Introducing Web Analytics in Zoho PageSense

Let's say you've had your website up and running for a while, and you've executed several marketing strategies, including paid advertising, content creation, and social media promotions to attract visitors and grow your business. While some of these tactics could have generated higher traffic for your website, others could have failed to generate any result. Now, how will you determine which of your efforts is paying off and what improvements to make in your future marketing plan? 

With the right tool in hand, you can effortlessly track which marketing plan is working best for your business or what isn't and then use this information to adjust your overall strategy. To help you with this, we introduce the web analytics in PageSense — a data-rich addition to our CRO software that gives you a unified picture of all the key performance indicators (KPIs) needed to measure your website’s effectiveness and your marketing activities.

So, what exactly is web analytics and how does it differ from other experiments in PageSense?

By definition, web analytics is the method of tracking, analyzing, and reporting the most valuable metrics about your website based on your visitor's activity and behavior on your pages. While there are several website metrics you can already track using PageSense, the new web analytics report will help you focus on the following three areas:

• The KPIs on your website that measure the success or failure of your marketing campaigns
  
• Identifying the strength and weaknesses of your website traffic
  
• Strategies to improve your user experience and conversions on your site.
  

This method of tracking and collecting your visitor's data is a little different when compared to other experiments in PageSense because:

• Web analytics starts automatically collecting data about your visitors and your web pages as soon as you install the PageSense code snippet in it.
  
• Unlike other experiments that track metrics based on visitor data, web analytics tracks, collects, and reports your entire web metrics based on sessions. These sessions are identified through a unique cookie placed in your visitor's browser.
  
• Also, web analytics tracks quantitative data on your website that helps identify where your traffic comes from and what it does on your site. However, the other features in the tool provide you qualitative data that describes which elements they click or interact with on your pages and why they behave the way they do. 
  

Now that we know what web analytics is, let's see what KPI metrics the analytics report tracks and how this data can be useful to grow your online business.

Top web analytics metrics you can track in PageSense

Your new web analytics dashboard brings in a slew of new metrics to monitor your website's performance. Below are the top metrics you will want to begin with: 

• Total visitors and new visitors: This metric shows you the total number of visitors (both new and returning) your site receives during a given period. It's helpful at gauging how well your marketing efforts are working in driving new visitors and also gives an overall snapshot of your site's improvement.
  
• Session: This metric provides the total number of visitor interactions (both new and returning visitors) that take place on your website within a given time frame. It's helpful in learning if you're good at directing people back to your site through different marketing campaigns.
  
• Page views: This metric shows the total number of times a specific page was viewed by visitors in a given time frame. A high number of pageviews can indicate how popular a post or page is on your site.
  
• Pages per session: This metric shows the average number of pages viewed during a single session on your site. A high pages/session rate can indicate that your visitors are highly engaged and willing to explore more of your site.
  
• Average session duration: This metric provides the average amount of time your visitors spend on your website. It's helpful for indicating how visitors are truly engaging with your site’s content.
  
• Average time on page: This metric measures the average length of time your visitors spend interacting with a specific page.
  
• Bounce rate: This metric indicates the percentage of sessions in which visitors view only one page and then leave your site without triggering an event or clicking to another page on your site. A high bounce rate signals there is something wrong or needs immediate attention on your site that makes visitors exit right away without further interaction.
  
• Goal completion rate: This metric measures the percentage of visitors who complete a desired action on your site, such as making a purchase or signing up for an email newsletter. It reflects how much your business is moving ahead or towards your set target or objective. 
  

How to use web analytics metrics for your business

Using web analytics in PageSense, you get access to a growing amount of website data that can help align your overall marketing and business goals. The key to avoid drowning in this sea of numbers is to start analyzing information that matches with your real business needs. Here are a few ways your web analytics metrics can be useful for your business and help keep your wheels spinning:

• Identify the best performing traffic channels (or sources)
  As a marketer, the main aim of running different marketing campaigns on your site is to get heaps of traffic. So, once you drive a significant amount of traffic, the next logical question to ask is which marketing channel (guest blogging? social media? paid ads) is driving the most visitors and leads to your business. Web analytics makes tracking each of your channel metrics easy. Click on the Channels report and you can see the top traffic channels (organic search, referrals, direct visits, or social media) that send visitors to your site with the highest number of sessions and goal completion rate. Using this data, you can determine which channel is more profitable for your business, the areas to decrease (or increase) your marketing/ad spend, and later start rolling out fresh plans for your low traffic generation channels.
  
