Introducing Web Analytics in Zoho PageSense

Let's say you've had your website up and running for a while, and you've executed several marketing strategies, including paid advertising, content creation, and social media promotions to attract visitors and grow your business. While some of these tactics could have generated higher traffic for your website, others could have failed to generate any result. Now, how will you determine which of your efforts is paying off and what improvements to make in your future marketing plan? 

With the right tool in hand, you can effortlessly track which marketing plan is working best for your business or what isn't and then use this information to adjust your overall strategy. To help you with this, we introduce the web analytics in PageSense — a data-rich addition to our CRO software that gives you a unified picture of all the key performance indicators (KPIs) needed to measure your website’s effectiveness and your marketing activities.

So, what exactly is web analytics and how does it differ from other experiments in PageSense?

By definition, web analytics is the method of tracking, analyzing, and reporting the most valuable metrics about your website based on your visitor's activity and behavior on your pages. While there are several website metrics you can already track using PageSense, the new web analytics report will help you focus on the following three areas:

• The KPIs on your website that measure the success or failure of your marketing campaigns
  
• Identifying the strength and weaknesses of your website traffic
  
• Strategies to improve your user experience and conversions on your site.
  

This method of tracking and collecting your visitor's data is a little different when compared to other experiments in PageSense because:

• Web analytics starts automatically collecting data about your visitors and your web pages as soon as you install the PageSense code snippet in it.
  
• Unlike other experiments that track metrics based on visitor data, web analytics tracks, collects, and reports your entire web metrics based on sessions. These sessions are identified through a unique cookie placed in your visitor's browser.
  
• Also, web analytics tracks quantitative data on your website that helps identify where your traffic comes from and what it does on your site. However, the other features in the tool provide you qualitative data that describes which elements they click or interact with on your pages and why they behave the way they do. 
  

Now that we know what web analytics is, let's see what KPI metrics the analytics report tracks and how this data can be useful to grow your online business.

Top web analytics metrics you can track in PageSense

Your new web analytics dashboard brings in a slew of new metrics to monitor your website's performance. Below are the top metrics you will want to begin with: 

• Total visitors and new visitors: This metric shows you the total number of visitors (both new and returning) your site receives during a given period. It's helpful at gauging how well your marketing efforts are working in driving new visitors and also gives an overall snapshot of your site's improvement.
  
• Session: This metric provides the total number of visitor interactions (both new and returning visitors) that take place on your website within a given time frame. It's helpful in learning if you're good at directing people back to your site through different marketing campaigns.
  
• Page views: This metric shows the total number of times a specific page was viewed by visitors in a given time frame. A high number of pageviews can indicate how popular a post or page is on your site.
  
• Pages per session: This metric shows the average number of pages viewed during a single session on your site. A high pages/session rate can indicate that your visitors are highly engaged and willing to explore more of your site.
  
• Average session duration: This metric provides the average amount of time your visitors spend on your website. It's helpful for indicating how visitors are truly engaging with your site’s content.
  
• Average time on page: This metric measures the average length of time your visitors spend interacting with a specific page.
  
• Bounce rate: This metric indicates the percentage of sessions in which visitors view only one page and then leave your site without triggering an event or clicking to another page on your site. A high bounce rate signals there is something wrong or needs immediate attention on your site that makes visitors exit right away without further interaction.
  
• Goal completion rate: This metric measures the percentage of visitors who complete a desired action on your site, such as making a purchase or signing up for an email newsletter. It reflects how much your business is moving ahead or towards your set target or objective. 
  

