Hello everyone!
Welcome back to another post in the Kaizen series!
This week, we will discuss what are CRM Variables and variable groups, how to create, update, and delete them through an API and the UI, and a simple example in Deluge of using a CRM variable in a function.
Let's get started!
What are CRM Variables?
Often, we have the need to reuse certain data in CRM at various places. Instead of creating separate fields to hold such values in every module, we can create an org-level field and use the same value across the CRM system. This field is called a CRM Variable.
These variables can be of any of the following data types:
- Decimal
- Single line
- Multi line
- Integer
- Long integer
- Percent
- Currency
- Date
- DateTime
- Email
- Phone
- URL
- Checkbox
Where can you use CRM Variables?
You can use CRM variables in mail merge templates, email templates, functions, workflows, buttons etc,.
What are Variable Groups?
When you have multiple variables, you can group them together for easy accessibility. For example, it makes sense to group all the authentication variables such as access token, refresh token etc., under a group called "Auth parameters".
How can you create a CRM Variable?
You can create CRM Variables from the UI or through the CRM API.
1. From the UI
- Go to Setup > Developer Space > Zoho CRM Variables > Create New Variable.
- In the Create Zoho CRM Variable pop up, enter the following details:
a. The name of the variable in the Variable Name field.
b. The API name of the variable in the API name field.
c. A brief description of the variable in the Description field.
d. The data type of the variable from the Variable Type drop-down.
e. The group that the variable must belong to in the Grouped Under drop-down. - Click Save.
2. Creating a variable through an API
Request URL: {api-domain}/crm/{version}/settings/variables
Request method: POST
Scope: ZohoCRM.settings.variables.ALL or ZohoCRM.settings.variables.CREATE
Input JSON keys
{ "variables": [ { "name": "Company Address", "api_name": "Company_Address", "variable_group": { "api_name": "General", "id": "3652397000004992001" }, "type": "textarea", "value": "#24, Austin, TX", "description": "The address of the company when the state is Texas" } ] } |
where,
Key name and data type | Description |
| The name of the variable. |
api_name string, mandatory | The API name you want to set for the variable. |
variable_group JSON object, mandatory | The API name and the ID of the variable group you want to group your variable under. If you do not have a variable group, you can only group it under "General". Use the Get Variable Groups API to get the ID and name of the variable group. |
| The data type of the variable. The possible values are integer, text(for single line), percent, decimal, currency, date, datetime, email, phone, url, checkbox(for Boolean), textarea(for multi-line), and long. |
| The value of the variable. |
description string, optional | A short description of the variable.
|
Sample Response
How can you update a CRM variable?
1. From the UI
- Go to Setup > Developer Space > Zoho CRM Variables.
- Hover over the variable you want to edit.
- Click the "Edit" icon on the left-corner of the variable.
- In the Edit Zoho CRM Variable pop up, update the relevant details.

- Click Save.
Note
You cannot edit the Variable Type and Grouped Under fields.
2. Through an API
Request URL: {api-domain}/crm/{version}/settings/variables (or)
{api-domain}/crm/{version}/settings/variables/{variable_API_name or Variable_ID}
Request method: PUT
Scope: ZohoCRM.settings.variables.ALL or ZohoCRM.settings.variables.UPDATE
Input JSON keys
Note that besides "id", all the keys are optional based on what details you want to update.
{ "variables": [ { "id":"3652397000012482002"; "name": "Company_Address", "api_name": "Company_Address", "value": "#24, Austin, TX", "description": "The address of the company when the state is Texas" } ] } |
where,
Key name and data type | Description |
| The ID of the variable you want to update. You can get this ID from the Get Variables API. |
| The name of the variable. |
| The API name you want to set for the variable. |
| The value of the variable. |
| A short description of the variable.
|
Sample Response
How can you delete a CRM variable?
1. From the UI
- Go to Setup > Developer Space > Zoho CRM Variables.
- Hover over the variable you want to delete.
- Click the "Delete" icon on the left-corner of the variable.

- Click Delete in the pop up that asks for confirmation.
2. Through an API
Request URL: {api-domain}/crm/{version}/settings/variables/{variable_id} (or)
{api-domain}/crm/{version}/settings/variables?ids=id1,id2..
Request method: DELETE
Scope: ZohoCRM.settings.variables.ALL or ZohoCRM.settings.variables.DELETE
Sample Response
Use cases
Here are a few use cases where you can use CRM Variables.