  
  
  
• Know the most popular pages on your website
  Once you launch your website, you can start adding as many pages as you want and as many blog posts as you want, but how will you be sure that your pages are getting enough traction and engagement from visitors? Also, are visitors paying more attention to the most important pages (home, features, or contact us page) than others? You can find these answers in your web analytics report. Using the All Pages report, you can see which specific blog posts and web pages are performing best on your site with the highest number of page views and average time on page metrics while also learning what type of content visitors are most interested in. Once you identify this data, you can begin analyzing the best titles, keywords, and descriptions that you've used on these pages and find ways to repurpose your top content topics into formats like ebooks, infographics, videos, etc.
  
  
  
  
  
• Determine where your best-converting customers are located
  No matter how big or small your business is, learning which country or city your customers originate from and how their needs differ by geography is crucial to understanding where exactly to advertise your products. This is another piece of essential information web analytics can provide. Using the Country report in analytics, you can effortlessly track which major countries, states, or cities are sending the best-converting traffic to your website and further measure how well your marketing ads are performing in these geographical areas. Besides this, you can see how many sessions you have recorded in each of your sales regions and the engagement rates (like average session duration and bounce rate) found in specific regions. This information will let you identify promising new locations to target with your upcoming ad campaigns and hence expand your business market in high-potential areas. 
  
  
  
  
• Identify and fix the leaky pages on your website
  Sometimes you might see a lot of people entering your buyer's journey, but only a few are becoming paid customers. Have you wondered why this happens and which pages turn them away from your site? Your web analytics report can tell you that. By looking at the Exit Pages report, you can learn which particular pages your visitors most often leave from your website and then investigate what underlying problems these pages have that make them exit before converting. Generally, this could be due to poor organization of content on your page, excessive (unwanted) content, or technical issues related to the page. So, once you learn the reasons behind these leaky pages, you can put appropriate marketing efforts and content optimization techniques in place to encourage visitors to stay longer on your site and successfully convert into your sales funnel.
  
  

• Measure the success of your business goals
  Your website might get hundreds and thousands of visitors every day, but if those visitors don't complete the key goal that is defined for your business, your efforts have gone to waste, right? So, how do you actively monitor those goals that allow you to refine your marketing approach and improve your overall conversions? Web analytics can help you with this. Goals are just the specific actions that visitors perform on your website to fulfill your target objective like signing up for your product, downloading an ebrochure, or subscribing to your newsletter. This completed activity is measured as the goal completion rate in your web analytics report. A high goal completion rate can indicate that your business' objective is successful while a low completion rate could mean you're attracting the wrong audience or your website isn’t powerful enough to convince audiences to perform the desired action.
  
  

• Segment and understand your target audience better
  Finally, let's say you know which top marketing channels, web pages, and goals on your website are driving the highest visitors and conversion rates to your business. But, what if you have more specific questions like which day of the week your social media campaigns perform the best? Or how do returning visitors engage with your homepage? The web analytics report has the answers to those as well. Using the Segment Audience filter in your report, you can easily isolate and analyze data of a specific subset of audiences that matter the most for your business rather than looking at the whole of the website visitor data. This segmentation can be done based on either a predefined set of audience conditions like visitor type (new and returning), device used by visitors (mobile and desktop), day of the week, different traffic sources, or through custom audience parameters like age, gender, language, and many more.
  
  

How to set up web analytics for your website

Setting up web analytics for your business is simple and quick. Just install our two-line Javascript code in the <head> tag of your website, and PageSense will immediately start tracking your visitor's actions and behavior on your site using cookies. To make visitors aware of the use of cookies, we recommend you setting up a privacy consent banner on your website.

Once you get an overall picture of your general website metrics, you can start exploring the why and how part of the website analytics using the core CRO features available in PageSense including funnel analysis, heatmaps, session recordings, a/b testing, and more. 

A final word on using the all new web analytics in PageSense

We believe that with the many benefits of PageSense as a CRO tool for your online business, the new web analytics report can tremendously help take your business to the next level. Because in the world of digital marketing, without tracking the right website metrics, your well-planned conversion strategies could only lead to a waste of time and money on methods that just aren’t working. The web analytics report lets you just bridge this gap between your daily marketing activities and your site analytics within a single platform—no extra tools or tracking code required.

So, what better reasons could you want to get started with the most valuable metrics about your business? Kickstart your tracking right away! If you have any questions or feedback, please share them in the comment box below or write to us at support@zohopagesense.com. 

• Topic Participants

• Balarohini Paulraj

• Seth

• Sticky Posts

• Introducing Mobile Push Notification in Zoho PageSense

  Hello everyone! Introducing our latest update in PageSene 'Mobile Push Notification' You already know the power of smart analytics and user-centric design. Now, you can reach your audience instantly with personalized messages designed to drive action

• Recent Topics

• Sudden Layout Issue After Last CSS Update for ZML (Temporary Fix Inside)

  Hi, Our clients have noticed today that every section laid out with ZML suddenly shows an unwanted top padding/blank space that interrupts the user screens. It appears that Zoho has changed the default CSS for the .zcp-col.zcp-panel-rowtype-auto element.