How to use web analytics metrics for your business

Using web analytics in PageSense, you get access to a growing amount of website data that can help align your overall marketing and business goals. The key to avoid drowning in this sea of numbers is to start analyzing information that matches with your real business needs. Here are a few ways your web analytics metrics can be useful for your business and help keep your wheels spinning:

• Identify the best performing traffic channels (or sources)
  As a marketer, the main aim of running different marketing campaigns on your site is to get heaps of traffic. So, once you drive a significant amount of traffic, the next logical question to ask is which marketing channel (guest blogging? social media? paid ads) is driving the most visitors and leads to your business. Web analytics makes tracking each of your channel metrics easy. Click on the Channels report and you can see the top traffic channels (organic search, referrals, direct visits, or social media) that send visitors to your site with the highest number of sessions and goal completion rate. Using this data, you can determine which channel is more profitable for your business, the areas to decrease (or increase) your marketing/ad spend, and later start rolling out fresh plans for your low traffic generation channels.
  
  
  
  
• Know the most popular pages on your website
  Once you launch your website, you can start adding as many pages as you want and as many blog posts as you want, but how will you be sure that your pages are getting enough traction and engagement from visitors? Also, are visitors paying more attention to the most important pages (home, features, or contact us page) than others? You can find these answers in your web analytics report. Using the All Pages report, you can see which specific blog posts and web pages are performing best on your site with the highest number of page views and average time on page metrics while also learning what type of content visitors are most interested in. Once you identify this data, you can begin analyzing the best titles, keywords, and descriptions that you've used on these pages and find ways to repurpose your top content topics into formats like ebooks, infographics, videos, etc.
  
  
  
  
  
• Determine where your best-converting customers are located
  No matter how big or small your business is, learning which country or city your customers originate from and how their needs differ by geography is crucial to understanding where exactly to advertise your products. This is another piece of essential information web analytics can provide. Using the Country report in analytics, you can effortlessly track which major countries, states, or cities are sending the best-converting traffic to your website and further measure how well your marketing ads are performing in these geographical areas. Besides this, you can see how many sessions you have recorded in each of your sales regions and the engagement rates (like average session duration and bounce rate) found in specific regions. This information will let you identify promising new locations to target with your upcoming ad campaigns and hence expand your business market in high-potential areas. 
  
  
  
  
• Identify and fix the leaky pages on your website
  Sometimes you might see a lot of people entering your buyer's journey, but only a few are becoming paid customers. Have you wondered why this happens and which pages turn them away from your site? Your web analytics report can tell you that. By looking at the Exit Pages report, you can learn which particular pages your visitors most often leave from your website and then investigate what underlying problems these pages have that make them exit before converting. Generally, this could be due to poor organization of content on your page, excessive (unwanted) content, or technical issues related to the page. So, once you learn the reasons behind these leaky pages, you can put appropriate marketing efforts and content optimization techniques in place to encourage visitors to stay longer on your site and successfully convert into your sales funnel.
  
  

• Measure the success of your business goals
  Your website might get hundreds and thousands of visitors every day, but if those visitors don't complete the key goal that is defined for your business, your efforts have gone to waste, right? So, how do you actively monitor those goals that allow you to refine your marketing approach and improve your overall conversions? Web analytics can help you with this. Goals are just the specific actions that visitors perform on your website to fulfill your target objective like signing up for your product, downloading an ebrochure, or subscribing to your newsletter. This completed activity is measured as the goal completion rate in your web analytics report. A high goal completion rate can indicate that your business' objective is successful while a low completion rate could mean you're attracting the wrong audience or your website isn’t powerful enough to convince audiences to perform the desired action.
  
  

• Segment and understand your target audience better
  Finally, let's say you know which top marketing channels, web pages, and goals on your website are driving the highest visitors and conversion rates to your business. But, what if you have more specific questions like which day of the week your social media campaigns perform the best? Or how do returning visitors engage with your homepage? The web analytics report has the answers to those as well. Using the Segment Audience filter in your report, you can easily isolate and analyze data of a specific subset of audiences that matter the most for your business rather than looking at the whole of the website visitor data. This segmentation can be done based on either a predefined set of audience conditions like visitor type (new and returning), device used by visitors (mobile and desktop), day of the week, different traffic sources, or through custom audience parameters like age, gender, language, and many more.
  