- Consider that you have integrated with RazorPay and want to send payment links to deals that you have won. Here, you can store the payment link in a variable and use it in the function that sends the link to the deal through an email.
- You can improvise the above function, and have a condition that checks whether the payment link is valid or has expired. If it is invalid or expired, you can send an alternate payment link that is stored in another CRM variable.
- Consider you have scheduled a function to run everyday. Now, you want to run this function except on Saturday and Sunday of a particular month. In this case, you can hard-code the Saturday and Sunday in CRM variables of the DateTime type, and check this while running your function. You case would be "if datetime =={CRM variable}, stop execution".
- Another classic example of using CRM Variables would be in the banking sector. Consider that you have multiple modules that deal with the rate of interest. This rate will differ based on the tenure, the type of loan, the age of a person etc, and used at multiple places across the org. Here, you can set up variables for the different rates of interests and use them in various places. The best part is, when the rate of interest changes, you have to just change it at one place - CRM Variable.
Let us see this example in detail.
I have a module called Loans. For home loans, the rate of interest is 10% for all, irrespective of the tenure.
So, I have created a CRM variable called Interest, whose data type is decimal, and has the value 10.
In the Loans module, I have the following fields:
- Customer Name(single line) to represent the name of the customer who has opted for the loan.
- Principal(decimal) to represent the principal they have borrowed.
- Tenure(number) that depicts the number of years they will repay the loan in.
- EMI(decimal) to represent the monthly installment.
- Total(decimal) to represent the total amount they will repay including the interest.
I have a function that calculates the EMI and the Total. Here is the code.
// In this function, we are getting principal, tenure and record id from the record and Interest from CRM Variables. //Calculate Total Total = Principal + Principal * Interest / 100 * Tenure; info Total; //Calculate EMI EMI = Total / (Tenure * 12); info EMI; //Variable with MAP type to hold the fields and values record_info = {"EMI":EMI,"Total":Total}; info record_info; info zoho.crm.getRecordById("Loans",record_id); //Updating the record zoho.crm.updateRecord("Loans",record_id,record_info); |
The following image shows the function argument mapping.
I have now set up a workflow that is triggered upon record creation. This workflow has the Calculate EMI function associated to it as shown in the following image.
As you can see, in Argument Mapping, I have chosen the CRM variable Interest.
Here is a demo of how the workflow is triggered and function execution.
As you can see, based on the value in the CRM variable, the Total and EMI is calculated through the function triggered by the workflow upon record creation.
We hope you liked this post. We will see you next week with another interesting topic.
Please let us know if you have any questions in the comment section or write to us at
support@zohocrm.com.
Cheers!
Recent Topics
Sendmail function / custom action?
I've setup a function hoping to email various business departments the details of a record once all work in that record is complete so gone about setting up a custom action in such way that each record line on the report has a button to click. Question is how do I actually include data from that record in the email that is sent when the button is clicked? I had thought that since this were being sent per record the email would include the data which had been entered
API to post drafts for social media
I we want to post draft posts to our zoho social account and then approve and schedule them within Zoho social. is this possible with for example: https://apis.zoho.com/social/v2/post TIA Jon
What impactful sales coaching techniques have you used to boost your team's performance?
I'm curious about the real-world impact of sales coaching on team performance. What specific techniques or strategies have you found most effective in driving consistent improvement and growth in your sales team? Any success stories or lessons learned
Possible to bold or indent text in the description field?
As part of one item, I often have a detailed description that would be much easier to read if there was the ability to have a bulleted list or bold text and the like. Is this possible? My last invoicing software allowed markup in the field so, for example, an asterisk meant a bullet. I haven't been able to find any documentation related to this. Any information would be appreciated. Thank you.
Formatting of Balance Sheet and Profit & Loss Reports
The default format of the Balance Sheet and P&L Reports are based on the Account Types and then the individual accounts within the Chart of Accounts. These are then ordered alphabetically under these sub-headings and one is unable to re-order these or
UK MTD reports concerning turnover and cerash accounting
Hi I am a sole trader, and I have just started with Zoho Books in order to comply with the new HMRC requirements. I use 'cash basis' - which I understand to mean that income is when the cash comes in (not the invoice date) and expenses are when they are
Retainer Invoice.
