
Hello all!!
Welcome back to a fresh Kaizen week.
This week, we will continue with another Actions API -
Webhooks API in Zoho CRM.
Webhooks in Zoho CRM
A webhook allows Zoho CRM to send real-time information to another application the moment something important happens. Webhooks let CRM push data instantly to an external URL whenever the workflow condition is met.
Webhooks do not notify on every record event by default. They trigger only when specific automations, such as a Workflow Rule you configure, are executed. This helps for specific real-time automation needs, such as sending high-value leads to an external validation service.
Use case
Zylker, an IT solutions provider, uses Zoho CRM to manage all incoming leads. But not every new lead is ready for the Sales team right away. Not all leads need immediate follow-ups. For leads with a high Profit Score (80+), it usually means strong buying intent, but they may contain fake information.
Why does Zylker use Zoho CRM and send these leads to an external validation application?
Before Sales reaches out, Zylker wants to make sure these high-value leads have valid information. While CRM keeps the lead data organized, a specialized third-party validation systems check any fraudulent activities and confirm whether the email, phone number, or other details are real.
To do this quickly, Zylker uses Webhooks in Zoho CRM. The moment a lead crosses the 80+ score, Zoho CRM automatically sends the lead’s data to Zylker’s external validation system. This lets Zylker verify the lead in real time and send back a clean, accurate, sales-ready profile for the Sales team to follow up on.
From here, we will explain every part of Webhooks by showing how it looks in the Zoho CRM UI and how to do the same using the API. Each step will be shown side-by-side, so you can clearly see how the UI setup translates into the API request.
Configuring Webhooks for Zylker’s Use Case - UI Method
- Go to Setup
- Navigate to Automation
- Choose Actions -> Webhooks
- Click Configure Webhook
You will see the window shown below.
Webhook - UI view
The following sections explain what each field means in three parts:
- Basic fields to configure Webhook.
- Configuring Headers
- Configuring Body
Filling the basic Webhook details via UI
Filling the basic Webhook details via Create Webhook API
Request URL: {{api-domain}}/crm/v8/settings/automation/webhooks
Request Method: POST
Input JSON
{ "webhooks": [ { "name": "Push High Score Leads", "description": "Send leads with Profit Score > 80 to validation system.", "module": { "api_name": "Leads", "id": "5725767000000002175" }, "authentication": { "type": "general" }, "http_method": "POST" } ] }
|
Keys explanation
- name (mandatory): Name of your webhook.
- description: Add a short note about what this webhook does.
- module (mandatory): Select the module from where the external application listens the changes. In our case, select Leads module to push high-score leads.
- url (mandatory): Specify the external endpoint where CRM will send the data. This lets the external application see what CRM sends.
- Note: In this post, we have used an endpoint from Webhook.site
- authentication (mandatory): Specify authentication type for the webhook endpoint.
- Possible types:
- general: The receiving system does not require OAuth. You can pass OAuth tokens manually in headers.
- connections:
- OAuth-based integrations: Systems that use Zoho’s Connections.
- For our Zylker use case, we select General.
Note: In
Zoho CRM API V8, Webhooks currently support only General authentication. Connection-based authentication will be available in a future update.
- http_method (mandatory): Select a HTTP method that allows you to send structured data.
Possible values: POST, GET, PUT, DELETE
In our case, we use POST to create a new record in the external app with the necessary lead details, allowing the external system to run its validation checks.
HTTP methods and their supported parameters - Headers, Body, URL Parameters
HTTP Method | Headers | Body | URL Parameters |
POST | Module parameters Custom parameters
| Type: form-data
Module parameters Custom parameters User-defined parameters
Formats: null
Type: raw
Formats: Text, JSON, HTML, XML | Not Supported |
PUT | Module parameters Custom parameters
| Type: form-data
Module parameters Custom parameters User-defined parameters
Formats: null
Type: raw
Formats: Text, JSON, HTML, XML | Not Supported |
GET | Not Supported | Not Supported | - Module parameters
- Custom parameters
- User-defined parameters
|
DELETE | Not Supported | Not Supported | Module parameters Custom parameters User-defined parameters
|
Each HTTP method supports different parameter types. The above table shows which methods support Headers, Request Body, and URL Parameters. Detailed explanations of these parameter types are provided in the following section.
