A/B Testing Idea #1: Place irresistible and clear CTA buttons

A/B Testing Idea #1: Place irresistible and clear CTA buttons

Are you wasting much of your time and effort A/B testing every single idea that pops into your head, yet you're not generating sufficient traffic to your website? Don't worry—we've got you.
 
We'd like to introduce you to the A/B Testing Ideas learning series, a collection of easy-to-use design tips to A/B test your website pages. This series will include techniques to effectively optimize various elements on your website and boost conversion rates in a short time. These ideas can also give you a strong framework to start your conversion rate optimization and discover what design changes work best for your website. Do Follow the page and post your comments about the content shared in the comment box below.

So, here is our first post in the series: Place irresistible and clear CTA buttons



As we know, the basic intention of any website is to make somebody do something—for example, getting visitors to fill in a form, download a PDF, or purchase an item. And, of course, the best way to make visitors perform these actions is through the simple CTA (call-to-action) buttons placed on your web page, such as "Buy now", "Learn more", or "Sign up" links.

However, at times you might notice that your website is getting a good traffic but the conversions obtained on your CTA are poor. This is exactly when you need to A/B test your CTA buttons. In today’s post, we'll learn a few simple, yet powerful, CTA testing ideas to maximize conversions and recover those lost leads on your site.

So how do you create and test a persuasive CTA?

There are three parts to look at: the text, the position, and the graphical presentation of the CTA on your web page.
 
Testing the CTA words
Good CTA copy is more than just text. In general, CTA copy that speaks directly to your visitor outperforms generalized CTA copy. Here are a few points to consider while crafting your CTA copy:
  • Decide what action you want your audience to take and describe what will happen next—for example, use text like “Subscribe to our blog " or "Request a product demo" and not "Subscribe" or "Register here." This will tell visitors what to expect by clicking on the CTA.

  • Start with action-oriented words in your CTA like "read," "download," "call," and more. This can make your button stand out from the rest of the page content and convince visitors to click it instantly.

  • Create a sense of urgency with words like “today,” “now,” or “in the next 24 hours” in your CTAs to garner those extra clicks with less effort.
Focusing on the above tips can help you kindle your audience’s emotion towards your products/services, build a sense of trust in your business, and eventually achieve your website goal.

A few examples of good CTA copy you can test out include:
  • Using a "Grab my ebook" CTA on the web page  instead of a CTA that just instructs visitors to “Download.” This will create a more personal touch and draw interest towards the button.



  • Using a "Access courses for free" CTA instead of an overused "Sign up" button to build connections and boost sign ups on your newly developed elearning website.

Extra tip: Your CTA buttons should always have a healthy chunk of white space surrounding them. White space helps instantly grab your visitors' attention and adds focus to your button.

Testing the CTA position
Strive to achieve CTA placement that is noticeable but not disruptive to your audience. If you place your CTA button in a spot where your users don’t naturally look, you’re going to lose conversions. There are generally two points to look at while testing CTA position:
  • Identify and utilize smart button placement based on your visitors' natural reading flow (top to bottom and left to right or right to left) and behavior on your website. This includes the path users follow on your website to complete a process, the design elements they click on, and the barriers that prevent them from achieving their goal.

    Tip: You can use Session Recordings in PageSense to see how and why users are interacting with your CTAs the way they are.

  • Place the CTA button above or below the average fold of your page depending on the length and complexity of the content. This could also be determined by how far down the page your visitors scroll on an average. However, adding your CTA above the fold is the most common placement choice used on homepage/landing page designs.

    Tip: You can set up heatmaps, scroll maps, and attention maps in PageSense to determine whether people are responding to—or even seeing—your CTAs.
A few examples of good CTA placement you can test out include:
  • Showing a glimpse of soon-to-be-released products with feature highlights, and then at the end placing "Pre-order for free" CTA on your digital store. This uses the below-the-fold area of your web page to catch the attention of the visitors first, even before redirecting visitors to the preferred page(s).



  • Adding a “Buy Now” or "Add to Cart" button at the top-right section of the product page where a user would immediately click to buy after viewing your product offers page on the ecommerce site. This type of CTA placement adds visitors to your sales pipeline quickly by canceling extra steps like add to cart and check out.