• Customer paid excess. How do I record payment?

  A customer has paid me Rs. 7150 which is in excess. The amount due is Rs. 5388 I owe them Rs. 1762 back which I will be transferring to their account tomorrow. How do I get this entered into Zoho Books? I'm a little lost. :) Rishi

• Search Bar Improvement for Zoho Commerce

  Hey everyone, I've been using Zoho Commerce for a bit now, and I think the search bar could really use an upgrade. Right now, it doesn't show products in a dropdown as you type, which would make finding items a lot faster. On Shopify, for example, you

• Tabular View Report | Scale To Fit Screen

  Please add the option to scale Tabular View reports to fit the screen. I constantly have to adjust the column size of Tabular View reports to fit various screen sizes and it just looks messy. You can see in the screenshot below there is a blank gap after

• Why Server error in creatiing Landing Pages

  Hi Zoho Team, pls see my screenshot and tell me, what's wrong. Thx

• Tip 31: How to make a field in a Zoho Creator form mandatory based on criteria

  Hi folks,   I'm sure most of you are familiar with the Mandatory property available in our form builder. It enables you to ensure that your users enter an input in a required field. If they don't enter an input in that field, they'll be unable to submit

• Bulk update account type when adding a bill

  Hi I've only been using Zoho Books for a short while but I'm impressed so far, keep up the great work. One minor issue I'm coming up against is when creating a new bill from a scanned document (supplier invoice). In some cases, the supplier invoice could

• How to start fresh after many years of using Zoho Books without deleting everything and creating a new organisation?

  Hi, I have used Books since 2016, but never reconciled with my bank account. I was thinking of trying to go back and fix that, but I don't just don't have the time it would take. Instead, I'd like back up my old records and start anew. What is the best

• How do I modify the the incoming/current call popup? I can modify other call pages but not that one.

  I want to modify the incoming and active call popup on the crm to include customer relevant information, such as purchase history or length of relationship. Under modules and fields, I don't seem to see active call as a choice to modify, only the main

• Canvas: Add Sections to Detail View

  Currently it is only possible to add fields to a canvas detail view. This makes Canvas hard to maintain, because everytime we add a field to our system, someone needs to go into the canvas view and add it there as well. This leads to additional work and

• Automation#32:Auto Add New Portal Users to the Help Center User Groups

  Hello Everyone, Introducing a custom function that automates the process of adding new portal users to Help Center user groups, making user management effortless! By default, Zoho Desk allows you to assign new portal users to groups manually. But with

• Cannot delete old accounts

  Hello, I try to delete old accounts from CRM, but it won't permit, saying documents are still linked to them. I searched in CRM and BOOKS, found some documents and deleted them, but still CRM won't delete them. Any idea how to do that ? I have a lot of

• Offline mode on Android TV app?

  Hello! Is there a way to use Zoho Show offline in the Android TV app? I have an Android TV based projector, and I travel with it, and don't want to have to rely on a steady internet connection when giving a presentation.

• Choice-based Field Rules on Global Lists

  Hi, The new Choice-based Field Rules should also be able to work with Global Lists not just local lists. Thanks Dan

• Tip #36- How to use Survey in Zoho Assist to capture valuable feedback from remote sessions- 'Insider Insights'

  How to use Survey in Zoho Assist to capture valuable feedback from remote sessions The survey feature allows technicians and customers to share their valuable feedback, contributing to the improvement of remote service quality. After the completion of

• Narrative 3 - Comprehending User Management

  Behind the scenes of a successful ticketing system - BTS Series Narrative 3 - Comprehending User Management User management in a ticketing system includes important aspects of how administrators oversee user access, roles, and permissions. This process

• Product Details's Description is lost

  Hi CRM lost its description in Product details subform. Can you make some test before deploy any update?

• Sent items with shared folders

  Hello, this is in some way in between a problem and an idea.  When sharing folders (which is actually not any close to a shared mailbox...) the person which the folder has been shared with can access that folder and can send emails when delegation is

• Zoho Bookings Issues We are facing

  Hi team, Here are list of issues we are facing with Zoho Bookings when migrating from other platforms. Sorry there is a lot but the bookings app need to be functional and practical for people to actually use it and not-cause MORE problems by being so basic and not customisable to each business.  1: SMS reminders for staff  There should be time limits on these reminders to make them useful. EG. if a new booking comes in more than 4 hours from now we don't really need to get a reminder, however if

• Booking outside of scheduled availability

  Is there a way for staff (such as the secretary) to book appointments outside of the scheduled availability? Right now to do this special hours must be set each time. There should be a quicker way. Am I missing something?

• Run workflow on data import in Creator 6

  How to run a workflow on data import in Creator 6?

• Multi Day booking for resources

  I have following business-case: Rental for Tablets. Customer should be able to select how many device for how many days he'd like to rent. Same as a car rental for multiple days. Is this possible with Bookings on the current version?