Creating a Webhook with Headers, Body, and URL Parameters
When a webhook is triggered in Zoho CRM, the data is sent to the external application as part of the HTTP request.
The data can be sent in three places:
- Headers
- Body (Form-Data or Raw)
- URL Parameters
Each part serves a different purpose.
Configuring Headers
UI - Configuration

Headers allow you to send
extra information along with your webhook request. These help when the external app needs extra data like auth tokens or CRM field values.
Zoho CRM supports two types of headers:
- Module Parameters - Dynamic values from CRM fields
- Custom Parameters - Static values you define
Module Parameters - dynamic CRM data
Module parameters allow you to send values from CRM fields inside the header. These values change depending on the record that triggered the webhook.
A module parameter consists of:
- Parameter Name - A unique header key that you define. It does not have to match the CRM field API name.
- Parameter Type - Defines the source of the data you are mapping. It can come from the selected CRM module such as Leads and Contacts, lookup fields, User fields such as Lead Owner, or Organization fields.
- Parameter Value - The merge field value. Example, ${!Leads.Created_By.id}
Note: If you decide to use Headers, then you must add at least one module_parameter. Otherwise CRM will show an error.
Example:
Parameter Name | Parameter Type | Parameter Value |
Lead_Email | Leads | Email |
Annual_Revenue | Leads | Annual Revenue |
Profit_Score | Leads | Profit Score |
Created_By | Created By | User Id |
Custom Parameters - static values
Custom parameters are key-value pairs that never change.
These are useful for:
- API version
- Tags like “zylker-crm”
Name | Value |
source | zylker-crm |
version | v1 |
Request URL: {{api-domain}}/crm/v8/settings/automation/webhooks
Request Method: POST
Input JSON
{ "webhooks": [ { . . . "http_method": "POST", "headers": { "module_parameters": [ { "name": "Lead_Email", "value": "${!Leads.Email}" }, { "name": "Annual_Revenue", "value": "${!Leads.Annual_Revenue}" }, { "name": "Profit_Score", "value": "${!Leads.Profit_Score}" }, { "name": "Created_By", "value": "${!Leads.Created_By.id}" } ], "custom_parameters": [ { "name": "source", "value": "zylker-crm" }, { "name": "version", "value": "v1" } ] } } ] }
|
When should Zylker use Headers?
For the 80+ Profit Score validation use case, Zylker can include module parameters such as Lead Email, Profit Score, and Lead ID, which are helpful for fraud-detection tools.
Similarly, Zylker can include custom parameters like source=zylker-crm and api_version=v1 to help the external system identify where the webhook originated.
Configuring the Body of a Webhook - form-data & raw formats
After setting up the basic details and Headers, the next step is to configure the Body.
The Body is where the main CRM record data is sent, which is different from the Header section that only carries metadata like auth tokens or quick identifiers.
Depending on your needs, the Body can be either Form-Data or Raw. The list below shows the supported options for each format.
- Form-Data:
- Module parameter
- Custom parameter
- User-defined format.
- Raw:
- Text - plain messages
- JSON - structured API payload
- HTML - formatted messages
- XML - traditional enterprise systems
Form-Data Body: key-value
UI - Configuration
Zoho CRM lets you build Form-Data using three types of parameters:
- Module Parameters
- Custom Parameters
- User Defined Parameters
Use Form-Data when the external app expects key-value pairs - similar to how HTML forms submit data.
Note:
- Headers are for sending supporting information that helps the external system understand the request - this can include auth details, source identifiers, or key CRM fields like email or score that help with quick categorization or filtering.
Why do Module and Custom parameters appear again in Form-Data?
The same Module Parameters and Custom Parameters are available in the Body because:
- Headers - Provide supporting details such as identifiers or quick-check values. For example, Lead ID, or source tags that help the external system check and route the request.
- Body - Contains the complete lead information that the external validation system needs to process.
Although the parameter names look the same (Module, Custom), their purpose changes:
Where parameters are used | Purpose | Example |
Headers | Metadata - OAuth,tags, and context | source: zylker-crm |
Form-Data (Body) | Main record data - actual lead details sent to the app. | lead_email=patricia@zylker.com |
So Zoho CRM gives you the same structure, but used differently depending on where the data is placed.