Why ZOHO not have facilities to deduct partially advance payment from an invoice.
Share saved filters between others
Hi, I am in charge to setup all zoho system in our company. I am preparing saved filters for everybody, but the only one can see its me. How can others see it? Thanks
No practical examples of how survey data is analyzed
There are no examples of analysis with analytics of zoho survey data. Only survey meta data is analyzed, such as number of completes, not actual analysis of responses, such as the % in each gender, cross-tabulations of survey responses. One strange characteristic
Zoho Creator as LMS and Membership Solution
My client is interested in using Zoho One apps to deploy their membership academy offer. Zoho Creator was an option that came up in my research: Here are the components of the program/offer: 1. Membership portal - individual login credentials for each
Adding Chargebee as a Data Connector
Is it possible to get Chargebee added as a Zoho Analytics data connector?
Dropbox to Workdrive
Namaste, Trust you all are doing well. Wanted to check how this can be done with Zoho flow. I typically receive dropbox links from my clients. Is there a way where I can provide the link to Zoho flow and it downloads the files from dropbox link to a work
Deals by Stages Funnel not showing in correct order
Using the Stage-Probability Mapping for the Deals module we have created a steps our deals will pass through, RFQ, Closed/Lost, Declined/No-Go, Pricing, Submitted, Negotiations, Won. However when I view the Deal By Stages Funnel it does not show in the
Confirmation prompt before a custom button action is triggered
Have you ever created a custom button and just hoped that you/your users are prompted first to confirm the action? Well, Zoho knows this concept. For example, in blueprint, whenever we want to advance to the next state by clicking the transition, it is
How to create auto populate field based on custom module in Zoho CRM?
Hello, i'm still new to Zoho CRM and work as administrator in my company. Currently, I'm configuring layout for Quotes Module. So, the idea is, I've created a read-only field in Quotes called "Spec". I want this field automatically filled with Specification
Office 365 and CRM mail integration: permission required
Has anyone run into this weird problem? My email server is Office 365. When I try to configure Zoho CRM to use this server, a Microsoft popup window opens requesting user and password. After entering that, I get a message in the Microsoft window saying
Deluge - Can't get phone number SalesIQ
Hey folks, I’m building a custom plug for SalesIQ that’s supposed to register leads into Zoho CRM. The SalesIQ chat is being implemented on WhatsApp, and in my plug I’m using this line: mobile_clean = session.get("phone").get("value"); From what I understand,
Zoho Desk - Community
As a regular user of Zoho Cares Community I would really love to see the publish date of articles. For example, when I look at Announcements, it would be very beneficial to see which ones were posted recently, over those which have just and a recent comment.
access to quartz for my customers
Hi how can I have access to the application quartz you use for us to send you screen rocording, this feature would be immensely useful for our customers support https://quartz.zoho.com/
Issue with Inline Images in Email Reply via Zoho Desk API
Hi, I am attempting to send inline images in an email reply using the Zoho Desk API, but the images are not being displayed inline for the recipient. I have followed this documentation: https://desk.zoho.com/DeskAPIDocument#Uploads https://desk.zoho.com/DeskAPIDocument#Threads#Threads_SendEmailReply
How to search a value stored in a subform?
Hello, We store serial numbers in subforms but now we would like to be able to search the values to be able to easily find the record with the serial number. I saw that it's not possible to search such values through global search but is it possible to do it an other way? Thank you,
Field Dependency Not Working on Detail Page in Zoho Desk
Hi Support Team, I’ve created field dependencies between two fields in Zoho Desk, and they are working correctly on the Create and Edit layouts. However, on the Detail page, the fields are not displaying according to the dependencies I’ve set — they appear
How do the keyword critera work?
Hi, I'm working on automated assignment of tickets based on keywords. How does this feature work? Where does this criteria look for keywords - email address, subject, email body? Can you please clarify this as I want to avoid overlapping with criteria
Error: Unsupported content type: text/html;charset=UTF-8 after tryeing to get the token for n8n automation
I am working on ZOHO Desk automation and need to get the ZOHO auth token for n8n I have created the app in ZOHO Desk API, got client id and client secret. Added all data required to get a token in n8n. After I sign in with my ZOHO credentials in ZOHO
Improving Collaboration Features in Zoho Portal
Hello Zoho Community, I’ve recently started exploring Zoho services and I’m really impressed with the wide range of features. However, I feel there is still room for improvement in the collaboration area. For example, it would be really helpful if we
Automated Shopify Emails Not Being Delivered
I have an ecommerce store with Shopify. I recently set up my email to be served through Zoho. Since doing this, customers are not receiving some of our automated emails from Shopify itself. Our initial email that confirms their purchase goes through but our Shipping Notification that is automatically sent out upon fulfillment is not going through. Sometimes we get a notice that it's been classified as spam, sometimes nothing. I can send/receive email via Outlook on my desktop and I can send/receive
Send a campaign to one recipient.
