Hello everyone!
Welcome back to another post in the Kaizen series!
This week, we will discuss what are CRM Variables and variable groups, how to create, update, and delete them through an API and the UI, and a simple example in Deluge of using a CRM variable in a function.
Let's get started!
What are CRM Variables?
Often, we have the need to reuse certain data in CRM at various places. Instead of creating separate fields to hold such values in every module, we can create an org-level field and use the same value across the CRM system. This field is called a CRM Variable.
These variables can be of any of the following data types:
- Decimal
- Single line
- Multi line
- Integer
- Long integer
- Percent
- Currency
- Date
- DateTime
- Email
- Phone
- URL
- Checkbox
Where can you use CRM Variables?
You can use CRM variables in mail merge templates, email templates, functions, workflows, buttons etc,.
What are Variable Groups?
When you have multiple variables, you can group them together for easy accessibility. For example, it makes sense to group all the authentication variables such as access token, refresh token etc., under a group called "Auth parameters".
How can you create a CRM Variable?
You can create CRM Variables from the UI or through the CRM API.
1. From the UI
- Go to Setup > Developer Space > Zoho CRM Variables > Create New Variable.
- In the Create Zoho CRM Variable pop up, enter the following details:
a. The name of the variable in the Variable Name field.
b. The API name of the variable in the API name field.
c. A brief description of the variable in the Description field.
d. The data type of the variable from the Variable Type drop-down.
e. The group that the variable must belong to in the Grouped Under drop-down. - Click Save.
2. Creating a variable through an API
Request URL: {api-domain}/crm/{version}/settings/variables
Request method: POST
Scope: ZohoCRM.settings.variables.ALL or ZohoCRM.settings.variables.CREATE
Input JSON keys
{ "variables": [ { "name": "Company Address", "api_name": "Company_Address", "variable_group": { "api_name": "General", "id": "3652397000004992001" }, "type": "textarea", "value": "#24, Austin, TX", "description": "The address of the company when the state is Texas" } ] } |
where,
Key name and data type | Description |
| The name of the variable. |
api_name string, mandatory | The API name you want to set for the variable. |
variable_group JSON object, mandatory | The API name and the ID of the variable group you want to group your variable under. If you do not have a variable group, you can only group it under "General". Use the Get Variable Groups API to get the ID and name of the variable group. |
| The data type of the variable. The possible values are integer, text(for single line), percent, decimal, currency, date, datetime, email, phone, url, checkbox(for Boolean), textarea(for multi-line), and long. |
| The value of the variable. |
description string, optional | A short description of the variable.
|
Sample Response
How can you update a CRM variable?
1. From the UI
- Go to Setup > Developer Space > Zoho CRM Variables.
- Hover over the variable you want to edit.
- Click the "Edit" icon on the left-corner of the variable.
- In the Edit Zoho CRM Variable pop up, update the relevant details.

- Click Save.
Note
You cannot edit the Variable Type and Grouped Under fields.
2. Through an API
Request URL: {api-domain}/crm/{version}/settings/variables (or)
{api-domain}/crm/{version}/settings/variables/{variable_API_name or Variable_ID}
Request method: PUT
Scope: ZohoCRM.settings.variables.ALL or ZohoCRM.settings.variables.UPDATE
Input JSON keys
Note that besides "id", all the keys are optional based on what details you want to update.
{ "variables": [ { "id":"3652397000012482002"; "name": "Company_Address", "api_name": "Company_Address", "value": "#24, Austin, TX", "description": "The address of the company when the state is Texas" } ] } |
where,
Key name and data type | Description |
| The ID of the variable you want to update. You can get this ID from the Get Variables API. |
| The name of the variable. |
| The API name you want to set for the variable. |
| The value of the variable. |
| A short description of the variable.
|
Sample Response
How can you delete a CRM variable?
1. From the UI
- Go to Setup > Developer Space > Zoho CRM Variables.
- Hover over the variable you want to delete.
- Click the "Delete" icon on the left-corner of the variable.

- Click Delete in the pop up that asks for confirmation.
2. Through an API
Request URL: {api-domain}/crm/{version}/settings/variables/{variable_id} (or)
{api-domain}/crm/{version}/settings/variables?ids=id1,id2..
Request method: DELETE
Scope: ZohoCRM.settings.variables.ALL or ZohoCRM.settings.variables.DELETE
Sample Response
Use cases
Here are a few use cases where you can use CRM Variables.