• Add Usage & Voting Analytics for Knowledge Base Articles in Zoho SalesIQ

  Dear Zoho SalesIQ Team, We appreciate the current integration between Zoho Desk and Zoho SalesIQ that allows knowledge base articles to be synced and displayed to users directly within the SalesIQ chat interface. One valuable feature already available

• Real-Time Alert or Status Indicator for WhatsApp Connection Issues in SalesIQ

  Hi Zoho Team, We’d like to request a feature enhancement in Zoho SalesIQ related to WhatsApp integration stability and visibility. Recently, we encountered a critical issue where our WhatsApp bot stopped responding to messages without any warning or alert

• Customization of Chat Transcript Emails in Zoho SalesIQ

  Hi Zoho SalesIQ Team, I hope you're doing well. We would like to request the ability to customize the email template that is sent to clients when they request a chat transcript from SalesIQ. Currently, when a client clicks the button to receive their

• Import from Linkedin

  Please provide a way to enable importing contact information for Contacts and Companies from Linkedin? Thanks

• The ability to format text fields, ie when data is number or currency

  Hello, I have spent some time trying to determine how to accomplish this but it appears to be impossible. I want to merge a currency field from CRM into a PDF document. The CRM data shows $1,234, but when zSign gets the data it shows 1234 in the text

• Tip of the Week #64– Customize your sidebar for a more focused workflow.

  When your shared spaces start filling up with too many views, it gets a little harder to zoom in on what really matters. You find yourself scrolling more than working, and the things that need your attention? They’re often buried down below. Custom sidebar

• Zoho Social - Queries about GST invoices and subscription

  Hi, I am going to purchase the Zoho Social tool with a yearly subscription. So, can you please help me with my below queries: 1. How I get the monthly GST Invoices? 2. What is the process of subscription? 2. How to cancel a subscription?

• Add a Way to Duplicate Cards in the Same Canvas (Retain All Settings)

  Dear Zoho SalesIQ Team, We would like to request a new feature in Zoho SalesIQ: the ability to duplicate an existing card within the same canvas while retaining all of its information and settings, including conditions, configurations, and display preferences.

• Sales IQ needs to capture both first and last names

  Sales IQ chat only has one field for name. When this then syncs with Campaigns, the field populates the "last name" field in Campaigns. However most people fill in the "name" field of Sales IQ with either their full name or their Christian name. This

• Multi-Card Selection and Cross-Zobot Copy-Paste Functionality

  Dear Zoho SalesIQ Team, We’d like to suggest a productivity-enhancing feature for the Zobot builder in Zoho SalesIQ: the ability to select multiple cards (modules) at once using a selection area, and then copy-paste them either within the same canvas

• Personal Link / Meeting ID

  with zoho meetings do I have my own personal link to my 'meeting space' ? I have an email template in Zoho CRM which confirms people's appointment with me, I would like to include the link to my Zoho Meetings so that they have it in advance. How do I

• Ability to Initiate WhatsApp Template Messages in Zoho SalesIQ Without Preexisting Chat

  Hi Zoho SalesIQ Team, I hope you're doing well. I understand that with the WhatsApp integration in SalesIQ, clients can contact us via WhatsApp, and we can use WhatsApp templates to send messages outside of the 24-hour window by reopening an existing

• Related Lists filter

  I have Contacts showing in our Accounts module. I customized the Contacts module with an Employment Status field, with the following picklist options: "Primary Contact", "Secondary Contact", "Active Staff(not a main contact)", and "No longer employed".

• Making money out of Zoho Sheets - How?

  Hello, Suppose I come up with a brilliant Zoho Sheet that I want to sell to other people, can I do this? How? Thanks.

• How Do I Refund a Customer Directly to Their Credit Card?

  Hi, I use books to auto-charge my customers credit card. But when I create a credit note there doesn't seem to be a way to directly refund the amount back to their credit card. Is the only way to refund a credit note by doing it "offline" - or manually-

• Mobile Display Issues on Zoho Sites After Recent Update

  Hello! I’m currently facing an issue with my Zoho website that I created for my small business. After the recent updates, I’ve noticed that my site is not displaying correctly on mobile devices. Specifically, the layout appears distorted, and some elements

• Can i set per-client hourly rate in Zoho Desk and not to correct the calculation on invoice?

  We use Zoho Desk to run one ticket per client per month. All time entries go to the ticket, we have to enter hourly rate manually and then correct it when we do the invoicing at the end of the month. So, our workflow is as following: I worked for 30 minutes,

• Unable to add Agents

  I am trying to add agents to my account. While filling the details and sending invitation, the system mentions that invitation is sent. But no email is received on the user side. I have tried this multiple times and have also checked Spam and other

• Next Page