoho France reçoit régulièrement des questions sur la conformité de ses applications de finances (Zoho Books/ Zoho Invoice) pour le marché français. Voici quelques points pour clarifier la question : Zoho Books est un logiciel de comptabilité

    • New in Office Integrator: Download documents as password-protected PDFs

      Hi users, We're excited to introduce password-protected PDF as a download option in Zoho Office Integrator's document editor. This allows you to securely share confidential information from within your web app. Highlights of the password-protected PDF

    • Sales IQ - Zobot en multilangue

      Bonjour, J'ai un Zobot installé sur mon site depuis longtemps. J'ai ajouté plusieurs langues, dans la configuration et dans le générateur de bot sans code Pourtant, le Chat continue à s'afficher en Francais. Comment enclencher le multilangue en front

    • Streamlining E-commerce Photography with AI Background Tools

      Hey Zoho Community, I’ve been messing around with ways to make product images less of a headache for fashion brands on Zoho Commerce. You know how boring generic backdrops can get, and how much time traditional photoshoots eat up, right? I tried out this

    • Next Page