User-Defined Parameters
User-Defined parameters let you build custom, human-readable messages or templates. This parameter is available only in the Body, not in Headers.
Parameter Name | Parameter Value |
custom_message | New high-score lead: ${Leads.First Name}${Leads.Last Name} (Score: ${Leads.Profit Score}) |
This is very helpful if your external app expects a text message, notes, or a description field.
Configuring the Body of a Webhook - form-data via Create Webhook API
Request URL: {{api-domain}}/crm/v8/settings/automation/webhooks
Request Method: POST
Input JSON
{ "webhooks": [ { . . . "body": { "form_data_content": { "module_parameters": [ { "name": "Lead_Email", "value": "${!Leads.Email}" }, { "name": "Annual_Revenue", "value": "${!Leads.Annual_Revenue}" }, { "name": "Profit_Score", "value": "${!Leads.Profit_Score}" }, { "name": "Created_By", "value": "${!Leads.Created_By.id}" } ], "custom_parameters": [ { "name": "source", "value": "zylker-crm" }, { "name": "version", "value": "v1" } ], "user_defined_parameters": { "name": "custom_message", "value": "New high-score lead: ${!Leads.First_Name}${!Leads.Last_Name} (Score: ${!Leads.Profit_Score})" } }, "type": "form_data" }, . . . } ] }
|
Raw Body - JSON / XML / HTML / Text
Zoho CRM’s Webhook Body section allows you to send data to an external application in a Raw format. This is useful when the receiving system expects structured data in the following structure.
You can choose:
- Raw + Text
- Raw + JSON
- Raw + HTML
- Raw + XML
Raw + Text:
Text format is the simplest. You can type any text and insert merge fields.
UI - Configuration
When to use Text?
- When sending a simple message.
- When the external app only expects plain text.
Configuring the Body of a Webhook - Raw - "Text" via Create Webhook API
Request URL: {{api-domain}}/crm/v8/settings/automation/webhooks
Request Method: POST
Input JSON
{ "webhooks": [ { . . . "body": { "raw_data_content": "New high score lead: ${!Leads.First_Name} ${!Leads.Last_Name}, ${!Leads.Email}, ${!Leads.Annual_Revenue}, ${!Leads.Phone}, ${!Leads.Industry}, ${!Leads.Owner}", "format": "Text", "type": "raw" }, . . . } ] }
|
Raw + JSON:
This is the most common format for APIs. Use this when the receiving system expects structured JSON data.
UI - Configuration
Configuring the Body of a Webhook - Raw - "JSON" via Create Webhook API
Request URL: {{api-domain}}/crm/v8/settings/automation/webhooks
Request Method: POST
Input JSON
{ "webhooks": [ { . . . "body": { "raw_data_content": "{\n \"id\": \"${!Leads.id}\",\n \"full_name\": \"${!Leads.Last_Name}\",\n \"email\": \"${!Leads.Email}\",\n \"company\": \"${!Leads.Company}\",\n \"profit_score\": \"${!Leads.Profit_Score}\",\n \"owner\": \"${!Leads.Owner}\"\n}", "format": "JSON", "type": "raw" }, . . . } ] }
|
When to use JSON?
- When the external system expects structured data
- Easier validation
Raw + HTML:
HTML format is useful for sending stylized messages or formatted content.
UI - Configuration
Configuring the Body of a Webhook - Raw - "HTML" via Create Webhook API
Request URL: {{api-domain}}/crm/v8/settings/automation/webhooks
Request Method: POST
Input JSON
{ "webhooks": [ { . . . "body": { "raw_data_content": "<p><strong>New Lead Alert</strong></p>\n<p>Name: ${!Leads.Last_Name}</p>\n<p>Email: ${!Leads.Email}</p>\n<p>Company: ${!Leads.Company}</p>\n<p>Profit Score: ${!Leads.Profit_Score}</p>\n<p>Owner: ${!Leads.Owner}</p>", "format": "HTML", "type": "raw" }, . . . } ] }
|
When to use HTML?
- If the external system displays formatted output
Raw + XML:
Some legacy systems or enterprise applications prefer XML.