Testing the CTA appearance
The color and appearance of your CTA button are the most important aspects while testing and optimizing your website. As humans, we always have a greater tendency to stick to information that looks bigger and brighter. Below are some practical tips on designing and testing an appealing CTA button:
  • Add a bold, bright, and contrasting background color to CTAs. Give more important CTA buttons a brighter color and the less important functions a lighter color or simple text links.

  • Have your CTA appear more clickable. This could be done by adding some visual effects such as a slight gradient or a small shadow to create that real push-button effect. However, if you think none of the effects will suit the chosen style of your website, add emphasis by applying rounded edges to the button.

  • Size of the button is another crucial factor in designing an effective CTA button. Larger CTAs have a higher chance of being noticed and clicked by readers. It’s also common to arrange UI components according to their importance. 
A few examples of good CTA appearance you can test out include:
  • Adding an attractive 3D or shadow effect to the "last minute deal" CTA button on your ecommerce site. This effect can spotlight the CTA, making it bright and prominent in comparison to other features like wish lists, view cart, or check out buttons.



  • Applying a bright color to the most recommended plan on your pricing page that you think will be a good fit for the majority of visitors. This might help highlight the best features in your product and avoid confusing buyers.

Found this useful? We would love to know what you think about this post. And, do you have any favorite A/B testing tricks or preferred approaches that you experiment on your website CTAs? Let us know in the comments below!

Happy testing. Happy converting!

    • Recent Topics

    • Global Choice List share ownership

      I have created several forms that use one or more Global Choice Lists. These lists have been published to Org. I would like to allow one or more admins to edit the choices in these lists. Any help appreciated. Geoff

    • Domain Transfer

      I have a Godaddy domain, how i can transfer it to Zoha? and how i can move my website to Zoho server? With my best wishes.

    • Project Templates & Reminders

      I am getting projects all set up to work for our company and am running into a problem that I'm hoping is easily fixable. I have created a project template and within that project, there are reminders set on certain tasks. When I create a project from

    • Kaizen #126 - Circuits in Zoho CRM - Part 1

      Hello everyone! Welcome back to another week of Kaizen! Today, we will discuss an exciting topic—Circuits in Zoho CRM. For starters, we will discuss what Circuits are, how beneficial they are for businesses, different views of a Circuit, and the different

    • Create customized SLAs for your customer base with support plans

      Managing customer expectations, prioritizing critical issues, and resolving customer inquiries on time is quite a juggle. Without a clear timelines or defined priorities, a support team may struggle with delays in response, SLA violations, and pending

    • Zoho Flow or Schedules

      I have a process where we text our leads 7 times over a 14 day with different content for each text. I created one flow in Zoho Flow to do this, but wondering if there is a more efficient way to accomplish this via Schedules. It goes on for 6 more times

    • Free webinar: Zoho Sign 2024 wrap-up - Everything that is new and has changed

      Hello, Are you looking up to catch up on all the updates made to Zoho Sign in 2024? Or are you still figuring out how you can use Zoho Sign better to get business paperwork done more efficiently? If so, we invite you to join us this Thursday, December

    • How to Customize Task Creation to Send a Custom Alert Using JavaScript in Zoho CRM?

      Hello Zoho CRM Community, I’m looking to customize Zoho CRM to send a custom alert whenever a task is created. I understand that Zoho CRM supports client scripts using JavaScript, and I would like to leverage this feature to implement the alert functionality.

    • Workflow - Execute Based on Date

      Hello, I have trouble understanding the documentation for Execute Based on Date or Date Time Field's Value. I want to send an email every time I have a Case opened for more than three days with its status unchanged. I set : This rule will be executed 3 days after [date].  Condition : Status is [New]. Instant Action : Send an email notification. However, I'm not sure I follow this part of the documentation: "For all the records matching the rule criteria, rule will be triggered either monthly or yearly

    • Can we set a BCC address as default to show while sending emails?