  

How to set up web analytics for your website

Setting up web analytics for your business is simple and quick. Just install our two-line Javascript code in the <head> tag of your website, and PageSense will immediately start tracking your visitor's actions and behavior on your site using cookies. To make visitors aware of the use of cookies, we recommend you setting up a privacy consent banner on your website.

Once you get an overall picture of your general website metrics, you can start exploring the why and how part of the website analytics using the core CRO features available in PageSense including funnel analysis, heatmaps, session recordings, a/b testing, and more. 

A final word on using the all new web analytics in PageSense

We believe that with the many benefits of PageSense as a CRO tool for your online business, the new web analytics report can tremendously help take your business to the next level. Because in the world of digital marketing, without tracking the right website metrics, your well-planned conversion strategies could only lead to a waste of time and money on methods that just aren’t working. The web analytics report lets you just bridge this gap between your daily marketing activities and your site analytics within a single platform—no extra tools or tracking code required.

So, what better reasons could you want to get started with the most valuable metrics about your business? Kickstart your tracking right away! If you have any questions or feedback, please share them in the comment box below or write to us at support@zohopagesense.com. 

• Topic Participants

• Balarohini Paulraj

• Seth

• Sticky Posts

• Introducing Mobile Push Notification in Zoho PageSense

  Hello everyone! Introducing our latest update in PageSene 'Mobile Push Notification' You already know the power of smart analytics and user-centric design. Now, you can reach your audience instantly with personalized messages designed to drive action

• Recent Topics

• Zoho Books Quote - Client cannot accept quote

  We are using the Zoho One plan and some of our clients have reported that they cannot accept the quote when we select their email at the bottom to send the quote to. When trying to accept, the quote prompts a message saying "You are not allowed to accept

• Reckon Accounts Hosted to Zoho Finance

  Hi Everyone I want to transition from Reckon Accounts Hosted to Zoho Finance, as I have numerous other tasks in Zoho One, and it seems logical to make the move. (Reckon has a QuickBooks back end & is hosted on Assure now, think) I would really like to

• Flex Your Creativity – A New component to Canvas in Zoho CRM

  Hello Everyone We’re excited to introduce Flex, a new component for Canvas in Zoho CRM! Flex is here to give you greater control over how your data is displayed in your layouts. This component enables responsive layouts that adapt across different screen

• Vendor Assignment issue for staff in User Roales

  there is a limitation in software that we can't assing Vendors to our staff - we can only assign Customers on staff wise!! There is a limitation of this software that in case i want to assign limited vendors to my staff - it's not possible. Either i will

• Zoho Desk Community Portal Not Displaying Custom Styling Correctly

  Hi Zoho Community, I’m struggling to get a custom community portal in Zoho Desk to display my branding and styling correctly, and I’d love some help troubleshooting this for a client’s support portal. Details: Setup: Zoho Desk (Professional plan, latest

• Remove or hide default views

  I'm looking to only have the views pertinent to my organization. Is there a way to show only my custom views (or separate them to a different area or something)? If not, this should be a feature as switching from Zendesk we had this option...

• Wie kann ich einen Nutzer löschen?

  Wir haben Zoho one. Es handelt sich um einen ehemaligen Mitarbeiter.

• Function #46: Auto generate list of lapsed customers using Custom Button

  Hello everyone, and welcome back to our series! Customer retention is one of the key factors that impact the long-term success and sustainability of a business. High customer retention rates indicate satisfied customers, quality products or services,

• Before Going To The Qc stage , site ready ness file upload mandtoty how to achive this in the blue print transition

  Before Going To The Qc stage , site ready ness file upload mandtoty how to achive this in the blue print transition Is it possible on click of the predelivery Transition show the alert message if site ready ness file upload empty also not move the stage

• Announcing new features in Trident for Windows (v.1.28.5.0)

  Hello Community, Trident for Windows is here with exciting new features to help you stay productive and make collaboration simpler. Let’s dive into what’s new! Slash commands are now supported in the Cliq module. You can now use slash commands from the

• Convert time to string and remove second

  Hello everyone, I have a question that I can't figure out on my own. How to convert time into string (singleline) and remove second. Like HH:mm. If I convert it as below, the result becomes null. Thank you very much. input.Time.tostring("HH:mm") result:

• Has anyone imported items and included the storage bin?