- Consider that you have integrated with RazorPay and want to send payment links to deals that you have won. Here, you can store the payment link in a variable and use it in the function that sends the link to the deal through an email.
- You can improvise the above function, and have a condition that checks whether the payment link is valid or has expired. If it is invalid or expired, you can send an alternate payment link that is stored in another CRM variable.
- Consider you have scheduled a function to run everyday. Now, you want to run this function except on Saturday and Sunday of a particular month. In this case, you can hard-code the Saturday and Sunday in CRM variables of the DateTime type, and check this while running your function. You case would be "if datetime =={CRM variable}, stop execution".
- Another classic example of using CRM Variables would be in the banking sector. Consider that you have multiple modules that deal with the rate of interest. This rate will differ based on the tenure, the type of loan, the age of a person etc, and used at multiple places across the org. Here, you can set up variables for the different rates of interests and use them in various places. The best part is, when the rate of interest changes, you have to just change it at one place - CRM Variable.
Let us see this example in detail.
I have a module called Loans. For home loans, the rate of interest is 10% for all, irrespective of the tenure.
So, I have created a CRM variable called Interest, whose data type is decimal, and has the value 10.
In the Loans module, I have the following fields:
- Customer Name(single line) to represent the name of the customer who has opted for the loan.
- Principal(decimal) to represent the principal they have borrowed.
- Tenure(number) that depicts the number of years they will repay the loan in.
- EMI(decimal) to represent the monthly installment.
- Total(decimal) to represent the total amount they will repay including the interest.
I have a function that calculates the EMI and the Total. Here is the code.
// In this function, we are getting principal, tenure and record id from the record and Interest from CRM Variables. //Calculate Total Total = Principal + Principal * Interest / 100 * Tenure; info Total; //Calculate EMI EMI = Total / (Tenure * 12); info EMI; //Variable with MAP type to hold the fields and values record_info = {"EMI":EMI,"Total":Total}; info record_info; info zoho.crm.getRecordById("Loans",record_id); //Updating the record zoho.crm.updateRecord("Loans",record_id,record_info); |
The following image shows the function argument mapping.
I have now set up a workflow that is triggered upon record creation. This workflow has the Calculate EMI function associated to it as shown in the following image.
As you can see, in Argument Mapping, I have chosen the CRM variable Interest.
Here is a demo of how the workflow is triggered and function execution.
As you can see, based on the value in the CRM variable, the Total and EMI is calculated through the function triggered by the workflow upon record creation.
We hope you liked this post. We will see you next week with another interesting topic.
Please let us know if you have any questions in the comment section or write to us at
support@zohocrm.com.
Cheers!
Recent Topics
Create Contract API Endpoint Unclear "inputfields" Requirements
Hello, I'm trying to create a Deluge function that accepts inputs from a form in Zoho Creator and creates a barebones contract of a given type. See below for the current code, cleaned of authentication information. // Fetch form data // Hidden field client_name
Kaizen #46 - Handling Notes through Zoho CRM API (Part 1/2)
Hello everyone! Welcome back to another week of Kaizen! This week, we will discuss Handling Notes through Zoho CRM API. What will you learn from this post? Notes in Zoho CRM Working with Notes through Notes APIs 1. Notes in Zoho CRM 1a. Why add Notes to records? Notes are a great way to summarize your observations on customer and prospect interactions and outcomes. By saving notes as CRM data, a sales rep will always be able to keep track of how a sale is progressing. To know more about notes in
Marketer's Space - Why email marketing matters in ecommerce (and how to get started with Zoho Campaigns)
Hello Marketers, Welcome to this week's Marketer's space post. Today, we'll discus why email marketing matters in ecommerce businesses. Running an online store is exciting but challenging. If you're running an online store, you've probably experienced
Zoho Campaigns Event timestamps do not propagate to Zoho CRM
We have integrated Zoho CRM and Zoho Campaigns. But when looking at Contact records, the Campaign event data is missing the actual timestamps: especially when a particular email was sent. They're not in the Campaigns related list, and the cannot be found
Kaizen #121 : Customize List Views using Client Script
Hello everyone! Welcome back to another interesting Kaizen post. In this post, we can discuss how to customize List Views using Client Script. This post will answer the questions Ability to remove public views by the super admin in the Zoho CRM and Is
Setting default From address when replying to request
At the moment, if I want to reply to a request, the From field has three options, company@zohosupport.com, support@company.zohosupport.com, and support@company.com. The first two are really internal address that should never be seen by the customer and
Tip #45 - Explore Your Support Reach with Zoho Assist’s Geo Insights - 'Insider Insights'
Understanding where your remote support sessions are happening can help you make smarter decisions, allocate resources effectively, and improve overall customer satisfaction. In this week's Zoho Assist's community post we will be exploring Geo Insights
Formatting of text pasted into Zoho documents
Howdy, I'm a newbie and finding Zoho an improvement to MS Word. Consider yourself hugged. High on my wish list would be plain text cut-and-paste. When pasting text from the web to Zoho, presently Zoho imports the formatting along with the text. This means that every cut-and-paste operation brings in text in a different font, size, or style. Can we have at least the option of importing plain text without formatting (or better yet, is this option already out there?) ... Thanks Helen
Add additional features to Zoho Tables
Zoho Tables is a really great tool, why not add features like diagramming capability into the tool from applications like Draw.io which I believe is open source, you should be able to do wireframes, process flow diagrams, network design, etc. Please note
The Social Wall: August 2025
Hello everyone, As summer ends, Zoho Social is gearing up for some exciting, bigger updates lined up for the months ahead. While those are in the works, we rolled out a few handy feature updates in August to keep your social media management running smoothly.