      Two things inside ZohoCRM are annoying me because it's a repeated work. First one is that I always need to click manually to add the BCC field while sending an email to a lead. Can we set a default address so when I click to send a new email the BCC address

    • Make collecting payments from your customers in Bigin easier with payment links

      Greetings, Efficient payment collection is crucial for business success. Bigin already helps your businesses manage and sell products effectively, but we can further enhance this by making payment collection easier. This integrated payment feature lets

    • Inbox Preference - Saved replies based on message repsonse with specific word

      Hi There, Can one create a workflow where the Save Reply will be generic for all messages that contains a specific word, various channels,. The saved reply should contain a link for download etc. that is a response to the word entered in the message contained

    • Basic Price List Functionality Still Missing

      I am having a problem with the most simple imaginable pricing scenario - you buy cheap, add profit, then sell high. Or in less simplistic terms: business buys a product at a given cost, then adds predetermined percentage markup, and finally sells that

    • How do I hire employees????

      Hi! I own a bookkeeping company, where a few of my clients use Zoho Books as their accounting platform . I started utilizing Zoho Practice to work on the books of my Zoho clients, some have Zoho One and some have Zoho Books plans. I just hired an employee,

    • Automate data upload process like reports

      I'll start with the end in mind.  I want to basically keep certain creator tables updated with data that are in a sql database/tables in our office (employees, active jobs, employee positions) so I can reference that data and not have to duplicate it by hand every time someone adds a new job or employee in the office desktop software.  Here are some thoughts I had about how to do this, but am unsure as to whether any of them are actually possible and how to go about it from there: Is there any way

    • Greylisted, try again after some time

      Can you check my ip, i send to duyna@vietlinkjsc.vn but have an error; my ip is 112.213.94.12 Here is log: 2018-01-09 09:40:29 H=mx.zoho.com [204.141.32.121] SMTP error from remote mail server after RCPT TO:<duyna@vietlinkjsc.vn>: 451 4.7.1 Greylisted, try again after some time 2018-01-09 09:40:32 H=mx2.zoho.com [204.141.33.55] SMTP error from remote mail server after RCPT TO:<duyna@vietlinkjsc.vn>: 451 4.7.1 Greylisted, try again after some time 2018-01-09 09:40:32 duyna@vietlinkjsc.vn R=lookuphost

    • Emails linked to Deal

      Hello everyone, I’d like to ask a question to see if someone can help me out. We are requesting availability from suppliers by sending emails directly from the Opportunity. These emails we send are logged within the Opportunity; however, when we receive

    • How to transfer all my mails from Zoho to Gmail or Office 365

      is there any option to move my emails from zoho to gmail or office 365. i would like to export more than 25k emails from zoho to office 365 or gmail. can anyone help me to guide properly. this will help me to access my emails easily i have both account and can easily  do it with office 365 or gmail. i want two options. direct from zoho to office 365  or exported eml files from zoho to gmail. please suggest me both if possible 

    • Inquiry Regarding Image Display Issue in Campaign Duplication

      We are currently using Zoho Campaigns for email distribution to our clients. I would like to inquire about an issue we encountered. When duplicating a previously created and sent campaign from the "All Campaigns" section, the images used in the header

    • New integrations for Bigin: Zoho Sign, SalesIQ, and Marketing Automation

      Greetings, We're excited to share new integrations that make Bigin more powerful and useful for your business! Zoho Sign for Bigin Zoho Sign now integrates seamlessly with Bigin, enabling you to sign, send, and manage contracts or agreements without leaving

    • Add multiple users to a task

      When I´m assigning a task it is almost always related to more than one person. Practical situation: When a client request some improvement the related department opens the task with the situation and people related to it as the client itself, the salesman

    • What is Attendee Status 0 and 1?

      Hi there, I recently stumbled upon the API to get the attendee list and in the return value, there is a parameter called "status", and 0 supposed to mean not_attending, and 1 means attending. I cannot find this representation anywhere in the attendee

    • ZOHO BackStage

      How to get list of events, using ZOHO BackStage APIs. Is it possible OR not?