  We have a large amount of Inventory Items. We would like to import these into Zoho Inventory but while we can import the majority of data, the storage bin refuses to map. Has anyone successfully imported the data and mapped the bin?

• Terms & Conditions add a rule.

  Hi I'd like to format my T&C's to auto format a Deposit amount based on the Total. "Quotation is valid for 7 days from the date of issue. A 75% deposit ( R .00 )is required to confirm the booking. The remaining balance ( R .00)is due upon project completion.

• Zoho Inventory Feature Roadmap Visible To All

  Hello, please consider making your feature roadmap visible to us users so that we know what to expect in future. This may appease current users who are seeking clarification on feature implementation dates, so that they can make an informed decision whether

• send file to ftp or another external service

  i'v created a zoho creator application for take a picture and rename it by phone. Now i need to send Each renamed pictures to my ftp or to specific folder on google drive...then, delete it from creator. (every picture recived it will processed by another program and stored on my Erp) HOW CAN I DO ??

• Feature Request - Improved booking layouts, specifically for individual booking links

  I would like to see more layout options and specifically to have the meeting description beside the calendar booking function, when sharing booking links to specific consultations/meetings. Below is a screenshot from Calendly. I love this layout and it

• Set Conditional and Dependent Rules for Issues in Zoho Projects

  An Issue Layout is a customizable form to add and update information about a specific issue. The fields in the issue layout can be changed dynamically based on user requirement using the issue layout rules. Consider a scenario where an electrical fluctuation

• Accounting on the Go Series-56: e-Way Bill Module in the Mobile App – A Handy Solution for Indian Businesses

  Hello everyone, Managing e-Way bills just got more convenient with the Zoho Books mobile app! For businesses operating under the GST regime, e-Way bills are essential for tracking the movement of goods. Previously, you had to log in to the web app to

• Copying records from a Custom Module into Deals

  Hello, I recently created a custom module to handle a particular type of order/transaction in our business. Having got this up and running I've realised that it would be much better to use the Deals module with a different layout instead. We've entered

• Creator App on Mobile - Workflow "On Create / Edit - On Load" not triggered ?

  Hi Everyone, I built an application to track assets, which is used both at the office (desktop) an in the field by technicians (mobile app). In the field, technicians open an existing form and add rows to a subform at some point. One field they have to

• HOW TO VIEW INDIVIDUAL COST OF NEWLY PURCHASED GOODS AFTER ALLOCATING LANDED COSTS

  Hello, I have been able to allocate landed costs to the purchase cost of the new products. however, what i need to see now is the actual cost price (original cost plus landed cost), of only my newly purchased products to enable me set a selling price

• Custom Function to get custom field of lookup type in Books

  Hi, Here's the situation. In Purchase Order, there is a custom field (lookup) to SO. The requirement is to update to the related SO if PO get updated Right now facing challenge to get the id of custom field (lookup) in PO. Please find below the sample

• Custom From Address is now Organizational Email

  We're introducing a small yet meaningful change in Zoho Recruit, one that sets the foundation for bigger improvements coming your way. What’s changed? We’ve renamed the Custom From Address to Organizational Email. The new name was chosen to better reflect

• What's New in Zoho Billing Q2 2025

  Hello everyone, We are excited to share the latest set of updates and enhancements made to Zoho Billing in Q2 2025, ranging from image custom fields to support for new languages. Keep reading to learn more. Upload Images From Your Desktop to Email Notifications

• Map dependency on Multiselect picklist

  I need help in Zoho CRM. I have 2 multi-select picklists. For example, Picklist A has country names. Picklist B has state names. Now I want to show states on the basis of the selected country from Picklist A. Both are multi-select fields, so the standard

• Tip of the Week #63 – Keep personal emails out of team view.