The Social Wall: July 2025
Hello everyone! July has brought some exciting new updates to Zoho Social. From powerful enhancements in the Social Toolkit to new capabilities in the mobile app, we’ve packed this month with features designed to help you level up your social media presence.
Use Zoho Creator as a source for merge templates in Zoho Writer
Hello all! We're excited to share that we've enhanced Zoho Creator's integration with Zoho Writer to make this combination even more powerful. You can now use Zoho Creator as a data source for mail merge templates in Zoho Writer. Making more data from
Tagged problem !!!
Damn it, we're one of dozens of construction companies in Africa, but we can't link purchasing invoices to projects. Why isn't this feature available?
Syntax for URLs in HTML Snippets
What are some best practices for inserting a URL in an HTML snippet? I've looked at Zoho Help articles on navigation-based and functional-based URLs, but I'm still unclear on how to incorporate them in an HTML snippet. For example, 1. How do I link to
The Social Wall: June 2025
Hello everyone, We’re back with June Zoho Social highlights. This month brought some exciting feature updates—especially within the Social Toolkit—to enhance your social media presence. We engaged with several MSME companies through community meet-ups
Tip 7: How to fetch data from another application?
Hi everyone, Following our Zoho Creator - Tips and Tricks series every fortnight, we are back today with a tip based on one of the most popular questions asked in our forum. This tip would help you fetch data from another application(App B) and use it
The Social Wall: May 2025
Hey everyone, We're excited to share some powerful updates for the month of May! Let's take a look! Reply to your Instagram and Facebook comments privately through direct messages Are you tired of cluttered comment threads or exposing customer queries
Sub-Form Fields as Filters for Reports
Hi, I would like to use the Sub-Form Fields as Filters in Reports just like we do for Main Page Fields. Thanks Dan
Zoho CRM Formula - Current Time minus Date/Time field
Hello, I am trying to prevent duplicate emails going to clients when more than 1 deal is being updated. To do this, I would like to create a formula to identify if a date/time field is >= 2 hours ago. Can someone please help me write this formula? Example:
Billing Management: #7 Usage Billing in Telecom & Internet Service Provider
Telecom and Internet Service Providers operate in markets where usage varies drastically from one customer to another. While flexible, usage-based models align revenue directly with consumption, they also introduce operational challenges like real-time
Zoho Sprints - Q3 updates for 2025
The updates for the third quarter of 2025 are out. A few significant features and enhancements have been rolled out to improve user experience and product capabilities. The following are the updates: Manage tags and cluster tags Record and maintain project
Kaizen #208 - Answering your Questions | Functions, AI and Extensions
Hello Developers! Welcome back to a fresh week of Kaizen! We are grateful for your active participation in sharing feedback and queries for our 200th milestone. This week, we will answer the queries related to Functions and Extensions in Zoho CRM. 1.
Zoho CRM still doesn't let you manage timezones (yearly reminder)
This is something I have asked repeatedly. I'll ask once again. Suppose that you work in France. Next month you have a trip to Guatemala. You call a contact there, close a meeting, record that meeting in CRM. On the phone, your contact said: "meet me
Creating Restaurant Inventory Management on Zoho
Hi, We run a small cloud kitchen and are interested to use Zoho for Inventory and Composite Item tracking for our food served and supplied procured to make food items. Our model is basically like subway where the customer can choose breads, veggies,
To Zoho customers and partners: how do you use Linked Workspaces?