    • Request For Quotation (RFQ) module

      Hello, Do you have any plans to implement a RFQ module in to ZOHO Inventory? I would like to chose items that I require a price for, select a number of different suppliers to e-mail and have them submit there pricing online. I would then like to see a

    • How to Customize Task Creation to Send a Custom Alert Using JavaScript in Zoho CRM?

      Hello Zoho CRM Community, I’m looking to customize Zoho CRM to send a custom alert whenever a task is created. I understand that Zoho CRM supports client scripts using JavaScript, and I would like to leverage this feature to implement the alert functionality.

    • Zoho Meeting iOS app update - Join breakout rooms, access polls, paste links and join sessions, in session host controls

      Hello, everyone! In the latest iOS version(v1.7) of the Zoho Meeting app, we have brought in support for the following features: Polls in meeting session Join Breakout rooms Paste link in join meeting screen Foreign time zone in the meeting details screen.

    • Calculate hours between 2 date/time fields

      Hi, Does anyone know if it is possible to get the number of hours between 2 date/time fields in a zoho crm custom function? Thanks, Michael

    • External ID validation.

      I added an external ID field as below in one of my custom modules: When creating records via the API using some value (eg: 762115b2-097e-43b2-bdba-f3924a5371a6) for this field, it works without any problem. I can create and even see the records on the

    • Sales Order, what are the statuses under Confirmed and Closed

      Hi, I have to build a workflow in Deluge which should be triggered when Sales Order status is Confirmed or Closed. But these 2 states don't exist when you fetch a sales order. Which of the statuses are considered as Confirmed or Closed ? Here is a list

    • CRM x WorkDrive: File storage for new CRM signups is now powered by WorkDrive

      Availability Editions: All DCs: All Release plan: Released for new signups in all DCs. It will be enabled for existing users in a phased manner in the upcoming months. Help documentation: Documents in Zoho CRM Manage folders in Documents tab Manage files

    • Remove Address from credit card payment

      I would like to remove the need to add address when paying by credit card. I only want the customer to have to add their credit card details.

    • Create a button that executes a customized function

      Hello, I have created a summary view in which I combine the data from my items table and suppliers table. I would like to know if there is the possibility of adding a button somewhere in the view to be able to execute a function when clicked on it. I

    • Custom field doesn't fill when converting sales order to invoice

      Hi, When I convert a Sales Order to an Invoice one of the custom fields on a product line names "Subsidie" does not seem to fill in automatically. I manually have to select the product again by clicking on the product name in the order line en re-select

    • Can I use ZOHO calendar to schedule a Youtube video that is already in my youtube account, but listed as private or unlisted?

      I am creating Youtube videos and shorts and then uploading them to our Channel so others can view and approve. Once approved I would like to just schedule them over the next few days within Zoho. So far it looks like I have to re-upload the video to Zoho

    • How to Display a Logo Image on a Public Form?

      I would like to display a logo image in the header of a form. To achieve this, I added an Add Notes field to the form. The code below works perfectly for Zoho users accessing the form. However, when the form is made public, the image does not load properly:

    • Advice for my first project in Zoho

      Hello, how can I design and implement a customized ERP and CRM system using Zoho to automate and manage core business functions, including customer relationship management, property inventory, sales tracking, and financial processes. This is one of my

    • Associate Email API Internal Error

      I am trying to associate an already existing email within a function using the Related Emails API. To provide more context, I also have admin permissions and have ensured that the fields are correct and that I have admin permissions when associating the

    • Profit on Sales order

      Hi, would it be possible to implement a column at the Sales order overview of Purchase amount? So a field with the amount of all purchase related to this Sales order? This is very usefull so you will see the profit you made on this deal. I tried to get

    • Subform Data in v2 REST API

      What is the mechanism for adding subform data in the Creator v2 REST APIs?  There is nothing documented in the Data APIs documentation (https://www.zoho.com/creator/help/api/v2/).   I was able to determine how to GET the subform data by adding it to the

    • Is the filename of an attachment restricted to only certain languages?

      Hi, I tried to create a file card in a notebook, but I encountered an issue: when the filename of an attachment is in languages other than the main ones (such as English, Japanese, or Simplified Chinese......), syncing stops or the filenames become garbled

    • Next Page