  Shared inboxes are great for teamwork—they let everyone stay on the same page, respond faster, and avoid duplicate replies. But not every message needs to be shared with the entire team. Think about those one-on-one chats with a manager, a quick internal

• Episode III : Powering Automation: Custom Functions in Action

  Hello Everyone, In our previous episodes, we explored custom functions and the Deluge programming language. If you’ve been wondering why the Episode series have been quiet, here’s the reveal! On our community, we've been showcasing custom functions integrated

• Narrative 2 - Understanding Organizational Departments

  Behind the scenes of a successful ticketing system - BTS Series Narrative 2 - Understanding Organizational Departments A ticketing system's departments are essential because they provide an organized and practical framework for handling and addressing

• Zoho Projects Plus for the healthcare industry

  The global healthcare industry is complex and diverse; from patient record maintenance, healthcare supply chain, to manufacturing complex medical equipment, the industry functions on many layers. Managing all these layers requires tested out techniques

• Missing Outlook calendar option in Calendar

  Hi all I don't have an Outlook Calendar option in the Settings > Synchronise settings of Calendar. Any ideas why not?

• Zoho Meeting Android app update: Breakout rooms, noise cancellation

  Hello everyone! In the latest version(v2.6.1) of the Zoho Meeting app update, we have brought in support for the following features: 1. Join Breakout rooms. 2. Noise cancellation Join Breakout rooms. Breakout Rooms are virtual rooms created within a meeting

• Whats App Automation

  It would be nice to be able to send out an automated whats app message template on moving stages or creation of a ticket (same as you can do for automated emails). Currently only automated emails can be sent. Also, if whats app could be used more effectively

• Zoho Projects Android app update: Enhanced Documents module within the projects.

  Hello everyone! In the latest Android version(v3.9.35) of the Zoho Projects app update, we have enhanced the documents module within the projects. Now, you can view all the attachments that you have added across the project in tasks, bugs, comments, etc,

• Lead Source Disappears

  When adding a new lead and saving the page, the page refreshes itself and the lead source field becomes blank. We set the "Lead source" as a required field to see if it would help, but the problem persists and we always have to re-enter the lead sou

• Inquiry Regarding Monitoring ZOHO CRM API Credit Usage

  Hello ZOHO Community, I hope this message finds you well. I have a question regarding monitoring the usage and remaining credits of the ZOHO CRM API. I recently discovered that within ZOHO CRM, by navigating to Settings ⇒ Developer Hub ⇒ APIs & SDKs,

• Payment Gateways - A unified hub to manage all your payment integrations in Zoho Creator

  Hello everyone, We're thrilled to announce that we've completely reimagined the way payment gateways are handled in Creator. The result is a centralized Payment Gateways section that provides a clean, user-friendly interface to configure and manage all

• Community Digest Julio 2025 - Todas las novedades en Español Zoho Community

  ¡Hola, Español Zoho Community! Ha pasado un tiempo desde el último Digest pero, ¡ya estamos de vuelta con las novedades más relevantes en las aplicaciones de Zoho y su universo! Si no te quieres perder ninguna de las novedades que vamos publicando, te

• Tip #35- How to use Notifications in Zoho Assist to stay on top of session activities- 'Insider Insights'

  Hello Zoho Assist Community! This week, we’re exploring Zoho Assist’s built-in notification system for improved visibility and accountability. Keeping track of session activity is crucial, especially when you're managing multiple remote devices and technicians.

• Assistance with Exporting Specific Data from Zoho CRM

  Hi, Could you please guide me on how to export specific information, such as the model number and serial number, from the Accounts module in Zoho CRM? Thank you in advance for your assistance.

• Coming Soon in Zoho Invoice: Send Invoices Instantly via WhatsApp

  We're working on bringing a new level of convenience to your invoicing experience. Introducing a much-requested feature in Zoho Invoice: You can now share invoices directly to your customers via WhatsApp! With this new option, you can: Share invoices

• Next Page