Hello, I'm exploring how we can set up and use Linked Workspaces and would like to hear from customers and partners about your use cases and experience with them. I have a Zoho ticket open, because my workspace creation fails. In the meantime, how is
Zoho Forms to Zoho CRM : First/Last Name to just Name ?
When integrating a Zoho Form into the Accounts menu of the CRM I'm having trouble with how names are formatted ; In Forms the data is available as First Name or Last Name In the CRM there is only one field called Name How can I ensure that "John" "Smith"
This festive season, offer discounts with coupon code support in Stripe Checkout
Hello form builders! It’s the festive season, the perfect time to spread joy and great deals! Now, with Zoho Forms’ latest enhancement for Stripe Checkout, you can do exactly that with coupon codes! Your payment forms integrated with Stripe Checkout can
Cómo creo una factura negativa o de abono?
NEcesito anular una factura y crear una nueva igual pero en negativo. El sistema no me lo permite
Power of Automation::Streamline log hours to work hours upon task completion.
Hello Everyone, A Custom Function is a user-written set of code to achieve a specific requirement. Set the required conditions needed as to when to trigger using the Workflow rules (be it Tasks / Project) and associate the custom function to it. Requirement:-
CRM : Function to add user name to text field
I have a lookup field in a module that is linked to the CRM users so we can assign a Project Lead to the customer. Sadly Zoho Marketing Automation doesn't sync Lookup fields so I need to extract information from the lookup to text fields: Lookup field
Zoho CRM - Restrict Login based on work hours
Hi there, I'm wondering if we can restrict users to login during works - For example the users would be able to login from 8am to 5pm. I have seen the IP address restriction - the only downfall is what if the customer has dynamic IP. thanks Jiri
Tips and Tricks #46: Customize themes and templates using Show's Master View
Hi All! Let's say you want to revamp your presentation and make changes to its visual design. You can do this easily using the Master Slide and its associated layouts. The Master Slide stores information about all the layouts used in the presentation.
Sheet View in CRM portal
Hi, When will it be possible for my CRM portal users to edit/add records with Sheet View? George
What's New in Zoho Invoice | July - September 2025
Hello everyone! We’re back with the latest updates and enhancements we’ve rolled out in Zoho Invoice from July to September 2025. Here’s what’s new this quarter: Introducing the Singapore Edition in Zoho Invoice Share Invoices through WhatsApp GST 2.0
Alert: Audio Call Support to be discontinued for Old Live Chat Widget from December 31, 2025
Action Required: Upgrade to the New SalesIQ Live Chat Widget We're reaching out with an important update regarding the SalesIQ Live Chat Widget that requires your immediate attention. Effective December 31, 2025, audio call functionality will no longer
multiple contacts for one account
We currently use Zoho CRM where each Account represents a club or organization, and each Contact represents a manager or owner. However, some of our managers own or manage multiple clubs, and Zoho only allows a contact to be linked to one account at a
Rich text Merge field - Not using font specified in HTML
I have a rich text merge field in a writer template which is creating a table. I have chosen to use this method instead of a repeat region because I need to specify specific cell background colours which change every time the document is created. The
ヒートマップ詳細設定について
はじめまして マーケティング担当の浅田です。 PageSenceのヒートマップ設定について質問です。 単一ページ毎の設定は上手くできるのですが 詳細設定にて、トップページのURLを含ませ全体のヒートマップを計測できないか試したところ お知らせ:データを受信していません。と表示されてしまいます。 トップページURLで始まるページの条件も試しております。 全頁を反映させたいと思い、詳細設定を上手く設定できたらと考えております。 どなたか詳しい方がいらっしゃいましたら、教えて頂けませんでしょうか 宜
Automatic category assignment
Hi, I’d like to ask if there is a way to automatically assign an expense category based on the recognized Merchant. What would be the simplest way to set up automatic category assignment? Alternatively, is there an option to first choose the category
Experience with Zoho Vertical Studio
I'm considering Zoho Vertical and would love to hear from some devs who've been using it. The Zoho ecosystem is pretty solid, so I assume the experience has been pretty good, but sometimes Zoho has its quirks. Overall, has your experience been positive?
Next Page