UI - Configuration
Configuring the Body of a Webhook - Raw - "XML" via Create Webhook API
Request URL: {{api-domain}}/crm/v8/settings/automation/webhooks
Request Method: POST
Input JSON
{ "webhooks": [ { . . . "raw_data_content": "<Lead>\n <Id>${!Leads.id}</Id>\n <Name>${!Leads.Last_Name}</Name>\n <Email>${!Leads.Email}</Email>\n <Company>${!Leads.Company}</Company>\n <ProfitScore>${!Leads.Profit_Score}</ProfitScore>\n<LeadOwner>${!Leads.Owner}</LeadOwner>\n</Lead>", "format": "XML", "type": "raw" }, . . . } ] }
|
When to use XML?
- With older systems
- When the receiving system only supports XML
Note:
- When you switch the webhook method in the UI, Zoho CRM changes the options you can configure:
GET Method
- Only URL Parameters are available
- Headers are hidden
- Body is hidden
- Because GET requests always send data through the URL and cannot carry a body.
DELETE Method
- Headers are available
- URL Parameters are available
- Body is still not supported
- DELETE requests can include headers, but Zoho CRM does not allow sending a body for DELETE webhooks.
- Date-time format:
Zoho CRM will format any Date or DateTime fields in your webhook according to the format you select.
UI - Configuration
API - Configuration
{ "webhooks": [ { "module": { "api_name": "Leads", "id": "5725767000000002175" }, "url_parameters": { "module_parameters": [ { "name": "Created_Time", "value": "${!Leads.Created_Time}" } ] }, "description": "Send leads with Profit Score > 80 to validation system.", "http_method": "GET", "name": "Push High Score Leads", "date_time_format": { "datetime_format": "mm-dd-yyyy HH:MM:SS", "date_format": "yyyy-mm-dd", "time_zone": "America/Los_Angeles" }, "authentication": { "connection_name": null, "type": "general" } } ] }
|
With this, we have covered what a
Webhook is in Zoho CRM, how to configure a basic Webhook, how to configure a Webhook with Headers, Body, and URL Parameters, how each component works, how to configure them using the UI, and how the same setup can be created through the
POST Webhooks API.
In Part 2, we will explain
- How to manage Webhooks using the GET, PUT, and DELETE Webhook APIs
- How to associate a Webhook with a Workflow
- How to perform real-time testing by creating records
- How an external application receives data from Zoho CRM via Webhook.
We hope this post helps you understand how to use Webhooks through the Zoho CRM Actions API -
Webhooks API.
Try it out, and let us know your experience in the comments section or reach out to us at
support@zohocrm.com.
Stay tuned for more insights in our upcoming Kaizen posts!
Cheers!
Recent Topics
E-Invoicing in Belgium with Zoho Inventory
Starting January 1, 2026, Belgium is introducing mandatory electronic invoices (e-invoicing) for all B2B transactions between VAT-registered businesses. Invoices and credits notes must be exchanged in a prescribed digital format. How E-Invoicing Works
Employee ID is not correct in get records api V2 for leave
Hi Team, We are facing an issue when calling the Get Records API V2. The employee.id returned in the response is not the actual employee record ID in Zoho People. As a result, our integration is forced to make an additional Get Record API call for every
Formatting Mailing Labels
I want to use the "Print Mailing Labels" function on the drop down list, but I am not seeing a way to change the formatting on the mailing labels. At the moment, the information that appears on the mailing labels ARE NOT mailing addresses, but random
Zoho People. Updating TabularData
I am trying to update tabular data in the record. I always have the same response. I have checked many times. Section ID is correct. May be something wrong with request structure itself. Can someone help me. Body content type: form urlencoded query params
Canvas View - Print
What is the best way to accomplish a print to PDF of the canvas view? Latest update (27th November 2025): We are excited to announce that the Canvas Print View is now available! We encourage you all to try it out and share your feedback with us. Learn
New to automation - please help
Hi there! We are new to automations in Zoho. We built out one automation campaign and it seems to be firing off for some people but others not. Please advise what's the best practice or if anything we should tweak. Thank you so much!
Zia Conversation Summary: Context at a glance for every customer interaction
Hello everyone! Every customer conversation tells a story—but in CRM, that story is rarely in one place. A sales rep moving between multiple leads has to reopen long email threads, check call remarks, and revisit meeting notes just to remember what was
How to update Multi File upload field
Assume that i have a multi file upload field,how can i update the same field again?