Very often I speak to a customer and they say they didn't see my email (maybe it went in Junk, maybe they deleted it). Anyway, I just want to go into the Campaign and send it to one person. You already have a feature very close to this - when sending a Test. While developing a campaign, I can send tests to anyone. Why can't we have this AFTER the campaign has been sent? I know, there's a caveat, and that's in the use of merge tags. Most of the time I only use FNAME, but maybe you could check if
Try FSM again for our business
We already have our customers individual equipment in CRM with serial numbers, install dates, warranty length and importantly next service which is generally 2 years. a month before the service date is due we get get a report and send out service reminders.
Get Cliq Meetings in my O365 calendar
Hi, we are currently evaluating to replace the Teams Messaging and Meetings with Cliq. We currently still have all our email and calendars in O365. What i want to achieve is, to create a (ZOHO) meeting from Cliq and have this meeting added to my Outlook/O365
Issue with Zoho Help Portal – Tickets Missing or Not Answered
Hi, How are you? I think there may be an issue with the Zoho Help Portal. I opened a few tickets directly in the help portal a some time ago but never received any response I also opened ticket 148356451 by email. I did receive a reply to it, but the
DUNS & Bradstreet and Credit risk monitoring integration with Zoho books
Small businesses not being paid by bigger clients and clients of all sizes is a huge problem. It will be nice if Zoho develops integration with DUNS & Bradstreet(D&B) and Credit risk monitoring integration with Zoho books. That have small businesses can
Zoho Forms - Form Rules based on attachment fields
Many businesses use forms to collect documents and images from customers. In many cases, you may want to trigger a notification or other automation based on whether or not an attachment was added. I've noticed that attachment fields do not appear in Rules
Can't open draft email for editing
Last night I started composing an email and I let it save in drafts. This morning I want to continue working on the email. It is in my Drafts folder but it will not open. The only option there is to delete it. This is not the first time it has happened. On previous occasions I have just deleted the draft and started afresh, but I really want this one back. Windows 10 with Pale Moon 28.10.0 browser.
Open filtered deals from campaign
Do you think a feature like this would be feasible? Say you are seeing campaign "XYZ" in CRM. The campaign has a related list of deals. If you want to see the related deals in a deal view, you should navigate to the Deals module, open the campaign filter,
Change scheduling emails time
When sending an individual email there is a great feature to schedule them to send later. I could only use the one time that is suggested. Is there a way to select another time? Regards, Glenn
Zoho CRM: how can I control which contacts to sync with Outlook?
I was just playing around syncing contacts from Zoho to MS Outlook (MS365 account.) The problem is our firm has hundreds of thousands of contacts and I don't want to bury my contacts list in outlook. Any help with this is greatly appreciated.
How to overcome limitations in meetings
As a company, one of our deliverables is a meeting between two other companies, where we act as facilitators. So, if we recorded this meeting in Zoho CRM, it should be connected to 2 accounts, 2 contacts, and 1 campaign (a campaign, in our use, is the
Add a 'Log a Call' link to three dot icon in Canvas
Hi, There's a three dot element when creating a canvas called 'More'. I would like to modify this to add a link that says 'Log a Call' in order to quickly record the details of a cellphone call. I'd also like this to be a simple 'contact' selection and
Syncing Zoho Forms with Bigin - Embedding issue?
Hello everyone, I created a Zoho Form for a page on my GoDaddy website to collect leads, which then transfers the data to Bigin. However, I'm facing an issue where it doesn't seem to work properly. I've integrated Zoho Forms with Bigin and tried embedding
Can not add fields to a Section
I feel like I'm missing something obvious: I can add new Sections to my form but I can not add fields to the Sections. I've tried fields already on the form as well as dragging and dropping new fields into the Section but nothing will go into it. What
Next Page