How to set a fixed width of column/cells
Is there a way to set a 'fixed' width for cells in zoho sheet? I know how to adjust the size of the colums.... but after I past a large block of text into a cell, it expands the cell size again. (yes, I have turned off word wrap) How can I set a fixed width so the cells don't change size each time I add data to a cell? Thanks.
Workdrive Oauth2 Token Isn't Refreshing
I have set up oauth for a bunch of zoho apis and have never had a problem with oauth. With workdrive i am using the exact same template i usually use for the other zoho apps and it is not working. All requests will work for the first hour then stops so
Single Portal for Multiple Apps
Hello, I'm just getting started with Zoho and I'm very overwhelmed. I am currently using the free trial of Zoho One, but if I can figure it out, I intend to upgrade to the paid version. Zoho One, of course, gives me access to an entire suite of services/applications. One of the things I'd like to do is have a single place for clients (customers?) to log in and view current projects, invoices, contact information, etc. A single login for my clients. A single portal. I've come across documentation
【開催報告】 大阪 ユーザー交流会 2025/11/20(木)Zoho CRM Plus 活用のアイデアとデータの“見える化”
皆さま、こんにちは。コミュニティチームの中野です。 11/20(木)に、大阪 ユーザー交流会を開催しました。本投稿では、その様子をお届けします。 当日の登壇資料などもこちらに共有しますので、参加できなかった皆さまもご参照ください。 (Zoho 社員セッションの登壇資料については、11/28(金)に開催予定の東京回の開催報告で共有いたします) 今年2回目の開催となる大阪 ユーザー交流会では、株式会社KDDIウェブコミュニケーションズ 山田さんによる Zoho CRM Plus の事例セッションのほか、「Zoho
Every rating counts: Shaping customer experience
We are back to that beautiful time of the year. It is the season to reflect, be thankful, and appreciate everything that has happened throughout the year. Thanksgiving is a time we connect with our family, friends, and relatives to strengthen relationships,
Paging through API results. a major gap in your documentation.
There is no way for me. to get all of my data through a single API call. Typically REST APis have mechanisms for paging through API results. But the documentation for the API I am using: https://desk.zoho.com/DeskAPIDocument#Introduction Has no mention
How to remove duplicate contacts
Custom Field for Subscription
Hi, I can't find a way to add a custom field (to contain a license key generated from our software) against a subscription? Is the only place to add this information in the Invoice module (as custom field for invoice)? When a customer views his subscription via the customer portal, there appears no way to display a license key for them? The invoice is not the natural place to store a license key for a particular subscription, so where else can this be stored and displayed?
Custom View and Custom Fields on Zoho Books
Hi, I have some custom fields on Estimates and Invoices. I also use Custom Views so I can have a lot of information at a glance. I want to include my custom fields as columns in my custom views of estimates / invoice, but it looks like is not possible.
Dropdown data depends on filters in another field.
In my quote form I have a lookup field called Reseller that pulls from Accounts. I would like it to pull from Accounts, but only those accounts with an account field 'Type' where that is 'Reseller'. Does anyone know a way to do this? Similarly, I'd like
Is it possible to adjust the web browser tab title (when a ZoHo Desk ticket is opened)
Hi All, When I open a ZoHo Desk ticket in a web browser, the tab title (text that appears at the top of the browser tab) uses the logic: *company icon picture* (xxxx) #ticket number - company name See below (highlighted in red) for reference. Company
Collections Management: #7 Common Mistakes during Payment Collection
Payment collection may appear straightforward in most cases. Still, as your customer base expands and transaction volume increases, it becomes clear that even small inefficiencies can lead to delayed payments, increased support load, or even revenue loss.
Sortie de Zoho TABLE ??
Bonjour, Depuis bientôt 2 ans l'application zoho table est sortie en dehors de l'UE ? Depuis un an elle est annoncée en Europe Mais en vrai, c'est pour quand exactement ??
Rename Record Summary PDF in SendMail task
So I've been tasked with renaming a record summary PDF to be sent as part of a sendmail task. Normally I would offer the manual solution, a user exports the PDF and uploads it to a file upload field, however this is not acceptable to the client in this
Limitation with Dynamic Email Attachment Capture
I've discovered a flaw in how Zoho Creator handles email attachments when using the Email-to-Form feature, and I'm hoping the Zoho team can address this in a future update. The Issue According to the official documentation, capturing email attachments
Recruit API search
Hi all, Attempting to call the search api endpoint from Postman using the word element as mentioned in api docs Search Records - APIs | Online Help - Zoho Recruit When making the call to /v2/Candidates/search?word=Saudi receive response of { "code": "MANDATORY_NOT_FOUND",
Text/SMS With Zoho Desk
Hi Guys- Considering using SMS to get faster responses from customers that we are helping. Have a bunch of questions; 1) Which provider is better ClickaTell or Screen Magic. Screen Magic seems easier to setup, but appears to be 2x as expensive for United States. I cannot find the sender id for Clickatell to even complete the configuration. 2) Can customer's reply to text messages? If so are responses linked back to the zoho ticket? If not, how are you handling this, a simple "DO NOT REPLY" as
Custom Field in Zoho Projects pulling into Analytics
We have a client that we have built our their new business process using Zoho Projects, and we have build a lot of custom fields with their their Projects where they are capturing specific data points that we want to be able to track and pull data, as
Marketer's Space - Holiday season email marketing tips you should know
Hello Marketers! Welcome back to another post in Marketer's Space! 'Tis the season—that time of the year everyone eagerly anticipates. While most look forward to relaxing, marketers will be super-busy from late November to early January. Mistakes can
Zia Competitor Alerts made easy with Zia's suggestions
Hi everyone, In addition to the existing manually added competitors, Zia will now find your competitors for you - instantly. Earlier, you had to identify competitors through research manually, support tickets, or tradeshows—a time-consuming process that
Add Custom Field Inside Parts Section
How to Add Custom Field Inside Parts Section in Workorder like Category and Sub- Category
Zoho CRM Community Digest October 2025 | Part 2
Hello Everyone! From new mobile capabilities and smarter integrations to real-world workflow fixes and developer insights, all the highlights from the second half of October is covered right here. Let’s dive in. Product Updates: Zoho CRM Mobile Updates:
Understanding Zoho Contracts
Effective contract management relies on systems that are structured, organized, and reliable. Every feature, workflow, rule, and restriction in Zoho Contracts are designed the way they are to ensure consistency, compliance, and control across every stage
Tip of the Week #76– Automate your inbox during vacation in Zoho TeamInbox
When you're on vacation or away from your desk, the last thing you want is for important emails to be missed or left unanswered. The good news is, you can easily set up rules in Zoho TeamInbox to assign incoming messages automatically to a teammate who's
Domain restriction for User Management actions in Zoho One
Greetings, Zoho One Admins! To strengthen account security further and safeguard user management settings, we are imposing domain-based restrictions for user account-focused admin actions in Zoho One. In addition to password reset of user, organization
Zoho Mail iOS app update: Signature
Hello everyone! In the latest version(3.1.7) of the Zoho Mail app update, we have brought in support to create, edit and remove signature within the app. You can create signature from the compose screen as well as from within the Settings module(inside
Copy paste from word document deletes random spaces
Hello Dear Zoho Team, When copying from a word document into Notebook, often I face a problem of the program deleting random spaces between words, the document become terribly faulty, eventhough it is perfect in its original source document (and without
Desktop app doesn't support notecards created on Android
Hi, Does anybody have same problem? Some of last notecards created on Android app (v. 6.6) doesn't show in desktop app (v. 3.5.5). I see these note cards but whith they appear with exclamation mark in yellow triangle (see screenshot) and when I try to
Approval Button in Subform
Hi Team, I’m working on a subform-based requirement where users will submit requests, and these requests must go through approval by multiple team managers. Each line item in the subform needs to be individually approved or declined based on the user's
Setting checkbox value on template in Sign from Creator
Good day, Please help me understand how do I set a tick from a checkbox in Creator into a checkbox on a Sign template. Below is the only values on the Sign template and the code from Creator, "field_boolean_data": {}, "field_date_data": {}, "field_radio_data":
Zoho Projects - Unread Comment Icon
Hi Projects Team, It would be great if there was a notification I con on the comments icon so it's easy to see which tasks have new comments. Something like a red circle with a number of unread comments would be great. Thanks for considering my feed
Zoho Projects - Update Feed via API
Hi Projects Team, Please consider adding an API to allow update and retrieval of messages to the Feed. Thank you
Next Page